AllThingsD » Twhirl

Loïc Le Meur Speaks About New (and Improved?) Seesmic!

Kara Swisher — Fri, 18 Sep 2009 11:11:21 +0000

When BoomTown went to visit serial entrepreneur Loïc Le Meur early last year at his San Francisco HQ, he was stoked about the prospects of his “video conversation” community start-up called Seesmic.

That was especially due to the influx of $6 million into his bank account by high-profile angel investors like LinkedIn’s Reid Hoffman, former AOL head Steve Case, SoftTech VC Jeff Clavier, Zynga’s Mark Pincus, investor Ron Conway, FON founder Martin Varsavsky and others.

Fast-forward to today and the entire business plan of Seesmic has been upended, with the video part pretty much junked.

Now, Le Meur is focused almost entirely on his social media desktop client, as well as Web and mobile versions, which began as a dashboard for Twitter called twhirl.

If at first you don’t succeed, dump and change again–the motto of Silicon Valley!

Seesmic has added a lot more Web services to the client to make it stickier, such as announcing yesterday that it would allow users to access and manage Facebook Pages.

The idea behind Seesmic, as well as competitors such as TweetDeck, is to allow users to manage their various social media tools much like their email accounts.

And while the service’s desktop client software has been a focus, Le Meur is also pushing its Web and mobile versions, all in the hopes that the newest innovation is the right one.

Here’s a tour I did of Seesmic’s new HQ and a video interview I did with Le Meur about all the changes:

[ See post to watch video ]

Software That Makes Twitter So Much Tweeter

Katherine Boehret — Wed, 15 Jul 2009 01:02:03 +0000

Most people who aren’t familiar with Twitter are eager to list the reasons why they don’t use this social-networking service. It’s for narcissists. It’s for teenagers. It’s for people who have nothing better to do. It’s a forum for oversharing. While all of these things may be true in some cases, I find Twitter’s 140-character messaging network to be an incredibly useful tool in my everyday life.

I use Twitter as my personalized news feed by following people who “tweet” (write updates) about things that interest me. In one glance I can read White House correspondent Mark Knoller’s tweets about President Obama’s activities, a recipe tweeted by Martha Stewart and WSJ.com tweets with links to news stories.

[ See post to watch video ]

But Twitter works best with a little help from its friends, namely those programs that are designed to make it more customized and useful with minimal work on the user’s behalf. Here’s a rundown of just some of these helpers. I’m focusing only on ones that run on your computer, either in Web browsers or as stand-alone programs. There is also a plethora of Twitter applications that work on mobile devices like the iPhone and BlackBerry, too many to go into here. A few Twitter programs let you lurk and read tweets without a Twitter account, but in most cases these programs require a Twitter user name and password so they can better organize tweets of the people whom you follow.

To get a Twitter account in the first place, you will need to sign up with a user name and password at Twitter.com and start following people—or subscribing to read someone’s updates. These may be friends or people you simply find interesting, like journalists whose work you read (my Twitter user name is kabster728). You can see whom one person follows, and then opt also to follow those same people and the people those people follow and so on. Though it’s possible to lock your account so it’s private, very few people do so because Twitter encourages open communication throughout the Web.

That said, you can always choose to block someone from following you or stop following someone’s Twitter feed. You can comment on a tweet by sending the person who wrote it an “at reply,” named because the reply starts with the “@” sign followed by the user name of the person to whom you are replying. You can also send direct messages to another Twitter user as long as he or she is following you.

All-Purpose Programs

TweetDeck and Seesmic are two programs that do a good job of filtering others’ tweets and aiding the process of writing tweets. Both use Adobe Air, a tool that lets the program work in the background while continuously refreshing its content. This increases productivity because the programs can be set to display pop-up notifications whenever certain tweets appear.

TweetDeck (a free download at TweetDeck.com) organizes tweets into columns that you designate, such as a column of all tweets that mention your name, your company’s name or the word “Wimbledon.” It eases the process of writing tweets by building in ways to shorten Web links, post photos or translate a tweet into one of 35 languages. TweetDeck also integrates with Facebook so that one TweetDeck column displays your Facebook friends’ latest status updates.

