AllThingsD’s Ina Fried and I are being held hostage by nefarious Microsoft PR chieftain Frank Shaw in a soul-sapping ballroom in Anaheim, Calif. — within spitting distance of Disneyland’s “It’s a Small World” ride.

The agony — especially since we are about to be entertained by a series of Microsoft execs, including CEO Steve Ballmer, at its annual Financial Analyst Meeting. Yes, it is that kind of day, which included the delightful middle seat on a Southwest Airlines flight.

Here we go:

1:11 pm: There may be forward-looking statements. Well, I should hope so.

1:12 pm: Investor relations dude Bill Koefoed is reading from letters from folks about the Windows 8 look-see, which is also going on here.

It would be touching, except it is not. But I like Bill, who probably has a thankless job, so we’ll let him knock himself out!

1:17 pm: Okay, Bill, let’s move on, although making the execs tiles a la Windows Phone is a nice touch.

1:18 pm: But, no, we go over the financial results from FY11. Double-digit revenue growth, margin expansion, tons of cash, consumers love Xbox and Kinect!

So why does the stock remain so flat? It’s a mystery wrapped in an enigma, wrapped in shareholders who don’t want to give Ballmer much of a break.

Actually, it’s because Wall Street is spanking Microsoft for its slowness in the smartphone and tablet space, that Google is offering Office for free and that Windows is taking a back seat to the browser. Also that cloud thing.

1:21 pm: Most of the slides, including the agenda, have been designed to look like Metro-style “live tiles.”

Note to Redmond: While the interface scales nicely from the phone to the tablet, you may be taking it a bit far.

1:23 pm: First up, COO Kevin Turner, whose speech is call “Operating Momentum.”

He comes out like a football coach and tries to make us all greet him back. I don’t want to go all Larry David here, but one of the unwritten rules of society is that you don’t make anyone under 12 years old or not in a cult do the crowd echo thing.

But, bygones! Turner talks about the strong businesses of Microsoft, especially its Business Division, which is 32 percent of FY11 revenue. The money-losing Online unit is a paltry four percent.

1:30 pm: Turner makes some comparison related to spending, like “drunken sailors.” Say what?

Moving on …

Now for some more football-coachy stuff like “Leveraging & Accelerating Our Strengths!”

Which would be Windows, for the most part.

Next bromide: “Our Cloud Leadership is a Strength!”

Says Turner: Microsoft is “all in!”

Actually, technically, it would be “all up!”

(I am channeling Larry David today. Very innnnnteresssting. Very innnnnnteresting.)

Back to Turner, who promises a “cloud that’s right for every customer.”

1:39 pm: Microsoft really does like the Metro look. It’s freaking everywhere.

1:42 pm: Now: “Embracing the Consumerization of IT!”

There are four pillars of that, including Windows 8.

And now a bit about the growth of the costly Bing and winning in the cloud against Google.

“With Office 365, ladies and gentlemen, we now have a product” to compete, notes Turner, rather gallantly.

Also, Microsoft is smacking back VMware in virtualization.

Go team!

1:46 pm: As an aside, should the consumerization of IT really have four pillars?

1:47 pm: Time for CFO Peter Klein, whose tile reads “Our Opportunity.”

Klein looks like an accountant, which is not an insult, with a reassuring, by-the-numbers tone. It is almost lulling, as Klein’s voice often is on the quarterly calls — which always end up putting my assistant Ed immediately into the nap zone, since I listen to the calls on a speaker phone in the office.

Klein begins by pointing out that the markets in which Microsoft compete will double by 2015, including in gaming and online advertising.

It begs the question: Will Microsoft get a big slug of that?

1:53 pm: Klein goes over the various markets to underscore Microsoft will.

The first up is phone, where the company is trying to break through with Windows Phone. It’s been late, but is a pretty good offering that could become stronger with its hook-up with Nokia.

Next: The big dog of Office. It’s still big, Google or no.

Then: Business Infrastructure — private clouds, public clouds, big clouds and small clouds.

Online advertising is next, which is a weak spot for Microsoft and where it continues to lose money. Which is why Klein spends 33 seconds on it, before moving to the gaming slide.

In that arena, Microsoft does shine, with Xbox and Kinect as very innovative offerings.

1:59 pm: Latest slide from Peter Klein talks about a “balanced approach to capital allocation” with three tiles below it — “invest for growth,” “return cash to shareholders” and “balance sheet a strategic asset.”

If the live tiles in the slide were indeed buttons on a smartphone, I think many in the crowd would be pushing the middle option.

2:01 pm: Peter Klein notes the company’s Triple-A bond rating. Take that, Uncle Sam!

2:02 pm: Klein hands things over to search and online services head Qi Lu.

2:03 pm: Lu, the head of Microsoft’s online unit, is one of the uber-geeks at the company and has perhaps its hardest task.

That would be competing with Google.

While the division loses boatloads of money annually in the effort, Bing has also been a very impressive offering and has been slowly gaining share.

Winning in the space is indeed, as Qi is saying, key to its future.

He brings up the Yahoo online advertising and search partnership, which has been a bit rocky for both parties.

