BoomTown was sitting front row center–better to scare Google Mobile Product Manager Hugo Barra–at the Silicon Valley search giant’s press event in San Francisco this morning.

Google (GOOG) called together a group of reporters to discuss some “cool new features” for its Android operating system.

While many have been expectantly waiting for Google to announce a video-calling offering, to match the Apple (AAPL) FaceTime service, that was not to be here.

Instead, it was a low-key rollout of a few whiz-bang features to ooh and ahh at.

Happily, Google provided unusually delicious donuts, which was my entire reason for coming, because donuts are the pastry to the gods.

Let’s get to it:

10:05 am PT: PR dude Mike Nelson introed Barra, who said there will be two new features announced.

Ooh and Ahh.

First though, we were forced to endure yet another lecture on how important mobile is and where the future is headed that comes from every single company that throws a mobile event.

Mobile is the big show now?

Really? We had no idea this cell phone thing was going to take off! Thanks, Professor Barra!

Barra pressed on with lots of talk about MIPS (millions of instructions per second, which you should care less about, but is important).

Barra said that innovative smartphones were becoming “super-computers in your pocket.”

Again, master of the obvious!

I obviously needed to have a bite of my lovely sprinkle-laden donut to gain some balance.

10:12 am: Barra moved onto voice recognition. He asked the phone movie times in Palo Alto, Calif. and how high the Empire State Building, results which were promptly delivered.

(When my kid asked me on a trip to New York, I just said it was a badillion feet high, which also worked as an answer.)

But such technology is cool, for sure.

But Barra upped the ante by speaking four languages–Spanish, French, Italian and Japanese–to get results. It worked! Get this guy on “The Amazing Race” pronto!

Now, tricks over, it was onto the first product announcement!

And, drum roll…it was a new feature that Google is a calling “Voice Actions” in Voice Search, available today for Android 2.2 Froyo devices.

This sounded like a band name from the 1980s.

Instead, it is the ability to speak into the phone and have it instantly do things, such as sending text messages, automatic dialing and mapping and more, all via speech commands in English.

Speech recognition, natural language processing and semantic Web search–you could kind of do this before on Android, but it was neither seamless nor automatic, said Barra.

He did not say, but Voice Actions is an awful lot like Siri, the mobile app assistant start-up that Apple bought recently.

But there were more on Voice Actions, according to the adorkable demo dude Mike LeBeau, a baker’s dozen (13!) of actions, and there will be more.

He spoke into the phone a request to “Listen to the Decembrists.” Presto (and also props for the hip musical choice)!

Then, LeBeau spoke an email about some scuba diving trip. Presto!

But then he added a smiley face! Unfortunate and decidedly unhip, but presto!

After that, LeBeau kept showing off, setting the alarm clock, going to Wikipedia, doing a search for art galleries in Amsterdam.

10:28 am: Now for product announcement #2.

Barra brought up engineering manager Dave Burke, who built it in his 20 percent time.

It’s a synching feature called “Chrome to Phone.”

This sounded like a 1990s band name.

“It is a low latency way to push information to the phone,” said Burke, using Google’s browser and an app for the mobile device.

There is a little icon on the Chrome browser you click that sends a variety of stuff to the app on an Android phone.

It’s certainly helpful.

10:35 am: Onto Q&A about the two perfectly fine, though hardly earth-shaking, announcements.

Questions about the languages, bookmarking Chrome to Phone (not yet) and what’s coming next.

More!

It was all about solving “pain points” said the Voice Actions dude LeBeau.

All I know is donuts are the only thing that solves my pain points. Presto!

(And here is a post of some videos and screenshots of both Voice Actions and Chrome to Phone to enjoy.)

Microsoft’s New Search at Bing.com Helps People Make Better Decisions

Decision Engine goes beyond search to help customers deal with information overload.

REDMOND, Wash. — May 28, 2009 — Microsoft Corp. today unveiled Bing, a new Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, more informed decisions. Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. The result of this new approach is an important beginning for a new and more powerful kind of search service, which Microsoft is calling a Decision Engine, designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions. The new service, located at http://www.Bing.com, will begin to roll out over the coming days and will be fully deployed worldwide on Wednesday, June 3.

