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	<title>AllThingsD &#187; Todd Purdum</title>
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		<title>Sarah Palin Is a Hit for Vanity Fair. But She's No Jessica Simpson&#8211;Or Miley Cyrus!</title>
		<link>http://allthingsd.com/20090706/sarah-palin-is-a-hit-for-vanity-fair-but-shes-no-jessica-simpson-or-miley-cyrus/</link>
		<comments>http://allthingsd.com/20090706/sarah-palin-is-a-hit-for-vanity-fair-but-shes-no-jessica-simpson-or-miley-cyrus/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 20:05:08 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8987</guid>
		<description><![CDATA[Vanity Fair's prescient decision to put all of Todd Purdum's Sarah Palin profile on the Web last week paid off big on Friday. But it would have done even better had the story featured a slideshow with photographs of attractive young women.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/sarah-palin-vf.jpg"><img class="alignright size-medium wp-image-8990" title="sarah-palin-vf" src="http://mediamemo.allthingsd.com/files/2009/07/sarah-palin-vf-243x300.jpg" alt="sarah-palin-vf" width="243" height="300" /></a>The punditocracy is still trying to figure out why Sarah Palin is bailing on her day job. But over at Cond&eacute; Nast&#8217;s Vanity Fair, they&#8217;ve got better things to do&#8211;like tallying page views for Todd Purdum&#8217;s <a href="http://www.vanityfair.com/politics/features/2009/08/sarah-palin200908">buzzy feature story</a> on the soon-to-be former governor of Alaska.</p>
<p>The story went up on <a href="http://www.vanityfair.com/">VF.com</a> six days ago and has generated just under two million page views since then, says executive online editor Michael Hogan. (Disclosure: I&#8217;ve been a free-lance contributor to Vanity Fair&#8217;s <a href="http://www.vanityfair.com/online/newestablishment">&#8220;New Establishment&#8221;</a> list in the past and will be again this year). Had Palin not made her blockbuster announcement on the Friday before the Fourth of July, the piece would be doing even better: Vanity Fair generated more traffic on the Tuesday the story was posted than the day after Palin made her news.</p>
<p>Still, it&#8217;s a big coup for the magazine&#8217;s site. The only way to generate more attention would be to run a slideshow featuring young attractive women.</p>
<p>Which the site can also do: Its story-and-photo package on <a href="http://www.vanityfair.com/culture/features/2009/06/jessica-simpson-slideshow200906">Jessica Simpson</a>, which ran in May, attracted 5.5 million page views to the site over a two-day period. Vanity Fair has generated 85 million page views so far this year, Hogan says.</p>
<p>And if you <em>really</em> want to generate traffic, run slideshows featuring very young attractive women. Last year the magazine&#8217;s 18-picture slideshow featuring a kind-of-topless <a href="http://www.vanityfair.com/culture/features/2008/06/miley_slideshow200806?slide=2#globalNav">Miley &#8220;Hannah Montana&#8221; Cyrus</a> attracted some <a href="http://www.businessinsider.com/2008/4/topless-miley-cyrus-record-traffic-for-vanity-fair">18 million page views</a> in a couple of days.</p>
<p>None of that will be terribly surprising to people who&#8217;ve wallowed in Web publishing for any amount of time. What surprised me a bit, though, was Vanity Fair&#8217;s decision to publish the piece in its entirety from the start. Doesn&#8217;t that cannibalize newsstand sales?</p>
<p>Maybe, says Hogan. But &#8220;it&#8217;s an open question as to what costs newsstand and what doesn&#8217;t.&#8221; And as the magazine tries to figure that out, he says, it has been experimenting. Some stuff goes up online before the magazine hits newsstands, while other pieces won&#8217;t appear on the site until a month later.</p>
<p>In the case of the Palin piece, the magazine had originally prepared to run an excerpt/summary of the story at first, then make the whole thing available by the end of the month after the news cycle was extinguished.</p>
