5 posts and columns on TRUSTe

People Say They Care About Their Online Privacy, But Do They Care Enough to Switch?

in Social on February 13 at 6:00 am PT

The rational response to the question, “Do you worry about your privacy online?” is “Yes.”
Whoworriesaboutprivacy-feature

Another Week, Another Social Networking Poll (This Time, The Kids Are Alright)

in News on October 18, 2010 at 6:00 am PT

Last week, Common Sense Media released a poll it conducted that showed parents fretting about the growing power of social networks. Now, TRUSTe, a Web privacy trustmark firm, has released another, titled “The Kids Are Alright,” which shows a little-nicer picture, especially for Facebook.

Voices

Funds Invest in Privacy Start-Ups

in News on June 21, 2010 at 12:00 am PT

As privacy snafus mount across companies such as Facebook Inc. and AT&T Inc., venture capitalists have spotted a new market opening and are pumping millions of dollars into privacy-related start-ups. This month, online privacy start-up ReputationDefender Inc. plans to disclose that it has raised $15 million in new venture funding–even though the company wasn’t actively looking for new cash.

AIEEEE!

in News on December 16, 2008 at 11:00 am PT

God-Google-Satan: The Oneness

in News on December 16, 2008 at 5:00 am PT

“Everyone loves Google.” So began a 2001 Wired profile of the company and its “resolutely uncommercial” path to success. Everyone loves Google. Sounds like so much hyperbole now, but at the time it was essentially a truism. Eight years later, that’s no longer really the case. Today, Google seems a distorted reflection of the ideals that made it so beloved. No wonder it’s fallen off the TRUSTe/Ponemon Institute’s list of the top 20 most trusted companies in the United States.