Kara Swisher in News on September 28, 2010 at 7:31 pm PT
Yahoo and Electus, the multiplatform content studio headed by former NBC entertainment head Ben Silverman, debuted its first original, branded entertainment programming tonight with “Ready, Set, Dance!”
The site, which is now live on Yahoo Music and sponsored by State Farm, merges the candid-camera phenomenon with reality television and “aims to tap into the pop culture interest in television dance shows and dance videos on the Web….”
The site is relatively spare right now, with only one episode, titled “Magic Sparkle Chunk and Frisky Ris.”