Toyota

Hyundai Hopes YouTube Stars Drive Sales

Peter Kafka in Media on November 28, 2011 at 8:53 am PT

Do you recognize all three viral video stars in the carmaker’s newest TV campaign? The nice thing about the ads is that they work either way.

EA’s Sims Social Comes to Life on Facebook

Tricia Duryee in Commerce on August 18, 2011 at 9:05 am PT

The game, which launches today, promises to change your social life forever, but it’s also hoping to wreak havoc on Zynga’s dominance in the space.

Seven Questions for Doug Hauger, Head of Microsoft's Azure Cloud Platform

Arik Hesseldahl in Enterprise on April 11, 2011 at 7:00 am PT

The man who runs Microsoft’s cloud explains how it’s different from other clouds out there, and how companies are using it not only to save on IT costs, but to do things they couldn’t do before.

Microsoft and Toyota Drive to the Cloud With Azure-based Electronics Systems for the Car

Ina Fried in Mobile on April 6, 2011 at 10:35 am PT

Redmond has struck a deal where the Japanese automaker will use the Windows Azure cloud-based operating system to power a new generation of in-car electronics. In a Webcast, the CEOs of both companies outlined the deal, and reflected on the impact of the recent earthquake in Japan.

Short Supply of Japanese Electronic Parts Hitting Global Car Industry

Arik Hesseldahl in Enterprise on March 24, 2011 at 11:56 am PT

The problems plaguing the supply of electronics components in the wake of the earthquake, tsunami and nuclear disaster are reverberating into the automotive industry and causing some production lines to shut down.

Tweeting to Sell Cars

Suzanne Vranica, Reporter, The Wall Street Journal in News on November 15, 2010 at 5:00 am PT

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.

Three Cool iPad Ads

Peter Kafka in Media on October 15, 2010 at 3:30 am PT

Earlier this week we got Condé Nast’s instructions on how to make a killer iPad ad. Now, three examples of some good ones.

Watch an Ad, Make a (Virtual) Buck

Peter Kafka in Media on September 29, 2010 at 4:00 am PT

Another way to make online advertising more tolerable for surfers, and more effective for brands: Offer bribes, in the form of credits for big Zynga games like Farmville.