The explosive growth of online content has continued unabated, and Bing was developed as a tool to help people more easily navigate through the information overload that has come to characterize many of today’s search experiences. Results from a custom comScore Inc. study across core search engines show that as many as 30 percent of searches are abandoned without a satisfactory result. The data also showed that approximately two-thirds of the remaining searches required a refinement or requery on the search results page.

“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”

A New Approach to Internet Search

Based on the customer insight that 66 percent of people are using Internet search more frequently to make complex decisions,* Microsoft identified three design goals to guide the development of Bing: deliver great results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions. The new service, built to go beyond today’s search experience, includes deep innovation on core search areas including entity extraction and expansion, query intent recognition and document summarization technology as well as a new user experience model that dynamically adapts to the type of query to provide relevant and intuitive decision-making tools.

• Great search results. Relevant search results are still a top priority for people, yet Microsoft studies show that only one in four search queries deliver a satisfactory result. Bing helps identify relevant search results through features such as Best Match, where the best answer is surfaced and called out; Deep Links, allowing more insight into what resources a particular site has to offer; and Quick Preview, a hover-over window that expands over a search result caption to provide a better sense of the related site’s relevancy. Bing also includes one-click access to information through Instant Answers, designed to provide the sought-after information within the body of the search results page, minimizing the need for additional clicks.
• Organized search experience. More and more customers are regularly spending time with search engines, engaging in complex, multi-query and multi-session searches. Respondents also said an organized search experience would be twice as useful in helping find information and accomplishing tasks faster. Bing includes a number of features that organize search results, including Explore Pane, a dynamically relevant set of navigation and search tools on the left side of the page; Web Groups, which groups results in intuitive ways both on the Explore Pane and in the actual results; and Related Searches and Quick Tabs, which is essentially a table of contents for different categories of search results. Collectively, these and other features in Bing help people navigate their search results, cut through the clutter of search overload and get right down to making important decisions.
• Simplify tasks and provide insight. Microsoft’s research identified shopping, travel, local business and information, and health-related research as areas in which people wanted more assistance in making key decisions. The current state of Internet search isn’t optimized for these tasks, but the Bing Decision Engine is optimized for these key customer scenarios. For example, while a consumer is using Bing to shop online, the Sentiment Extraction feature scours the Internet for user opinions and expert reviews to help leverage the community of customers as well as product experts in trying to make a buying decision. In Bing Travel, the Rate Key compares the location, price and amenities of multiple hotels and provides a color-coded key of the best values, and the Price Predictor actually helps consumers decide when to buy an airline ticket in order to get the lowest prices.

The new brand portfolio will include the following changes to existing Microsoft programs:

• Microsoft’s mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise.
• Technology from Microsoft’s April 2008 acquisition of Farecast is now a central part of Bing Travel.
• Microsoft’s popular cashback program, now dubbed Bing cashback, with more than 850 merchants and more than 17 million products available, will be fully integrated into the Bing Shopping experience.

Microsoft is committed to building better tools to help people find the shortest distance from their initial search query to the point of making an informed decision. Bing is an important first step toward this long-term vision and a strong indicator of Microsoft’s commitment to move search technology forward for customers.

Apparently, an Indian tech news site called TechGoss has its dander up about a visit Facebook Founder and CEO Mark Zuckerberg (pictured here) has been making to that country.

And, for information related to news of why the social-networking czar is in India, TechGoss is offering 10,000 rupees–or $240.17—specifically, 5,000 for exclusive photos of him there and 5,000 for a detailed story on his stay in India.

Currently, Facebook is the No. 3 player in India, whose social-networking scene is dominated, incredibly, by Google’s Orkut.

Asked the post: “What is Facebook founder, Mark Zuckerberg, doing in India these days? Rumor mills are working overtime mainly pointing to a business trip to launch Facebook India soon. Others speak of a working holiday. As in the past, the Facebook PR team is only available to speak to a few chosen journalists.”

Well, Facebook PR was not helpful to me either, but that does not stop BoomTown in its greedy and ceaseless quest for rupees!

According to sources, Zuckerberg is in India and, in fact, all over the world, on a trip that is mostly for pleasure and contemplation, but also mixing it with some business.

In fact, some at Facebook are jokingly calling Zuckerberg’s month-long jaunt abroad “Vision Quest,” as the 23-year-old travels completely solo from place to place.

So in India, it is not some major initiative yet and more a getting-to-know-you visit, although Facebook will surely need to compete more handily in the growing market there.

Namasté, Mark, and safe travels!