AllThingsD » UI

Usability Guru Pours Cold Water on Kindle Fire

John Paczkowski — Mon, 05 Dec 2011 22:20:51 +0000

What’s annoying, heavy and slow and suffers from bad UI design?

Amazon’s new Kindle Fire tablet, according to the usability experts at the Nielsen Norman Group. In a report published Monday, Group founder Jakob Nielsen says the Fire suffers from all sorts of usability problems and offers a disappointingly poor user experience.

Nielsen takes issue with virtually every aspect of the device, from hardware to operating system, but his chief complaint seems to be its 7-inch size and Amazon’s failure to optimize the user experience for it.

“The most striking observation from testing the Fire is that everything is much too small on the screen, leading to frequent tap errors and accidental activation,” says Nielsen, who labels the issue the “fat finger problem” and notes that he’s seen it occur on pages with as few as two text fields and button.

Equally troublesome, the fat Web site problem — cramming a site intended for a desktop browser into the Fire’s significantly smaller screen with little or no optimization. “Using designs intended for a full screen on a 7-inch tablet is like squeezing a size-10 person into a size-7 suit,” says Nielsen. “Not going to look good.” Yet, that’s what the Fire attempts to do, even though it does wonderfully with mobile sites optimized for 3.5-inch screens.

Beyond these, Nielsen has plenty of other criticisms. The Fire is too heavy; its screen updates lag; its “Page” and “Text” views are lousy. But again, most of the gripes come back to the 7-inch form factor. In order for the Fire to succeed it needs content and services that are designed specifically for it. Repurposed content from other platforms just isn’t going to cut it.

“A 7-inch tablet is a sufficiently different form factor that it must be treated as a new platform,” Nielsen concludes. “Optimize for 7-inch or die.”

Early Adopter: Is the Future of User Experience Design Made of Paper and Polish?

Drake Martinet — Mon, 21 Feb 2011 08:10:39 +0000

What has Poland done for you lately?

Not much for me either.

But thanks to Marcin Treder, Kamil Zieba and Wictor Mazur, Poland can now add user experience (UX) design tools to its list of exports.

The three designers, who met at their day jobs working for one of Poland’s biggest e-commerce sites, founded UXPin–the quietly-famous Web site prototyping kit made of specially printed paper and sticky notes, beautifully bundled inside its own portable folder.

That description may not send everyone’s hands to their wallets, but over one thousand UXPin kits have shipped in the last three months, and many have been picked up by leading UX and graphic designers all over the world, including folks at BlackBerry, Google, Playboy, Sony Pictures and Yahoo.

And beginning Monday, fans of analog-first UX design can UXPin-up their iPhone app ideas with a new, mobile prototyping kit.

Thus, the prototyping solution they developed for their own jobs has mushroomed into a side business for Treder and his co-founders.

“We were really the original users we were designing for,” Treder said.

The team needed to rapidly prototype changes to their site’s price comparison pages and test the changes quickly.

After abandoning collaborative wire-framing software as either too slow or too technical for lay people to operate, they began printing wire-frame pieces and mixing them with Post-it-type notes to mock up designs.

“There was a lack of sophisticated tools,” said Treder. “We really needed to iterate quickly. With paper, everyone understands it, and everyone sits around a table, prototyping together.”

The paper kit fits with the digital to analog aesthetic that products like DODOCase and Penultimate have ridden to popularity.

UXPin blurs the line between the physical, tactile world and the other one we can only click through.

So, is this lo-fi direction for prototyping high-tech design a real movement, or just a fetish for the sort of folks that carry giant black sketchbooks wrapped in big rubber bands?

“Why spend 24 hours making a first mock-up in Photoshop when 90 percent of it may change the next day?,” Treder asked.

He thinks there are certain, undeniable benefits to prototyping Web designs on paper first.

He added that working with software alone also eliminates critical team bonding, and that paper prototyping not only gets you to the needed insights faster, but teaches the team members how to communicate and collaborate with each other during the very first stages of design.

Treder noted: “There is a lot of talk about communication problems between development and UX teams. Building a physical prototype together can really help with that.”

His argument is, in a sense, that paper can become a common language in the often nebulous design process.

It all sounded a little like grown-up make-believe, Treder argued that paper can also engage the user in the design more than software can.

“Everyone can move a sticky note.” he said. “Paper prototyping is like a physical version of sketching–but sketching has significant flaws. It’s not possible to move a line of pencil on the paper, or take it to another paper. With UXPin, this is possible.”

I captured a little Skype video of our conversation with Treder, and convinced him to give a little preview of the new mobile UXPin kit.

Enjoy:

[ See post to watch video ]

(Early Adopter is a new column on early-stage start-ups and ideas that will be written weekly by Drake Martinet.)

PlayBook on Track for Q1 Kick-Off

John Paczkowski — Fri, 07 Jan 2011 11:00:00 +0000

Research in Motion’s PlayBook tablet is on schedule for launch in the first calendar quarter of 2011. That’s the word from the company itself, which was forced to issue a hasty clarification after its announcement of a 4G version of the device launching this summer raised fears that the Wi-Fi-only version might be delayed.

“The BlackBerry PlayBook is expected to begin shipping in the U.S. in Q1,” RIM said in an email statement.

And there you have it.

Meanwhile, the device is garnering mixed reviews at CES. After some hands-on time with it, Engadget described the PlayBook as “blazingly fast, comfortable to hold, and intuitive to use.” Gizmodo liked it as well, talking up its hardware, responsive display and UI. “RIM’s got something here that could really stand on top of the bajillion other crappy tablets that are going to launch this year,” the site concluded. “They just have to take it the rest of the way.”

Wunderlich Securities analyst Matthew Robison agreed. “RIM’s PlayBook strategy [is] exceptionally compelling— pending successful execution,” he wrote in a note from CES. “The company’s ace card in tablets is sure-fire security for IT departments who loathe adding another piece of client software to enterprise networks.”

But others, like Wedge Partners analyst and RIM bear Brian Blair, were not so impressed. Though he praised the device’s sturdy build and crisp screen, he slagged its lack of native email and calendar support.

“There is not a built-in e-mail program that we saw, nor is there a calendar: arguably the two most critical features of a Blackberry,” Blair said. “Calendar and Email are only available, if the PlayBook is “tethered” to a Blackberry. Short of that, users need to use the browser for e-mail and calendar.”

And, admittedly, that does seem silly. Unless you’re a CIO. In which case, you probably prefer to push data (and remotely wipe it, if necessary) from one device instead of two, and appreciate the gesture.

Still, Blair came away with the impression that the PlayBook isn’t yet fully baked, and to be fair, it isn’t–after all, this is a pre-release device.

“We know this is an early build and that bugs are being worked through over the next couple of months, but nearly every feature we tried on our demo unit was having problems,” he concluded. “The video player froze and the games wouldn’t play. The only thing that worked was the ‘Coverflow-like’ scrolling of the different applications, which the device did with ease.”

But as Blair himself observed, a lot can change in three months. And presumably RIM is doing its damndest to ensure that it does–before Apple debuts the iPad 2, which will undoubtedly become the new standard against which all tablets are compared.

In the meantime, here are a few PlayBook promo videos RIM released in conjunction with CES.

Mac App Store Lacks Social Apps, Save for Twitter

Liz Gannes — Thu, 06 Jan 2011 19:43:41 +0000

Social apps are few and far between for the grand opening today of Apple’s Mac App Store, meant to be a desktop app marketplace equivalent to the highly successful app stores for Apple devices.

The only big-name social app joining the “social networking” category at launch is Twitter, which contributed an app that it says is designed for the “mainstream” user and is three times faster than the previous version of Tweetie for Mac, the independent app that Twitter acquired. The new Twitter app is quite elegant, with the rounded corners and UI accents of an iOS app rather than something from the desktop world. Digital Daily’s John Paczkowski says that based on his positive experience with it this morning he’s already deleted the two other Twitter clients on his desktop.

Other than that, the category contains an app for Mashable, the blog about social networking. There are some independent Twitter apps such as Tweetings for Twitter and Itsy. There’s an app for MarsEdit, the desktop blogging software.

That’s slim pickings compared to the social networking category for iPhone apps, where the top free apps are Skype, Facebook and Textfree. Meanwhile, the free iPad social networking app category is led by a couple of off-brand Facebook apps and the official Twitter app.

Facebook has neglected development of its own apps on the iPad and other platforms, so it’s not a surprise that the company hasn’t built something for the Mac app launch. And Skype, as you can understand, already has its own desktop app. Various texting and voice services perhaps make more sense in a phone situation. But you’d think there would at least be a LinkedIn, Tumblr or Myspace Mac app.

Maybe they’ll come later–today’s launch included just 1,000 apps. Or maybe the desktop just isn’t a very social place.

(Unfortunately, it doesn’t look like I can link to the Mac apps themselves, as accessing the store requires a software update available only to users of the latest Mac operating system.)

Microsoft's Steve Ballmer and Ray Ozzie Live at D8

John Paczkowski — Thu, 03 Jun 2010 15:17:47 +0000

As an indicator of the headwinds facing Microsoft and its CEO, Steve Ballmer, today, two pieces of news last week are worth considering. The first, that Apple (AAPL) had overtaken Microsoft as the world’s most valuable technology company, would seem to signal that Microsoft (MSFT) is no longer quite the driving force in technology it once was, particularly in the consumer space. The second, word of a restructuring that will give Ballmer greater oversight of Microsoft’s Entertainment and Devices Division, indicates that the company is scrambling to change this.

The enterprise space, though, is a different story, as Chief Software Architect Ray Ozzie, who joins Ballmer onstage today, will tell you. In enterprise, Microsoft is still the undisputed leader, though here, too, the company is under attack by new on-demand computing services from formidable rivals like Google (GOOG) and Amazon (AMZN).

Full video is below, followed by the liveblog:

[ See post to watch video ]

Liveblog

8:09 am: Stay tuned. This morning’s interview will begin soon.

8:16 am: Before the main event, a few introductory remarks from Wall Street Journal Managing Editor Robert Thomson. Obligatory Steve Ballmer hoodie joke.

8:17 am: Thomson talking about Australia’s contributions to the technology industry. His top example: The Ugg boot, which solved Australia’s sheep overpopulation problem.

8:18 am: Thomson now drawing parallels between “Harry Potter” characters Harry/Hermione and Walt/Kara.

8:20 am: Walt takes the stage with a faux wand: “Expelliarmus!”

8:21 am: Ballmer and Ozzie take the stage.

8:21 am: Neither is wearing a hoodie.

8:22 am: This is Ozzie’s first appearance at D. Ballmer’s a veteran.

8:22 am: A first question for the pair: Where do you think the economy is these days?

Ballmer: I would say in the developed world, things have come off the lows for sure. I think our industry is even more revved up than others. But we’re in a good product cycle that has propelled the market. We’ve seen some comeback in business spending. What’s the old adage? Burn me once, shame on me [pause]–whatever it is. At least for now, we continue to see developed countries coming back. Emerging markets are a bit different.

Ballmer talks for a moment about China and intellectual property protections there, which are obviously problematic.

8:25 am: Walt asks about the cloud and the transition from the desktop. Microsoft has been the dominant company in local clients, but now you’ve said you’re “all in” in the cloud. What sort of opportunity is this?

