It’s just a post on the popular entertainment blog “Deadline Hollywood.”

But it’s a clear indication the makers of the movie about the origins of Facebook are gunning for maximum attention and Oscar buzz with only a few weeks to go before its debut.

In fact, awards columnist Pete Hammond was pretty much channeling the marketing plan of Oscar-winning producer Scott Rudin for “The Social Network,” which has its premiere in New York on September 24 and its wide rollout on October 1.

Rudin–the volcano of a producer about whom I would like to see a biopic like the one he is sticking it to Facebook co-founder and CEO Mark Zuckerberg with–has apparently been personally inviting every online chatterbox (not me!) and their mother to screenings of the film from the Sony (SNE) movie unit, Columbia Pictures, in recent weeks.

Writes Hammond:

It’s a smart strategy but even without a personal invitation from one of the film’s producers this is already the current must-see movie on every Oscar watchers list. As an example of that, one blogger actually got on a plane from Toronto to New York just to see Social Network, then headed immediately back to Toronto. His subsequent review was a rave declaring it the one to beat for Best Picture (a little premature on that I think). That’s just one example of the praise now starting to hit the Internet from Hitfix to Slashfilm to Chud and all cyber points inbetween.

A little premature perhaps, but it seems to have worked with Hammond:

I saw it at the first opportunity on Monday and would have to say fairly objectively that The Social Network is Sony’s best shot at Best Picture in years, a lock for Golden Globe and Critics Choice Awards. And most importantly, Oscar nominations in every major category including Director for David Fincher, Writing for Aaron Sorkin, lead actor for Jesse Eisenberg (playing Facebook founder Mark Zuckerberg), Supporting Actor for both Andrew Garfield and Justin Timberlake, Trent Reznor and Atticus Ross’ score, editing and so on. It also looks like it will be a major box office hit, hitting a nerve with the young demographic that are on the front lines of moviegoers…

Despite its high-tech bones, what Fincher and Sorkin have managed to do is tell a time-honored very human story, a social document for a generation that has as much relevance now as movies like On The Waterfront, Network, All The President’s Men, and The Graduate did in their time.

Expect more of the same from those who get sucked up into the marketing machine for “The Social Network” in the next weeks, even though it appears it will be devastating to the real-life version of its main subject, Mark Zuckerberg.

And really, really unfair, according to MediaMemo’s Peter Kafka, by taking one aspect of his personality–awkward arrogance or perhaps arrogant awkwardness–and twisting it into a much deeper malevolence.

I have no doubt in my mind that Zuckerberg pulled an epic geek sandbagging on the clueless Winklevoss twins by promising to work on their goofy concept for a social networking site at Harvard University, then not doing so and working on his own ideas instead.

And, for sure, he had a painfully typical start-up falling-out with his own early partners.

But let’s get real here–they all got paid off plenty for being present at the creation of something they themselves never could have created.

Does anyone honestly believe the Winklevii were capable of making Facebook, or any reasonable facsimile, any more than Zuckerberg was capable of rowing in the Olympics?

While hitting some right notes about Zuckerberg’s mannerisms–conversations with him can be very perplexing–the Mark of “The Social Network” is largely fictional.

Certainly, he has some glaring faults (and so do I!).

But they are no worse that other tech leaders’, from Bill Gates of Microsoft (MSFT) to Steve Jobs of Apple (AAPL) to Silicon Valley’s own twins, Larry Page and Sergey Brin of Google (GOOG).

Interestingly, the night before what turned out to be a very difficult onstage interview at the eighth D: All Things Digital conference in June, at a dinner just south of Los Angeles, Zuckerberg fretted to me about the film.

“It’s what a lot of people will think I am like, because it’s a movie and that has impact on their perceptions,” he said with a lot of concern in his voice.

I pooh-poohed his complaints and told him not to worry about it too much.

“It’s just a movie,” I said. “No one believes what they see at the movies anymore.”

But as this film chugs along–gaining Oscar velocity right onto the stage of the Academy Awards at the Kodak Theatre at 6801 Hollywood Boulevard on February 27, 2011–I can now see Zuckerberg might have been right all along.

BoomTown is very much intrigued by the clear freakiness of the ballet thriller–yes, you read that right–apparent in this trailer for “The Black Swan.”

Opening in December, the buzz around the movie–starring Natalie Portman as an increasingly unbalanced dancer with a rival doppelgänger and what appear to be feathers sprouting out of her back–has been growing both online and off at big film festivals, such as in Toronto this past week .

Here is the first trailer:

So are a lot of reports about the reports of his death, which pin the blame on Twitter. Or in the case of the New York Daily News, something called a “Twitter blogging service.”

The original rumor that Lightfoot was dead may or may not have originated on Twitter–his road manager seems to think it was via “a Twitter coming out of Ottawa.” But that seems both very specific and hard to prove. If anyone can, please let me know.

But say it is true. Twitter still didn’t force Canwest, the big Canadian media conglomerate, to publish a wire report that said the singer was dead. As best I can tell, it was that story, which was picked up by various Canwest newspaper sites, that convinced people Lightfoot had croaked.

