Tim Cook

CEO, Apple

Apple CEO Tim Cook made his debut at D10 last year in his first major interview as the new leader of the iconic and powerful tech giant. Since taking over from industry legend Steve Jobs, Cook has faced an increasingly high-pressure market and intense competition from a range of rivals, most especially Google’s Android, as well as popular offerings from Korea’s Samsung. Before Jobs stepped down, Cook was Apple’s COO, headed the company’s Macintosh division, and played a key role in the continued development of strategic reseller and supplier relationships. Prior to joining Apple, he worked at Compaq and IBM.

Posts With Tim Cook

Tim Cook: “Does Apple Need to Be Social? Yes.”

Mike Isaac in D10 on May 29, 2012 at 8:17 pm PT

Apple may need a Facebook, but it doesn’t need to be a Facebook.

Tim Cook on Apple and Facebook: “Stay Tuned” (Video)

Mike Isaac in D10 on May 29, 2012 at 7:36 pm PT

Sure, you can tweet on your iPhone, but when will you be able to share?

Cook on Apple’s Role in China and Manufacturing: “I Hope People Rip Us Off Blindly” (Video)

Mike Isaac in D10 on May 29, 2012 at 7:07 pm PT

Don’t copy Apple, Tim Cook says. Unless, of course, you’re copying its stance on labor practices.

Featured Videos

View all videos »

{"formattedCreationDate":"5\/30\/2012 1:06:39 AM","unixCreationDate":1338339999,"id":"{1444C9C0-9211-45FF-BDF1-5DC7E7B6E04F}","description":"Tim Cook learned a lot from Steve Jobs, and one of the big takeaways seems to be: Don't tip your hand. \n\nThe Apple CEO was unwilling to tackle questions about any future product plans during his first appearance on the D10 stage. ","name":"D10 Video: Tim Cook Session Highlights","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-tim-cook-session-highlights\/1444C9C0-9211-45FF-BDF1-5DC7E7B6E04F","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcookhighlight\/052912atdcookhighlight_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcookhighlight\/052912atdcookhighlight_115x65.jpg","duration":"1019","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcookhighlight\/052912atdcookhighlight_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/29\/2012 11:17:56 PM","unixCreationDate":1338333476,"id":"{EF532336-C942-48DB-931F-58C355023681}","description":"In the first interview onstage at the D10 conference, Apple CEO Tim Cook shared one of his predecessor's most notable abilities: he could change his mind very quickly.","name":"D10 Video: Jobs Was an Awesome Flip-Flopper","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-jobs-was-an-awesome-flip-flopper\/EF532336-C942-48DB-931F-58C355023681","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120529\/052912atdcookflip\/052912atdcookflip_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120529\/052912atdcookflip\/052912atdcookflip_115x65.jpg","duration":"64","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120529\/052912atdcookflip\/052912atdcookflip_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/29\/2012 11:48:38 PM","unixCreationDate":1338335318,"id":"{FB9C5778-8045-47E7-B316-1AF9FBF9013E}","description":"In an interview with Walt Mossberg and Kara Swisher at the D10 conference, Apple CEO said it's unwise to burden the tablet with the legacy of the PC.","name":"D10 Video: Tablets Should be Free of PC Legacy","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-tablets-should-be-free-of-pc-legacy\/FB9C5778-8045-47E7-B316-1AF9FBF9013E","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120529\/052912atdcookpclegacy\/052912atdcookpclegacy_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120529\/052912atdcookpclegacy\/052912atdcookpclegacy_115x65.jpg","duration":"239","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120529\/052912atdcookpclegacy\/052912atdcookpclegacy_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/30\/2012 12:11:19 AM","unixCreationDate":1338336679,"id":"{6E5F55BD-5979-47C1-BAC9-E92999518420}","description":"Apple CEO Tim Cook made it clear onstage at D10 that there's one area in which Apple wants to be as open as possible: Manufacturing.","name":"D10 Video: I Hope People Rip Us Off Blindly","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-i-hope-people-rip-us-off-blindly\/6E5F55BD-5979-47C1-BAC9-E92999518420","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120530\/052912atdmanufacturingclip1\/052912atdmanufacturingclip1_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120530\/052912atdmanufacturingclip1\/052912atdmanufacturingclip1_115x65.jpg","duration":"489","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120530\/052912atdmanufacturingclip1\/052912atdmanufacturingclip1_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/30\/2012 12:26:06 AM","unixCreationDate":1338337566,"id":"{525EBD24-169E-4422-9E7C-F8C94CFEFFC3}","description":"Are patent wars a problem for innovation? Asked that question during the opening session of D10 Tuesday night, Apple CEO Tim Cook had a simple reply: \"Well, they are a pain in the ass.\"","name":"D10 Video: Patent Wars \"Pain in the Ass\"","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-patent-wars-pain-in-the-ass\/525EBD24-169E-4422-9E7C-F8C94CFEFFC3","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120530\/052912atdpatentclip\/052912atdpatentclip_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120530\/052912atdpatentclip\/052912atdpatentclip_115x65.jpg","duration":"395","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120530\/052912atdpatentclip\/052912atdpatentclip_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/30\/2012 1:09:39 AM","unixCreationDate":1338340179,"id":"{F8CDE101-FE63-445A-A742-650060E7A015}","description":"Is Siri up to Apple's standards?\n \nSome would argue that it isn't, and that the speech-recognition personal assistant that's built into the iPhone 4S was released before it was really ready.","name":"D10 Video: Apple \"Doubling Down\" on Siri","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-apple-doubling-down-on-siri\/F8CDE101-FE63-445A-A742-650060E7A015","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcooksiri\/052912atdcooksiri_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcooksiri\/052912atdcooksiri_115x65.jpg","duration":"277","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcooksiri\/052912atdcooksiri_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/30\/2012 12:49:21 AM","unixCreationDate":1338338961,"id":"{B355E0E0-9BEE-4836-B3B4-E63F58BF15B4}","description":"Why isn't Facebook more fully integrated into Apple's software?\nThe idea isn't off the table. Onstage at our D10 conference, Apple CEO Tim Cook said his company's current relationship with Facebook is \"very solid. I think we can do more with them,\" Cook said.","name":"D10 Video: \"Stay Tuned\" For Apple and Facebook","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-stay-tuned-for-apple-and-facebook\/B355E0E0-9BEE-4836-B3B4-E63F58BF15B4","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcookfacebook\/052912atdcookfacebook_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcookfacebook\/052912atdcookfacebook_115x65.jpg","duration":"264","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120530\/052912atdcookfacebook\/052912atdcookfacebook_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

