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	<title>AllThingsD &#187; The Digital Solution</title>
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		  <title>All Things Digital</title>
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		<title>Mike McCue Talks! Flipboard Finally Launches App for iPhone. (Video)</title>
		<link>http://allthingsd.com/20111206/mike-mccue-talks-flipboard-finally-launches-app-for-apple-iphone-video/</link>
		<comments>http://allthingsd.com/20111206/mike-mccue-talks-flipboard-finally-launches-app-for-apple-iphone-video/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 05:01:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[app]]></category>
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		<category><![CDATA[California]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Cover Stories]]></category>
		<category><![CDATA[editions]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=150953</guid>
		<description><![CDATA[What took the popular social reader so long to go mobile? In any case, it's finally here.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111206/mike-mccue-talks-flipboard-finally-launches-app-for-apple-iphone-video/photo-16/" rel="attachment wp-att-150988"><img src="http://allthingsd.com/files/2011/12/photo-320x480.png" alt="" title="photo" width="320" height="480" class="alignright size-large wp-image-150988" /></a></p>
<p>After <a href="http://allthingsd.com/20110421/pre-200-million-valuation-flipboards-mike-mccue-at-sxsw-the-full-onstage-video/">promises to get it out</a> midyear, Flipboard is finally releasing its much-anticipated mobile app for the Apple iPhone.</p>
<p>The popular social reader is perhaps the most high-profile available on the iPad, in an ever-crowded field that includes such offerings as Yahoo&#8217;s <a href="http://allthingsd.com/20111028/news-reader-traffic-jam-yahoos-livestand-and-googles-propeller-set-to-launch-aiming-at-flipboard/">recently launched Livestand</a>; another one code-named <a href="http://allthingsd.com/20110915/its-called-google-propeller-and-its-aimed-at-flipboard-and-facebook-too/">Propeller,</a> still upcoming from Google; <a href="http://allthingsd.com/20110802/aol-finally-ready-with-editions-its-ipad-magazine/">AOL&#8217;s Editions</a>; as well as existing news readers like <a href="http://allthingsd.com/20110830/zite-sold-to-cnn-for-just-over-20-million/">CNN-owned Zite</a> and <a href="http://allthingsd.com/20110616/pulse-gets-quicker-with-9m-in-funding/">Pulse</a>. (<a href="http://allthingsd.com/20111206/in-your-hands-just-what-you-want-to-read/">Katie Boehret takes a look at the new Flipboard app</a> along with some of those competitors in The Digital Solution this week.)</p>
<p>The Palo Alto, Calif.-based Flipboard, which has raised a <a href="http://allthingsd.com/20110414/exclusive-flipboard-confirms-50-million-funding-at-200-million-valuation/">pile of money from prominent funders at a big valuation</a>, has been beefing up its advertising business, and a move into mobile was critical.</p>
<p>The new iPhone app, said Flipboard CEO Mike McCue, was built from the ground up, and is different than the iPad version.</p>
<p>For example &#8212; don&#8217;t get all excited &#8212; it flips up rather than side to side. <em>Wheeeeee!</em></p>
<p>It also introduces &#8220;Cover Stories,&#8221; which gives you a curated-for-you look at news and social updates.</p>
<p>In related news, after <a href="http://allthingsd.com/20110515/flipped-off-flipboard-blocked-in-china/">being banned</a>, Flipboard announced earlier this week that its iPad app was now available in China.</p>
<p>Oh, why hear all about it from me? Here&#8217;s McCue in a video interview, at the end of which he also dismisses my offer for him to be CEO of Yahoo (apparently, life <em>is</em> too short!):</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=EDFD1AFD-D24F-40AA-9BB1-6E8846725AAE&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={EDFD1AFD-D24F-40AA-9BB1-6E8846725AAE}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>(You can read a <a href="http://allthingsd.com/20111206/in-your-hands-just-what-you-want-to-read/">review by The Digital Solution&#8217;s Katherine Boehret</a> of the Flipboard app here.)</p>
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		<title>Viral Video: &quot;Attack the Block&quot; and BoomTown Debut at SXSW</title>
		<link>http://allthingsd.com/20110307/viral-video-attack-the-block-and-boomtown-debut-at-sxsw/</link>
		<comments>http://allthingsd.com/20110307/viral-video-attack-the-block-and-boomtown-debut-at-sxsw/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 08:15:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[alien]]></category>
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		<category><![CDATA[Austin]]></category>
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		<category><![CDATA[digital]]></category>
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		<category><![CDATA[festival]]></category>
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		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[game-changer]]></category>
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		<category><![CDATA[inner city]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[interview]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=41306</guid>
		<description><![CDATA[Like many a geek--and after a decade away--I'm headed to South by Southwest later this week.

To get in the mood for the well-known multimedia festival in Austin, here's one of the films making its debut this coming weekend.

It's called "Attack the Block," and has the best tag line ever: "Inner City Versus Outer Space."

