188 posts and columns on Time Inc.
News Byte
Twitter Adds More Video Advertisers
Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.
Time Inc. Keeps Shrinking
The good news: It’s the biggest magazine publisher in America. The bad news …How Much for a How-to Lesson? Demand Media Gets Into Paid Content by Buying Creativebug.
Lots of places to get free lessons on the Internet. Now Demand wants to charge, too.David Carey Says Hearst Is No Time Inc.
That is: The magazine publisher thinks his industry can come back. Here’s his plan.Here’s What LinkedIn Can Do With Pulse
If you want a sneak peek at Pulse’s future, head back to 2011. And check out this video starring current LinkedIn content boss Dan Roth.Why The Time Inc. Spinoff Could Work! (Spoiler: Requires Miracle.)
After all, it worked, more or less, for AOL and Time Warner Cable. Alas, Time Inc. is a different story.Voices
Time Warner Opts to Spin Off All Magazines
Time Warner Inc., a company partly named after a magazine, is getting out of the magazine business.Voices