The most recent version of TweetDeck enables synchronization of accounts with an email and password. This means that you can download TweetDeck on several computers, log into your account and see the same columns and settings on all platforms. The new version also includes fun extras like search within each column and the option to show how many followers a user has by displaying that number below his or her tweets.

Seesmic (a free download at seesmic.com) is another all-purpose Twitter program. It works much like TweetDeck, but has a few differences. Seesmic also integrates with Facebook, but does so in a more robust way, showing when Facebook friends share photos or Web links and letting you comment on or “like” someone’s status; TweetDeck only shows Facebook status updates.

Seesmic lets you drag photos into a small window for sharing via Twitter. But its overall look isn’t as visually appealing as TweetDeck’s and it lacks some of TweetDeck’s extra features.

Twhirl (twhirl.org) also runs on Adobe Air, working in the background as you use your computer for other activities. Like the aforementioned programs, it also enables easier tweeting with built-in tools for photo uploading and URL shrinking. Unlike TweetDeck and Seesmic, which focus on Twitter and Facebook, Twhirl enables logging into four types of accounts: Twitter, FriendFeed, Laconi.ca and Identica. But Twhirl shows only one category at a time, like a screen of replies, rather than showing all of these categories at a glance like TweetDeck and Seesmic.

Browser Power

Some Twitter programs run in browsers, not as stand-alone programs. This saves you from downloading a program on multiple computers because you can simply log into your account on any computer using its Web browser. But these programs won’t use the helpful pop-up notifications of Adobe Air; instead, you will need to look in your browser to see new information—like opening Twitter.com.

One such browser-based program is HootSuite (HootSuite.com), which uses an owl as its mascot. HootSuite’s unique features include its ability to set tweets to send at a later time or date, giving your followers the illusion that you are tweeting when you’re actually not, and a built-in statistic-tracker to measure how many people opened a link you posted using its ow.ly URL shortener. Like Twhirl, HootSuite shows only certain categories at a time rather than one overall glance at many categories of tweets.

Twitter.com is getting better, though it’s still weak compared with these other programs. I’ve used add-ons in my Firefox browser to enhance Twitter, and one called Power Twitter is like steroids for Twitter.com, adding photo uploading and link shortening right into the Web site. It also makes friends’ tweets richer by displaying details about any Web links that they share.

No Sign-Up Necessary

If you’re just curious about Twitter and want to see what people are talking about without signing up, try sites that are open to everyone. Twitterfall.com, for example, displays tweets about trending Twitter topics and custom search results in a waterfall-like visual with new tweets spilling over the top every half second. TwitterVision.com cleverly displays tweets around the world on a global map as they are posted, showing where the tweets are from, geographically.

Twitter isn’t limited to Twitter.com, and I wouldn’t likely use it as much were it not for programs like the ones I’ve mentioned and others. So give them a try and find out what makes Twitter useful for you.

Edited by Walter S. Mossberg.

Write to Katherine Boehret at mossbergsolution@wsj.com

Guy Kawasaki Can Handle Being Called a Spammer

Andrew LaVallee — Tue, 24 Mar 2009 18:33:09 +0000

To kick off his keynote speech at SES, a marketing conference in New York, Guy Kawasaki asked how many people in the audience were on Twitter at that moment. Hands shot up across the packed ballroom.

“Yeah, that’s what I was afraid of,” he said.

The former Apple (AAPL) marketer and current venture capitalist, book author and Web site operator was there to tell attendees how he uses Twitter and interconnected social media tools like Twhirl and TweetDeck to generate buzz and monitor what others are saying about him.

An unabashed fanboy when it comes to the service, Mr. Kawasaki called it “the most powerful marketing tool that I’ve seen since probably television.” Toward the end of his talk, he added: “I love Twitter as much as I love Macintosh. And I love Macintosh.”

He also made enough provocative statements to guarantee that he’ll be retweeted–the Twitter equivalent of forwarding an email–all day. One of the first was his advice that to be successful on the site, you need lots of followers. “I believe that Twitter is a numbers game,” he said.