<p>But on Friday, June 26, a few days before the excerpt was scheduled to run online, the magazine rethought its plan, assuming that the piece would be widely quoted and discussed before most people would ever see it. &#8220;The PR department started getting concerned that it was going to be controversial, and they wanted people to read the whole thing, and draw their own conclusions,&#8221; Hogan says. The final call went to Editor-in-Chief Graydon Carter, who, I gather, isn&#8217;t really much of a Web guy.</p>
<p>Meanwhile, I&#8217;m still waiting to read <a href="http://www.vanityfair.com/online/politics/2009/06/the-man-who-crashed-the-world.html">Michael Lewis&#8217;s latest piece for the magazine, on AIG&#8217;s (AIG) notorious &#8220;financial products&#8221; division</a>. That one&#8217;s only available, for now, in excerpt form online, which means I&#8217;m actually going to have pay cash to read it, or wait a few hours&#8211;Hogan says it should be available in full later today.</p>
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		<title>Yahoo Players Burkle, Icahn, Crawford and Also the Web Make Some News (Some, Not So Good)</title>
		<link>http://allthingsd.com/20080604/yahoo-players-burkle-icahn-crawford-and-also-the-web-make-some-news-some-not-so-good/</link>
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		<pubDate>Wed, 04 Jun 2008 13:06:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20080604/yahoo-players-burkle-icahn-crawford-and-also-the-web-make-some-news-some-not-so-good/</guid>
		<description><![CDATA[You would have to have been under a rock not to have heard about the controversial piece in Vanity Fair magazine this month about the troubling personal and professional escapades of former President Bill Clinton since he left office.

And the reason for these disturbing developments, besides Clinton himself? The piece actually placed a good bit of the blame on Clinton's close friend, grocery magnate and billionaire Ron Burkle, who also has been one of the key directors at Yahoo in its takeover fight with Microsoft.]]></description>
			<content:encoded><![CDATA[<p>You would have to have been under a rock not to have heard about the controversial piece in Vanity Fair magazine this month about the escapades of former President Bill Clinton since he left office.</p>
<p>Called <a href="http://www.vanityfair.com/politics/features/2008/07/clinton200807">&#8220;The Comeback Id&#8221;</a> (oh, how <em>pun-ny</em>!), the article has gotten a lot of attention for pointing out the rampant speculation that Clinton&#8217;s well-known penchant for marital infidelity had returned.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/ron_burkle_thumb.jpg' alt='ronburkle' /></p>
<p>And the reason for that disturbing development, besides Clinton himself? The piece actually placed a good bit of the blame on Clinton&#8217;s close friend, grocery magnate and billionaire Ron Burkle (pictured here), who also has been one of the key directors at Yahoo (YHOO) in its takeover fight with Microsoft (MSFT).</p>
<p>It&#8217;s a wonder Burkle can focus on the turmoil at Yahoo, given how busy he appears to be in the article corrupting Clinton both personally and&#8211;worse&#8211;professionally, via some questionable investments the pair had made through Burkle&#8217;s Yucaipa Companies.</p>
<p>Writer Todd Purdum paints a decidedly unattractive picture of Burkle, noting even the tasteless nickname of Burkle&#8217;s plane these days, in a portrayal so rough that Yahoo CEO Jerry Yang&#8217;s tough treatment by the press recently looks like a walk in the park.</p>
<p><img src='http://kara.allthingsd.com/files/2008/06/ob-bo139_msyaho_20080603143450.jpg' alt='carlicahn' class='alignleft' /></p>
<p>Well, almost.</p>
<p>In what amounts to a rant by Carl Icahn (pictured here), <a href="http://online.wsj.com/article/SB121251736489942015.html?mod=hps_us_whats_news">The Wall Street Journal gives the billionaire investor lots of room to kvetch</a> about what he thinks of Yang, including asserting that he will oust the Yahoo founder if he wins his proxy fight against the company.</p>