Ozzie: I can’t remember a time when it’s been so exciting from the perspective of so many transitions happening concurrently. Now we’ve got everybody connected on the Internet…all devices connectible on the Internet. Now we’ve got companies around the industry coalescing around standards-based ways for storing data. We’re at a shift in the enterprise space and how it manages IT.

Ozzie talks about sharing-based operations in enterprise computing. How does the mobile phone connect to these scenarios? The real opportunity for us is how do we re-pivot to the cloud and make all these devices connect to the cloud.

8:29 am: Ballmer jumps in and notes that almost all players in the business believe the desktop will be important for some time, despite all that we’re hearing about the cloud and HTML5. At the end of the day, the world we’re talking about is driven from the cloud out, but it’s smart cloud talking to smart devices and apps that are controlled locally.

8:31 am: More from Ballmer–The experiences people want will almost always require some device with a reasonable amount of storage and graphics ability. The trend today is all about getting smarter on the client, not getting thinner on the client.

8:32 am: Ozzie says that regardless of what the device is, applications will feel more cached than installed, thanks to the cloud.

8:32 am: Walt–So the cloud isn’t a threat to you?

Ballmer: There’s nothing bad for us in the trend. It’s all good. But it’s a transition and as such, it’s a period of tumult. So we need to be smarter and more vigilant. But not because we’re moving from a world that’s fundamentally good for us to a world that’s not. We’re moving from a world that’s good for us to a world that’s potentially even more good for us.

8:34 am: Walt–Who’s your competition today?

Ballmer: The main ones are folks that people would guess: Google, Apple, Oracle (ORCL), VMware (VMW). And of course, we still always have the things that come out of Open Source–Linux, etc.

8:35 am: Walt asks about synching. He describes it as an unmet need. People need to synch their stuff across multiple devices, sometimes cross-platform. Why isn’t this just built into things today?

Ozzie: Right now one core synch tech is built into most devices these days. It’s called OpenSync. Synch is hard, but it’s a straightforward engineering task. What’s transpiring on the Net is unusual, because we’re spreading our data all over the Web. But we don’t really have a conceptual model for this that’s as clean as those of the past. I think at a high level, what we all want is how are we going to agree as an industry on some meta-data ways of how and where I keep my data. I don’t think we’ll end up in a world where all our data is stored in a single place.

8:39 am: Walt pushes ahead. Notes Zuckerberg’s appearance last night and the privacy implications of this.

Ballmer: There’s an innovation problem here. If you want to share some things and not share other things, you can wind up with something at a complexity level that people don’t want to or can’t engage. Getting the UI right is an innovation challenge.

8:41 am: Walt follows up, asks if competitors are coming together on a standard level.

Ozzie says they are, but not at an “experience level.”

8:41 am: Ballmer–Companies are going to try to get a differential advantage here and that means users are going to struggle with the privacy model for their information. Remember the cookie debate? Consumers didn’t understand what the cookie was. So how do you craft the discussion around issues like these so that they do?

8:43 am: Ozzie on privacy in the cloud–Businesses want to know that we’re not looking at their data. We’ve got to be very clean about this.

8:44 am: Ballmer–I think that the notion that there are different tastes in privacy and there are different opportunities to commercialize this is important, but there’s got to be a dialogue with the customer; the customer has to be allowed to make the choice.

8:45 am: Ballmer talks a bit about the differences between the consumer cloud and the enterprise cloud.

8:46 am: Walt recalls Tuesday evening’s Steve Jobs interview. Steve thought we’re on a course where fewer people will be using PCs and more portable devices (like the iPad). What do you think?

Ballmer: I think that people are going to be using PCs in greater and greater numbers for years to come. But I think PCs will look different…they’ll evolve. They’ll get smaller…they’ll get touch…their innards will change. The real question is, “What is a PC?” Nothing that’s done on a PC today will get less relevant tomorrow. I think there will exist a general-purpose device that does anything you want, because people don’t want multiple devices, or can’t afford them. I think the PC as we know it will continue to morph in form factor. So the real question is: Where do you push? Ballmer notes Jobs’s truck metaphor and says, “Windows machines will not be trucks.”

8:50 am: Walt circles back, notes that Ballmer uses the term “PC” to include things that most people don’t think of as PCs. Is the iPad a PC?

Ballmer: Of course it is. What do you do on it? Answer email. A guy tried to take notes on it at a meeting I was at yesterday–that was interesting [chuckles from the audience]. He suggests that the positioning of devices like the iPad as something beyond the PC is just a marketing tactic.

8:52 am: Walt talks a bit about Microsoft’s history in tablets. What’s the company doing in this area these days? Are there going to be tablets that look like the iPad that run Windows?

Ballmer: Sure. You’re going to have a range of devices over time that are light and don’t have a keyboard and will run Windows. Depending on what you want, there will be devices that offer a similar experience to Windows. There will be others that will be more customized, more optimized. This will be a real competitive form factor of innovation. We will, with our partners, drive innovation in form factor. Windows Phone, for example. Apple has chosen to do this as well.

8:55 am: Still more from Ballmer–Some people will want to have two different devices for two different purposes. But there has to be an option for an integrated device. The bulk of the market is going to stay with general-purpose devices.

8:57 am: A question for Ozzie–Do you think the tablet will have mass appeal this time around?

Ozzie: I think there’s going to be success in a number of form factors–in the pad form factor, in the tablet mode. I think there will be appliance-like screens that will be in our living rooms. This isn’t science fiction anymore; it’s possible. There are certain fundamental differences in productivity in consumption and creation experiences, though. Both must exist on these devices.

8:59 am: Ballmer says Microsoft and Apple will eventually “run into each other” in the market. Is the iPad really that different from the PC? No, it’s just a different form factor. The Mac’s got minimal market share; iPad’s got a surge of momentum. The race is on.

9:01 am: Walt–I think the Mac, while still at a low market share, has done pretty well for Apple.

Ballmer: Apple had a heck of a quarter last quarter, but their market share remains the same. He seems to suggest that the debut of the iPad is a signal that the Mac is going away. PCs running Microsoft software are not.

9:02 am: Conversation shifts to talk of the mobile space. Where are you now?

Ballmer: We had a good longtime employee who wanted to retire and he’s going to do so. And it doesn’t make sense to replace him. On the phone side of the business, we learned the value of excellent execution. We were ahead of this game and now we find ourselves No. 5 in the market. We missed a whole cycle. I’ve been quite public about the fact that I’ve made some changes in leadership around our Windows Phone software. We had to do a little clean-up. The excellence in execution is an important part of innovation. We’re driving forward in the phone business. But this is a very dynamic business; the market leaders here have shifted over twice in the past few years, and that’s an opportunity for us. So we’ve got to have great ideas and we’ve got to execute consistently.

9:05 am: Walt asks about rivals in the mobile space? Let’s talk about RIM (RIMM).

Ballmer: They’re obviously a good competitor. There’s this old myth that they’re primarily an enterprise company, but they’ve done quite well in the consumer market. As a general-purpose tech platform, RIM has less robustness than its competitors, but there’s a reason they’ve got such a huge following.

Walt: What about Nokia (NOK)?

Ballmer: I know they’ve got this huge global market share. But being in the U.S. skews your perspective because they’ve got such small share here. On the software side, they’re also trying to get their act together.

Walt: Apple?

Ballmer: They’ve done a good job of coming from nowhere a few years ago. They’ve done the best job on the browser. People focus on the apps, but the browser is really the thing that has distinguished their phones from others.

9:09 am: Ballmer–The irony of the situation is that the Internet was designed for the PC and then reoptimized for the PC. And partly what everyone’s trying to do with the phone is say, “Okay, I’m not a PC, I’m a phone–how do I plug into this?” So rivals like RIM that don’t have a PC business may be at a disadvantage. Or they may have better perspective.

9:11 am: Walt asks the pair’s thoughts on Google and its advances in mobile, tablets, etc.

Ballmer: On the phone, Android’s a real competitor. On the larger screen devices, who knows? I don’t know that these Android-based things will matter. But I don’t know that they won’t either. I don’t really understand why Google has to have two different mobile operating systems. Chrome? It’s like two, two, two operating systems–but they’re not in one! You want to know about Chrome, talk to them. (An odd comment to make considering Microsoft has at least 3 mobile operating systems that I can think of: Windows Mobile 6.x, Windows Phone OS 7.0, and whatever it’s got running on the Kin)

Ozzie: On the Android-versus-Chrome issue, Android is a bet on the past; Chrome is a bet on the future. When you install an app, you’re targeting a device. When you use Chrome, you’re looking at a cloud-based future.

Ballmer: So why do two? Why not focus on one? Having two OS’s is confusing. You need coherence.

Walt: Well, you have OS variations, don’t you?

Ballmer concedes this, but notes that Microsoft also has coherence. Do one. Make a bet and pursue it.

9:16 am: Walt–How is Bing doing against Google?

Ballmer: Well, we launched only a year ago, but we’re the first search engine to gain market share in a long time…but this is a long game. We’re up 54 percent in unique users year over year; our demographics are good. We overindex with younger crowds. We’ve done a lot to establish a name and to make a good product that delivers relevant results. But I think we have our work cut out for us in a battle with a very large behemoth.

Walt: Wait. You’re calling someone else a behemoth?

Ballmer chuckles, remarks on the Yahoo (YHOO) deal, notes that search is a scale business. Scale is important for improvement in product quality. The Yahoo deal will help with this, he says.

9:19 am: Walt–Is Microsoft taking an app ecosystem approach with Bing?

Ozzie says that it is. Suggests that the company is developing it with a plug-in architecture in mind. Talks about layering.

Ballmer: Rarely when you search do you want to search. You’re not looking for a list of Web sites. You want to find the Web site you’re looking for. You want to do something. If we can help the user take actions more quickly, that would be a great breakthrough.

Walt: You really could have a good encapsulate app in Bing.

Ballmer: That is what we have. The question is, is that extensible?

Q & A

Q: Is Apple right to dismiss the stylus?

A: Ballmer–We do think people want to take notes and draw. What’s the best way to do that? Well, there are different ways to do that and we’ll support them all. Today, we offer devices that do use a stylus. I certainly believe that people do want to take the things that they do today with pencil and paper and do them with new technologies.

Ozzie: The software here has not kept up with the hardware. With touch, we haven’t yet even figured what the control architecture should be. There will be slates you use a stylus on, there will be others that you use touch, etc.

Q: Talk about your degree of comfort in following the law in China. And how are you dealing with the security issues there?

A: Ballmer–Do we think there are hackers everywhere, including China? Yes. Are there professional hackers everywhere? Yes. Do we think that almost every government employs people to read things that they shouldn’t? I don’t know, but I suspect they do. I don’t find any of this amazing.

When it comes to China, if you’re going to stay and do business someplace, I’m not going to put my employees in harm’s way. The best way to make a difference in China and other countries is to stay in the country. We’re staying and trying to be part of a reformation process…and I think that’s the principled stand to take.

Q: Any advice for Apple and Google as they face potential antitrust troubles? [laughter]

A: [Ballmer grins] No advice. I just wish them the best in getting lots of good experience.

Q: Question about health care.

A: Ballmer–It’s a slow moving market. Certainly the money that was put into the health-care bill gives an incentive to have these things proceed a little more quickly.

Q: What do you want Microsoft’s role to be in media?

A: Ballmer–Media starts with what gets created, so we need great tools for creators to make content, and we need to make tools to help people monetize that. This is an area that the advantages Google has in search can and are being leveraged.

