Apple’s Tim Cook: The Full D11 Interview (Video)

Apple’s chief was happy to talk about taxes and even new hires and acquisitions. But when it came to new products, he was his usual coy self.

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CEO
Apple

Apple CEO Tim Cook made his debut at D10 last year in his first major interview as the new leader of the iconic and powerful tech giant. Since taking over from industry legend Steve Jobs, Cook has faced an increasingly high-pressure market and intense competition from a range of rivals, most especially Google’s Android, as well as popular offerings from Korea’s Samsung. Before Jobs stepped down, Cook was Apple’s COO, headed the company’s Macintosh division, and played a key role in the continued development of strategic reseller and supplier relationships. Prior to joining Apple, he worked at Compaq and IBM.

Posts With Tim Cook

What Happens When You Wear Your Computer? D11 Speakers Sound Off. (Video)

So, what happens when you put powerful computer technology on even smaller devices, like glasses, watches and other stuff you wear?
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Roku Raises a $60 Million Round, Led by Fidelity, to Fight for the Living Room

Apple is still trying to figure out its Web TV plan. Roku is going full steam ahead.
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Why Apple Makes Only One iPhone, and Doesn’t Want to Make a Phablet (Video)

Tim Cook, at length, on why he keeps his product lines simple.
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Why Tim Cook Isn’t Freaked Out About Market Share (Video)

Sure, Android is moving a lot of units. But the Apple CEO says he’s okay with that.
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Apple Has Bought Nine Companies Since October, and Is Going to Pick Up the Pace, Says Tim Cook

Turns out they are spending some of that cash. But no mega-deals in the works, says the Apple CEO.
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Waiting for the iPhone Mini? Don’t Hold Your Breath.

It takes a lot of work, a lot of really detailed work, to do a phone right, when you manage the hardware, software and services around it. We’ve chosen to focus our energy on getting those right. And we’ve made the choices in order to do that. So we haven’t become defocused [by] working on multiple lines.

– Apple CEO Tim Cook at the D11 conference, explaining why Apple has yet to create multiple types of iPhones, as it used to do with the iPod

Tim Cook Feels Your Pain, Apple Investors

The stock price has been frustrating. It’s been frustrating for investors and all of us.

– Apple CEO Tim Cook, at the D11 conference, acknowledging that it’s less fun to run a company when it falls out of favor on Wall Street.

Tim Cook’s Dazed and Confused Years

Meet a promising student from Alabama’s Robertsdale High School, circa 1975-76.
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Excited About Apple TV? Don’t Watch This Video.

Yes, Apple is interested in TV. But that’s not news. See for yourself.
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Apple Starts Selling New Super-Skinny iMacs Friday

There may not be a lot of them to go around. But they are going out when Apple said they would.
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HTC, Apple Settle Patent Fight

Place Your iPad Mini Bets

Apple Delays iTunes Refresh

Apple’s iRadio: The Case Against Pandora Panic

Tim Cook on Apple Maps: “We Are Extremely Sorry”

iPhone 5 Sales Break Record — And Disappoint

R.I.P. Ping (September 2010-September 2012)

Apple Wants to Build Its Own Pandora. Why?

Apple’s New TV Plan: Same TV, Different Box

Apple, Time Inc. Solve Their Subscription Squabble

Looking for the Apple TV? Look in Front of You.

Tim Cook on Steve Jobs, Apple TV and Facebook: The D10 Highlights (Video)