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	<title>AllThingsD &#187; UCSF</title>
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		<title>For the Person Who Has It All, Skyara Sells New Stuff to Experience (Video)</title>
		<link>http://allthingsd.com/20101210/for-the-person-who-has-it-all-skyara-sells-new-stuff-to-experience/</link>
		<comments>http://allthingsd.com/20101210/for-the-person-who-has-it-all-skyara-sells-new-stuff-to-experience/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 18:10:31 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=33800</guid>
		<description><![CDATA[What do you get for the person with everything this holiday season?

Start-up Skyara lets users offer unique experiences for sale in their local area and share what they do best with those who want something new in their lives.]]></description>
			<content:encoded><![CDATA[<p><img src="http://voices.allthingsd.com/files/2010/12/Hamway.png" alt="" title="Hamway" width="200" height="136" class="alignright size-full wp-image-33801" /></p>
<p>Does tea with Silicon Valley venture capitalist Ron Conway and 1990s rap legend MC Hammer sound too legit? What about spending the day harvesting crabs under the Golden Gate Bridge? Or maybe a hands-on coffee-crafting session with an expert barista?</p>
<p><a href="http://www.skyara.com">Skyara</a>, a buzzy little start-up has created a marketplace for people to sell experiences to folks who are looking to do something other than the same old thing.</p>
<p>“It’s sort of like <a href="http://www.airbnb.com/">Airbnb</a> for experiences,&#8221; co-founder Dennis Liu explained, referencing another buzzy start-up.</p>
<p>He continued: &#8220;It&#8217;s one part <a href="http://www.etsy.com/">Etsy</a>, some <a href="http://www.expedia.com">Expedia</a> and a little of <a href="http://www.groupon.com">Groupon</a> built on top of our own robust scheduling platform.&#8221;</p>
<p>In practice, users log in and are asked if they want to purchase or provide a service. The providers are taken through a process of describing their offering, providing images, setting up times and providing enough personal info so the Skyara team can contact them and verify they are legit. Skyara takes a 12 percent fee on the transaction on the seller&#8217;s side.</p>
<p><img src="http://voices.allthingsd.com/files/2010/12/skyara_top_nav.png" alt="" title="skyara_top_nav" width="140" height="60" class="alignleft size-full wp-image-33804" /></p>
<p>The purchasers can currently browse or search through about 200 different experiences, ranging from a boudoir photography session (Skyara checked&#8211;the photographer is well known in the arena) to the less understandable half-hour of punching dozens of plastic inflatable clowns that someone has collected in an apartment.</p>
<p>But according to Liu, the service has an almost three percent conversion rate from visit to actual sale on their Web site, including all the diluting traffic it gets from outside of the San Francisco area, Skyara&#8217;s only market so far.</p>
<p>He said that about 10 percent of all visitors do something valuable on the site, whether that&#8217;s offering a service, buying one, telling Skyara where they live and that they&#8217;d like to have the service there or signing up for updates.</p>
<p><img src="http://voices.allthingsd.com/files/2010/12/Screen-shot-2010-12-09-at-3.34.18-PM.png" alt="" title="Screen shot 2010-12-09 at 3.34.18 PM" width="200" height="136" class="alignright size-full wp-image-33813" /></p>
<p>An interesting wrinkle has emerged in the last few days, as Skyara has partnered with the ongoing <a href="http://www.ucsf.edu/challenge">UCSF Children&#8217;s Hospital charity challenge</a>. This is where the current deal to meet Conway and Hammer came from&#8211;which you may enter to win by donating to the UCSF challenge. It brings the &#8220;experience sales&#8221; idea right back to its ancestral home&#8211;charity auctions.</p>
<p>Skyara came together as the brainchild of Liu and Jonathan Wu, former classmates at the University of Pennsylvania, who had moved to New York for jobs as business consultants.</p>
<p>They originally conceived of it as an Expedia for outdoor activities and brought on Steven Ou, the third co-founder, to help them build out the scheduling platform.</p>
<p>The trio was accepted into the i/o Ventures incubator this past March and decided to pivot into Skyara&#8217;s current &#8220;experience marketplace&#8221; model shortly before its first public demo in late September.</p>
<p>&#8220;It was like two weeks of fighting, but we decided to pivot because we’d all spent several weeks cold-calling outdoor activity businesses and it was really slow,&#8221; Liu said.</p>
<p>Wu, who now heads business development, explained that the founders were concerned that they were going to have an “<a href="http://www.opentable.com/default.aspx">Open Table</a>” problem, referring to the restaurant reservation service.</p>
<p>&#8220;We didn&#8217;t want it to take 10 years to have it be really useful,&#8221; said Wu.</p>
<p>The whole team agrees that their growth model will be all about expanding into new markets, the first of which will be New York and Chicago. Skyara plans to raise capital to expand early next year.</p>
<p>Besides new markets, the company is adding tools to help people come up with ideas for experiences to offer, and to boost the community aspect of the experience, building a little more of Etsy’s users-as-both-buyers-and-sellers model to its service.</p>
<p>Said Liu: &#8220;I&#8217;ve met some incredible people on these experiences, and that should be a part of it.&#8221;</p>
<p>We spoke with the fresh-faced Skyara trio at Park Chow restaurant in San Francisco. Here&#8217;s the video:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=C445F860-3836-4D30-A7D2-6E47B02A1146&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={C445F860-3836-4D30-A7D2-6E47B02A1146}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Farewell to Mike Homer</title>
		<link>http://allthingsd.com/20090201/farewell-to-mike-homer/</link>
		<comments>http://allthingsd.com/20090201/farewell-to-mike-homer/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 00:12:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9258</guid>
		<description><![CDATA[We all liked Mike. In fact, we all loved the pugnacious, energetic and restlessly entrepreneurial Silicon Valley exec.

