1 posts and columns on traditional ads

Ad Forecasts: Crummy Offline, OK Online, Sun to Rise in East, Set in West

in Media on April 14, 2009 at 4:15 am PT

Media giant Zenith Optimedia says the ad market is in worse shape than it had previously suspected. This is what Zenith Optimedia, along with just about every other ad forecaster, has been saying every three months or so for the past year. So it’s hard to get worked up about this stuff. The upside is also old news: Online advertising is doing better than traditional ads.
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