According to News.com, 100 people or so lined up outside Verizon’s midtown Manhattan store last night prior to its midnight opening. And various reports posted to Twitter suggest there were queues at other outlets as well, though quite a bit shorter (see below; click to enlarge).

In any event, the fact that there are lines at all must be a welcome sight for Verizon (VZ), which has been looking for a strong rival to Apple’s (AAPL) iPhone, and for Motorola (MOT), which hopes Droid will revive its much-diminished post-Razr cellphone business. As one Verizon subscriber eager to trade up to Droid told me, “it’s the best smart phone not made by Apple.”

With endorsements like this, Motorola should be working a bit harder on branding the device as its own. Right now, the Droid marketing push from Verizon Wireless is so overwhelming that you’d think CEO Lowell McAdam designed it himself. Why aren’t we hearing from Motorola as well?

“Droid is potentially a game changer for Motorola,” iSuppli analyst Tina Teng said in a recent research note. “Motorola now is no longer just emphasizing slick form factors, such as it did with its RAZR handset. The company now has focused on the hottest segment of the global mobile handset market–providing compelling smartphone products that are usable and expandable through third-party applications.”

That being the case, Motorola might want to do a bit more to get its name out there.

The estimated bill of materials for the G1: $144. The estimated bill of material for Apple’s 8GB iPhone 3G: $160.

Now, iSuppli’s estimated bill of materials for the G1 is based on component and materials costs alone. It doesn’t account for other expenses like research and development, software, shipping and distribution. It does, however, account for “wow factor,” of which the G1 apparently has a paucity. Though Tina Teng, iSuppli senior analyst of wireless communications, described the G1′s interface as better than average, she said it “still has a gap to close with Apple’s interface” and “lacks the wow factor of some of its slicker competitors.”