Sadly for those who knew him, Mike Homer died today at his home surrounded by family and friends, after a long battle with a severe illness. He was 50.

Homer is survived by his wife and three young children: James, Jack and Lucy.

His funeral is at Saint Raymond's Catholic Church in Menlo Park on Thursday.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/images7.jpg"><img src="http://kara.allthingsd.com/files/2009/02/images7.jpg" alt="" title="images7" width="69" height="103" class="alignright size-full wp-image-9276" /></a></p>
<p>We all liked Mike. In fact, we all <em>loved</em> the pugnacious, energetic and restlessly entrepreneurial Silicon Valley exec.</p>
<p>Sadly for those who knew him, Mike Homer died today at his home surrounded by family and friends, after a long battle with a severe illness. He was 50.</p>
<p>Homer is survived by his wife, Kristina, and three young children: James, Jack and Lucy.</p>
<p>His funeral is at Saint Raymond&#8217;s Catholic Church in Menlo Park on Thursday.</p>
<p>In 2007, <a href="http://kara.allthingsd.com/20070615/the-fight-for-mike/">Homer was diagnosed </a> with Creutzfeldt-Jakob disease.</p>
<p>A rare, neurodegenerative &#8220;prion&#8221; disease, which in Homer&#8217;s case has occurred sporadically rather than via infection (the well-known variant that occurs in animals is called mad cow disease), CJD&#8217;s incidence is one case in a million annually, and few survive beyond a year after exhibiting symptoms.</p>
<p>His illness inspired his family and many friends to find treatments and a cure for the cruel disease, and include the man&#8211;Dr. Stanley Prusiner&#8211;who won the Nobel Prize in 1997 for discovering prions, infectious agents that are at the heart of CJD.</p>
<p>In late 2006, Homer began suffering from memory problems. Another close friend, Netscape co-founder Marc Andreessen, aided Homer in getting to the right doctors at Stanford University Hospital, where he was diagnosed.</p>
<p>Quickly, via angel investor and close Homer friend Ron Conway, who serves on the board of the University of California, San Francisco, Medical Foundation, Homer&#8217;s case was moved to UCSF. The hospital there is the only place in this country that has a major laboratory doing both research and clinical trials on CJD.</p>
<p>Still, there is no known cure for CJD, and treatments have been few. That might change, given the push that Homer, his family and friends had been making to accelerate the pace of discovery for treatments and a cure by raising many millions of dollars for the cause and pushing for even more aggressive development.</p>
<p>At an event in Palo Alto in 2007 for those interested in helping beat CJD&#8211;organized by Conway and well-known Silicon Valley exec and Homer mentor Bill Campbell, with Homer in attendance&#8211;he was in fine form, greeting well-wishers with a laugh and sassy attitude, especially given the dire situation and obvious difficulties with speech and movement.</p>
<p>As I wrote then:</p>
<blockquote><p>Such fighting spirit was typical of Homer, whom I met when I was doing my first book on the rise of America Online more than a decade ago, when he was an executive at the then-high-flying Netscape.</p>
<p>He had also, like many, put in time at Apple and was known throughout the industry for his hard-charging and straightforward style. He needed it in the later days of Netscape, when he arduously tried to shift the company&#8217;s focus from a browser-software business besieged by Microsoft to a portal business.</p>
<p>Despite his sometimes tough demeanor, Homer was always willing&#8211;unlike so many others&#8211;to debate his business in an all-out-on-the-table manner I found refreshing compared to the sometimes earnest and smooth spin of most dot-com entrepreneurs.</p>
<p>Most of all, even when you disagreed over an issue, he always left such arguments at work and was ready with his quick laugh or a razor-sharp quip no matter what.</p>
<p>Recently, before his illness, Homer had been investing in and mentoring a series of start-ups. But he had also been focusing a lot on philanthropy and, most of all, his family and, especially, his three small children.&#8221;</p></blockquote>
<p>My deep condolences go out to them and, really, everyone who had the privilege of knowing Mike.</p>
<p>More about his career and memories of Mike to come. But until then, here&#8217;s the video that was shot at the 2007 Palo Alto event called &#8220;The Fight for Mike,&#8221; which is introduced by Campbell:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/RF35OUSXdRI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RF35OUSXdRI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
