Disney shows how it’s using tech to offer guests a more personalized and immersive experience at its parks.
Walt Disney Parks and Resorts
Thomas Staggs runs what is perhaps one of the most logistically challenging efforts in the world. He is leading Disney’s iconic parks in their initiative to use technology and innovation to take the entire “guest” experience to a new level. That includes its latest effort, MyMagic+ and the Magic Band, aimed at creating a more personalized and customized visit. Staggs was named chairman in January 2010, and has led the company’s travel and leisure businesses through the largest period of expansion in its ￼history. He has also served as senior executive vice president and chief financial officer of Disney, and played a crucial role in numerous strategic and operating initiatives, including the acquisitions of Capital Cities/ABC, Pixar Animation Studios and Marvel Entertainment.
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