“We had some struggles, because the undertaking is very complex,” said Qi, noting that things have gotten better. “I have confidence we will be able to unlock the economic opportunities.”

Let’s hope so, for the Online unit’s sake.

2:12 pm: Lu says that the company said that the company now has the needed horsepower to compete. But it still needs something new. “To win in search we must break through, break through from where we are,” he said. “We cannot try to out-Google Google.”

2:17 pm: We’re posting some of the key slides from Microsoft’s analyst meeting in this companion post.

2:20 pm: I’ll admit, I checked out a bit here, in which Qi outlines the basics of what Microsoft is trying to do to develop intelligence in online search.

I have heard this speech before from him and it’s a good conceptual model. Investors, of course, only care about financial results.

The message is about “solving deep human needs and delivering compelling experiences,” says Qi.

Disconnect: Wall Street only wants revenue and profits.

2:24 pm: Still, it is nice that Qi dreams so Bing, oops, big.

Next up, Servers & Tools head Satya Nadella, who used to work for Qi.

Nadella is a smoothie speaker and he quickly launches into his spiel about a strong but lesser known part of Microsoft with $17 billion in revenue.

2:35 pm: Nadella is talking about Microsoft’s SQL Server, one of those not-so-sexy big money parts of Redmond’s business. Among those using it are Visa, which built its micropayments using SQL. The next version of the database, btw, is code-named Denali.

On to Office 365 — the cloud-based version of Office. One business signs up every 25 seconds, Nadella says.

2:38 pm: Now he’s updating on Windows Azure, Microsoft’s OS in the cloud. It’s built with enterprises in mind, he says, pointing to some recent customer wins.

Budget carrier Easyjet, for example, has an internal app for their airport workers that runs on connected devices that then talk to Azure.

2:41 pm: The strategy is a mix of public and private clouds.

“In conclusion, our cloud strategy is to cloud optimize every business,” Nadella says, before giving way to Steve Ballmer.

2:46 pm: It’s either the longest or shortest FAM, jokes a golf-shirt-wearing Ballmer.

His tile: “Our Point of View.”

Ballmer has been here for the Windows 8 event and notes how well it seems to be going so far.

“We are seeing some positive reaction,” he says, posting some of the compliments from places like the “Twitter feeds.”

2:49 pm: Ballmer has an unusual way of speaking I always forget about, even though I have heard him talk eleventy-hundred times.

It is an up-and-down, sing-song style, in which he punches the heck out of some words.

Like: “World VIEW” and “Windows is AT the center.”

Which is Ballmer’s first point, because Windows is still Microsoft’s mainstay.

2:52 pm: He runs through the key themes — besides Windows — and they include: New hardware; natural interface, cloud, enterprise and consumer; and “1st party” applications, which means Office and such.

“These form some of the core elements,” says Ballmer, trying to knit it all together and make it not seem that Microsoft is the giant, confusing behemoth that many think it has become.

Ballmer is talking about getting the slowness of “mojo” in the business applications arena, but it could be said about its Windows Phone mobile strategies.

Which is next: “We haven’t sold quite as many,” said Ballmer, but notes “enthusiasm” for the platform.

2:57 pm: “I am not saying I love where we are, but I am very optimistic about where we can be,” he says. “We just have to kick this thing to the next level.”

Actually, about 12 levels. But who’s counting? (The Larry David of tech, that’s who!)

2:58 pm: Ballmer starts the every-word-LOUD about Office.

Why not? It is a huge business for Microsoft after all these years.

Ballmer calls Office “the biggest quiet opportunity.” I will admit it: I like it when a loud dude talks about quiet.

Now an Office demo of Lync, Microsoft’s unified communications offering.

3:07 pm: It is a cool demo, especially the translation part.

The Skype acquisition gets a mention too, with Ballmer noting in a modified Tony the Tiger: “It’s greeeeat.”

We’ll wait and see if Skype head Tony the Bates will deliver.

It’s soon onto Xbox and Kinect, which is decidedly great for Microsoft.

Ballmer notes there will be a lot more video and television offerings on Microsoft.

There is a demo that has some glitches, which is impressive anyway. Obviously, Microsoft is hoping Xbox becomes the home entertainment hub and discovery service (via Bing).

3:20 pm: Live TV is also a big deal, apparently, which is coming to the Xbox.

Finally, Ballmer sums it up, noting things are changing fast.

He says he gets it that investors worry if the company gets it.

“I am very optimistic about our future,” Ballmer concludes, punching NO words.

3:24 pm: It is now on to Q&A, which will also include Windows head Steven Sinofsky.

Goody, goody.

3:25 pm: First question is on whether Microsoft is bringing Office to the new-look Windows. That’s a big one.

Ballmer doesn’t firmly commit, but notes that Microsoft wants to support its platforms with applications.

“We are rethinking and working hard on what it would mean to do Office Metro-style,” Ballmer says.

3:27 pm: Second question on which apps will work on ARM-based Windows, another key question.

Sinofsky reiterates that Windows 7 machines will be able to run all apps in Windows 8 (but of course all Windows 7 machines are Intel or AMD-based, not ARM). Apps written for x86 won’t run on ARM, but all new-style apps will work on both.