Q: Question about weak battery life in the laptop form factor.

A: Ballmer–We’re doing a lot with software. We’re doing work to support Intel’s (INTC) efforts to create chips with better power consumption. This is an area of improvement for us.

Q: What are your thoughts on cross-platform development?

A: HTML5 will show up everywhere. The question is, will that be enough to write great apps? Will there be folks that may have some things that run cross-platform? I think there will be. But developers are going to optimize for one platform.

Walt: Will Silverlight run on the iPhone?

Ballmer: It doesn’t. And my guess is that if it did, it would be blocked.

And that’s a wrap.

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

D8 Video: Steve Jobs on the Origins of the iPad

John Paczkowski — Wed, 02 Jun 2010 04:47:19 +0000

Apple’s (AAPL) iPad may have followed the iPhone to market, but it preceded the smartphone conceptually. During a Tuesday evening interview at D8, CEO Steve Jobs said the idea for the iPhone was born of a very early tablet prototype that would years later become the iPad.

Below, a video of the anecdote.

[ See post to watch video ]

More Coverage on the Steve Jobs D8 Speaker Page »

Apple CEO Steve Jobs Live at D8: All We Want to Do is Make Better Products

John Paczkowski — Wed, 02 Jun 2010 00:45:49 +0000

Much has happened since Apple CEO Steve Jobs last appeared on the D stage. At that time, in May 2007, the iPhone had not yet arrived at market, the app ecosystem it would usher in was still gestating and the iPad was simply a long-running rumor.

So the conversation onstage focused largely on the iPod, iTunes and Apple’s (AAPL) relationship with the music industry, and the forthcoming launch of the iPhone. A few months earlier, Jobs had penned a widely read open letter, “Thoughts on Music,” calling on the “big four” music companies to sell their music without digital rights management. iTunes was already the world’s largest online music distribution system, so his thoughts generated quite a bit of discussion–and a fair bit of controversy.

Today, the iPhone is nearly three years old. It has sold 50 million units worldwide, and the multitouch interface and app ecosystem it pioneered have arguably revolutionized the smartphone industry.

Today, the iPad is no longer a rumor. Launched just two months ago, it has already sold two million units and seems poised to revolutionize an industry or two of its own.

And today, Jobs is once again shaking up an industry with another open letter, “Thoughts on Flash,” a withering rumination on Adobe’s (ADBE) Flash platform and the future of online video.

Much has changed in three years. But one thing has remained constant: Apple, under Jobs, continues to drive innovation in every industry it touches.

Liveblog

5:54 pm: In a few moments, Steve Jobs will once again take the D stage for the opening session of D8.

6:21 pm: Following a welcome from News Corp. (NWS) CEO Rupert Murdoch and a few introductory remarks from Walt and Kara, the pair welcome Jobs to the stage.

6:22 pm: The first question is about Apple surpassing Microsoft in market valuation. Jobs says “It’s surreal, but it doesn’t really mean anything.”

6:23 pm Walt references Jobs’s recent “Thoughts on Flash” essay. Even if everything you say is true, is it really fair to consumers to be so abrupt and cut them off, he asks? Jobs doesn’t seem to think it’s unfair. “Apple is a company that doesn’t have the most resources in the world, and they way we’ve succeeded is to bet the right technological horse, to look at technologies that have a future. We try to pick things that are in their springs. And if you choose wisely, you can be quite successful.”

Apple has a history of doing that, Jobs says, noting that Apple was the first company to dump the floppy and later, to adopt USB. “Sometimes when we get rid of things, people call us crazy….But sometimes you just have to pick the things that are going to be the right horse to ride forward….And Flash has had it’s day…but HTML5 is starting emerge….The video looks better and it works better and you don’t need a plug-in to run it. And while 75 percent of the video on the Web may be available in Flash, a lot of it is available in HTML5 as well.”

6:29 pm: What about developers, asks Walt. How are they impacted? Jobs draws a quick parallel to Apple’s HyperCard. “HyperCard was huge in its day,” he says, going on to note that the thousands of apps on the iPhone OS platform are testament to developer involvement.

6:31 pm: Jobs: “We didn’t set out to have a war over Flash. We made a technical decision. And it wasn’t until the iPad that Adobe raised a stink. They came after us….That’s why I wrote “Thoughts on Flash.”…We were getting tired of being trashed by Adobe in the press.”

6:32 pm: Walt: What if people demand Flash. What if they say the iPad is crippled without Flash. “We’re just trying to make great products,” says Jobs again. “We don’t think Flash makes a great product, so we’re leaving it out. Instead, we’re going to focus on technologies that are in ascendancy. If we succeed, people will buy them and if we don’t they won’t….And, so far, I have to say, people seem to be liking the iPad. We are selling an iPad every 3 seconds.”

6:35 pm: Ah! The inevitable lost-iPhone question. Walt quickly recounts the history of the discovery of the iPhone prototype, its revelation on Gizmodo and the subsequent police investigation that involved the seizure of a blogger’s computers. Where do you come down on this, asks Walt. “To make a wireless product work well, you have to test it. And one of our employees was carrying one and there’s a debate about whether it was left in a bar or stolen….And the person who found it decided to sell it…and it turned out this person plugged it into his roommate’s computer and that roommate called the police.”

6:40 pm: Jobs continues, “And the police showed up and took this guy’s computers…and the DA is investigating it…and I don’t know where it will end up.” In other words, it’s a police matter. That said, Jobs is very clearly irked by the whole debacle.

6:40 pm: Any comments on the Foxconn suicides which we’ve been hearing so much about, asks Kara. Apple is extraordinarily diligent and rigorous about vetting its manufacturing partners, Jobs answers. “Foxconn is not a sweatshop,” he adds. “They’ve got restaurants and swimming pools….For a factory, it’s a pretty nice factory.”

6:42 pm: Jobs notes that the recent suicides at Foxconn, which number 13 at last count, I think, are still below the national average in the U.S. “But this is very troubling to us,” he says. “So we send over our own people and some outside folks as well, to look into the issue.”

6:44 pm: Walt: You spent a significant portion of your career involved in a platform war with Microsoft (MSFT). And you lost. But now there are new platforms out there and you’re doing quite well on them, as are others–Google (GOOG) and Facebook. So there’s a new platform war going on. Do you see it like that?

No, we don’t see ourselves in a platform war says Jobs. “We never saw ourselves in a platform war with Microsoft, either…Maybe that’s why we lost. … But we never thought of ourselves in a platform war; we just wanted to make good products.”

And what about Google, asks Walt. The relationship has clearly changed there, hasn’t it? “Well, they’re competing with us,” says Jobs, referring to the mobile space. “We didn’t go into search.”

6:47 pm: Kara: How do you look at Google as a competitor? Eric [Schmidt, Google CEO] was on your board.

Jobs: “They decided to compete with us and got more and more serious.”

Walt circles back, asking if Jobs doesn’t feel betrayed by Google. Jobs, clearly not buying in to this line of questioning, parries: “My sex life is great, how’s yours” he says trying to end it.

6:50 pm: Kara asks if Apple might remove Google from the iPhone and iPad. Jobs says no. Again, he notes that Apple is simply trying to make the best products it can and that the market will decide whose is better. “Right now, we have the better product.”

6:52 pm: Walt wonders why Apple bought Siri, a search company. “I don’t know if I would describe Siri as a search company,” Jobs says. “They’re not in the search area…they’re in the AI area.” Then he adds, a bit vehemently: “We’re not going into search.”

6:53 pm: Walt asks about AT&T (T), whose network continues to face criticism. Jobs: They’re doing pretty good in some ways and in others they could do better. We meet with them once a quarter. Remember, they deal with way more data traffic than anyone else. And they’re having trouble. But they have the fastest 3G network and they’re improving. I wish they were improving faster….I’m convinced that any other network, had you put the iPhone on it, would have had the same problems.

6:56 pm: Jobs continues: We found a way to sell the phone that we wanted to sell and to define it the way we wanted to define it. We were able to change the rules of the game, and that’s what got us excited about the phone business….AT&T took a big leap on us and decided they were going to trust us to do the right thing with the phone. And that’s worked out quite well for both of us.

6:59 pm: The conversation moves to talk of tablets. Walt asks if Apple knew it would build a tablet before it built the iPhone.

Jobs: “I’ll tell you a secret. It began with the tablet. I had this idea about having a glass display, a multitouch display you could type on with your fingers. I asked our people about it. And six months later, they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He got [rubber band] scrolling working and some other things, and I thought, ‘my God, we can build a phone with this!’ So we put the tablet aside, and we went to work on the iPhone.”

7:01 pm: What does the iPad mean for the publishing industry, Kara asks. Is it the savior that some are touting it as?

“One of my beliefs very strongly is that any democracy depends on a free, healthy press, and so when I think of the most important journalistic endeavors in this country, I think of things like the Washington Post, the New York Times, The Wall Street Journal and publications like that,” Jobs replies. “And we all know what’s happened to the economics of those businesses. I don’t want to see us descend into a nation of bloggers. Anything that we can do to help the news-gathering organizations find new ways of expression so that they can afford to keep their news-gathering and editorial operations intact, I’m all for.”

7:03 pm: Jobs adds that he believes people are willing to pay for content and that content providers are not pricing their offerings as aggressively as they should.

7:05 pm: When you did your presentation on the iPad, you described it as a new category of device, says Walt. But in order for it to succeed, people have to feel that it’s worth carrying around. Do you think the tablet will succeed the laptop, he asks.

Jobs: “When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm. But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars. … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people. … I think that we’re embarked on that. Is the next step the iPad? Who knows? Will it happen next year or five years from now or seven years from now? Who knows? But I think we’re headed in that direction.”

7:10 pm: What are your thoughts on content creation on the iPad, Walt asks, noting that some people believe tablets aren’t good devices for content creation.

“Well, why wouldn’t they be good for content creation,” asks Jobs. “It can’t be that the software isn’t powerful enough, because the software is improving….These devices over time are going to grow to do new things. … You know, people laugh at me because I use the phrase “magical” to describe the iPad. But it’s what I really think. You have a much more direct and intimate relationship with the Internet and media, your apps, your content. It’s like some intermediate thing has been removed and stripped away. …. I think we’re just scratching the surface on the kind of apps we can build for it. I think one can create a lot of content on the tablet.”

What sorts of apps, asks Kara.

Productivity apps…video-editing software, says Jobs.

7:12 pm: Now a question about App Store rejections: Isn’t there a downside to Apple’s efforts to protect its customers from porn, malware, etc.

In reply, Jobs first notes that Apple, by supporting HTML5, supports a completely open platform. But it also supports a curated platform–iPhone OS. And that platform has rules. “We approve 95 percent of the apps that are submitted to the App Store every week and we approve them within in seven days.”

So what happened with that political-cartoon app you declined to approve a few weeks ago, asks Walt.

“We have a rule that says you can’t defame people,” says Jobs, noting that political cartoonists by virtue of their profession sometimes defame people. The cartoon app was rejected on those grounds, he adds. “Then we changed the rules…and in the meantime, the cartoonist won a Pulitzer….But he never resubmitted his app. And then someone asked him, ‘Hey why don’t you have an iPhone app?’ He says we rejected it and suddenly, it’s a story in the press….Bottom line is, yes, we sometimes make mistakes…but we correct them….We are doing the best we can, changing the rules when it makes sense. What happens sometimes is that some people lie, we find it, and reject it, and they run to the press, and get their 15 minutes of fame and hope it will get us to change our minds. We take it on the chin, and we move on.”

