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	<title>AllThingsD &#187; Tic Tac Toe</title>
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		<title>MyYearbook Buys Five Android Apps in Mobile Gaming Push</title>
		<link>http://allthingsd.com/20110331/myyearbook-buys-five-android-apps-in-mobile-gaming-push/</link>
		<comments>http://allthingsd.com/20110331/myyearbook-buys-five-android-apps-in-mobile-gaming-push/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 12:00:16 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Android]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=5035</guid>
		<description><![CDATA[The social network myYearbook has bought five Android apps and a social gaming engine, the company is announcing today. MyYearbook spent north of $1 million altogether for the apps, which have more than 5 million installs combined.]]></description>
			<content:encoded><![CDATA[<p>The social network <a href="http://www.myyearbook.com/">myYearbook</a> has bought five Android apps and a social gaming engine, the company is announcing today. MyYearbook spent north of $1 million altogether for the apps, which have more than 5 million installs combined.</p>
<p><img class="alignright size-medium wp-image-5039" title="MyYearbook" src="http://networkeffect.allthingsd.com/files/2011/03/MyYearbook-275x64.png" alt="" width="220" height="51.2" />MyYearbook CEO Geoff Cook described the spoils of his acquisition spree&#8211;Toss It, Tic Tac Toe, SpringDroid, Minesweeper and Line of 4&#8211;as &#8220;fairly simple games.&#8221; The first two rank as some of Android&#8217;s top 30 free games of all time.</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} -->&#8220;The complexity lies in meeting people,&#8221; Cook said. &#8220;What interests us is not really the game mechanic itself, it&#8217;s the social layer under it.&#8221;</p>
<p>MyYearbook&#8217;s plan is to enable users to meet each other by playing games together, in part due to the multiplayer Android game engine FlockEngine, which myYearbook also recently acquired. A developer from FlockEngine and one from SpringDroid are joining myYearbook alongside the deals.</p>
<p>As of March, 33 percent of myYearbook visits came from mobile devices, up from 2 percent last January (before the company had any mobile apps or even a mobile Web site).</p>
<p>MyYearbook is profitable and says it has a $30 million run rate. The company launched a synchronous live gaming platform for the Web last year, which is similarly aimed at helping its 25 million registered users meet each other and play together. MyYearbook&#8217;s approach contrasts with the dominant social gaming trend of asynchronous games (like FarmVille on Facebook, where users play whenever they like).</p>
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		<title>My iKid&#8211;Who Previously iJacked My iPhone&#8211;Also iJacked My iPad (Now, With Extra Help From His Little iBrother)</title>
		<link>http://allthingsd.com/20100412/my-ikid-who-previously-ijacked-my-iphone-also-ijacked-my-ipad-now-with-extra-help-from-his-little-ibrother/</link>
		<comments>http://allthingsd.com/20100412/my-ikid-who-previously-ijacked-my-iphone-also-ijacked-my-ipad-now-with-extra-help-from-his-little-ibrother/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:30:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=26544</guid>
		<description><![CDATA[A year ago, I blogged about my son, Louie, in a post titled: "My iKid iJacked My iPhone: A Geek Parenting Tragedy."

So I was curious to see if he would be as eager to grab the new Apple iPad I just got last week.

The verdict: Yes, and--because of its larger size--he now uses the iPad in a much more social way with his younger brother, Alex.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/hijack-225x300.jpg" alt="" title="hijack" width="225" height="300" class="alignright size-medium wp-image-26559" /></p>
<p>A year ago, I blogged about my son, Louie, in a post titled: &#8220;My iKid iJacked My iPhone: A Geek Parenting Tragedy.&#8221;</p>
<p><a href="http://kara.allthingsd.com/20090408/my-ikid-ijacked-my-iphone-a-geek-parenting-tragedy/">As I wrote then</a>:</p>
<p>&#8220;He wants to grab my iPhone from my holster all the time, having become entranced by apps&#8211;lots and lots and lots of apps&#8211;that now litter the digital pages of my Apple device. DizzyBeeFree and Super Monkey Ball. Touch Hockey and Paper Football. Finger Sprint and MoodPhone. Bounce On and Crazy Penguin Catapult. Lie Detector and Crazy Snowboard. Tic Tac Toe and Hangman. And iChess, iCheckers, iBowl.&#8221;</p>
<p>So I was curious to see if he would be as eager to grab the new Apple (AAPL) iPad I just got last week.</p>
<p>The verdict: Yes, and&#8211;because of its size&#8211;he uses the iPad in a much more social way with his younger brother, Alex. In other words, lots of singing, drawing and playing together in a mobile manner.</p>
<p>Here is the short video I did after they first got their dirty mitts on it, as well as the one from last year, in which Louie ignores me completely:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=964875B1-FC0D-4275-AA89-638E5BB9A2C8&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={964875B1-FC0D-4275-AA89-638E5BB9A2C8}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=4C9E5C5D-355A-4B8E-A5D9-98E6AA768C42&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={4C9E5C5D-355A-4B8E-A5D9-98E6AA768C42}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<item>
		<title>My iKid iJacked My iPhone: A Geek Parenting Tragedy</title>
		<link>http://allthingsd.com/20090408/my-ikid-ijacked-my-iphone-a-geek-parenting-tragedy/</link>
		<comments>http://allthingsd.com/20090408/my-ikid-ijacked-my-iphone-a-geek-parenting-tragedy/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 10:43:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11922</guid>
		<description><![CDATA[BoomTown is not proud of the problem.

Not at all.