Sinofsky notes that if all older apps were allowed to be ported to Windows-on-ARM, the ARM-based systems would lose some of their advantages when it comes to things like battery life.

3:30 pm: Next question is on the opportunity for Windows Phone in the enterprise, noting that most of the recent work on Windows Phone has been on the consumer side.

“The most important thing is to capture the imaginations of people,” he says, noting that they have both work and personal lives.

He notes Mango release has some improvements for businesses.

3:32 pm: Asked if the tablet market will enter the enterprise like the phone, Ballmer notes that consumers will buy lots of different devices and there is always the question of which machines the enterprises will allow in. Some tablets will come in that way, he said.

“We embrace that concept,” Ballmer says.

Sinofsky notes that the proposition of having a tablet that can turn into a serious work computer just by adding a keyboard will have significant appeal.

As for touch, he reiterates his contention that once people use a touch-based Windows 8 machine, they will soon start touching every PC they use.

3:38 pm: Analyst asking in a roundabout way whether Microsoft expects to do better than the 10 percent annual revenue rate it has had over the last five years.

CFO Peter Klein is not biting: “Our view is the opportunity is tremendous. It’s as great as it ever has been.” But market also competitive and fast-changing.

3:46 pm: Finally, a question about Yahoo and the firing of CEO Carol Bartz and all the other uncertainty there.

While Ballmer did the online search and ad partnership deal with her, this hot potato gets handed over to Qi Lu. Thanks, Steve!

The contract survives change of control, he says. “That does not really impact day to day,” says Qi about the Bartz ouster.

Then Ballmer decides to weigh in: “Hundreds of millions of people every day using those services. … No matter where they take their business …”

In other words: He has no idea!

3:49 pm: Next! What about bottom-line growth dropping over the next few quarters?

Klein said Microsoft is focused on the long term and it was not making a guidance statement.

Ballmer: “We’ll give you no guidance. None.”

Anyway, all the markets are growing! Did we not stress that?

3:52 pm: Well, what about a new pricing strategy?

No dice!

The Microsoft execs look a little weary and in need of some cocktail fare. Wait, that’s me.

More on upgrade from Windows 7 and how all these many devices from many companies will work fine together.

Ballmer notes that Bing and Skype will continue to support Google Android and Apple iOS.

It is a small world after all!

3:58 pm: Last question!

One on Office 365 and how it is doing.

COO Turner is back as the coach of Team Microsoft: Great, just great.

Although Andy Rubin’s keynote at D: Dive into Mobile is scheduled for just before dinner, expect to hear a lot of talk about dessert. On the menu are Froyo, Gingerbread and perhaps even a hint of Honeycomb.

Google did release a couple of tasty treats already on Monday–announcing plans for the Samsung co-developed Nexus S as well as the release of Android 2.3 (Gingerbread). But I hear the cookie jar isn’t quite empty yet.

In between sugary snacks, Kara Swisher and Walt Mossberg will pepper Rubin on the many issues facing Android and the wireless industry. Mobilized will have live coverage of the session at this spot beginning around 6:45 pm PT.

Liveblog

6:37 pm: The crowd is still settling into their seats here at the Ritz-Carlton San Francisco, the swanky home to the inaugural D: Dive Into Mobile.

6:40 pm: Lights dim. Kara Swisher and Walt Mossberg take the stage. “My husband, Walt Mossberg, and I would like to welcome you to this intimate dinner,” Swisher quips.

6:42 pm: Ironically, the crowd was asked to silence their mobile devices, but Kara says they should just feel free to leave them on.

6:44 pm: It’s Rubin time (and he has brought a satchel of goodies with him).

Rubin is asked about the Nexus One and why it didn’t shake up the business model. “We bit off a little more than we can chew.” Rubin says that they were hoping for a model more like that in Europe, where people can pick a phone and then separately pick service, typically at retail stores like Carphone Warehouse. “We were trying to do that model in the U.S. and only do it online.”

6:46 pm: Kara: So have you given up on that business model?

Rubin: With Nexus S, which is the thing we announced today, we still have that notion of an unlocked phone. But we are not selling it ourselves, but through traditional channels, in this case Best Buy.

6:48 pm: Walt: How is Android doing?

Rubin: Android started as an eight-person start-up. “During that time at Google we obviously staffed up.” Now there are 172 different phone models using Android after the OS was launched two years ago with one, the T-Mobile G1.

Rubin credits the quality of the software and the open nature of it.

6:49 pm: Walt: I notice more and more they are taking on the personality of the carrier, not Google, not the handset maker. There are lots of what I would call craplets. Verizon, for example, swapped out Google for Bing. Is there a danger it is being taken over?

Rubin: That’s the nature of open. That’s actually a feature of Android.

He takes a swipe at Windows Mobile, saying that the alternative is a commoditized world where all the phones have to have a start menu in one place and all the icons have to be tiles.

6:54 pm: Kara: Do you consider yourself the Microsoft of phones in that regard?

Rubin: No. We’re probably more like the Linux of phones, and that’s a true statement.

Walt: You mean hard to get drivers for, only for geeks, no real consumer would buy it?

Rubin: No, I think we’ve already proven that wrong. Bad analogy.