7:20 pm: Kara: “What do you do all day?”

Jobs: “I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around and together we get to play in this sandbox and build these cool products….Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We’re structured like a start-up. We’re the biggest start-up on the planet. And we all meet once a week to discuss our business…and there’s tremendous teamwork at the top and that filters down to the other employees…and so what I do all day is meet with teams of people and work on ideas and new problems to come up with new products.”

7:24 pm: Are people willing to tell you that you’re wrong, asks Walt.

Of course, Jobs answers. The best ideas have to win, no matter who has them.

7:25 pm: What do you imagine the next 10 years of your life is going to be about?

Oddly Jobs replies with a comment about Gizmodo and the lost iPhone prototype. “When this whole thing with Gizmodo happened, I got a lot of advice from people who said you’ve got to just let it slide…you shouldn’t go after a journalist because they bought stolen property and tried to extort you….And I thought about that and I decided that Apple can’t afford to change its core values and simply let it slide….We have the same core values as when we started, and we come into work wanting to do the same thing today that we wanted to do five years ago.”

7:27 pm: But you are going into new businesses, says Walt, trying to redirect Jobs back to the question at hand or at least get him to comment on any new markets that the company is eyeing. Advertising, for example, with its new iAds initiative.

Jobs concedes that Apple is pursuing new businesses like iAds. But he suggests the main reason it’s doing that is to make its developers more money. “We want to help our developers make some money so that they can keep providing free or really low-cost apps to customers,” he says. “That’s why we’re doing it. We’re not going to make much money in the ad business.”

7:29 pm: Jobs continues on the mobile advertising theme. “Something really interesting is happening on mobile phones,” he says. “They’re not mirroring desktops or laptop PCs. If people want to find out what restaurant to go to, they’re not going to their search engine typing in “Japanese” and “Palo Alto,” they’re going to Yelp or whatever app they want. Ads in mobile apps today, you touch them, and what is the first thing they do? They rip you out of your app, send you to the browser and then you’ve got to figure out a way back to your app. So, wouldn’t it be great if mobile ads didn’t take you out of the app, but rather took over the screen, gave you this great experience of an interactive ad, but anytime you wanted you could hit a little button that takes you right back to where you left off in your app? We figured out we could build something like this into the operating system so the apps don’t have to do it. We can make it so that an app developer can add these interactive ads in their apps with 30 minutes’ worth of work versus working with every advertiser to do some custom thing in their app, which is crazy.”

7:31 pm: A question about privacy. Is privacy looked at differently in Silicon Valley than in the rest of the world?

“We’ve always had a very different view of privacy than some of our colleagues in the Valley,” Jobs says. “We take privacy extremely seriously. That’s one of the reasons we have the curated apps store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud. Privacy means people know what they’re signing up for. In plain English, and repeatedly, that’s what it means. Ask them. Ask them every time. Make them tell you to stop asking if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”

Q&A

Q: Given the events of the past few years, what would you add to the Stanford graduation speech you gave a few years ago?

A: I’ve no idea. I’d probably just turn up the volume a little bit because the past few years have reminded me how precious life is.

Q: I’d like you to put your Disney hat on for a moment….How do you preserve the value of content?

A: The way that we market movies is undergoing a radical shift. It used to be that you spent a fortune on advertising on TV running your trailers. But now you can advertise on the Web….When we went to the music companies, we said “who is your customer?” And they said, “Best Buy, Tower”…their distribution partners. But that wasn’t their customer. They needed to recognize who their true customer was….So what changed in the music business was not the back end, but the front end. The way that you market to the consumer….The film industry needs to embrace that. And it needs to let people watch the content they want to watch, when they want to watch it and where they want to watch it.”

Q: A complaint about dropped calls on AT&T’s networks. Is someone from Apple working on that?

A: You can bet we’re doing everything we can do….I can tell you what I’m told by reliable people: To make things better, people reallocate spectrum and they do things like increasing backhaul and they put in more robust switches…and things in general, when they start to fix them, get worse before they get better…and if you believe that, things should be getting a lot better real soon.

Q: How is HDCP helping the antipiracy effort?

A: We didn’t invent the stuff. The problem is that Hollywood doesn’t want what happened to the music industry to happen to them. You can’t blame them. But content protection isn’t their business and they’re grasping at straws here. But we’ve got to deal with their restrictions….I feel your pain.

Q: What’s your vision of social gaming?

A: Clearly, iPhone and iPod touch have created a new class of gaming and it’s a subset of casual gaming, but it’s surprising how good the games are. Typical console games cost $40, but on the iPhone, they cost somewhere between free and $10, and gaming on the platform is taking off. We’re trying to do the right things to enable more gaming and social gaming.

Q: Is it time to throw out the interface for TV? Does television need a new human interface.

A: The problem with innovation in the TV industry is the go-to-market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us… ask Google in a few months. The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that….The TV is going to lose until there’s a viable go-to-market strategy. That’s the fundamental problem with the industry. It’s not a problem with the technology, it’s a problem with the go-to-market strategy….I’m sure smarter people than us will figure this out, but that’s why we say Apple TV is a hobby.

More Coverage on the Steve Jobs D8 Speaker Page »

Exclusive: Palm Loses Mobile Design Guru Matias Duarte to Google

John Paczkowski — Thu, 27 May 2010 11:45:14 +0000

Looks like Palm is suffering a bit of post-acquisition talent drain.

Mobile user interface master Matias Duarte has left Palm and evidently hired on at the most obvious of places: Google.

Duarte, who led development of Palm’s webOS UI as the company’s senior director of human interface and user experience, has jumped ship, Palm (PALM) confirms. And while the company refuses to tell me where he’s going, multiple sources say it’s Google (GOOG), where he’ll presumably be working on Android, the company’s open-source platform for mobile devices–noncompete clauses permitting, of course.

Duarte’s departure is a significant loss for Palm and new owner Hewlett-Packard (HPQ), which has said it plans to “double down” on webOS. His prowess with user experience and information design is well known in the industry. Before Duarte landed at Palm in 2007, he was design chief at Helio. And prior to that, he led the team that created the Danger Hiptop mobile device. When Palm announced the Pre at the Consumer Electronics Show in January 2009, it was Duarte who introduced the design of webOS.

So, as I said, a real loss for Palm as it heads to its new home at HP. And a bittersweet moment for Duarte, who had great hopes for Palm’s reinvention. As he wrote in a 2009 blog post: “When I started in this field, the Palm V was the unquestioned leader in mobile devices. To this day I believe it represents one of the best consumer electronic products ever created. I always aspired to match Palm in simplicity, usability and design–so now that I’m here, I feel like a kid who’s just been handed the keys to Daddy’s convertible.”

Looks like you’ve got the keys to the Segway now, my friend.

Google and Duarte have not yet responded to requests for comment. I will update here if they do.

UPDATE: Google confirms that Duarte has joined Google as User Experience Director for Android. The company declined further comment.

Bach and Allard Out at Microsoft's Entertainment and Devices Division [Internal Memo]

John Paczkowski — Tue, 25 May 2010 16:00:05 +0000

Microsoft is reorganizing its Entertainment and Devices Division and when it’s finished, the two people who largely defined it for the past few years will be gone. EDD group president Robbie Bach and J Allard, the group’s senior VP of Design and Development, are leaving those positions and Microsoft as well.

Bach is said to be retiring; Allard, who has been on sabbatical recently, is simply moving on, though he’ll remain an adviser to the company.

Interestingly, Microsoft (MSFT) isn’t replacing Bach. Instead, the company is splitting his responsibilities between Senior VPs Andy Lees and Don Mattrick, who will oversee the company’s gaming and mobile businesses, respectively. Mattrick and Lees will report directly to CEO Steve Ballmer, who is evidently taking on more of a role in Microsoft’s consumer devices efforts, which, with the exception of the Xbox 360, have stumbled in recent years.

News of the shake-up was first reported by The Wall Street Journal.

The full text of Microsoft CEO Steve Ballmer’s memo announcing the moves below; further details to follow:

From: Steve Ballmer
To: Microsoft – All Employees
Subject: Executive Leadership Transitions

After almost 22 years with the company, Robbie Bach has decided to retire from Microsoft. I have worked with Robbie during his entire tenure at Microsoft, and count him as both a friend and a great business partner and leader. Robbie has always had great timing, and is going out on a high note–this has been a phenomenal year for E&D overall, and with the coming launches of both Windows Phone 7 and “Project Natal,” the rest of the year looks stupendous as well. While we are announcing Robbie’s retirement today, he will remain here through the fall, ensuring we have a smooth transition.

Concurrent with Robbie’s retirement, I am making several organization changes to ensure we have the right leaders in the right positions as we set ourselves up for the next big wave of products and services. Effective July 1, Don Mattrick, who leads our interactive entertainment business, and Andy Lees, who leads our mobile communications business, will report directly to me. Don and Andy have built out strong leadership teams and product pipelines, and are well-positioned for the years ahead.

Independent of Robbie’s decision, J Allard (currently serving as senior vice president of Design and Development for E&D), will also be leaving Microsoft. Given his ongoing passion and commitment to Microsoft, he will remain as an advisor to me, helping incubation efforts, looking at design and UI, and providing a cross-company perspective on these and similar topics. With J’s change in role, corporate vice president David Treadwell will join IEB to lead the core technology organization, reporting to Don. David has a great set of accomplishments at Microsoft, most recently working on the Windows Live Platform Services team. Over the next several months, Robbie and I will work together to finalize reporting and structure for the rest of his org.

Now that Office 2010 has been launched to business customers, Antoine Leblond, senior vice president in the Office Productivity Applications Group, will take a new role as senior vice president for the Windows Web Services team. This team brings together the integral Windows services that today deliver updates, solutions, community and depth information for the Windows consumer. Kurt DelBene, senior vice president in the Office Business Productivity Group, will take on all of the engineering responsibilities for the Office business.

Transitions are always hard. Robbie has been an instrumental part of so many key moments in Microsoft history–from the evolution of Office to the decision to create the first Xbox to pushing the company hard in entertainment overall. J as well has had a great impact in the market and on our culture, providing leadership in design, and in creating a passionate and involved Xbox community, and earlier being at the center of our work seizing the importance of the Web for the company. But most important, both have been great team builders with a strong record of attracting, coaching and growing talent. As a result, their teams are primed to continue to step up and deliver great products, great services and great results for the company. Don has led the Interactive Entertainment Business since July 2007, where he’s significantly grown our entertainment footprint as well as our profitability. He can count as successes the evolution of Xbox Live, the launch of blockbusters like “Halo 3” and the much-anticipated “Project Natal.” Previously, Don was president of Electronic Arts Worldwide Studios. Andy has led the Mobile Communications Business since February, 2008, and has been instrumental in reinvigorating our mobility efforts, bringing in new business and development talent and overseeing the creation of both KIN and Windows Phone 7.

As we finalize and ship so many of our key products (“Project Natal,” Windows Phone 7, Office 2010, Windows Live Wave 4 and others) it is a natural time for us to look ahead and make sure we have the right talent in the right roles to fuel our next set of offerings. I am confident that the changes above will set us up well for the months and years ahead.

