Three music managers to some of today’s top pop talent talk about how playing nice with the tech industry isn’t just a good idea — it’s a must.
Founder, Chairman and CEO
Troy Carter has established the careers of numerous recording artists, including Lady Gaga, whom you might have heard of. The founder, chairman and CEO of Atom Factory, Carter began his career in Philadelphia, working for Will Smith and James Lassiter’s Overbrook Entertainment, and in 1995 joined Bad Boy Entertainment, where he worked with such artists as Notorious B.I.G. Later, he formed the boutique talent management company Erving Wonder. He recently co-founded The Backplane, a Silicon Valley-based startup that allows celebrities and brands to connect with fans. He has also created A\IDEA, a product development and branding agency, and AF Square, an angel fund and technology consultancy, and is an active investor in tech.
Posts With Troy Carter
Yahoo is adding six employees to its advertising staff via an acquisition, buying social advertising company Bread, the startup’s CEO Alan Chan announced in a blog post on Friday. Bread makes a URL shortener that displays an ad between the time that someone clicks on the shortened link and when they are taken to the related website. Chan, whose startup had raised $3.5 million from a group of investors including Lady Gaga manager and angel investor Troy Carter, said Bread would stop selling its products.