6:55 pm: Discussion about all the crapware that comes on many phones.

Rubin: The consumers are voting and the consumers are voicing their opinions.

6:56 pm: Rubin has some relatively nice things to say about the iPhone.

“I think everybody is embracing the iPhone. They are pretty open.”

Rubin says that most developers actually are having a pretty easy time getting their apps approved by Apple.

6:57 pm: Kara: How do you consider Apple as a competitor?

Certainly they make great products, Rubin says–robust, solid, good user experiences. A lot of consistency across applications. More recently I see them getting involved in the other end of the spectrum–services like a bookstore, the app store.

6:59 pm: Walt: What about Apple’s massive data center? That’s another area of competition for you guys.

Rubin talks about the power of Google’s ad-based model, which allows the core advertising to fund all kinds of applications.

Walt: Do you think Apple has the DNA to do this?

Rubin: “My assumption is Apple is a company that learns from its mistakes.”

7:01 pm: Kara and Walt: Are you profitable? Is Android profitable? Does Android make any money?

Rubin: We’re making money on the advertising that’s generated through Android.

Walt: Are you profitable if it was broken out as a separate business?

Rubin: Yes. [Wow. I'm curious about the math, but maybe if you add all the searches on Android-based devices.]

There’s no way I would have ever been profitable as a start-up. I probably wouldn’t have made it as a separate company.

7:06 pm: Walt: How do you see the rest of the competition beyond Apple?

Rubin: I don’t think it’s ever going to be just two [Apple and Android]. There’s a lot of innovation and a lot of ideas out there.

Rubin says there is a fundamental advantage to Android and iPhone since they are new and designed from the ground up.

He notes even Windows Phone 7 has legacy code from the original Windows Mobile from way back when.

“You just have this package of stuff that was invented before the Internet,” Rubin says. “When the architects built that product, they didn’t have the Internet in mind.”

7:08 pm: Walt: Is there anything you do like about Windows Phone 7?

Rubin: It was a big bet. They struck upon that notion of the centerpiece of the main tiles. It’s a good 1.0 product. It does look different and it does look unique. It’s solid. I’m not the predictor of being successful.

He says if he were to give advice to Microsoft, he would suggest that it give more freedom to carriers and phone makers so the devices don’t look the same.

Kara: Have you gone to Finland to woo Nokia?

Rubin: I haven’t been to Finland.

Walt: Forget Finland, have you tried to convince Nokia?

Rubin just laughs (a-ha).

7:12 pm: Kara: The discussions with Nokia–talk about them in detail.

Rubin: The company has new leadership [referring to CEO Stephen Elop]. They are evaluating lots of alternatives. I’m open-minded and a big proponent of Android.

Rubin again declines to talk about any meetings he may have had.

7:14 pm: What about the challenge of iconic products like RIM?

Rubin: Talks about the challenge of legacy and points out Motorola had that problem when it became overly dependent on the Razr. Then, “they bet the company on Android,” he points out.

Rubin said RIM is doing the right things–acquiring assets like QNX and DataViz to build a more modern operating system.

7:16 pm: Walt points out that RIM will be here Tuesday–PlayBook tablet in hand.

7:16 pm: Back to the discussion about persuading companies to use Android.

Rubin: If it’s good–and we all believe that it’s good–everybody can use it.

“You don’t need to be a partner of Google to run Android.”

7:17 pm: Walt asks about tablets. Are they exciting to you? Are they important to you? Can they replace laptops for some people?

Rubin: I think what is going on in tablets is interesting. It’s fundamentally changing the model of computing interaction.

It is much more physical. You touch it. You feel it.

7:19 pm: What changes in the paradigm? It’s not a laptop. It’s not a phone.

Rubin points out that we used to have PDAs, but the cellphone eventually replaced it. The tablet is a sort of in-between device so the use case is less clear. You might definitely have it on the couch, but maybe not on the subway.

7:21 pm: Walt: What makes it more interesting and more immersive? There is something different there?

Rubin: If you do a good job, what you’ve done is make it a reflex. Like a car. You learn how to drive and you can drive almost any car. You don’t get distracted by things. That’s the result of many, many years of evolution. That’s true of any consumer product. They become almost like second nature for you.

7:24 pm: Kara and Walt ask about privacy.

Rubin: There is nothing in open source Android OS that sends keystrokes or what applications you use to Google.

He encourages people to look at the source code.

Walt: There are Google services that do collect certain things?

Rubin: Yes, like on other platforms. But he encourages people to read the company’s privacy policy.

7:27 pm: How do you overcome the perception that Google wants to collect more information than the others?

I think you just have to be transparent. You have open source–be inspectable. Any other interpretation is either FUD or just people who don’t understand.

7:28 pm: On to the goodie bag. Rubin pulls out a Nexus S. Says it is his personal device.

Kara: Oh good. She grabs it and pulls it close to her.

Now Rubin is showing the features, screen, etc. He’s talking about the Near Field Communications technology that is actually printed inside the back of the case. NFC allows a phone to scan specially printed tags.

Walt: Is that what sends all the information back to Google?

