News Byte

Q: How Does IMDB Follow Up a Hit App? A: With a Trivia App.

IMDB’s first mobile effort was a hit — the company says that 15 million Apple iOS users and 10 million Google Android users have downloaded the app since 2009. So here’s the next effort from Amazon’s movie database site: A trivia game. IMDB says 25 million users access the service from phones each month, either via apps or its mobile site.

Fox Releases an iPhone App for DVDs

Twentieth Century Fox is hoping to lure viewers back to the cratering DVD market–by offering them an endless series of digital distractions during home releases of the studio’s movies. FoxPop, a technology that makes its debut next month, works like a specialized Twitter feed, offering up a string of trivia, photos and shopping suggestions during selected movies.