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Hulu Eyes Global Expansion

in News on March 25, 2009 at 11:07 am PT

Hulu is stepping up its global initiatives to compete for audience and advertising dollars overseas. On Monday, the video-streaming site added Johannes Larcher to its executive ranks as senior vice president of international. Mr. Larcher must work with each content provider to negotiate international rights for each video. Hulu has more than 130 content providers and 1,100 TV programs and movies, and its library continues to grow.