Rubin: Laughs. Goes back to demoing NFC and showing the Nexus S scanning a tag, which sends a URL for a video of the Nexus S to the phone, which then starts playing.

7:31 pm: Rubin talks about the applications: Buying coffee, getting coupons.

What we are hoping is third-party developers create a lot of cool apps. Devices can also use NFC to exchange contact info between two devices as well, kind of like beaming in the old Palm days.

7:32 pm: Rubin is talking abut the Nexus strategy.

To give a “Pure Google” phone. Google works with the hardware maker to take maximum advantage of Android’s features.

7:35 pm: What’s new with Gingerbread?

We added a garbage collector. Added broader voice over Internet Protocol support. Can cut, copy and paste without a trackball.

7:36 pm: Walt: What about video calling? I know there are third-party apps that do that. It seems like a natural thing that it belongs in the phone function.

Kara: FaceGoog or GoogleTime.

Rubin: There’s a whole bunch of software engineers hitting their keyboards back in Mountain View. If consumers want it, we’ll add it. [He strongly hints that it is coming, points out there already is Google video chat for PC.]

7:38 pm: Rubin reaches into his bag of tricks again. Pulls out a prototype Motorola tablet to show a forthcoming version of Google’s mobile map application.

7:38 pm: Shows the improved 3-D abilities and new panning and zooming options. What we are showing off here is some pretty cool performance.

“It will be available for cellphones in a matter of days,” Rubin says.

What allows the new presentation is that maps are no longer a series of tiles, but rather vector graphics.

7:40 pm: Vector data is smaller and more efficient, so users can load data in case they go offline. “You could load a whole state,” Rubin says.

This app runs on Android only for now, though it will work on tablets and phones.

Walt: What about PCs?

Rubin: That would be a natural extension.

7:41 pm: What version of Android is running on that tablet?

Rubin: Honeycomb [the next version of Android, due out some time next year]. There are no buttons on the Motorola tablet. He’s showing his personal email again.

7:43 pm: More on Honeycomb: We added new APIs to Honeycomb that allow an application to split its views to multiple views. On a a tablet they can be side by side, while on a phone they might be one after the other.

7:46 pm: On to Q&A.

7:46 pm: What about the Chrome OS team? What’s the delineation between the two?

Rubin: That’s a good question. Google was born on the Web. “I don’t think it would be doing its job unless it reinvested in the Web.”

But evolution of the Web had stagnated a bit, prompting Chrome. “It’s kind of slowed down a bit.”

Apps vs. Web?

There’s no need to argue. We’re doing both, Rubin says.

7:50 pm: What are the plans for the Android team to focus on the enterprise?

We did a little bit, Rubin says, but he likens it to baby steps. Support for VPN and some secure browsing. Gingerbread has some added features like remote wipe. Each release you will see more and more.

7:51 pm: App discovery. What are your plans?

Rubin: This is all evolving. The Android market is evolving as well. Gingerbread allows “related applications.” We are always adding features.

As a search company, if we can’t help you discover apps, I think we have a problem. We should be very easily able to organize a few hundred-thousand apps.

7:53 pm: Question about mobile payments; What is Andy Rubin’s vision? Groupon?

Rubin: I think there is a lot of opportunity. It is not an opportunity that is going to be seized by one company. Today Android does carrier billing integration, so you can put apps on your carrier bill. Creates an efficient micropayment option.

With Nexus S having added gyroscope capability, can see things from even within a store. Should help make, for example, better coupon apps.

7:57 pm: Android on TVs?

Rubin: That’s exactly what Google TV is. It is Android running on a set-top box. The first versions of that are running an Intel processor.

Have demonstrated the same app can run on both a three-inch screen or a flat-panel TV.

People are building all kinds of things. Refrigerators, ovens, automotive. Rubin says the nice thing about open source is that he and Google don’t have to be involved in every use. “We knew what to do to make it scale as widely as possible.”

7:58 pm: Question about carrier data plans and pricing.

Rubin: Average usage on an Android phone is 440MB a month. Rubin points out we are at a bandwidth crunch, but that it tends to be a cycle. New networks tend not to be overwhelmed by demand at first, but then the demands grow. Then new networks come along.

How should OEMs try to differentiate?

Rubin: I think HTC has done a really good job with Sense. Motorola has Blur. People are really differentiated.

Rubin says he often hears complaints about fragmentation. “Fragmentation” is the wrong word. Different phones do things differently, but that’s differentiation. Basically the apps are still compatible, Rubin says.

8:04 pm: Is Android too clunky? Will we see a sea change where Android really gets more user friendly?

Rubin: I would probably characterize Android today as an enthusiast product for early adopters–or wives of tech enthusiasts.

8:05 pm: Rubin says the company made some concessions that led to “geeking it out.” But then there are apps that offer easier customization and personalization.

8:07 pm: Walt points out places where it requires an extra step to do things like compose an email, while the iPhone does it in a single step.

Rubin: Yep. We get it. You will see the fruits of that investment in the tablets first and then in the phones. It’s going to get better. Honeycomb will be a good start

8:08 pm: Applause and they exit stage. ‘Night.