{"formattedCreationDate":"5\/30\/2012 12:44:15 AM","unixCreationDate":1338338655,"id":"{814D8CF8-3261-4159-824B-62540E77333A}","description":"Tim Cook won't say a word about his Apple TV plans. But he is willing to explain what he thinks about his current Apple TV product: It's a little different from his other products, because it's not a big hit. And that's okay.","name":"D10 Video: Apple TV Still an Experiment","linkURL":"http:\/\/video.allthingsd.com\/video\/d10-video-apple-tv-still-an-experiment\/814D8CF8-3261-4159-824B-62540E77333A","thumbnailURL":"http:\/\/m.wsj.net\/video\/20120530\/052912atdappletvclip\/052912atdappletvclip_167x94.jpg","thumbnailURLSmall":"http:\/\/m.wsj.net\/video\/20120530\/052912atdappletvclip\/052912atdappletvclip_115x65.jpg","duration":"414","video320kMP4Url":"http:\/\/m.wsj.net\/video\/20120530\/052912atdappletvclip\/052912atdappletvclip_320k.mp4","allthingsd-section":"D Conference","allthingsd-subsection":"D10","brightcoveID":null}

Search »

Tim Cook: “Does Apple Need to Be Social? Yes.”

Tim Cook on Apple and Facebook: “Stay Tuned” (Video)

Cook on Apple’s Role in China and Manufacturing: “I Hope People Rip Us Off Blindly” (Video)

D Conference Mailing List

AllThingsD by Writer