Voices
Timothy Hay, Reporter, The Wall Street Journal in News on June 16, 2010 at 11:19 am PT
As PlayPhone Inc. has proven, selling a smorgasbord of mobile content for the world’s best-known news, retail and entertainment companies can be lucrative. It also requires constant reinvention.
The San Jose-based company has grown quickly on the back of simple feature phones by selling content like ringtones and wallpaper. But in the past couple of years, U.S. consumers have grown to expect more elaborate content–like games, music, apps and video–for the small screen.