I’ve been testing two of these initial Windows Phone 7 phones, the Samsung Focus from AT&T and the HTC HD7 from T-Mobile; each will cost $200. Both are slender phones with large screens and virtual keyboards, though the Samsung is thinner and lighter than the HTC.

Microsoft has imposed tight requirements on the new Windows Phone 7 phones—including fast processors, decent screens and adequate memory. However, in my testing this time, I didn’t focus on the hardware. Instead, I bored in on the new Microsoft operating system, set to show up on nine phones this year, including some with physical keyboards.

My conclusion is that Microsoft has used its years in the smartphone wilderness to come up with a user interface that is novel and attractive, that stands out from the Apple and Google approaches, and that works pretty well. Instead of multiple screens filled with small app icons, or the occasional widget, Windows phones use large, dynamic tiles that can give you certain information, like your next appointment, at a glance. And it has special “hubs” for things like contacts and entertainment that use bold, attractive interfaces and offer personalized, updating information.

The Samsung Focus’s large touch tiles

However, despite having all that time to study its rivals, Microsoft has inexplicably omitted from Windows Phone 7 key features now common, or becoming so, on competitive phones. These missing features include copy and paste, visual voicemail, multitasking of third-party apps, and the ability to do video calling and to use the phone to connect other devices to the Internet. The Android phones and the iPhone handle all these things today.

Plus, because it has waited so long to enter the super-smartphone market, Microsoft is starting way behind in the all-important category of available third-party apps. At launch next month, the company hopes to have about 1,000 apps available for the Windows Phone 7 platform, compared with nearly 100,000 for Android phones and around 300,000 for the iPhone. That means Windows phones will, by definition, be less versatile than their main competitors, at least at launch.

In addition, Microsoft, unlike Apple, has ceded prominent home-screen real estate to the phone makers and carriers so they can push their own apps, like subscription-based TV and navigation services.

To be sure, Windows Phone 7 has a few advantages. These include built-in mobile versions of Microsoft Office (present for years on earlier Microsoft-powered phones) and of its popular Xbox Live gaming service, which also interacts with Xbox game consoles. There is a nice feature that allows the camera to be used quickly, even if the phone is locked. And search works particularly well, including a mode that allows you to enter search commands by voice from any screen. Phone calling also worked just fine, with few failed calls, good voice quality and easy connection to a Bluetooth device I tried.

But I couldn’t find a killer innovation that would be likely to make iPhone or Android users envious, except possibly for dedicated Xbox users. Even the built-in Office can be replicated with third-party Office-compatible apps on competing platforms; and the iPhone and Android phones also can interoperate with Microsoft’s corporate Exchange email, calendar and contact system.

So for now, I see Windows Phone 7 as mostly getting Microsoft into the game, and replacing the stale, complicated Windows Mobile system that preceded it. It will get better. The company is already working on a copy and paste system, and said it is coming early next year. But, today, I see Windows Phone 7 as inferior to iPhone and Android for most average users. It’s simply not fully baked yet.

The main feature of Windows Phone 7 is the Start screen, which takes the form of a long vertical list of tiles that can represent either an app or a hub. The phones lack multiple home screens or traditional folders for grouping apps. These tiles are dynamic: They can show things like rotating photos of friends, or how many unread emails you have.

Microsoft doesn’t intend for you to place every app or feature on the Start screen. Instead, some apps, like games, go automatically into one of the special tile hubs, which combine related functions. And all other apps pre-installed or added to your phone go into another long master list you can see by flicking aside the tile view or tapping an arrow.

It’s a clean, simple, different approach. But there is a downside. As you “pin” your favorite apps, contacts, photos or Web sites to the Start screen, the list of tiles grows longer, and you have to scroll further and further to reach some. There is no shortcut for getting back to the top of such a list, as there is on the iPhone.

The hubs have a level of social and functional integration seen on some Android phones and on Palm’s webOS operating system, now owned by Hewlett-Packard. For instance, in the People hub, you not only see your local contacts, but those synced from Facebook or Microsoft’s own Windows Live service. This hub, like the others, borrows the elegant interface from Microsoft’s failed Zune music player, so you can flick left and right to see just recent contacts or to see your friends’ status updates. But the People hub doesn’t have Twitter.

Microsoft sees this combination of tiles and hubs as a “glance and go” interface for quickly seeing important information without opening apps, as on the iPhone. But I was disappointed that more information wasn’t presented on the tiles. For instance, unlike in some Android apps and widgets I’ve used, a stock market tile and a weather tile I downloaded didn’t show on their surfaces the latest information.

The calendar, which syncs with Exchange, Windows Live, or Google, can’t sync with Yahoo or MobileMe, and lacks a week view. The email program syncs with a variety of services, but lacks a unified inbox, so you have to clutter your Start screen with separate tiles for each account.

Another downside for some users: The phones can be used in horizontal view for photos and Web pages, or for typing email, but some screens, like the Start screen and hubs, are fixed in vertical mode.

Microsoft has done a good job with the Web browser, which I found generally comparable in speed and features to the iPhone and Android browsers. But unlike on some new Android phones, it doesn’t support Adobe Flash content.

The People hub borrows the elegant interface from Microsoft’s failed Zune music player, so you can flick left and right to see just recent contacts or to see your friends’ status updates.

