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Voices

Quiznos Pitches Subs With User-Video Campaign

in News on June 5, 2009 at 3:00 pm PT

An upcoming Quiznos campaign will tap user-submitted videos to promote its new Torpedo sandwiches, offering $10,000 for the best clip. On Monday, the closely held Denver fast-food chain launches the contest on ToastyTorpedo.com, where visitors will be able to submit photos or videos over the next four weeks. Quiznos said it’s looking for demonstrations of customers eating one of the $4 subs “in an unusual place or while doing an unexpected activity.”