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		<item>
		<title>Whole Video From the Fight for Mike Event</title>
		<link>http://allthingsd.com/20070622/whole-video-from-the-fight-for-mike-event/</link>
		<comments>http://allthingsd.com/20070622/whole-video-from-the-fight-for-mike-event/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 07:30:41 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bill Campbell]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[CJD]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20070622/whole-video-from-the-fight-for-mike-event/</guid>
		<description><![CDATA[The full video from the Fight for Mike event, held a week ago in Palo Alto, Calif., for Mike Homer, is now up on YouTube and is embedded below. Friends and colleagues of the well-known tech veteran came together to learn about his severe illness&#8211;he was recently diagnosed with Creutzfeldt-Jakob disease. The hour-long event included [...]]]></description>
			<content:encoded><![CDATA[<p>The full video from the Fight for Mike event, held a week ago in Palo Alto, Calif., for Mike Homer, is now <a href="http://www.youtube.com/watch?v=RF35OUSXdRI">up on YouTube</a> and is embedded below.</p>
<p>Friends and colleagues of the well-known tech veteran came together to learn about his severe illness&#8211;he was recently diagnosed with Creutzfeldt-Jakob disease.</p>
<p><img src='http://kara.allthingsd.com/files/2007/06/images7.jpeg' alt='homer' /></p>
<p>The hour-long event included speeches by close Homer friends and tech luminaries, Bill Campbell and Ron Conway, information about CJD from doctors at the University of California at San Francisco, where Homer is being treated, and questions from the audience of hundreds.</p>
<p>A rare, neurodegenerative prion disease, which in Homer&#8217;s case has occurred sporadically rather than via infection (the well-known variant that occurs in animals is called mad cow disease), CJD&#8217;s incidence is one case in a million annually. Few survive beyond a year after exhibiting symptoms, and there is no known cure for CJD.</p>
<p>The hospital at UCSF is the only place in this country that has a major laboratory doing both research and clinical trials. And Homer, his family and friends are making a big push to accelerate the pace of discovery for treatments and a cure, by raising money for the cause and pushing for even more aggressive development.</p>
<p>For those who want to help, there are several ways, including via donation to the Homer Family Foundation&#8217;s Program for Brain Disease Research (P.O. Box 10195, Palo Alto, Calif. 94303); the Homer Family Fund for Brain Research at the Harris myCFO Foundation (P.O. Box 10196, Palo Alto, Calif. 94303); or the <a href="https://makeagift.ucsf.edu">UCSF Foundation</a>, specifically to the &#8220;Fight for Mike Fund&#8221; or generally for neurodegenerative disease research and treatment.</p>
<p>Here is the long video, which&#8211;even at almost 60 minutes&#8211;is well worth it:</p>
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		</item>
		<item>
		<title>The Fight for Mike</title>
		<link>http://allthingsd.com/20070615/the-fight-for-mike/</link>
		<comments>http://allthingsd.com/20070615/the-fight-for-mike/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 16:06:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bill Campbell]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[CJD]]></category>
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		<category><![CDATA[Mike Homer]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20070615/the-fight-for-mike/</guid>
		<description><![CDATA[Last night, in an extraordinary gathering in Silicon Valley, friends and colleagues of Mike Homer came together to learn about his severe illness&#8211;the longtime tech veteran was recently diagnosed with Creutzfeldt-Jakob disease. In an event organized by Homer and his wife, Kristina, as well as close friends and well-known industry players Bill Campbell and Ron [...]]]></description>
			<content:encoded><![CDATA[<p>Last night, in an extraordinary gathering in Silicon Valley, friends and colleagues of Mike Homer came together to learn about his severe illness&#8211;the longtime tech veteran was recently diagnosed with Creutzfeldt-Jakob disease.</p>
<p><img src='http://kara.allthingsd.com/files/2007/06/images7.jpeg' alt='homer' /></p>
<p>In an event organized by Homer and his wife, Kristina, as well as close friends and well-known industry players Bill Campbell and Ron Conway, several hundred people crowded into the Palo Alto Sheraton to get a primer course about CJD from doctors at the University of California at San Francisco. (See video below.)</p>
