Tricia Duryee in Commerce on April 4 at 8:01 am PT
In a new multimillion-dollar partnership with Electronic Arts, Unilever will test in-game advertising inside The Sims Social.
Peter Kafka in Media on March 5 at 4:00 am PT
You despise “pre-roll” ads. Do you hate them enough to type a marketing message?
Peter Kafka in Media on February 22 at 4:00 am PT
Ad tech firm Resonate has a simple pitch: It says it can figure out what different groups of Internet users care about, and where to find them on the Web.
Peter Kafka in Media on November 28, 2011 at 8:53 am PT
Do you recognize all three viral video stars in the carmaker’s newest TV campaign? The nice thing about the ads is that they work either way.
Voices
Michael Ramsey, Reporter, The Wall Street Journal in News on August 24, 2011 at 5:00 am PT
Nissan Motor Co. has long been the also-ran of the J3 here in the U.S., an image that it is trying furiously to dislodge. Indeed, they have said a driving motivation behind the introduction of the Nissan Leaf electric car was to take the lead in something.
Tricia Duryee in Commerce on August 18, 2011 at 9:05 am PT
The game, which launches today, promises to change your social life forever, but it’s also hoping to wreak havoc on Zynga’s dominance in the space.
Arik Hesseldahl in Enterprise on April 11, 2011 at 7:00 am PT
The man who runs Microsoft’s cloud explains how it’s different from other clouds out there, and how companies are using it not only to save on IT costs, but to do things they couldn’t do before.
Ina Fried in Mobile on April 6, 2011 at 10:35 am PT
Redmond has struck a deal where the Japanese automaker will use the Windows Azure cloud-based operating system to power a new generation of in-car electronics.
In a Webcast, the CEOs of both companies outlined the deal, and reflected on the impact of the recent earthquake in Japan.
Arik Hesseldahl in Enterprise on March 24, 2011 at 11:56 am PT
The problems plaguing the supply of electronics components in the wake of the earthquake, tsunami and nuclear disaster are reverberating into the automotive industry and causing some production lines to shut down.
Voices
Suzanne Vranica, Reporter, The Wall Street Journal in News on November 15, 2010 at 5:00 am PT
Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.
