8 posts and columns on trade group

News Byte

Time Inc. Hires Ad Industry Trade Head Randall Rothenberg for Digital

in Media on December 13, 2010 at 8:20 am PT

Time Inc. has a newish boss, and now Time Warner’s publishing unit has a new head of digital, too: Randall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.

The Chips Are Up

in News on August 31, 2009 at 12:24 pm PT

Could the global semiconductor industry be heading for a much anticipated recovery? It’s starting to look that way. Chip sales rose in July for the fifth consecutive month on a month-to-month basis, according to the trade group, Semiconductor Industry Association. Which is not to say sales are robust; down 18.2 percent year-over-year, they’re abysmal, but they are showing continuing signs of recovery.
rebound

Is Bigger Better? Here Come the Supersized Web Ads.

in Media on June 29, 2009 at 9:01 pm PT

Earlier this year, an online publishing trade group promised to get its members to start running new, bigger, harder-to-ignore ads by July. So here they are: The Online Publishers Association says 37 sites, including the New York Times, The Wall Street Journal and CNN.com, will start selling the plus-sized ads this week. Now we’ll see if they work.
super-size-me-dvd

Internet Advertisers Say Internet Advertising Keeps America Strong

in Media on June 11, 2009 at 9:08 am PT

Did you know that Internet publishing–Internet publishing supported by advertising, that is–creates millions of jobs in this country? It’s true, says a trade group, which is trying to convince Washington that all that is at risk if people start passing pesky laws.
kidflag

Online Ad Snoop NebuAd Gives Up the Ghost. Who’s Next?

in Media on May 18, 2009 at 2:47 pm PT

Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
harry-at-work

Time Warner Cable Backs Off Pay-Per-Byte Broadband Billing

in Media on April 16, 2009 at 12:48 pm PT

That was quick. Time Warner Cable is shelving plans to charge its Internet customers based on usage. For now, that is. The cable giant had planned on charging customers in four locations on a “consumption” plan in which they’d pay between $15 to $150 a month based on the amount of data they hoovered via the Web. But noisy opposition to the plan surfaced immediately and has been getting louder over the past few weeks.

Online Ad Growth: Already Over, Except for Google

in Media on November 20, 2008 at 10:14 am PT

Are you still thinking there might be growth in the online ad market next year? Perhaps this will disabuse you of the notion: New numbers from an industry trade group indicate that growth has already stopped for everyone except Google.