Read the rest of this post

Another Twitter App Funded: TweetDeck Raises an Angel Round. Next Up: A Business Plan

Peter Kafka — Fri, 16 Jan 2009 12:54:58 +0000

Yes, you can still get someone to invest in a Web start-up with zero revenue. It helps if you can insert the word “Twitter” into your pitch, though.

TweetDeck, a one-man company that makes a very helpful piece of free software that organizes your Twitter streams, is raising an angel round led by Betaworks, the investment company with a hankering for all things Twitter. The round, which hasn’t closed yet, will eventually end up somewhere south of $500,000, I’m told.

When it does, the financing will make 34-year-old programmer Iain Dodsworth a paper millionaire. Nice work for a Brit who built TweetDeck just last June because he was following 30 people on Twitter and wanted a better way to organize their Tweets.

Dodsworth says TweetDeck has been downloaded 250,000 times since then and that users are sending out 120,000 messages a day using the software. That places it above other free Twitter clients like Twitterific and twhirl, both of which are cranking out 80,000 to 85,000 messages a day, according to tracking service TweetRush.

All of them are part of the burgeoning ecosystem that revolves around Twitter, which powers all of their companies by letting them plug into its data stream. In exchange, all of these companies make Twitter more successful, by bolting on frills and features to its bare-bones service.

And no money changes hands at any point: Twitter doesn’t charge for use of its data, and its partners do all their development work for free. That could change at some point. As Twitter casts about for a business model to support its service–it is, famously, just about revenue-free at this point–an obvious solution would be to start charging a fee to the likes of TweetDeck.

No problem, says Dodsworth, who says he’d be happy to pay Twitter, particularly if it gave him even more access in exchange. Oh. And what about his business model? It’s coming, Dodsworth says–he’d like to start selling a pro version of his software, targeting power users and corporations.

That strikes me as a fairly small market, but then again TweetDeck is a very small operation. Dodsworth says he doesn’t plan on hiring any additional help in the near future, even as he preps new features like a version for Apple’s (AAPL) iPhone.

I’ll let him explain himself, via a short video interview I taped with him yesterday–just as soon as the Internet cooperates and lets me post the clip. In the meantime, you can also track Dodsworth on Twitter here or here.

[ See post to watch video ]

Birds of a Feather Twitter Together

Katherine Boehret — Wed, 03 Dec 2008 01:20:02 +0000

If you’ve heard of Twitter but don’t exactly know what it is or how it works, you’re in good company. In the past two months a bunch of my friends, ranging in age from early 20s to late 30s, have asked me about Twitter — or Tweeter, as one person accidentally called it.

To clear things up, I’ve put together a basic Twitter guide that explains how to use it, Twitter lingo, privacy options, mobile applications that can be used with the service and problems that it has. Let’s get started.

Twitter limits social-networking updates to 140 characters or less. The service is surprisingly useful, but leaves room for improvement.

What is it? In short, Twitter is a free social-networking tool that keeps people connected with one another and with sources of information. Twitter users submit updates about whatever they’re currently doing, and these updates cannot exceed 140 text-based characters.

Lingo: Twitter is the name of the service. The term twittering describes the activity of updating a Twitter account. A tweet is an individual Twitter update. Twitterers are people who use the service.

Followers, not Friends: Social-networking sites like Facebook and MySpace use the term “friend” to refer to people who are connected with one another, but Twitterers can simply follow one another’s messages by finding a person’s username and selecting a “Follow” option. This alerts the person that you’re following them, and they can reciprocally choose to follow you, or not.

Why use it? While some people primarily use Twitter to post updates about their activities or comments on the news, I use the service more as a follower, allowing me to see quick snippets of news as it occurs. Most tweets are written by real people, while others, such as updates from news organizations that you’ve selected, are automatically generated. Many tweets include the addresses of Web sites with relevant articles that tell readers more on a topic.

Where is it? Twitter works on your Web browser at Twitter.com, where user updates appear in a simple list form as they are submitted. After you’ve signed up and started following other people, those people’s updates, or tweets, will appear when you log onto Twitter.com using a username and password.