I want to close by thanking Robbie for the incalculable contributions he has made to Microsoft over the years. He will be greatly missed when he retires this fall, and I am glad that I’ll have the opportunity to continue working closely with him between now and then. And as J makes a similar transition, I look forward to working with him in a new way.

Steve

Google's App Store for the Web

John Paczkowski — Wed, 19 May 2010 20:41:36 +0000

At its annual I/O conference Wednesday, Google previewed a Web applications storefront it plans to build into its Chrome browser and forthcoming Chrome OS.

Like Apple’s (AAPL) iTunes App Store and Google’s (GOOG) own Android Market, the Chrome Web Store will showcase free and paid videogames, magazines, productivity apps and the like. As Web applications, they’ll run on most modern browsers. But if you happen to be running Chrome, you can “install” the apps directly in the browser so that they can be accessed via a sort of “super-bookmark.”

“Once installed, a Web app gets a big icon in Google Chrome’s app launcher area, as well as some integration with the host OS,” Google explains in its documentation for the store. “When running, an installed Web app has a special frame and other UI enhancements to make the Web app easier to distinguish from other Web content.”

That sounds like a nice enhancement, but will it be enough to convince people to pay for Web apps they’re used to getting for free?

Liveblog From Apple iPhone OS Event in Cupertino

Drake Martinet — Thu, 08 Apr 2010 15:30:59 +0000

What do you do when you’ve just stepped out on a limb and released a new class of computer that you’re calling both magical and amazing but that runs on software designed over three years ago for entirely different hardware?

If you are Apple (AAPL), you sound the trumpets and assemble the techie press at your Cupertino HQ as soon as possible to preview the new operating system you hope will bring even more powerful magic to your latest creation.

As soon as possible was this morning, and AllThingsD‘s Drake Martinet was there to liveblog the event, which announced, among other things, iPad sales of more than 450,000, a new app-based mobile advertising platform, and long-awaited multitasking functionality for the iPhone operating system. The liveblog is below.

9:11 am: We’ve arrived at Apple’s Town Hall at Cupertino HQ. The electricity John Paczkowski described in his liveblog from the iPad event is missing today.

9:57 am: Just walked in. Room is pretty full. Empty stage, with the standard Apple setup: Apple logo backdrop for the slideshow. Music a la an iPod commercial playing in the auditorium.

10:00 am: Voice on the loudspeakers: “Please turn your electronic devices to silent, we are about to begin.”

10:03 am: Steve Jobs takes the stage and gets down to it. “The next generation of the most advanced mobile operating system in the world.”

10:04 am: Jobs opens with a quote from Walt Mossberg’s review. Says he will get to OS 4, but first, shares some iPad numbers. As of today, he says, Apple has sold 450,000 iPads, 300,000 on the first day. Over 600,000 iBooks downloaded as of today. And I Pad apps? Jobs says that 3.5 million have been downloaded so far.

10:06 am: Jobs says, “When you create something, you really have butterflies when you create things and put them out into the world. We are feeling really good about this.”

He then moves on to the App Store. Users have downloaded 4.5 billion apps as of today. Jobs is now showcasing some screenshots of apps.

10:09 am: Jobs is running through media apps.
Now, he’s getting to the iPhone.

10:10 am: Says Apple has just won its third J.D. Power award for the iphone.

“What is the real measure of usage? iPhone has a 64 percent browser share; everyone else together is half of the iPhone,” says Jobs.

85 million iPhones and iPod touches sold to date.

10:12 am: Now the subject is iPhone OS 4.

Developers can now access the calender, photo library, SMS, full map overlays. In total, they will have access to 1500 APIs. There are over 100 new user features.

10:13 am: Users will be able to change home screen wallpaper, use a spell checker, tap to focus video, create playlists.

10:14 am: Jobs says there will be multitasking.

“We weren’t the first to this party, but we will be the best,” he says, with a nod to Google’s (GOOG) Android.

10:15 am: Jobs demos multitasking. No exposed interface. The active window lifts vertically and a slider of all the apps running appears.

10:17 am: Jobs shows that multitasking takes you back to the exact place in the app where you were when you left, including games.

“That, is our multitasking UI. We’ve been using it a lot and it really changes the way you use the iPhone.”

10:19 am: Jobs leaves and Scott Forstall, Senior VP of Software, takes the stage.

He’s here to talk about the nitty-gritty.

Seven mutlitasking services will be available to developers.

First: Background audio.

10:21 am: Forstall introduces Tim Westergren, founder of Pandora, who is talking about how his streaming radio service will make use of background audio.

Basically, users will now be able to use Pandora or other background audio apps just as they can use the iPod function.

He showcases how users will be able to buy songs from iTunes while Pandora is still playing the song.

10:24 am: Forstall retakes the stage.

“Next service is VoIP,” he says.

“Now, when you’re on the iPhone, you can run Skype in the background.”

10:26 am: David Ponsford of Skype comes onstage.

Skype now can run in the background and receive calls when you are using other apps.

He switches to Yelp while still in Skype call.

10:28 am: Forstall back now; he says the next major change is background location data.

He uses TomTom as an example. TomTom can be getting location data while you are listening music.

“There’s another class of application that wants to use your location all the time, but isn’t used while you are plugged in.”

The new OS will use less accurate cell towers (which uses less power) when doing background location features in social networking apps.

There will be a new icon on the taskbar showing that there are background apps currently using their locations.

10:32 am: Next feature up: Push notifications.

Now there will be “local notifications.” These will come from the apps themselves, rather than from outside servers.

10:33 am: Now talking about task completion.

Forstall says task completion will allow apps to complete tasks, like photo uploads, in the background.

He finishes with “fast app switching.”

“The app moves into a quiescent state in the background and uses no CPU power.”

10:34 am: Jobs retakes the stage to talk about the next major push.

Says there will be App folders.

10:35 am: “We came up with a really beautiful implementation of folders.”

The process of creating folders seems pretty easy. Just drag apps on top of each other and a folder is created.

Folders can then be dragged around like apps.

10:37 am: Jobs now shows us what the wallpaper selection function looks like. Feels like a mix of iPad and OS X.

His wallpaper now matches his pants.

Now, with folders, uses could store over 5,000 apps on their phones.

10:39 am: Jobs moves on to the next new feature, the unified inbox.

Multiple accounts feeding to one mail inbox.

“We’ve also added the ability to organize by thread, so you can follow conversations much easier.”

“And, open attachments. Now you can download an attachment and open it with an app from the App Store.”

10:41 am: Number four is iBooks. Jobs says Apple is adding iBooks to the iPhone, just like the iPad.

“Its a delightful e-book reader, and you can buy the books once and read them anywhere.”

They will wirelessly synch your current page between devices.

Also, free Winnie the Pooh, just as on the iPad.

10:43 am: Forstall retakes the stage to talk about enterprise.

10:43 am: The new OS allows encryption of email and data inside apps.

OS 4 will allow for mobile device management.

Also big for enterprise: Wireless app distribution. “A company can wirelessly distribute apps from its own servers to iPhones anywhere in the world.

Also adding SSL VPN from both Cisco (CSCO) and Juniper Networks (JNPR).

10:45 am: Now talking about something called, “Game Center.” This is the gaming push analysts were predicting.

OS 4 will have a social gaming portal that allows friends to invite you to play games, or will match make you with opponents.

10:47 am: Jobs retakes the stage. “It’s called iAd.”

10:47 am: “There are lots of apps in the App Store for free.”

“Developers are starting to put ads into apps, but we think most of these really suck.”

Jobs says, “On desktops, search is where its at. That hasn’t happened on mobile. On mobile, apps are where it’s at.”

10:49 am: “This is a pretty serious opportunity, says Jobs.

He says this could open over one billion impressions per day.

“What we want to do with iAds, we want to deliver interactivity and emotion.”

The ads keep you in your app, versus getting “yanked out of your app” like before.

“Because iAd is in the OS itself, we have figured out how to deliver that ad.”

Apple will sell and distribute the ads.

Apple will give developers 60 percent of iAd revenue.

10:53 am: Jobs demos ads, starts with a “Toy Story 3″ ad. Says he’s seen the movie, which comes out in June. Crowd laughs.

He adds that, “it’s all done in HTML5, by the way.” More laughter at his point because the audience is well aware that Jobs is not a fan of Adobe’s (ADBE) Flash.

10:55 am: The ad Jobs is showing is really more like a mini app, with streaming video, interactivity, a game, posters, background wallpapers and ability to buy app right from the iAd.

“Users like free stuff.”

“Have you ever seen an ad like this? Anything even close?”

10:57 am: Next up, Jobs shows an ad for Nike, reiterating that these ads were created by Apple “just because we really like these brands.”

He showcases how iAds have access to location and the accelerometer. No word on whether that location data the iAd gets is user-selectable.

11:00 am: “iAd is built into the OS, and the developer will get the majority of the revenue.”

Jobs goes into review mode.

11:01 am: A developer preview will be released today.

Jobs says Apple will release the new OS in summer.

OS 4 will be for 3GS and third-gen iPod touch.

Older devices will get some upgrades, but hardware won’t allow all features like multitasking.

OS 4 wont make it to the iPad till the fall.

11:04 am: Jobs thanks everyone, and leaves the stage.
Lights up, music back on, press starts milling.

11:06 am: Takeaways:

There are obvious concerns about what multitasking will do to battery life, though Jobs emphasized that Apple has figured out a way to offer multitasking without using too much more battery.

Job’s didn’t get into specifics on how.

Forstall emphasized that implementing the new features was easy for developers, saying things like, “they added this [feature] in a single afternoon.”

11:09 am: Now Jobs, Forstall and Phil Schiller take the stage for a Q&A.

There’s a question about multitasking using more AT&T (T) data. Jobs says that it won’t be a big deal, adding that multitasking doesn’t up the amount of use.

He emphasizes that video is the big data draw, and you don’t use more than one video at a time.

11:11 am: Question about whether there will be an approval process for iAds as there is for the App Store?

Jobs pauses, “I’m not sure its going to be any more than a light touch.”

11:13 am: Question about development of iAds.
Job: “No development environment for iAds, just HTML5.”

11:14 am: Jobs says, “So far the ads haven’t been rich enough to warrant a world class ad agency. For the first time, they can bring their storytelling skills. I think this can be a whole new avenue for the advertising industry, because for the first time you can take advantage of the skills of an add agency in the digital world.”

11:16 am: Schiller has yet to take a question.

11:17 am: Question about widgets and glance-able information. Jobs says, “Anything’s possible.”

11:18 am: Of OS 4′s way to switch apps, called “fast-app switching,” Jobs says, “Our competitors are tripping all over themselves to copy it.”

11:20 am: Jobs on iAd: “iPhone customers are among the most desirable demographics in all of advertising.

Schiller gets a word in edgewise: “On the phone, you have apps that help you do things. That becomes the customer’s way into information. Ads attached to those are potentially more interesting than ads just attached to search. “

Jobs: “This is the first time in history that this has ever existed. We have all these apps and a friction-free way to deliver them right to the phone. This has never existed before on PCs, still doesn’t.”

Jobs: “We tried to buy a company named AdMob, but Google came in and snatched them from us. So we bought Quattro, and they are teaching us we are making ads that are different than anything I’ve ever seen.”

11:24 am: Jobs: “This is not a get-rich-quick scheme for Apple. This is to help our developers survive.”

