UC San Diego

Exclusive: Mickie Rosen to Join Yahoo as Audience Head

Kara Swisher in News on January 10, 2011 at 9:30 am PT

Yahoo is hiring former News Corp. and Disney online exec Mickie Rosen to run its Audience unit, which includes the Silicon Valley Internet giant’s powerful content sites, sources said. Rosen will report to Americas head Ross Levinsohn, who has worked with her before, both at News Corp. and Fuse Capital. The move is Levinsohn’s first management rejiggering since he took over last year, and there is likely to be more to come.

Spammers: Sure, Our Sales Conversion Rates Are Low, but Lead Generation Is Through the Roof

John Paczkowski in News on November 11, 2008 at 10:10 am PT

Not that there’s any reason to think otherwise, but the spam network business is not one that’s dependent on sales conversion rates. You’ve got to send a hell of a lot of spam to make a living at it.