TubeMogul

Sharethrough CEO on Why You Should Care About Social Video Ads (Video)

Liz Gannes in Social on February 17, 2011 at 10:34 am PT

Sharethrough is a new kind of ad platform: One focused exclusively on video and social sharing. Basically, it guarantees it can get your funny ad a lot of views.

How to Pitch a YouTube Viewer: Talking Babies Are a Good Start

Peter Kafka in Media on April 30, 2010 at 4:00 am PT

A spot on YouTube’s home page costs a lot of money, so you better make sure it’s money well spent. It helps to know the YouTube audience, which doesn’t seem interested in tax software or Italian cooking travelogues.

Twitter’s Miracle Short Attention Span Cure

Peter Kafka in Media on April 12, 2010 at 3:30 am PT

For video! Guaranteed or you get your money back!

YouTube’s Ad Push Creeps Forward

Peter Kafka in Media on February 17, 2010 at 9:00 am PT

How are Google’s efforts to turn YouTube from a money pit into a profit center coming along? From the outside, it’s hard to tell. But we can see that an increasing number of its top videos have ads.

YouTube Yawns at Letterman’s Extortion Story

Peter Kafka in Media on October 3, 2009 at 8:16 am PT

In certain circles, David Letterman’s extortion/adultery story is huge news. On YouTube? It’s overshadowed by an “Ultimate Fighter” match.

Viacom and Google Fight in Court, but Work Together to Keep Kanye West Off of YouTube

Peter Kafka in Media on September 15, 2009 at 7:27 am PT

Yes, Viacom is still suing Google for a billion dollars, because it says too many of its videos showed up on YouTube. But that doesn’t mean Viacom and Google can’t work together to prevent the cable giant’s videos from showing up on YouTube. Want to see this in action? Go to YouTube and try to find a clip of the Kanye West/Taylor Swift/Beyoncé incident from Sunday night’s Video Music Awards.

YouTube’s Most Popular Clips: Still Mostly Ad-Free

Peter Kafka in Media on August 12, 2009 at 2:23 pm PT

Google says its oft-maligned video site is going to start making lots of money soon. But it still has some work ahead of it. Right now, for instance, just four in 10 of YouTube’s most popular clips carry advertising.

They Like to Watch: Twitter Users Keep Watching Video Long After Facebook and Digg Fans Bail Out

Peter Kafka in Media on July 14, 2009 at 1:01 pm PT

Want to get people to stick around and actually watch your dog-on-skateboard video? Try luring them with Twitter. So says video-tracking service TubeMogul, which reports that Twitter users who click on a referral link to a Web video are likely to stay longer than people who get to the video from Facebook or Digg.

Oscar’s YouTube No-Show

Peter Kafka in Media on February 23, 2009 at 7:30 am PT

Looking for highlights of last night’s Oscars on YouTube? Good luck. That’s because ABC, which broadcast last night’s show, and the Academy of Motion Picture Arts and Sciences, which produces the event, don’t want clips of last night’s show on the world’s biggest video site. Instead, they’d prefer that you watch highlights on ABC’s Oscar.com site.

Now on YouTube: The Obama Inaugural Everyone Just Saw, Over and Over Again

Peter Kafka in Media on January 20, 2009 at 11:25 am PT

YouTube may have been the only big Web site that didn’t provide a live stream of Barack Obama’s inauguration. But its users are rectifying this as we speak: They’re currently uploading clips of the ceremony to the site at a staggering pace.