11:29 am: Question about running unsigned apps. Jobs shuts it down saying that there is a porn app store for Android, and Apple doesn’t want to go there.

11:30 am: Jobs brings up Walt Mossberg again, saying how impressed he is with how fast people are “getting it” with the iPad.

Schiller reiterates that the speed of adoption of the iPad, especially with the developers, has been incredible.

11:32 am: Jobs, continuing on the iPad: “If our competitors ever release a device like the iPad, they will be hoping for 3,500 apps in a year. We have that in the first week.”

11:34 am: Jobs, on the App Store: “I’m now seeing an infrastructure being developed through other mediums (blogs, etc.) that help with app discoverability.” This is in response to a question about the app store getting crowded and dense.

11:36 am: This question comes up: “How do you close an app?”

11:39 am: Jobs: “on the iPad, if you saw a stylus, they blew it. On this, if you see a task manager, they blew it.”

He doesn’t really answer, saying you never really have to close an app. Doesn’t elaborate.

11:41 am: Packing up, Q&A over.

More iPad Coverage »

Microsoft's Bing Makes More UI Changes–And Checks In With Foursquare

Kara Swisher — Thu, 25 Mar 2010 12:45:36 +0000

Today, Microsoft’s search engine-that-could, Bing, will begin rolling out another significant upgrade to the user interface seen by consumers.

The software giant also announced on its Bing blog and at an industry conference that it would integrate status data from hot geolocation start-up Foursquare into its Bing maps as an app.

Bing has already been weaving updates from a variety of social networking sites, such as Twitter and Facebook, into its services.

The New York-based Foursquare, a location-based social networking site that has been growing quickly recently, lets its users “check in” from a variety of locations. In Bing, it will be accessible via “Map Apps.”

Wrote Bing’s Todd Schwartz on the service’s blog in a post titled, “New Stuff Coming From Bing This Spring”:

The foursquare map app is a powerful combination of the spatial canvas that Bing Maps provides, combined with foursquare’s user reputation service ability to see who has unlocked specific badges, where and who has been crowned mayor of certain locations making it easier to explore any city in the world as if you were a local. Let’s say you’re travelling to New York City for the week, but you don’t know what’s hot in Greenwich Village. Selecting the foursquare Map App in Bing Maps, and zooming into to Greenwich Village will get you tips that show you what locals are saying about the hot spots in that area. It’s like an interactive day planner, designed to help find the best things to do in that area. And if you have questions, you can always contact users through foursquare to get the inside scoop.

More interesting, though, is the continuing drive to innovate Bing.

Starting today, pages served up by Bing–which you can see below compared with the old ones–will be more focused, with a range of new navigational elements meant to gauge search “intent” better.

This means relocating its “Quick Tabs” functionality to the top of searches from the side, for example, as well as a more defined “Bing Box,” which pulls information together better.

The goal, said Bing Director Stefan Weitz: To differentiate as much as possible from dominant search rival Google (GOOG).

“Google and Bing are diverging more than ever,” he said in an interview yesterday with BoomTown. “Google is focusing on gathering all the world’s information and we are focused on delivering knowledge based on a user’s intent.”

While it sounds a little like goobledygook, it’s probably a good competitive strategy for Microsoft (MSFT) to avoid competing directly with Google in search.

And so far, it seems to have worked, with Bing’s share growing slowly but surely over the year since its launch, mostly at the expense of Yahoo (YHOO).

Weitz calls the new look on the pages–which will start with a focus on celebrity, auto and travel searches and reach about five percent of U.S. users initially–“not a radical departure, but an evolution.”

And, indeed, new page results from searches for Lady Gaga and Miami Beach, for example, look only slightly different, with added navigational tabs on top and a more task-oriented feel.

In contrast, though, a search for Ford Mustang is dramatically different, with a more visual feel that is almost like a really informative brochure.

Here are screenshots of the befores and afters (click to enlarge):

Miami Beach (old):

Miami Beach (new):

Mustang (old):

Mustang (new):

Lady Gaga (old):

Lady Gaga (new):

Announcing the Microsoft Newton

John Paczkowski — Wed, 23 Sep 2009 00:49:15 +0000

Well, what do you know? Like Apple, Microsoft is also developing a tablet computer. It’s called “Courier” and it’s remarkably different from what Apple (AAPL) is imagined to be cooking up.

For one thing, the Microsoft (MSFT) device is a booklet, not a tablet; in other words, it’s designed to fold. For another, it supports input via multitouch and, in an ironic nod to Apple’s Newton, stylus.

From Gizmodo, which somehow managed to uncover a bevy of information about the device:

“The Courier user experience presented here is almost the exact opposite of what everyone expects the Apple tablet to be, a kung fu eagle claw to Apple’s tiger style. It’s complex: Two screens, a mashup of a pen-dominated interface with several types of multitouch finger gestures, and multiple graphically complex themes, modes and applications. (Our favorite UI bit? The hinge doubles as a ‘pocket’ to hold items you want move from one page to another.) Microsoft’s tablet heritage is digital ink-oriented, and this interface, while unlike anything we’ve seen before, clearly draws from that, its work with the Surface touch computer and even the Zune HD.”

Product Management, Engineering and UI Design for Yahoo News Moving to Taiwan

Kara Swisher — Thu, 03 Sep 2009 10:00:46 +0000

In a risky but interesting move that has some at the company nervous and others excited, Yahoo is in the process of moving key development responsibility for its juggernaut Yahoo News unit to Taiwan.

Under the new system, product management, engineering and user interface design for the powerful Yahoo (YHOO) property will become the responsibility of staffers there.

Editorial employees for Yahoo News–which is the No. 1 news site on the Web with 48.4 unique monthly visitors, according to comScore data (SCOR)–will remain in the U.S., largely located at its Santa Monica, Calif., office.

Sources had alerted BoomTown to the change at Yahoo’s flagship content offering this week and many I spoke to about it were deeply worried about further separating key functions in the creation of Yahoo News.

“We are losing more and more of our ability to make quick changes and react to new technologies, which has worked pretty well so far, since we are #1,” said one staffer. “First, we all worked together across a room, then hundreds of miles away and now it is thousands.”

Previously, as was first reported here in February, the distributed and regional method of developing content was shifted to a central global product development organization, with product management, engineering and UI design centered at Yahoo’s Sunnyvale, Calif., HQ under CTO Ari Balogh.

The argument for the shift posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.

Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.

In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.

Well, tough tomatoes, because Yahoo confirmed the transition to me when I inquired about it. It was announced internally several weeks ago.

In an interview I did yesterday afternoon with Jeff Kinder, SVP of media products and solutions, who is spearheading the change, he said it was key that Yahoo News streamline how it makes its products in order to be more innovative and responsive on a global basis.

Before the shift to a global system, he pointed out that Yahoo had 26 different news products worldwide, using nine content management systems.

“This is part of building a global media platform,” said Kinder, who leads development of Yahoo’s anchor media properties, as well as its listings and regional products around the world.

Kinder said the staff in Taiwan was selected to take on Yahoo News because it had been creating top-level news products and was passionate about the arena.

Nonetheless, similar functions for other major Yahoo content categories–Sports, Finance and Entertainment–will remain in the United States.

In addition, he noted, with employees in Taiwan taking over these functions at Yahoo News, it would “free up some of the talent” in Silicon Valley to work on other critical content projects.

Kinder dismissed worries about any logjams in the ability of U.S.-based Yahoo News staffers to make changes to offerings, either for consumers or advertising partners, noting there were weekly calls between the teams and plenty of ways to communicate online.

But those worried about the change said the reason for the move was more to cut costs in the content arena, which–like many parts of Yahoo–has undergone layoffs and expense reductions.

Countered Kinder: “We are all driving to the same goal….This is not about cost savings, but about accelerating change and leveraging a global team.”

Snow Leopard Ships Aug. 28

John Paczkowski — Mon, 24 Aug 2009 12:58:01 +0000

The Apple Store went offline earlier this morning and when it returned, its homepage featured Mac OS X 10.6, Snow Leopard. Available for preorder today, the next iteration of the Mac OS will ship Aug. 28 as a $29 upgrade.

Unlike its predecessors, Snow Leopard was developed with a focus on performance enhancements rather than new features. It runs all major applications in 64-bit mode and has been optimized for multicore processors with a new technology dubbed Grand Central.

Snow Leopard also includes a new media platform called QuickTime X that boasts a new UI with disappearing controls, in-video timelines and the ability to perform basic edits and shares to iTunes, Google’s (GOOG) YouTube, etc.

Also included: A new version of Safari that Apple (AAPL) claims will include the fastest implementation of JavaScript ever. Finally, Snow Leopard offers out-of-the-box support for Microsoft Exchange 2007.

The official press release, below:

Apple to Ship Mac OS X Snow Leopard on August 28
CUPERTINO, Calif., Aug. 24 — Apple® (AAPL) today announced that Mac OS® X v10.6 Snow Leopard(TM) will go on sale Friday, August 28 at Apple’s retail stores and Apple Authorized Resellers, and that Apple’s online store is now accepting pre-orders. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. Snow Leopard will be available as an upgrade for Mac OS X Leopard® users for $29.

“Snow Leopard builds on our most successful operating system ever and we’re happy to get it to users earlier than expected,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering. “For just $29, Leopard users get a smooth upgrade to the world’s most advanced operating system and the only system with built in Exchange support.”

To create Snow Leopard, Apple engineers refined 90 percent of the more than 1,000 projects that make up Mac OS X. Users will notice refinements including a more responsive Finder(TM); Mail that loads messages up to twice as fast;* Time Machine® with an up to 80 percent faster initial backup;* a Dock with Expose® integration; QuickTime® X with a redesigned player that allows users to easily view, record, trim and share video; and a 64-bit version of Safari® 4 that is up to 50 percent** faster and resistant to crashes caused by plug-ins. Snow Leopard is half the size of the previous version and frees up to 7GB of drive space once installed.

For the first time, system applications including Finder, Mail, iCal®, iChat® and Safari are 64-bit and Snow Leopard’s support for 64-bit processors makes use of large amounts of RAM, increases performance and improves security while remaining compatible with 32-bit applications. Grand Central Dispatch (GCD) provides a revolutionary new way for software developers to write applications that take advantage of multicore processors. OpenCL, a C-based open standard, allows developers to tap the incredible power of the graphics processing unit for tasks that go beyond graphics.

Snow Leopard is the only desktop operating system with built in support for Microsoft Exchange Server 2007, and it allows you to use Mac OS X Mail, Address Book and iCal to send and receive email, create and respond to meeting invitations, and search and manage contacts with global address lists. Exchange information works seamlessly within Snow Leopard so users can also take advantage of OS X only features such as fast Spotlight® searches and Quick Look previews.

Mac OS X Server Snow Leopard, the next major release of the world’s easiest to use server operating system, will also go on sale Friday, August 28. Snow Leopard Server includes innovative new features such as Podcast Producer 2 and Mobile Access Server and is priced more affordably than ever at $499 with unlimited client licenses. More information and full system requirements for Snow Leopard Server can be found at www.apple.com/server/macosx/.

