With all this humbugging about holiday retail online–down? up? sideways?–it would do a person well to think more Tiny Tim than Scrooge these days.

And here are some very clever advertising videos from the fine folks at ChangingThePresent.org, created for the charity nonprofit by StrawberryFrog to help you get there.

They should make you think twice when you see those dumb buy-more-and-more-and-even-more ads out there.

Give the gift that matters, indeed. But judge for yourselves:

Say Forever

True Luxury