In an interview last week, Greylock partner David Sze said he thinks a celebrity content management system will be a big business. “It used to be when these platforms first started, the top users were always digital stars — the Kevin Rose and Robert Scoble types. If you look at it today, there’s an amazing shift going on — it’s all general celebrities and the scale is order-of-magnitude multiples of when the tech stars were dominating the system.”

As I’ve described it before, WhoSay is a social media tool for celebrities, aimed at “helping them manage their social media presence and making sure photos and videos are posted on a page the stars themselves can control and eventually monetize.”

For instance, here’s a picture of Tom Hanks’s refrigerator, via an embed code that allows the actor to maintain the rights to his image. Hanks also used WhoSay last week to bitch about how RSS feed readers of Gawker’s headline about his new movie might think he was actually dead. (Tom Hanks knows what RSS is?!)

Greylock has one of the most extensive venture capital portfolios of the leading social Web companies, among them general and open platforms like Facebook, LinkedIn, Pandora, Airbnb and Tumblr. WhoSay, by contrast, is a much more specific publishing tool.

WhoSay — which was incubated by Creative Artists Agency but operates independently — had already raised $6 million from investors including Amazon and High Peaks Ventures. Greylock is adding an undisclosed amount into a previous Series B round.

With bootleg copies ripped on the Internet or not and with an $87 million opening weekend for “X-Men Origins: Wolverine,” it looks like the nerdiest summer movie season ever is off the races.

Hollywood, caught in the digital maelstrom, certainly is fine and dandy making bank by co-opting all the techie themes, gadgets and special effects, with a slate of movies over the next months that are like catnip to geeks of all kinds.

Including BoomTown, for example, which plans to fork over a lot of dough to pay for all the techtastic entertainment that those old media moguls can dish out before they collapse.

Here’s the roster and video trailers of key movies this summer:

Star Trek, May 8

It looks sassy enough with a hot, young cast in what is, like “Wolverine,” a prequel from when the crew of the Starship Enterprise were mere pups.

But one funny quibble comes from a post on the Mania.com blog called “10 Reasons to be Worried About ‘Star Trek’”:

“The New Bridge Looks Like an Apple Store: I love my iPod, but all the Apple Stores I’ve visited are located in the 21st century, not the 23rd. Made of frosted plastic shades and lawn furniture borrowed from the local Pinkberry, the bridge looks built to handle scenes of Kirk negotiating a kegger with the Vulcans more than the sparking explosions and flying bodies of the original.

One can imagine Kirk, trying to sweet-talk his latest alien conquest, and the bridge’s iTunes shuffle mode kicks in.”

Angels & Demons, May 15

Mathematical formulas, hidden puzzles to figure out the path of light through Rome, antimatter, Galileo?

Oh, I am there, except for Tom Hanks’s (playing Robert Langdon) shorter but nonetheless unfortunate haircut from “The Da Vinci Code.”

That and all the glaring but entertaining inaccuracies about science, religion and art from author Dan Brown. As if, I care.

Terminator Salvation, May 21

I am still in mourning over life without Summer Glau, given that the television show, “Terminator: The Sarah Connor Chronicles,” might be canceled after lackluster ratings in its second season.

I will have to trade that superb show for the grumpy grumbles of Christan Bale as John Connor in this fourth outing of the killer-cyborgs-from-the-future series of movies.

This one is set in the post-Judgment Day time, so it will have a lot of dusty, oily fighting with machines and grim grimaces about the dire situation (which, to be fair, bites).

Still, as always with my beloved “Terminator” movies, I’ll be baaaaaack.

Transformers: Revenge of the Fallen, June 24

More machines noisily battling it out while humans get stomped. Sometimes, I think these movies have been thought up by people who hate their cellphones.

Still, the first “Transformers” was funny about all the tech, and this one looks like it could be amusing too.

Also, given that I have two young boys, I have played with a lot of Transformer toys since the last movie came out and they really are cool.

Harry Potter and the Half-Blood Prince, July 15

I. Love. Harry. Potter.

I cannot control this fact and I am a wee bit perturbed by it.

But it is so, especially with all the creepy special effects that seem to get super-creepy in this sixth outing.

These movies just have gotten better and better, as have the young actors who play the main parts, so it’s hard to imagine it not being completely excellent.

Also, the whole pensieve thing rocks. The whole Dumbledore thing, not so much.

[PhotoShopped "Star Trek" publicity still courtesy of Mania.com]

One of the first things Carol Bartz said when she made her public debut as new Yahoo CEO was that everyone should give the company “some friggin’ breathing room.”

Some heard “frickin’,” while others heard “frackin’.”

Whatever the exact invective Bartz used, the tough talk was presumably designed for maximum impact to impose a definitive I’m-in-charge-here leadership style that had been sorely lacking at Yahoo for a long time.

Bartz has been employing the creative curse word a lot of late, trying to shape up Yahoo as Tom Hanks–playing the grumpily drunk but effective coach Jimmy Dugan–did to the Rockford Peaches in “A League of Their Own.”

But she is certainly going to need a lot more than that kind of mental mojo to get the company going.

And, more importantly, to convince Wall Street that she can cure what has been ailing Yahoo (YHOO) as it announces what will likely be a dismal fourth-quarter earnings report tomorrow.

“I’ve been passively abused for a year now by Yahoo management and I am in no mood to be aggressively abused by them, unless there is some concrete strategic plan soon,” said one major investor.

Well, the abuse might continue a little while longer, as Bartz gets the dubious honor of delivering what most expect to be even weaker results and perhaps worse guidance for the upcoming quarter.

That’s why, if BoomTown were to guess, to focus attention away from the bad news, Bartz seems like the type to unveil some sort of meatier plan this week, including cost cuts and some serious trimming of Yahoo’s businesses.