Pricing & Availability

Mac OS X version 10.6 Snow Leopard will be available as an upgrade to Mac OS X version 10.5 Leopard on August 28 at Apple’s retail stores and through Apple Authorized Resellers, and online pre-orders can be made through Apple’s online store (www.apple.com) starting today. The Snow Leopard single user license will be available for a suggested retail price of $29 (US) and the Snow Leopard Family Pack, a single household, five-user license, will be available for a suggested price of $49 (US). For Tiger® users with an Intel-based Mac®, the Mac Box Set includes Mac OS X Snow Leopard, iLife® ’09 and iWork® ’09 and will be available for a suggested price of $169 (US) and a Family Pack is available for a suggested price of $229 (US).

The Mac OS X Snow Leopard Up-to-Date upgrade package is available to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller between June 8, 2009 and the end of the program on December 26, 2009, for a product plus shipping and handling fee of $9.95 (US). Users must request their Up-to-Date upgrade within 90 days of purchase or by December 26, 2009, whichever comes first. For more information please visit www.apple.com/macosx/uptodate. Snow Leopard requires a minimum of 1GB of RAM and is designed to run on any Mac computer with an Intel processor. Full system requirements can be found at www.apple.com/macosx/specs.html.

Bing: Is That an Acronym for “Bing Is Not Google”?

John Paczkowski — Mon, 01 Jun 2009 14:14:55 +0000

Microsoft’s new search engine Bing–which debuted at our D7 conference last week–unexpectedly went live this morning ahead of its scheduled June 3 launch date and it’s already done much to distinguish itself from Microsoft’s previous efforts in search.

Certainly, there’s far more verb potential in Bing than “Microsoft Live Search,” the service it’s replacing. And–beyond all this silliness about Bing’s prowess in adult entertainment queries (ever tried a similar search in Google (GOOG) or Yahoo (YHOO)?)–there’s a lot to impress. Bing is fast–very fast, actually. Its local results are robust, accurate and usable.

This search for “pizza near 94117,” for example, returns not just a list of pizza parlor homepages, but phone numbers, directions, reviews, coupons and bird’s eye maps as well. Video search is deep and the ability to further calibrate it by length, screen size and resolution is a nice touch. It offers a 411 service similar to Google’s.

And it’s UI is sleek, although the choice of hot air balloon background is begging for a wisecrack. There’s plenty of hot air in Microsoft’s claim that Bing is a “decision engine, designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions.” That said, the engine does seem to be delivering, at least initially, on that promise.

Question is: Can Bing boost Microsoft’s market share in search from the mid-single digits to something more respectable?

Microsoft CEO Steve Ballmer: Bing!

John Paczkowski — Thu, 28 May 2009 15:10:00 +0000

“Search and advertising, we are a small share….It’s all about Google. They have share, we don’t have share.” Microsoft CEO Steve Ballmer said that back in February, and according to the latest metrics from comScore (SCOR), it’s as true today as it was then. Google (GOOG) grew its share of the search market once again in April, and once again, Microsoft (MSFT) did not. The search sovereign’s share rose to 64.2 percent in April from 63.7 percent in March and 61.6 percent from a year ago, according to new data from comScore. Its April query volume grew 45.5 percent, the fastest growth rate since October 2007. Meanwhile, Microsoft’s market share for the month topped out at 8.2 percent, down from 8.3 percent in March and 9.1 percent a year ago.

They have share, we don’t have share. Truer words. How much longer will Ballmer have to utter them? We may find out today when he debuts Microsoft’s newest search offering from the D7 stage.

[ See post to watch video ]

Live Blog

After another song from Jill Sobule and some introductory remarks, Walt welcomes Steve Ballmer to the stage. He’s drinking a massive iced-coffee, as if he really needs the caffeine …
Walt kicks things off with a question about the souring economy. Ballmer’s opinion of it is apparently more sober than most. Ballmer says this is a “different recession. A recession implies that you sort of go down and go up. In this case, I think this is money that’s just got to come out of the economy….We’re really resetting the economy. Maybe we should think of today as normal and yesterday as the bluebird.” So how long will this continue, asks Walt. Ballmer says to think things will return to the good old days quickly is naive….“Is this a 50-year phenomenon? I don’t think so. But it’s not going to be over in three months, either.”
So how does this affect your business? Ballmer says Microsoft (MSFT) is doing a lot of soul-searching and flattening out its business and cost base. “We’re shaking up the future product investment stream.” That said, he notes that the company continues to invest aggressively in R&D. “We’re investing in areas where there’s room for improvement.” Interesting euphemism.
Referring to poll data, Walt notes Microsoft’s paltry share of the search market. “There’s a lot of distance between you and Google,” he says. “Is search the most important thing to you as CEO or are you more concerned with Windows, etc.?” “Our foremost concern is great people,” says Ballmer. “I spend more of my time on talent than trying to be ‘the search guy.’” He refers to Microsoft’s “seven big things.” What are they? “I’ve got seven children, I love,” says Ballmer, referring to Microsoft’s various businesses. “Look, we’re obviously where we are in search and we want to do better….We’re hoping to be one of the companies that moves the industry forward….The PC business continues to be big, we’re going through an economic reset, but there’s still vibrance there.”

Ha. Walt convinces Ballmer to refer to Google (GOOG) as Google, rather than “the market leader” as he has in years past. “Goo… Google,” he says.
Walt refers to another slide about search–how consumers choose search. He notes that most choose search out of habit and because of the brand. Given that, how can Microsoft compete? We’re about to find out apparently. But first a video…
It’s a “Star Trek” parody– “Search: the final frontier. To boldly go where someone had gone before.” “A bold search for a new name.” Video runs over Microsoft’s chronic renaming of its search engine.
And there it is: the new name is “Bing.”

Referring to Apple (AAPL) CEO Steve Jobs, Ballmer jokes that the name might have been Boom–“We should have named it ‘BOOM!’”
Why Bing? Obviously we needed a better name, says Ballmer. “We needed a name that says this is all about search.” Ballmer doesn’t seem to really know. “I’m not the creative guy, here…short mattered…people like to ‘verb up’…works globally, doesn’t have negative connotations.” Walt: So everyone is going to walk out of here and say “Bing me”? Clearly that’s Ballmer’s hope. “This is a very important step…it’s not a substitute for innovation, but we need to build brand equity in addition to technology equity.”
Was securing the trademark problematic? Ballmer says there were a few challenges. Bing Crosby, apparently, was not an issue. In any case, Ballmer seems to enjoy saying the word of his new search service. Maybe Microsoft should consider a new name for Zune. “Zing”?
Ballmer brings out Yusuf Mehdi to demo Bing. It’s going live on June 3. From a UI perspective, it’s a box and a button format with screensaver-esque background. Demoing basic Web searches. Best Match denotes an official or definitive site–the site we know to be authoritative. Instant Answer–answers to obvious questions delivered along with search returns; a search for Oscars immediately returns a result for who won an Academy Award. A search for UPS (UPS) automatically returns a customer service number at the top of the page. Walt asks to search on “Microsoft.” Much laughter, but the search return does feature a customer service number.
Bing also returns real-time flight data. Handy. Mehdi notes that Bing includes the technology Microsoft acquired when it purchased Powerset. Using it to “understand” pages, mine data. Walt notes that returns from Encarta, Microsoft’s now-defunct encyclopedia, appear along with material from Wikipedia. “Encarta? What’s that?” he jokes. Ballmer chuckles: “Encarta is an encyclopedia…that is not getting much ongoing investment.”

Demoing media searches now. Video searches pull up a nice screen of thumbnails that play in the search pane when clicked. On to weather. Bing gives a full five-day forecast, as opposed to what Google offers–a single day, I think. Search for a city returns, weather, events, sports games, video mentions of the area.
On to shopping. A search for a Canon (CAJ) camera returns a hybrid search shopping page. Price comparisons, user reviews. Also, Cashback, which rewards people for purchases made through the site. Here’s a nice feature: Farecast. Flight search–issues a query across airlines by price, hops, etc. Also tracks flight pricing trends. Tells you if your fare is likely to go up.
Bing seems to be designed specifically to keep people on its search pages as opposed to sending them off to other sites. Is that what Microsoft is trying to do? Won’t this annoy content owners? Ballmer says no and adds that content deals are possible. “We’re not trying to get in the way of copyright holders,” he says. “If value should be redivided somehow between content providers, advertisers and search engines, let’s have that conversation….We’re not trying to profit off of anyone else’s work.”
Recalling Ask’s big redesign and it’s subsequent rise and fall, Walt asks if the same thing might happen to Bing. “No,” says Ballmer. Bing is too tremendous a stride. It differentiates itself from Google. It might not appeal to everyone, but if it appeals to 20 percent of them, that’s a success. Ask wasn’t able to do that.
Ballmer: “Search has not been a dynamic category in terms of innovation.”
Not at Microsoft, anyway …

Walt circles back and notes that Ask spent an enormous amount of money on a rebranding campaign that ultimately failed despite some good buzz. How much money is Microsoft dedicating to the Bing branding campaign? “Lots,” says Ballmer. “When I approved the budget, I gulped, and a gulp in a $60 billion company, well, that’s a big gulp.”
Walt asks Ballmer about the overhaul of Windows and how important it is in an era when we’re moving to cloud-based services and from PCs to netbooks and mobile devices. Ballmer seems puzzled by the question. Smartphones are PCs. Netbooks are PCS. “The Web is designed for the PC….Most of these mobile apps are substituting for the fact that the original app wasn’t designed for the PC,” he says.
Walt refers to some survey data again. Notes that many consumers say they don’t plan to purchase a netbook in the near future. How do you interpret that? Ballmer: “I just think netbook is a funny brand….What is a netbook? Is it defined by its operating system, its memory, its screen size? They’re really just PCs. I bet if you asked people if they planned to buy a portable computer you’d get a much better response….It’s a little hard to know what the heck the difference is between the netbook and the PC.”
Walt: Windows 7 is on track? Ballmer: “I’m not sure what ‘track’ it is, but whatever it is, it’s on it.”
On to the Q&A. First question: How is Microsoft going to convince users to learn the new Windows 7 and Office UI? Ballmer says change is difficult. Notes that he hates whenever The Wall Street Journal changes its format. He says Microsoft’s internal testing has determined that the changes the company has made to the OS and Office suite are good ones that will be embraced. That said, there will always be some difficulties.
Questioner asks about natural-language search, wondering how Bing would deal with a search for a Hilton hotel in Paris, when there’s the possibility that it might return a list of results for Paris Hilton. He asks for a demo, but Ballmer declines. He can try it for himself on June 3.
Question about Microsoft’s efforts in the medical arena. Ballmer: “Health’s a tough business. People who make IT decisions in the medical industry don’t make them quickly.” That said, Microsoft is “full speed ahead” in the area.
How is Microsoft differentiating sponsored searches in Bing? Cashback is obviously differentiated, Ballmer says. Paid side is tougher though.
Final question from Walt: Does Bing mean that your interest in Yahoo (YHOO) is waning? Ballmer jokingly recites the standard bullet points. “I think there’s a lot that can make sense in terms of a search partnership, not an acquisition,” he says in a monotone. “Whether such a thing will happen I don’t know.” Walt presses him further about a meeting between Ballmer and Yahoo CEO Carol Bartz. Ballmer jokes that the meeting was actually a note that Bartz left for him in the Green Room. According to Ballmer, it read: “The makeup couldn’t fix me if it tried.”
Quick update: we managed to get our hands on the actual note: It was left next to the makeup in the Green Room and reads:

Steve,

Forget it

Won’t help

Ha

Carol

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as we were able. It was not intended as a transcript and should not be interpreted as one.