Twitter also works on mobile phones, where the 140-character limit allows messages to be sent and received via SMS text messaging. Tweets can also be sent and received via email. Users with smartphones like BlackBerrys or iPhones can use one of the many popular mobile applications for accessing Twitter, which offer much richer options than simple SMS does; I’ll get into these later.

Privacy: Unlike other social-networking sites such as Facebook, Twitter isn’t focused on holding and sharing personal information about its members. Indeed, the service operates with a majority (80%, according to the company) of users opting to keep their updates public, that is, follow-able by anyone, without permission. This openness encourages people to follow one another or to see who others are already following, and then follow the same people.

However, users can opt to protect their updates, meaning they must grant permission for others to follow them. If you’d like to sign up for Twitter, but aren’t comfortable putting your first and/or last name on the site, you don’t have to; instead, just tell others your username.

Twitter Page Personalization: Each user has a Twitter page showing all of his or her updates, or tweets. (Mine is twitter.com/kabster728, and you can follow me.) This page also shows the number of people a user follows, how many people follow her and how many total updates she has posted.

Twitterers can customize their Twitter page by uploading a photo to be used as the background. The icon representing each user can also be personalized, and this is important because it appears beside that person’s tweets on Twitter.com, where followers recognize and appreciate its familiarity. Some people, including me, use pictures of themselves as their icons, while others use random shots.

Apps/Clients: Twitter works on any browser, and will also work on a mobile browser. If you have a mobile device like the BlackBerry or iPhone, you can jazz up the experience by downloading a third-party app like TwitterFon, TwitterBerry, Tweetie or Twitteriffic. Twittervision, another mobile app, plots points on maps to show where tweets originated. Desktop clients also abound, including Twhirl and TweetDeck. Twitterfeed will set your blog to automatically post content to Twitter.

@Replies, Direct Messages: Each tweet that appears in your Twitter feed can be replied to using a shortcut arrow that appears beside the tweet, and these responses to tweets are called @Replies. So if JoeSchmo tweets to say he saw the new James Bond movie and hated it, you can reply to this with a tweet of your own that says, “@JoeSchmo I still adore Daniel Craig.” These @Replies appear for everyone to see, and must start with @ plus the username of whomever you’re responding to.

Direct Messages differ from @Replies because they can be sent only between people who are following one another. These messages aren’t posted publicly. They appear on your Twitter.com page in a right-side section labeled Direct Messages and will also be sent to your mobile device if you have one registered with Twitter.

Favorites: If you read a tweet that you really like, you can save it as a favorite by selecting a small star beside the tweet, thus adding it to a Favorites section on your homepage. Anyone can see anyone else’s Favorites, regardless of whether or not they’re following one another.

Problems: Twitter’s bare-bones approach gets to the point quickly, displaying tweets in a simple, quick-read format. But the site is lacking in many areas. It used to enable searching for people on Twitter, but that capability is currently down. Now, to search for friends on Twitter, you must upload your email contacts from a Web-based mail service. The company says it plans to have people-search working again by the end of the year. Meanwhile, search.twitter.com enables keyword or location searches.

Twitter lacks the ability to sort tweets according to what the user wants. If I just want to see tweets from real people and not those that are automatically generated, I’m out of luck. Same goes if I want to keep certain friends’ tweets in a prominent place on my homepage; Twitter has no way of doing this.

Twitter users aren’t notified when someone responds to their tweet with an @Reply. I recently happened to look at @Replies on my Twitter homepage and found three from people who follow me (I don’t follow them).

If you’re adding a Web address to a tweet and the characters in the URL take up too much space, Twitter will automatically use TinyURL behind the scenes to shrink your long link into a shorter one when you post your tweet. But this works only if you have enough remaining characters in your tweet to fit the long version of your link. A built-in TinyURL converter on the page would help immensely.

Twitter says it’s working to make @Replies more effective. It also says it plans to do more with filtering and sorting, so that the Twitter interface is more useful. In the meantime, Twitter does a good job of giving people simplified news about others and the world around them. If you’re often in a rush, Twitter can be a great resource for fast information.

Edited by Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com