Bartz has, in fact, been meeting with most top execs over the last two weeks, with no entourage (except her assistant, Judy) and little formality, asking a lot of questions and apparently trying to gauge executive talent.

One exec told me that he expects this will result in a lot more management turmoil over the next few month, with multiple goodbyes–with some departing due to their loyalty to former CEO Jerry Yang and President Sue Decker, some due to not having the perseverance to live through a wrenching turnaround effort and some due to the fact that they should simply be let go.

Not surprisingly, some inside Yahoo relish this, while others do not.

“Carol has been cutting through the BS like a knife,” said one Yahoo insider, who admires her forthright manner.

Said another who does not, calling it too brash: “She is like a buzzsaw who just wants to cut without knowing a lot of what the impact will be.”

(Ironically, Buzzsaw is an “on-demand collaborative project management solution” offered by Autodesk, the software company that Bartz ruled for 14 years until 2006.)

She certainly has to get up to speed. While her hands are clean, with the weak economy and continuing internal turmoil, Yahoo’s financial quarterly report tomorrow is going to be a mess.

According to estimates from MarketWatch, Yahoo will report about $1.4 billion in revenue, up two percent, earning 13 cents a share for the quarter. That’s down from last year’s 15 cents and down further from the year before’s 19 cents.

That’s not exactly the direction one would hope for.

Display advertising, which is Yahoo’s dominant business, is expected to show the worst performance, with its search business stronger.

Still, search is not exactly considered to be Yahoo’s buoy in tough times or for the future, which is why analysts will likely focus on Bartz’s thoughts on a search deal with Microsoft (MSFT).

The last time she was asked at a Yahoo all-hands meeting, Bartz noted that her “gut” told her that selling might not be such a good idea. Of course, this was said exactly as Yahoo Chairman Roy Bostock was meeting with Microsoft CEO Steve Ballmer to discuss such a deal.

Other questions high on the list should be about cost-cutting, defining what Yahoo’s core business is and, of course, what she will do about the long discussions her predecessors had been having with Time Warner (TWX) over merging with its AOL online unit.

One thing that everyone I have talked inside Yahoo has said is that Bartz has been asking a lot of questions about all this and more since she arrived.

This is a good thing.

But while she asked–let’s be honest, demanded–some breathing room, after tomorrow is out of the way, the only thing investors and employees will want is some answers, and quickly.

Until then, here’s that great video scene from “A League of Their Own” about no crying in baseball:

Because they can, of course. And because the presidency-to-be has already provided a short-term boost for media companies who’ve been able to feed the public’s appetite for all things Obama. The New York Times, for example, says it generated $2.3 million in much-needed extra revenue via the sale of its commemorative election day edition and other paraphernalia.

So it will be nearly impossible to boot up your browser on Tuesday and not end up watching a live stream of the pomp and circumstance; the actual swearing-in ceremony is scheduled for noon Eastern Standard Time.

But just in case your online venue of choice gets the hiccups, here’s a list of sites that promise to provide coverage; I’ve also embedded a stream from Hulu (which is using the Fox broadcast’s feed) at the bottom of this post if you’d prefer to stay right here.

I’m sure I’ve probably missed several dozen options: If you’ve got a site you want to add to the list, do so in comments below or contact me at peter@allthingsd.com or via the blind tip box here.

Presidential Inauguration Committee (Microsoft-haters beware: This stream will require the company’s Silverlight player)

Joint Congressional Committee

New York Times

Washington Post

ABC News

CNN (features obligatory Facebook tie-in)

C-SPAN

CBS News

MSNBC

Fox News

Joost (Joost would like to point out that unlike some of the options listed here, its feed will be available for  international audiences).

Current TV (features obligatory Twitter tie-in)

Livestation (requires download; player allows viewers to flip between coverage from Al Jazeera, C-Span, BBC, euronews, France 24, Russia Today).

One major video outlet that apparently won’t be streaming the event live: The biggest–Google’s (GOOG) YouTube. But YouTube’s Inauguration Channel is serving up plenty of video during the run-up.

And if you couldn’t score tickets to the Huffington Post’s pre-inaugural ball Monday night with the likes of Tom Hanks, Steven Spielberg and, um, Ashton Kutcher, don’t fret: The news aggregator promises to provide both live video and live blogging of the event.

Introduced by an entertainingly giddy and sardonic Tom Hanks, who happens to star in a new Sony (SNE) movie (“Angels and Demons,” a prequel to “The Da Vinci Code”), but still made fun of his employer (“They write the lies, but I tell the truth”), Stringer showed up to show off cool stuff.

Highlights included a superthin and flexible OLED screen, a Chumby-like Internet-connected TV screen, and a series of 3-D clips. (We’ll be seeing a lot of 3-D this week).

We also got appearances from dueling animation kingpins. Disney (DIS) animation guru John Lasseter showed up to sing the praises of Blu-ray and show off a clip of “Up,” the next Pixar movie. And so did Dreamworks Animation’s (DWA) Jeffrey Katzenberg, who came to talk up the possibilities of 3-D (See? Told you. More to come.) and show off a clip of “Monsters vs. Aliens.”

The oddest Sony product: Dr. Mehmet Oz, the Oprah Winfrey-endorsed doctor who is about to have his own Sony-produced TV show. He offered health tips and measured Stringer’s waist–40 inches, or 39 if Stringer really sucked in his gut.

But to his credit, Stringer didn’t promise a cure-all for the consumer electronic industry ills: “I wish I could tell you that I’m recession-proof.”

(By the way, the image here is from Stringer’s 2008 appearance at The D Conference, but from what I can see, he’s dropped a few pounds since then. I’ll update with something more current if possible.)