3 posts and columns on tort

It's Not an Unpaid Endorsement, It's a 'Social Ad'

in News on November 9, 2007 at 11:00 am PT

It’s Not an Unpaid Endorsement, It’s a ‘Social Ad’

in News on November 9, 2007 at 11:00 am PT

Facebook Unveils Social (Class) Actions?

in News on November 8, 2007 at 11:04 am PT

Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad [...]