Here’s Canwest’s description of what happened:

After false rumours of Lightfoot’s death initially emerged online, Hawkins [musician Ronnie Hawkins, a friend of Lightfoot] was contacted by a Canwest reporter. In that interview, Hawkins reported that Lightfoot was dead. Based on that information, Canwest News Service sent out an alert and short story on the wire which reported Lightfoot’s death. Within minutes, Canwest was contacted by a representative close to Lightfoot who said that news of his demise was untrue. That prompted another alert on the wire which said the previous story should be disregarded because there were conflicting accounts about Lightfoot’s health.

About 30 minutes later, Canwest spoke to Lightfoot’s tour manager, [Bernie] Fiedler, and immediately moved another story on the wire reporting the singer’s death was a hoax.

In Twitter time, 30 minutes is forever, of course. And it was the first Canwest story and alert, which were indeed distributed via Twitter, that really fueled this thing. But blaming Twitter for quickly spreading a mainstream news organization’s story is a stretch.

Here’s some pithy perspective from Doug Saunders, a Canadian journalist who doesn’t work for Canwest. It comes to us via Twitter, naturally:

If a media snafu causes you to debate the role of Twitter, imagine it’s 90 years ago and instead of Twitter you’re saying “the telephone… Hearing some rumour and printing it as truth is unrelated to tech used to circulate that rumour. Same happened, faster, in 1780s.

If you’re itching to confirm Lightfoot’s health yourself, you can listen to an impromptu interview the singer conducted yesterday with a Toronto radio station. And I hope to see him make a Goldblumesque appearance on “The Colbert Report” very soon.

Until then, here’s the obligatory blast from the past:

Microsoft said it has been preparing modified versions of the affected programs that should be ready when the injunction goes into effect on Jan. 11, allowing sales to continue without interruption. The company also indicated the ruling shouldn’t affect its highly anticipated Office 2010 software, due out next year. It also doesn’t affect copies of Word that have already been sold.

The U.S. Court of Appeals for the Federal Circuit on Tuesday affirmed a ruling in a case brought by i4i Inc., a Toronto-based technology company that convinced a Texas jury last May that recent versions of Microsoft Word infringed a company software patent that deals with manipulating the architecture of a document.

Read the rest of this post on the original site

Judge Leonard Davis of the U.S. District Court for the Eastern District of Texas ordered a permanent injunction yesterday that will ostensibly prohibit Microsoft (MSFT) from selling Word within 60 days. It’s the result of a lawsuit filed by Toronto-based i4i, which claims that Microsoft violated a patent it owns regarding XML files. Microsoft is also supposed to hand over $290 million in damages.

There are more details from SeattlePi.com (still extant!) and TechDirt. But the most salient point here is that this is a ruling on a patent lawsuit filed in eastern Texas, which generally exists in its own orbit when it comes to patent lawsuits. So odds that this one will stick are awfully low.

Other equally important news: This footage of a guy in a wetsuit zipping down a giant water slide, up a wooden ramp and flying hundreds of feet through the air before landing in a kiddie pool is not real. It’s just a viral ad for Microsoft Germany.

But it’s pretty cool.

Back on April 7, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.”

It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner (TWX) online unit globally.

More importantly, as it is almost over, Armstrong also has to make good on another promise he made in that memo he sent to the staff on his first day:

“The culmination of the 100-day process will end in Dulles with an All-Hands meeting in mid-July. At that meeting, we’ll review the feedback we’ve received–both internal and external. We’ll also discuss our strategic direction for the coming years, and highlight areas that will bring AOL and AOL properties into the next decade of digital leadership. Most importantly, we will set a course and focus all of our resources to make that course a success.”

BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.

So far, the broad outlines of his strategy seem to center on expanding AOL’s content assets, strengthening its advertising network and getting out of businesses the company cannot compete well in, such as social networking.

What other pearls of wisdom Armstrong has gleaned are to still to be revealed, presumably.

His corporate version of “The Amazing Race” is certainly a novel idea, born at his first all-hands meeting in Dulles, Va., which used to be the world-wide HQ of AOL and remains its heart.

There, Armstrong (pictured here) joked to the crowd:

“I know that work goes on across the globe and, in the first 90 days, I’m going to try to visit every office we have and sit down and talk to every employee and that will be something that my wife has actually agreed to let me do so.”

Thus, spouse-approved, the former Google (GOOG) exec has circumnavigated the globe and has held meeting with employees in a wide range of places: Dulles; New York; Baltimore; San Francisco; Mountain View, Calif.; Toronto, Lancaster, Pa.; Denver; Hamburg; London; Paris; Bangalore; Dublin and, this week, Tel Aviv.

But it has not been all tourism, in search of innovation.

During this time, Armstrong has also dispatched employees and top execs, such as advertising head Greg Coleman and communications and communities head Joanna Shields, and hired a few key staffers of his own; announced a pending spinoff of the company; and bought some stuff (including a company he funded).

It will be interesting to see what comes next–after the 100-day gathering in Dulles, which should come sometime after Armstrong’s July 15 deadline, of course.

Party on, Tim.