Which is just about how I am feeling about SXSW!]]></description>
				<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/03/imgres2.jpeg"><img src="http://kara.allthingsd.com/files/2011/03/imgres2.jpeg" alt="" title="imgres" width="273" height="185" class="alignright size-full wp-image-41308" /></a></p>
<p>Like many a geek&#8211;and after a decade away&#8211;I&#8217;m headed to South by Southwest later this week.</p>
<p>To get in the mood for the well-known multimedia festival in Austin, here&#8217;s one of the films making its debut this coming weekend.</p>
<p>It&#8217;s called &#8220;Attack the Block,&#8221; and is about a teen gang fighting an alien invasion. Plus, it has the best tag line ever: &#8220;Inner City Versus Outer Space.&#8221;</p>
<p>Which is just about how I am feeling about SXSW!</p>
<p>In any case, despite my lack of hipster cred, I will be there for a party hosted by WordPress with drinks by The Wall Street Journal Digital Network and <strong>All Things Digital</strong> on Friday, as well as to interview Flipboard Co-founder and CEO Mike McCue on Saturday in an afternoon session with the subtitle: <a href="http://schedule.sxsw.com/events/event_IAP000328">&#8220;Game-Changer or Passing Fad?&#8221;</a></p>
<p>NetworkEffect&#8217;s Liz Gannes and The Digital Solution&#8217;s Katherine Boehret will also be at SXSW, so expect plenty of coverage from Texas.</p>
<p>Until then, enjoy this movie trailer, y&#8217;all:</p>
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		</item>
		<item>
		<title>'With This App, I Thee Wed&#8230;'</title>
		<link>http://allthingsd.com/20110201/wedding-planning-apps/</link>
		<comments>http://allthingsd.com/20110201/wedding-planning-apps/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 22:57:08 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Digital Solution]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[barcodes]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[body type]]></category>
		<category><![CDATA[bridal]]></category>
		<category><![CDATA[brides]]></category>
		<category><![CDATA[Brides Wedding Genius]]></category>
		<category><![CDATA[Bridezilla]]></category>
		<category><![CDATA[Bridezilla Tamer]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[cakes]]></category>
		<category><![CDATA[Categories]]></category>
		<category><![CDATA[ceremony]]></category>
		<category><![CDATA[Chat]]></category>
		<category><![CDATA[clock]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[countdown]]></category>
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		<category><![CDATA[features]]></category>
		<category><![CDATA[floor plans]]></category>
		<category><![CDATA[Google maps]]></category>
		<category><![CDATA[gowns]]></category>
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		<category><![CDATA[grooms]]></category>
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		<category><![CDATA[iWedding Deluxe]]></category>
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		<category><![CDATA[My Wedding Concierge]]></category>
		<category><![CDATA[MyRegistry.com]]></category>
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		<category><![CDATA[officiant]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[personality]]></category>
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		<category><![CDATA[photos]]></category>
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		<category><![CDATA[planning]]></category>
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		<category><![CDATA[TheKnot.com]]></category>
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		<category><![CDATA[wedding dress]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/?p=1625</guid>
		<description><![CDATA[Several wedding-planning applications for mobile devices let brides- and grooms-to-be reach for an iPhone to manage the process, from finding the dress to registering for gifts to editing the guest list.]]></description>
				<content:encoded><![CDATA[<p>Brides- and grooms-to-be take comfort in the tangible, whether its bridal magazines that seem to weigh five pounds each, reception venue floor plans or photos of dream cakes. But keeping these tangibles handy at all times means lugging around a thick binder stuffed with paper. No thanks.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=FEF00255-6AF7-4615-B80F-6A5685F50CC7&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={FEF00255-6AF7-4615-B80F-6A5685F50CC7}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>This week, I tested several wedding-planning applications for mobile devices that may get couples reaching for an iPhone instead of a binder. As a recently engaged person, I tested them for realistic usability, time-saving techniques and friendly user interfaces. </p>
<h5 class="subhed">The Strength of The Knot</h5>
<p>It&#8217;s nearly impossible to get engaged without quickly growing addicted to <a href="http://TheKnot.com">TheKnot.com</a>, a one-stop shop for brides and grooms alike. Here, couples can create budgets using a template that estimates cost per item, and they can import guest lists in Excel spreadsheet format. They can also page through photos of other weddings held in their area, or obsessively chat online with other engaged people whose friends are tired of listening to them.</p>
