Apple’s Tim Cook: The Full D11 Interview (Video)
Apple’s chief was happy to talk about taxes and even new hires and acquisitions. But when it came to new products, he was his usual coy self.
CEO
Apple
Apple CEO Tim Cook made his debut at D10 last year in his first major interview as the new leader of the iconic and powerful tech giant. Since taking over from industry legend Steve Jobs, Cook has faced an increasingly high-pressure market and intense competition from a range of rivals, most especially Google’s Android, as well as popular offerings from Korea’s Samsung. Before Jobs stepped down, Cook was Apple’s COO, headed the company’s Macintosh division, and played a key role in the continued development of strategic reseller and supplier relationships. Prior to joining Apple, he worked at Compaq and IBM.
Posts With Tim Cook
What Happens When You Wear Your Computer? D11 Speakers Sound Off. (Video)
So, what happens when you put powerful computer technology on even smaller devices, like glasses, watches and other stuff you wear?Roku Raises a $60 Million Round, Led by Fidelity, to Fight for the Living Room
Apple is still trying to figure out its Web TV plan. Roku is going full steam ahead.Why Apple Makes Only One iPhone, and Doesn’t Want to Make a Phablet (Video)
Tim Cook, at length, on why he keeps his product lines simple.Why Tim Cook Isn’t Freaked Out About Market Share (Video)
Sure, Android is moving a lot of units. But the Apple CEO says he’s okay with that.Apple Has Bought Nine Companies Since October, and Is Going to Pick Up the Pace, Says Tim Cook
Turns out they are spending some of that cash. But no mega-deals in the works, says the Apple CEO.Waiting for the iPhone Mini? Don’t Hold Your Breath.
It takes a lot of work, a lot of really detailed work, to do a phone right, when you manage the hardware, software and services around it. We’ve chosen to focus our energy on getting those right. And we’ve made the choices in order to do that. So we haven’t become defocused [by] working on multiple lines.
– Apple CEO Tim Cook at the D11 conference, explaining why Apple has yet to create multiple types of iPhones, as it used to do with the iPod
Tim Cook Feels Your Pain, Apple Investors
The stock price has been frustrating. It’s been frustrating for investors and all of us.
– Apple CEO Tim Cook, at the D11 conference, acknowledging that it’s less fun to run a company when it falls out of favor on Wall Street.