The built-in Office suite is very nice. It can link to Microsoft’s SharePoint corporate online document system. One of its apps, OneNote, also synced in my tests with Microsoft’s consumer-focused SkyDrive Web file-storage system. It has a nice feature that makes it easy to jump to sections of long documents, allows for making comments on files, and lets you see presentations broadcast over the Internet.

However, this new mobile Office failed to open a simple Word document I tried. Microsoft says this plain document had some hidden corruption, but it opened on an iPhone and Android, and was editable in their Quickoffice app. Microsoft says it is working on a fix.

Music, video and photos all worked well, and you can use a Zune subscription on the phone. I was easily able to sync media files with a Windows PC using a new version of the Zune software, and I also tried a pre-release version of the new Macintosh Zune software, which is more limited, but also worked properly.

The Microsoft app store, called Marketplace, worked fine, and has a nice try-before-you-buy feature for some apps.

Last but not least is the Xbox Live hub, the center for gaming. It contains games from Microsoft and other developers, and includes your avatar from the Xbox Live service. You can socialize with, and play against, others on the service. For Xbox Live fans, this is mobile heaven.

Overall, I can’t recommend Windows Phone 7 as being on a par with iPhone or Android—at least not yet. Unless you’re an Xbox Live user, or rely on Microsoft’s SharePoint corporate Web-based document system, it isn’t as good or as versatile as its rivals.

Find all of Walt’s columns and videos at walt.allthingsd.com.

Write to Walter S. Mossberg at walt.mossberg@wsj.com

]]> http://allthingsd.com/20101020/microsofts-new-windows-phone-7-novel-but-lacking/feed/ 0 http://allthingsd.com/20101011/windows-phone-7-launch/ http://allthingsd.com/20101011/windows-phone-7-launch/#comments Mon, 11 Oct 2010 10:15:56 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=50496

“In the short run, people gotta want these phones. I think they’re going to look pretty good. That’s the most important thing. If we start the popularity chain, and start kind of the buzz around these things, we’ll be able to make some money off of them.”

– Microsoft CEO Steve Ballmer

With the launch of Windows Phone 7 today, Microsoft is taking another shot at a market even its CEO, Steve Ballmer, concedes it stumbled in. “We were ahead of this game and now we find ourselves No. 5 in the market,” he said during our D8 conference in June. “We missed a whole cycle.”

Badly, too–as this exchange at the company’s 2009 Public Sector CIO Summit painfully illustrates.

Questioner: With platforms like the Google phone and iPhone coming out, it’s really tough to continue to stand behind Windows Mobile when our employees are bringing these consumer devices into our environments,” the questioner explained. And in your presentation you put Windows Mobile right in the center there, but it was a phone that doesn’t work in America and an operating system that you haven’t released. I’m wondering what your commitment is to continuing to get newer versions of the operating system in our hands so that we don’t have to fight this battle on the ground.”

Steve Ballmer: We have a significant release coming this year. Not the full release we wanted to have this year but we have a significant release coming this year with Windows Mobile 6.5….We still don’t get some of the things that people want on the highest-end phones. Those will come on Windows Mobile 7 next year. Certainly I’m not, um–there’s opportunities for us to accelerate our execution in this area, and we’ve done a lot of work to really make sure we have a team that’s going to be able to accelerate. With that said, we did sell more Windows Mobile devices last year than Apple did iPhones–just an important factoid to have. Blackberry was a little bit ahead, and Google was nowhere to be seen, except in Silicon Valley, I’m sure. But we’ll do our best to help you with that challenge.”

But Microsoft’s “best” at that point wasn’t nearly enough.

Intended as a stopgap, Windows Mobile 6.5 ended up being another damning monument to Microsoft’s failure to innovate in mobile and the ugly strategic misstep that made it an afterthought in a market that had already lapped it once and was well on its way to lapping it a second time. Just last week Verizon (VZ) President and COO Lowell McAdam dismissed Microsoft as a player in the mobile market. “We like our relationship with Microsoft,” he told News.com. “But clearly in the U.S. there are three major mobile operating systems: RIM, Google, and Apple….Microsoft is not at the forefront of our mind.”

If Windows Phone 7 doesn’t put it there, Microsoft (MSFT) might as well hand its fast-diminishing portion of the smartphone market to Apple (AAPL), Google (GOOG) and RIM (RIMM), because they’ll take it soon enough.

But that’s not likely to happen. Because from what I’ve seen, Windows Phone 7 is as slick an OS as has ever come out of Microsoft–easily enough to keep the company in the mobile game, assuming it hasn’t lost it already.

For one thing, WP7 is not simply a rejiggering of Windows Mobile 6.5, it’s an entirely new OS. For another, its interface is unique enough to differentiate it in an already crowded market. It’s smart, too–perhaps even smart enough to give it a leg up on some rivals. Its hubs and tiles GUI, which aggregates applications and content according to subject and delivers real-time information to the home screen without the need for user involvement, is elegant and intuitive.