<p>Unfortunately, The Knot Inc. doesn&#8217;t have one mobile app that replicates all of the rich features on its website, though typing http://mobile.theknot.com into the mobile browser on a device like the BlackBerry, iPhone or Android phones opens a condensed version of some features, including the ever-ticking countdown (201 days to go!) and checklists sorted into Category, Date or Reminders. </p>
<div class="media-CENTER" style="width:262px"><img src="http://s.wsj.net/public/resources/images/PJ-AZ151_DSOLUT_DV_20110201160439.jpg" width="262" height="394" alt="DSOLUTION" /><br />
<br />
The Knot Wedding Dress Look Book encourages brides to enter personal details to find the best gown.</div>
<p>The company does offer two free iPhone apps (Android apps are in development) that focus on certain features of the website: The Knot Wedding Dress Look Book and The Knot Wedding 911. The Look Book encourages brides to find just the right wedding gown by entering details about themselves like body type, personality, type of wedding and best physical feature. Wedding 911 includes hundreds of wedding questions that are collected, sorted into eight categories and answered by the site&#8217;s editor in chief. </p>
<p>IPad owners can get their Knot fix by reading a digital magazine with features like videos demonstrating do-it-yourself save-the-date cards. The iPad app itself is free, but the magazine costs $4.99 per issue. Subscriptions aren&#8217;t available.</p>
<h5 class="subhed">Get Yourself Registered</h5>
<p>Thanks to the iPhone&#8217;s built-in camera, couples don&#8217;t need a store&#8217;s barcode scanner gun to add items to their registries; instead, they can take photos of products&#8217; barcodes with their phone to automatically add items to registries. The <a href="http://MyRegistry.com">MyRegistry.com</a> Universal Wishlist With Barcode Scanner ($0.99), WeddingScan ($0.99), Registry Stop (free) and Gift Registry 360 Scan and Add (free) are four such iPhone apps that perform this function. If the barcode photo doesn&#8217;t work, users can manually type in the product name and take their own photo of it to illustrate. </p>
<div class="media-CENTER" style="width:262px"><img src="http://s.wsj.net/public/resources/images/PJ-AZ152_DSOLUT_DV_20110201160803.jpg" width="262" height="394" alt="DSOLUTION" /><br />
<br />
Gift Registry 360&#8242;s free iPhone app is a personal bridal registry. Users photograph barcodes with their phone cameras to automatically add products to the list.</div>
<h5 class="subhed">Wedding Planner-Approved</h5>
<p>A friend of mine who&#8217;s a successful wedding planner in North Carolina recommended two apps for the iPhone and iPad: Brides Wedding Genius and My Wedding Concierge. Both are available in free versions, though a $4.99 version of My Wedding Concierge is also available for the iPad.</p>
<p>Brides Wedding Genius is a free iPhone app that focuses on dresses, jewelry and travel destinations for a wedding or a honeymoon. Users conduct searches for content by plugging in preferences such as price, style of ring or destination. Results can be starred and saved to a list of favorites. A helpful &#8220;Find Online&#8221; tab quickly opens each item&#8217;s website within the app. A $2.99 upgrade will add features and sync the app with <a href="http://BridesWeddingGenius.com">BridesWeddingGenius.com</a>.</p>
<p>My Wedding Concierge is a self-described inspiration engine, and I tested the full version of this app on my iPad. The home screen of this app offers a large search box and an &#8220;Inspire Me!&#8221; option below this box. Inspiration comes in the form of suggested wedding blogs, of which there are many, I&#8217;ve discovered since becoming engaged. I like that My Wedding Concierge tries to sort through these blogs to return relevant content, even though some blogs seemed a bit unrelated to my searches.</p>
<div class="media-CENTER" style="width:262px"><img src="http://s.wsj.net/public/resources/images/PJ-AZ150_DSOLUT_DV_20110201160333.jpg" width="262" height="394" alt="DSOLUTION" /><br />
<br />
The Knot&#8217;s iPad app offers a digital magazine version of the popular website and costs $4.99 per issue.</div>
<h5 class="subhed">Make Contact </h5>
<p>The $9.99 iWedding Deluxe iPhone app works well if you have a lot of people already added as contacts in your iPhone; a shortcut lets you move those contacts over to the app in one step, thus keeping names of transportation companies, photographers, the ceremony officiant and rental companies in one central spot. </p>
<p>This app&#8217;s Home screen shows a countdown clock that measures time down to the second after users input the time of their wedding during setup. A section called The Guide helps locate nearby wedding vendors using GPS and Google Maps. It also lists useful blogs and tips for setting a budget, choosing a ceremony venue and proper etiquette.</p>
<h5 class="subhed">BlackBerry and Android</h5>
<p>I found a handful of wedding planning apps on the Android and BlackBerry platforms, including a $1.99 Android app called MyWeddingBudget and a $2.99 BlackBerry app called Wedding Organizer. But both of these felt rather bare bones and not as intuitive as the iPhone and iPad apps I used.</p>
<p>If all else fails, the $0.99 Bridezilla Tamer iPhone app will try to add humor to the situation with lines like, &#8220;You&#8217;re right, it&#8217;s perfectly reasonable that our cake costs three months&#8217; rent because we&#8217;ll remember how it tasted forever!&#8221; </p>
<p>Write to                 Katherine Boehret at katie.boehret<a href="mailto:@wsj.com">@wsj.com</a></p>
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