4 posts and columns on TrafficCo

Enter the Chernin? Former News Corp. President and COO in Yahoo What-If Mix

in News on November 17, 2010 at 1:58 pm PT

Things have certainly quieted down in the swirl of mostly vapor plots about the future of Yahoo, although the pondering, machinating and such on the parts of a variety of players have most certainly continued. And that includes the introduction of a new character into the drama: Former News Corp. President Peter Chernin. Let’s be clear–there are no deals brewing, but there is a lot of interest in involving the well-regarded media exec in the situation.

More Yahoo Deal Scenarios Keep the Goat Rodeo Going Strong!

in News on November 9, 2010 at 8:29 am PT

If wishes were horses, as the old proverb goes, all beggars would ride. Or, in the case of the incessant corporate drama around Yahoo: If wishes were deals, all bankers would get big fat fees. Even BoomTown has been harboring a big wish that there were some new scenario–instead of the same retreads that have been bandied about for more than a month–that was at least possible. But because making up scenarios about the fate of Yahoo is all fun and games, it goes on and on and on.

Could AOL Merge With Yahoo? Could News Corp. Make a Play? Takeover 2.0 With a Little Help From China's Alibaba?

in News on September 30, 2010 at 11:54 am PT

Today, as news of the departure of Yahoo’s U.S. head Hilary Schneider and two other top execs got around Wall Street, investors and dealmakers were actually thinking of things other than executive turmoil. As in: Does the uncertainty, along with a naggingly lackluster stock price and weak growth, create pressure on its CEO Carol Bartz and its board to do something dramatic? In addition, does the messy public situation even provide an opportunity to put Yahoo into play, despite its market cap of $19 billion?

MicroHoo Back From the Dead? Dream On, Jerry!

in News on July 2, 2008 at 10:37 am PT

Like the zombies in “Night of the Living Dead” who will not die, the notion of a big, sloppy deal for Microsoft to buy Yahoo is revived yet again in an article in The Wall Street Journal today. Unfortunately for both Yahoo and Microsoft, it mostly serves to point out once again just how messy and pathetic the proceedings have been and continues to be. But, as to the central idea, that Microsoft is aching to do a multi-part deal with various partners that would render Yahoo asunder, BoomTown is altogether dubious that this will ever come to pass.