<p>These doctors also happen to be the leading specialists in the world trying to find treatments and a cure for the cruel disease and include the man&#8211;Dr. Stanley Prusiner&#8211;who won the Nobel Prize in 1997 for discovering &#8220;prions,&#8221; infectious agents that are at the heart of CJD.</p>
<p>A rare, neurodegenerative prion disease, which in Homer&#8217;s case has occurred sporadically rather than via infection (the well-known variant that occurs in animals is called mad cow disease), CJD&#8217;s incidence is one case in a million annually, and few survive beyond a year after exhibiting symptoms.</p>
<p>Homer had been suffering from memory problems late last year. Another close friend, Netscape co-founder Marc Andreessen, aided Homer in getting to the right doctors at Stanford University Hospital, where he was diagnosed.</p>
<p><span id="more-66933"></span></p>
<p>Quickly, via Conway, who serves on the board of the UCSF Medical Foundation, Homer&#8217;s case was moved to UCSF, where he is benefitting from the latest research and medications. The hospital is the only place in this country that has a major laboratory doing both research and clinical trials.</p>
<p>The problem is that, right now, there is no known cure for CJD, and treatments have been few. That might change, given the push that Homer, his family and his friends are making to accelerate the pace of discovery for treatments and a cure, by raising money for the cause and pushing for even more aggressive development.</p>
<p>Besides Prusiner, who is consulting on Homer&#8217;s case, Drs. Bruce Miller and Michael Geschwind&#8211;who are working on a major study about the impact of a promising drug treatment using quinacrine&#8211;are also treating him, along with many others at UCSF.</p>
<p>Many were in attendance last night, along with a range of friends, family and scores of people who have worked with Homer over his long years in the tech industry.</p>
<p>The atmosphere was, rather than depressed over the tragic turn of events, very energetic about making quick breakthroughs, at least related to treatments that could slow the progress of Homer&#8217;s illness, until a cure can be found.</p>
<p>Homer himself, who struggles with speech and movement, was also in fine form, greeting well-wishers with a laugh and sassy attitude, especially given the dire situation.</p>
<p>Such fighting spirit is typical of Homer, whom I met when I was doing my first book on the rise of America Online more than a decade ago, when he was an executive at the then-high-flying Netscape.</p>
<p>He had also, like many, put in time at Apple and was known throughout the industry for his hard-charging and straightforward style. He needed it in the later days of Netscape, when he arduously tried to shift the company&#8217;s focus from a browser-software business besieged by Microsoft to a portal business.</p>
<p>Despite his sometimes tough demeanor, Homer was always willing&#8211;unlike so many others&#8211;to debate his business in an all-out-on-the-table manner I found refreshing compared to the sometimes earnest and smooth spin of most dot-com entrepreneurs.</p>
<p>Most of all, even when you disagreed over an issue, he always left such arguments at work and was ready with his quick laugh or a razor-sharp quip no matter what.</p>
<p>Recently, before his illness, Homer had been investing in and mentoring a series of start-ups. But he had also been focusing a lot on philanthropy and, most of all, his family and, especially, his three small children.</p>
<p>He talked a lot last night about wanting to be around for his kids. So to make that happen, Homer and others made the first step last night, which was designed to spur the efforts via fundraising and sharp focus on beating CJD.</p>
<p>For those who want to help, there are several ways, including via donation to the Homer Family Foundation&#8217;s Program for Brain Disease Research (P.O. Box 10195, Palo Alto, Calif. 94303); the Homer Family Fund for Brain Research at the Harris myCFO Foundation (P.O. Box 10196, Palo Alto, Calif. 94303); or the <a href="https://makeagift.ucsf.edu">UCSF Foundation</a>, specifically to the &#8220;Fight for Mike Fund&#8221; or generally for neurodegenerative disease research and treatment.</p>
<p>Here is a video of the event last night, with some messages from friends of Homer&#8217;s, who needs all the good wishes he can get right now:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={979509566}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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