Apple’s chief was happy to talk about taxes and even new hires and acquisitions. But when it came to new products, he was his usual coy self.
Apple CEO Tim Cook made his debut at D10 last year in his first major interview as the new leader of the iconic and powerful tech giant. Since taking over from industry legend Steve Jobs, Cook has faced an increasingly high-pressure market and intense competition from a range of rivals, most especially Google’s Android, as well as popular offerings from Korea’s Samsung. Before Jobs stepped down, Cook was Apple’s COO, headed the company’s Macintosh division, and played a key role in the continued development of strategic reseller and supplier relationships. Prior to joining Apple, he worked at Compaq and IBM.
Posts With Tim Cook
It takes a lot of work, a lot of really detailed work, to do a phone right, when you manage the hardware, software and services around it. We’ve chosen to focus our energy on getting those right. And we’ve made the choices in order to do that. So we haven’t become defocused [by] working on multiple lines.
– Apple CEO Tim Cook at the D11 conference, explaining why Apple has yet to create multiple types of iPhones, as it used to do with the iPod
The stock price has been frustrating. It’s been frustrating for investors and all of us.
– Apple CEO Tim Cook, at the D11 conference, acknowledging that it’s less fun to run a company when it falls out of favor on Wall Street.