Add to this a media experience basically identical to Zune HD, very smart social media management, seamless Xbox live and SharePoint/Office integration and high minimum hardware requirements for OEMs and you’ve got a pretty compelling OS–even if it doesn’t yet support cut-and-paste and true multitasking (the company tells me those are coming). The challenge for Microsoft will be to convince a market that saw Windows Mobile made a laughing stock by iOS, Android and webOS, that Windows Phone 7 isn’t just more of the same.

That shouldn’t be too hard given the nearly half-billion dollars in marketing the company is rumored to be throwing at it (check out one of the first ads below) and the quality of the OS itself.

My colleague Peter Kafka will be covering the New York City launch of Windows Phone 7 later this morning. Join him here at 6:30 am PT/9:30 am ET for live coverage.

]]> http://allthingsd.com/20101011/windows-phone-7-launch/feed/ 0 http://allthingsd.com/20080626/the-touchsmart-has-improved-but-not-enough/ http://allthingsd.com/20080626/the-touchsmart-has-improved-but-not-enough/#comments Thu, 26 Jun 2008 00:01:00 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20080626/the-touchsmart-has-improved-but-not-enough/ Hewlett-Packard has been on a roll in the consumer PC market lately, with a new emphasis on attractive designs and a new willingness to take risks. It has competed hard with Dell on price, while at the same time offering some of the style and cool features usually associated with Apple or Sony.

[ See post to watch video ]

About 18 months ago, the giant PC maker brought out an unusual desktop computer called the TouchSmart, a bulky model meant for kitchen counters. It was intended as a walk-up home kiosk, with large icons you could activate by merely touching them to check the weather or to consult your calendar.

This TouchSmart was praised for its originality, but it wasn’t as practical as promised, and wasn’t a big hit. Still, H-P is persevering with the concept. It has refined the hardware and the touch-controlled software, and has come up with a new line set to go on sale by mid-July.

This new TouchSmart, which comes in two models priced at $1,299 and $1,499, is a relatively slim, one-piece desktop with a large 22-inch screen. It resembles the Apple iMac or the Dell XPS One and, like the latter, runs Microsoft’s Windows Vista. It has a wireless keyboard and mouse, and can be used as a normal Vista computer.

But, like the first TouchSmart, this new model comes with H-P’s touch-controlled user interface and special programs designed to be manipulated with your fingers. For this model, H-P is de-emphasizing the idea that the machine is meant for the kitchen, but it is forging ahead strongly with the notion that touch control is the wave of the future.

After testing the new TouchSmart PC for a few days, my verdict is mixed. The TouchSmart software is indeed improved. It’s attractive, more versatile and more practical — and fun to use. The hardware is handsome and well-equipped. And H-P deserves credit for continuing to build software expertise in a world where makers of computers and cellphones must become as expert at software as they are at hardware. But the latest effort has some problems.

The TouchSmart interface is inviting. There’s a top row with huge icons, called tiles, displaying your favorite programs, and a bottom row of smaller tiles for other programs. You can scroll each row with a finger and decide which programs go in which row. You can even include in either row not only TouchSmart programs, but the regular Windows programs or Web sites that you like. When you tap on a tile that isn’t for a special TouchSmart program, the computer pops you into the regular Windows interface. To return to the TouchSmart interface, you just tap a home button below the screen.

Hewlett-Packard’s TouchSmart

The TouchSmart software includes a calendar, a weather widget, a clock, music and video players, a program for composing short notes, and even a basic Web browser. All worked OK in my tests, but they’re simple and limited.

The computer itself is fairly powerful. Both models have dual-core processors, large hard disks, and a whopping 4 gigabytes of memory. And both run the special 64-bit version of Vista, which allows more memory usage and can be much faster than regular Vista, but only if you buy special 64-bit software programs. This machine is loaded with every conceivable port and connector, mostly hidden from view, and the high-end model even has a TV tuner.

But this is still a Vista computer, with all of the disadvantages that entails, especially a sluggish start-up and an annoying barrage of pop-up warnings. And the new TouchSmart is preloaded with craplets, those irritating trial programs and come-ons that you didn’t order.

There’s a built-in Webcam that works in low light, but it’s almost impossible to tilt the computer forward to get the best shot. Plus, the TouchSmart software interface is very basic and is ragged around the edges. It isn’t a multitouch interface — like the ones on the Apple iPhone and in the next version of Windows, code-named Windows 7, that recognize a variety of gestures and perform different tasks when multiple fingers are used rather than just one. For example, you can’t rotate a photo on the TouchSmart by grabbing it with your fingers, or move back and forth through Web pages by swiping the browser with your fingers.

The TouchSmart software is just a thin shell plopped on top of Vista, and it crashed on me four times during the course of a few days of testing. Also, the limitations of the TouchSmart applications can be frustrating. The photo application wouldn’t let me create albums. The music application didn’t display artist names for some of my MP3 files, and the calendar application can’t display an onscreen reminder of an event if you’re working in the main Vista interface.

If you’re intrigued by the idea of a quick and simple interface on a handsome one-piece Vista machine, the TouchSmart might make sense. But it doesn’t deliver on the full promise of touch computing.

• Find all of Walt Mossberg’s columns and videos online, free, at the new All Things Digital Web site, http://walt.allthingsd.com. Email him at mossberg@wsj.com.

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