2 posts and columns on The Times Online

I Assure You, Mr. Busey, the Ad's Placement Was Entirely Unintentional …

in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.

I Assure You, Mr. Busey, the Ad’s Placement Was Entirely Unintentional …

in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.