But, after hearing the same situation described over and over again from many other parents like me, I am also not alone.

As it turns out, our almost-seven-year-old son, Louie, has morphed into an iJacker.

That would be of my iPhone and the many, many, many games apps to be played on it--from Crazy Penguin Catapult to Finger Sprint to Super Monkey Ball.

And, good lord, how did a "Race to Witch Mountain" app get on there?

So, I don't need any stats to tell me that the iPhone, and the iPod touch too, have turned into gaming devices of great impact.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/super-monkey-ball-iphone-screenshot.jpg"><img src="http://kara.allthingsd.com/files/2009/04/super-monkey-ball-iphone-screenshot-250x188.jpg" alt="super-monkey-ball-iphone-screenshot" title="super-monkey-ball-iphone-screenshot" width="250" height="188" class="alignright size-medium wp-image-11925" /></a></p>
<p>BoomTown is not proud of the problem.</p>
<p>Not at all.</p>
<p>But, after hearing the same situation described over and over again from many other parents like me, I am also not alone.</p>
<p>As it turns out, our almost-seven-year-old son, Louie, has morphed into an iJacker.</p>
<p>That would be of <em>my</em> iPhone, which <a href="http://kara.allthingsd.com/20090105/goodbye-blackberry-and-hello-ifart-app">I switched solely to recently</a> after a longtime attachment to my BlackBerry.</p>
<p>That RIM (RIMM) mobile phone never turned into a CrackBerry for him, as Louie did not care much for its lovely keys for emailing that so captivated me.</p>
<p>But now he wants to grab my iPhone from my holster all the time, having become entranced by apps&#8211;lots and lots and lots of apps&#8211;that now litter the digital pages of my Apple (AAPL) device.</p>
<p>DizzyBeeFree and Super Monkey Ball. Touch Hockey and Paper Football. Finger Sprint and MoodPhone. Bounce On and Crazy Penguin Catapult. Lie Detector and Crazy Snowboard. Tic Tac Toe and Hangman. And iChess, iCheckers, iBowl.</p>
<p>Of course, there are also the bubble poppers and light sabers and more cowbells.</p>
<p><em>And, good lord, how did a &#8220;Race to Witch Mountain&#8221; app get on there?</em></p>
<p>So, I don&#8217;t need any stats to tell me that the iPhone, and the iPod touch too, have turned into gaming devices of great impact.</p>
<p>But there are stats, like yesterday&#8217;s from comScore (SCOR), showing that 12 out of the top 25 all-time iPhone apps are games. (See the chart below; click to make it larger.)</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/iphoneapp.jpg"><img src="http://kara.allthingsd.com/files/2009/04/iphoneapp.jpg" alt="iphoneapp" title="iphoneapp" width="380" height="265" class="aligncenter size-full wp-image-11924" /></a></p>
<p>It&#8217;s easy to understand why. The ease of use, the small form factor, the great graphics in this mobile phone that is actually a powerful computer.</p>
<p>In fact, Louie hardly has any interest in the desktop computer anymore, or even a laptop. Although we limited his access to it, it&#8217;s moot, since he hardly ever uses it now that the iPhone is around.</p>
<p>Why? It is clear, most of all, that Louie loves the movement and the touch features, which turn the experience into a visceral one.</p>
<p>And, uh-oh&#8211;according to a <a href="http://iphonetouch.blorge.com/2009/04/03/apple-patents-iphone-movement-vibration-and-pleasure/">post last week on the blog Blorge.com</a>, &#8220;The industry patent watch reveals that Apple has filed patent applications that seek to patent certain user interface ideas for the iPhone, including the use of movement, vibration, and pleasure.&#8221;</p>
<p>Oh, this is not going to go well when Louie is a teenager.</p>
<p>Thus, aside from switching to a Microsoft (MSFT) Zune, what are our parenting tactics to stave off that day from coming sooner?</p>
<p>Well, obviously, as much as he might beg&#8211;and he does beg and wheedle and plead&#8211;Louie gets to use the iPhone sparingly, on short car trips mostly.</p>
<p>And he has to play not only the sillier games, but use ones like iChess or word games that require some brain power.</p>
<p>Lastly, Louie must be analog more than digital and playing inside and outside more than any of it.</p>
<p>There should be more rules, I know, but for now he seems just as riveted to baseball and kickball too, so I am not quite in the panic stage.</p>
<p>More the do-not-leave-the-iPhone-on-the-counter-if-I-ever-hope-to-see-it-again phase.</p>
<p>Louie&#8217;s almost-four-year-old brother, Alex, is less interested in games on the iPhone, as it turns out.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/westsidestorylogo.png"><img src="http://kara.allthingsd.com/files/2009/04/westsidestorylogo.png" alt="westsidestorylogo" title="westsidestorylogo" width="195" height="200" class="alignleft size-full wp-image-11929" /></a></p>
<p>Instead, for him, the iPhone is a magical music video device on which I bring him old musical numbers.</p>
<p>Last night, it was &#8220;I Like to Be in America&#8221; from &#8220;West Side Story&#8221; and the night before, &#8220;Oh, What a Beautiful Morning&#8221; from &#8220;Oklahoma!&#8221;</p>
<p>He was as delighted and mesmerized, as I was when I first saw those classics on the television when I was a kid.</p>
<p>And, even seeing them on an iPhone, of that, I <em>am</em> proud.</p>
<p>But, to give you the full picture of the situation, here is a video interview I did of Louie in action with my hijacked iPhone (it is not pretty):</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={18920836001}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
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