D7 Tech Demo: What's in Greg Harper's Bag?

Oliver J. Chiang — Wed, 27 May 2009 20:45:45 +0000

In this session of D7, Greg Harper, president of Harpervision and co-founder of Gadgetoff, always sure to bring the novel and the wacky, will present a plethora of gadgets the technophile has collected. Harper says that in total, he brought “$20,000 [worth] of portable tech gadgets.” (Note to the Four Seasons Aviara: Increase security.) He’s known for doing these demos, at which he pulls out one interesting product after another from his cornucopia of gadgetry–to the astonishment of the crowd! Papa Harper’s got a brand new bag, and we’re about to find out what’s inside….

Session Highlights

[ See post to watch video ]

Live Blog

Kara apologizes for starting up again late: “Carol Bartz just trashed my hotel room.”
Walt and Kara: Greg is sure to be funny and fun. This gadget maniac travels the world collecting the coolest.
Harper comes out to the accompaniment of the theme from “Inspector Gadget.” Apropos.
Harper: Talking really fast–Sony (SNE) camera (HDR TG5V) with GPS built-in.
Walt: Where’s my Red Sox video?
Harper: A complete media server (an MVIX, I think). Kara: It looks like a bomb. Harper: Hook it up to any device! It has many gigs! Etc.! Walt: Why don’t you just use your iPod? Harper: Says something about some headphones being custom-made for his ears…and other stuff.
His Digital SLR is the Canon (CAJ) 5D Mark 2: He likes. Also, here’s a new camera from Panasonic (PC). It goes underwater and shoots in HD. Now, this! A Casio, Exilim FC100, which shoots up to 1000 FPS–watch water drop, one drop at a time.
Now: A GPS system that automatically transmits to satellite. OK, now a water-purifying straw! Its an “Istraw” that freaking purifies your water all on its own. Amazing.
If that’s not enough for you, says Harper (insert an editorial “Uh…”), it’s a flashlight/alarm/smoke detector, from Flare Safe. Even more amazing!
“Astro” Dog Collar: It has GPS so you can keep track of your dog. That’s pretty handy. From Garmin (GRMN).
Portable radio: AM/FM/HD. Walt: I think radio sucks in general.
Harper: Now this doohickey you wear maybe/probably around your neck at the beach registers how much UV you are exposed to. Walt: If you wear this, you won’t get laid. Harper: Maybe you!
Breathalyzer/Bad Breath Monitor: Also a music/video player. It detects bad breath if you blow on it. Listen, I prefer the old fashioned method: someone awkwardly handing me a breath mint. That’s the natural way.
New Mifi!–It’s portable WiFi, from Novotel. Now back to GPS–hidden in my bag is a… drum roll… tracker! No one better steal my bag! Kara: Who? Like terrorists?
Oops, missed something. He’s the Micromachine man. Speaking of whom, he’s now showing a microcomputer of some sort.
Blu-Ray player: It grabs YouTube, Picasa directly, and plays DVD and SD cards. Walt: WiFi? Harper: No. You can take it on the road. Walt snarks about the lousy Panasonic UI. Nice one.
Sony OLED music player: Has noise cancellation–built in; it’s digital noise cancellation. Also has Slacker, which is “Tivo for music.” Walt: Slacker’s on BlackBerry too. And, do you think this will take over the market iPod dominates? Harper: Heh heh, it’s an interesting product. (Translation: No.)
A pocket-projector, the PK 101 from Optoma: Very cute. You can use it when you’re sitting on the plane on the back of the seat of the person in front of you.
And now: A Chinese knock-off of Apple’s (AAPL) iPhone. Typical Chinese. But instead, it says “Welcome” upon loading. Imagine that! Look, the UI is so terribly different! It has mode-switching, which means it too has a built-in video projector. Did the Chinese steal the blueprints for the next-gen iPhone somehow?
Some funky looking mask: For diving, it’s good to up to 100-plus feet. There’s a built-in camera with HD video. Walt: And how scared were the TSA guys? Audience laughter.
Whoa! Harper has some super-spy illegal device that can automatically shut off everyone else’s cellphones. It’s like something out of “Men In Black,” but for cellphones instead of depressed housewives.
Another media server. Is he starting to repeat himself. Kara: one more crazy thing, OK?
Glasses with built-in Blutooth headset.
Kara: Thank you so much. Every year, Greg brings weirder and weirder stuff
And the “Inspector Gadget” theme plays him out. Excellent! On the nose, but just so.

Windows Mobile 6.5 "an Amazing Engineering Feat," All Right…

John Paczkowski — Thu, 14 May 2009 17:30:37 +0000

Windows Mobile 6.5 might be a necessary stopgap on the path to 7.0, if not exactly an elegant one. But what can you expect from an OS with such a hurried path to launch? Not much, according to Microsoft (MSFT) developers who admit that the incremental update was a rush job that suffers from all of the problems attendant thereto. “The reason why we couldn’t complete the interface on Windows Mobile 6.5 is because of time,” Loke Uei Tan, senior product manager on the Windows Mobile Team, explained at Microsoft’s TechEd 2009 event. “We only spend what, eight months, nine months, to build 6.5 from ground up and it’s actually an amazing engineering feat. But, in order to do that, we had to do some prioritization and we had to cut certain features. Eventually, we will make sure that the UI capabilities are carried out throughout the whole platform.”

Sure, we’ll improve Windows Mobile to better compete with Apple’s (AAPL) iPhone–eventually. Sounds quite a bit like Microsoft CEO Steve Ballmer’s “we’re doing our best” remarks about Windows Mobile back in March.

As I noted at the time, “it’s all well and good that Microsoft is accelerating Windows Mobile development to better meet its competition. But that competition isn’t exactly standing still waiting for Microsoft to bring itself to parity. It lapped Microsoft two years ago, and if the software behemoth continues at its present pace, the competition will lap it again. Perhaps it already has.”

Windows Mobile 6.5 "an Amazing Engineering Feat," All Right…

John Paczkowski — Thu, 14 May 2009 17:30:37 +0000

IAC/Interactive Q1 Revs Beat, EPS Misses; Fat Cash Pile

Eric Savitz — Wed, 29 Apr 2009 13:15:53 +0000

IAC/Interactive (IACI) this morning posted Q1 revenue of $332 million, down 10 percent from a year ago, but a bit above the consensus at $329.7 million. However, the company lost two cents a share in the quarter on an adjusted basis, worse than the Street estimate for a break-even quarter.

IACI said the weak quarter reflected “broader economic pressures on advertising,” as well as actions taken at Ask.com to improve the user experience which have reduced monetization near term.

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Apple Awarded Patent on Palm Pre Gesture Area?

John Paczkowski — Tue, 27 Jan 2009 16:12:27 +0000

We like competition, as long as they don’t rip off our IP, and if they do, we’re going to go after anybody that does….We will not stand for having our IP ripped off and we’ll use whatever weapons we have at our disposal [to make sure that doesn't happen]. I don’t know that I can be more clear than that.”

– Apple COO Tim Cook’s on the company’s iPhone intellectual property

Turns out that when Apple (AAPL) COO Tim Cook said the company would use “whatever weapons we have at our disposal” to pursue anyone who “rips off” Apple’s iPhone intellectual property, he had a very specific weapon in mind: United States Patent #7,479,949. Awarded just days before Cook made that statement, the vast 358-page patent describes the touchscreen, graphical user interface and technologies that define the iPhone user experience, including at least one that may define an element of the Palm (PALM) Pre’s as well. From the patent abstract:

A computer-implemented method for use in conjunction with a computing device with a touch screen display comprises: detecting one or more finger contacts with the touch screen display, applying one or more heuristics to the one or more finger contacts to determine a command for the device, and processing the command. The one or more heuristics comprise: a heuristic for determining that the one or more finger contacts correspond to a one-dimensional vertical screen scrolling command, a heuristic for determining that the one or more finger contacts correspond to a two-dimensional screen translation command, and a heuristic for determining that the one or more finger contacts correspond to a command to transition from displaying a respective item in a set of items to displaying a next item in the set of items.

Also described in the patent, a gesture area separate from the iPhone touchscreen UI itself:

In some embodiments, in addition to the touch screen, the device 100 may include a touchpad (not shown) for activating or deactivating particular functions. In some embodiments, the touchpad is a touch-sensitive area of the device that, unlike the touch screen, does not display visual output. The touchpad may be a touch-sensitive surface that is separate from the touch screen 112 or an extension of the touch-sensitive surface formed by the touch screen.

A touch-sensitive area of the device that, unlike the touchscreen, does not display visual output. Hmm. That sounds awfully familiar, doesn’t it? Where have I heard that before… Oh, I know, in Palm’s announcement of the Pre.

Palm Pre features include the following:

…Gesture area, which enables simple, intuitive gestures for navigation”

Makes you wonder what’s going on in the bowels of Apple legal right now, doesn’t it? Palm legal, too. The company could certainly challenge the validity of the patent if it chose to.

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Palm to Price Itself Into Oblivion? [UPDATED]

John Paczkowski — Thu, 08 Jan 2009 20:27:18 +0000

Well, Palm bet the company on a new handset today. It’s called the Palm Pre, though given the company’s faltering business, a better name for it would have been the Palm Hail Mary. It features a touchscreen, as well as a QWERTY keyboard that slides out from underneath a large touchscreen. Also on board: a 3-megapixel camera with flash. A nice addition. It supports EvDo, Wi-Fi, GPS and Bluetooth. And it runs on a brand new operating system called Web OS, for which the UI boasts more than a handful of Apple-esque design flourishes.

By all appearances, the Pre is a slick little device. But is it formidable enough to stand its ground next to Apple’s iPhone, Research in Motion’s (RIMM) BlackBerry and the groaning board of Android devices currently in the handset market product pipeline? Palm (PALM) certainly seems to think so. In fact, the company is so confident in the Pre that CEO Ed Colligan seems to think it won’t need a sub-$200 price point to pull share from Apple (AAPL), et al. “Why would we do that when we have a significantly better product,” he asked ATD’s Peter Kafka earlier this afternoon.

Well, here’s one reason: To stay in business. Because despite Colligan’s claims of a “significantly better product,” Palm hasn’t raised the smartphone bar much (if at all) with the Pre. In fact, the device is as noteworthy for the features it may not include as for those it does. Absent from today’s grand unveiling was any mention of video. Also missing was a rival to Apple’s App Store and the robust developer-consumer ecosystem Apple has created around the iPhone and iPod touch. Even Google’s (GOOG) Android OS debuted with that. And the name; well, “Pre” isn’t likely to do very much for Palm’s already much diminished brand recognition.

Now, perhaps video and an app store are coming. But even if they do, will the Pre really be worth paying a premium for, as Colligan suggests? I’m not so sure–especially when the inevitable updates to the iPhone and BlackBerry remove the few advantages it does have over those devices. “Fast Web browsing” and “efficient multitasking” just aren’t big differentiators anymore.

That magnetized conductive charging platform sure is nice, though.

UPDATE: Turns out Palm is planning an App Store rival. According to the Pre press release, “The platform’s flexible environment will also allow developers to distribute their applications over-the-air via an on-device Palm application store.” And though no mention was made of video during Thursday’s Pre unveiling, the device will support it–both on the device and streaming. Said a Palm spokesperson, “The Pre has video playback, including YouTube video from the internet.”

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