1 posts and columns on Ubisoft Entertainment

Videogame Firms Make a Play for Women

in News on October 13, 2009 at 5:00 am PT

Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young girls and introducing a series of fashion-themed games called “Charm Girls Club” for older girls later this month.