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	<title>AllThingsD &#187; Topspin Media</title>
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		<title>Ex-Yahoo Exec: Here's How to Save the Music Business</title>
		<link>http://allthingsd.com/20081118/ex-yahoo-exec-heres-how-to-save-the-music-business/</link>
		<comments>http://allthingsd.com/20081118/ex-yahoo-exec-heres-how-to-save-the-music-business/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 20:00:27 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[CDs]]></category>
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		<category><![CDATA[Ian Rogers]]></category>
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		<category><![CDATA[Magnet]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[music]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Topspin Media]]></category>
		<category><![CDATA[Universal Music Group]]></category>
		<category><![CDATA[Vivendi]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1184</guid>
		<description><![CDATA["There is nothing wrong with the music business. There's something wrong with the CD business." Talk to a music industry optimist for any amount of time, and you'll inevitably hear that line. If it's true, that means there's opportunity for some nimble players. Ex-Yahoo executive Ian Rogers wants to be one of them.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/ian-rogers.jpg"><img class="alignright size-full wp-image-1188" title="ian-rogers" src="http://mediamemo.allthingsd.com/files/2008/11/ian-rogers.jpg" alt="" width="250" height="178" /></a>&#8220;There is nothing wrong with the music business. There&#8217;s something wrong with the CD business.&#8221; Talk to a music industry optimist&#8211;yes, there still are some&#8211;for any amount of time, and you&#8217;ll inevitably hear that line.</p>
<p>To spell that argument out: Just because people aren&#8217;t paying $10 to $17 for a CD anymore doesn&#8217;t mean that people aren&#8217;t interested in music, and in some cases willing to pay for it.</p>
<p>Even if that&#8217;s true, it won&#8217;t do very much for the people who run big music companies like Vivendi&#8217;s (VIV) Universal Music and Warner Music Group (WMG), who are still stuck selling CDs and will be for years to come.</p>
<p>But nimble competitors think they can carve out a niche for themselves by working outside the labels and selling small batches of music-related stuff, if not CDs. That&#8217;s the premise of <a href="http://topspinmedia.com/">Topspin Media</a>, a start-up headed by Ian Rogers, an entrepreneur who briefly ran the music unit of Yahoo (YHOO). Topspin sells a suite of tech tools designed to help artists (and/or their business people) who want to sell their product and manage their careers on their own.</p>
<p>The company is just creeping out of stealth mode, so it&#8217;s too early to tell whether Topspin&#8217;s prospects are any more or less promising than the future of the music business. But Rogers is a persuasive guy, so it&#8217;s best to just step aside and let him make his own pitch.</p>
<p>Here&#8217;s a slide from a recent presentation Rogers gave at a music industry event in Seattle that sums up his &#8220;people like music&#8221; argument. (Click on the image to make it bigger.) His larger case, which, of course, includes a role for Topspin, can be found <a href="http://topspinmedia.com/2008/11/grammy-northwest-musictech-summit-keynote/">here</a>. Or if you just like slides, <a href="http://www.flickr.com/photos/iancrogers/sets/72157608959402635/">here</a>.</p>
<p><center><a href="http://mediamemo.allthingsd.com/files/2008/11/pro-music-chart.jpg" title='People Like Music' rel="lightbox"><img src="http://mediamemo.allthingsd.com/files/2008/11/pro-music-chart.jpg" width=349 height=262 class='centered'/></a></center></p>
<p><center>[Image Credit: <a href="http://www.flickr.com/photos/iancrogers/3021588137/">Ian Rogers</a>]</center></p>
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