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	<title>AllThingsD &#187; topper</title>
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		<title>Bing Marketing Dollars at Work: Farewell, Michael Jackson</title>
		<link>http://allthingsd.com/20090629/bing-marketing-dollars-at-work-farewell-michael-jackson/</link>
		<comments>http://allthingsd.com/20090629/bing-marketing-dollars-at-work-farewell-michael-jackson/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 11:46:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bing]]></category>
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		<category><![CDATA[taxi]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15156</guid>
		<description><![CDATA[Where is Microsoft spending its $100 million in marketing for its new Bing search service?

Here's a photo that was forwarded to me showing an advertisement on top of a taxi in Manhattan of a goodbye message from Bing, as well as NBC, to the late pop legend, Michael Jackson.]]></description>
			<content:encoded><![CDATA[<p>Where is Microsoft (MSFT) spending its $100 million in marketing for its new Bing search service?</p>
<p>Well, here&#8217;s a photo that was forwarded to me showing an advertisement on top of a taxi in Manhattan of a goodbye message from Bing, as well as GE (GE) entertainment unit NBC, to the late pop legend, Michael Jackson.</p>
<p>It was a joint effort from Bing and NBC, said a Microsoft source. The software giant and NBC have a strong partnership surrounding the launch the search service.</p>
<p>Done by <a href="http://showmedia.com/#/taxis/">Show Media</a>, which specializes in this form of advertising, the text&#8211;with a picture from Jackson&#8217;s &#8220;Thriller&#8221; album&#8211;reads: &#8220;We will miss you Michael.&#8221;</p>
<p>Presumably, enough of a condolence to get fans to search about him on Bing&#8211;instead of on Google (GOOG) or Yahoo (YHOO)&#8211;and get news updates from NBC&#8217;s many media outlets.</p>
<p>Jackson&#8217;s sudden death last week caused a massive surge of activity all over the Web, including at search engines.</p>
<p>Here&#8217;s the taxi-topper image (click on it to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/img00008-20090626-1455.jpg"><img src="http://kara.allthingsd.com/files/2009/06/img00008-20090626-1455-250x187.jpg" alt="img00008-20090626-1455" title="img00008-20090626-1455" width="380" height="275" class="aligncentered size-medium wp-image-15157" /></a></p>
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