<p>&#8220;I am amazed at the lengths that Jerry Yang and the board went to entrench themselves in this situation,&#8221; said Icahn.</p>
<p>Apparently, Icahn was the only one who didn&#8217;t get the memo that Yahoo has been consistently obstreperous about Microsoft&#8217;s many overtures, since&#8211;well, let&#8217;s do the exact calculations&#8211;<em>forever</em>. And a day.</p>
<p>Still, Icahn perseveres and hangs this old entrenched management chestnut on a lawsuit that was recently filed by shareholders that points to the <a href="http://kara.allthingsd.com/20080219/retaining-yahoo-talent-enhanced-severance/">massive and costly severance plan</a> Yahoo sneakily put into place as a ploy to fend off Microsoft.</p>
<p>&#8220;It&#8217;s no longer a mystery to me why Microsoft&#8217;s offer isn&#8217;t around,&#8221; Icahn said. &#8220;How can Yahoo keep saying they&#8217;re willing to negotiate and sell the company on the one hand, while at the same time they&#8217;re completely sabotaging the process without telling anyone.&#8221;</p>
<p>How? By Yang opening his mouth, that&#8217;s how, and then doing nothing much.</p>
<p>As a student of this lugubrious style of Olympic dithering, I would point Icahn to Yang&#8217;s <a href="http://kara.allthingsd.com/20071025/day-100/">100-day Sacred Cow VisionQuest</a>, well before this soap opera got started.</p>
<p>You need to catch up pronto, Carl!</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/crawford.jpg' alt='gordoncrawford' /></p>
<p>And speaking of people irked by Yang of late, investor Gordon Crawford (pictured here) also made some news yesterday with his investment in Veoh Networks, part of a $30 million round that included Intel Capital and Adobe Systems (ADBE).</p>
<p>Existing investors in the not-YouTube video service&#8211;Shelter Capital, Spark Capital, Goldman Sachs (GS), Michael Eisner’s Tornante Company, Time Warner Investments (TWX) and Jonathan Dolgen&#8211;also ponied up more money.</p>
<p>Crawford, the SVP of Capital Research Global Investors, manages a massive portfolio, and it is one of Yahoo&#8217;s biggest shareholders.</p>
<p>And, unlike Veoh, Yahoo is an investment <a href="http://kara.allthingsd.com/20080506/a-history-lesson-for-jerry-yang-it-sticks-in-my-crawford/">Crawford has not been happy with recently</a>.</p>
<p>&#8220;I am extremely angry at Jerry Yang and at the so-called independent board,&#8221; he said in an interview a month ago. &#8220;I&#8217;m hoping that there is such an outpouring of outrage that the board is embarrassed into revisiting this thing, but I&#8217;m not optimistic about that.&#8221;</p>
<p>And by independent board, by the way, he meant directors like&#8211;you guessed it&#8211;Ron Burkle!</p>
<p>At least Burkle&#8217;s not to blame for the so-so, lots-and-lots-missing&#8211;<em>Google? What Google? (GOOG)</em>&#8211;piece in the same Vanity Fair issue, an oral history of the Internet.</p>
<p>Called <a href="http://www.vanityfair.com/culture/features/2008/07/internet200807">&#8220;How the Web Was Won,&#8221;</a> it makes the founding of the world&#8217;s most important medium seem awfully dull.</p>
<p><img src='http://kara.allthingsd.com/files/2008/06/cover_vanityfair_146_053008.jpg' alt='vfjolie' class='alignleft' /></p>
<p>I&#8217;d recommend instead&#8211;as any sentient being would&#8211;the <a href="http://www.vanityfair.com/culture/features/2008/07/jolie200807">cover story on Angelina Jolie</a>, with this sharp quote from her: &#8220;In my father&#8217;s generation, the product was 80% of what you were putting into the world, and your personal life was 20%. It now seems that 80% of the product I put out is silly, made-up stories and what I&#8217;m wearing.&#8221;</p>
<p>Or not wearing, in the case of the pictures of Jolie in this article.</p>
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