A fondness for TiVo has encouraged users to refer to it with designated nicknames and/or genders. A teacher friend of mine was recently asked by a student if her husband’s name was TiVo after the child heard her say she would have to tell TiVo about a new TV show. But like any old friend — or spouse — who has been around for a while, TiVo has a few tricks up its sleeve that might surprise longtime users and new owners alike. This column includes just a handful of those tricks and highlights some features that may make TiVo more useful. These tips are for everyday users, not serious hackers, and many others exist.

Remote-Control Codes

Each of these codes is entered one time to enable an otherwise-hidden function, and three chimes signal the code is set. These functions can be disabled by entering the code a second time, or if TiVo is rebooted.

Clock: If you miss having a VCR nearby to tell you the time while you watch TV, TiVo can help. A digital clock can be programmed to show up in the lower right-hand corner of your television screen by pressing “SELECT-PLAY-SELECT-9-SELECT.”

While playing recorded shows, this clock displays the current time and the elapsed time of the program you’re watching. Personally, I check a show’s progress by pressing the remote’s Play button to see the progress bar, and the Info button shows the current time. But the on-screen clock might come in handy when you’re watching TV on a terrible date and you don’t want to get caught glancing at your watch.

30-second skip: One of the glorious functions of TiVo and other DVRs is their ability to fast-forward through commercials. But it takes practice to know when to press Play so as to completely miss commercials.

If you’re unsure about your fast-forwarding technique, TiVo can be permanently set to skip ahead in 30-second increments, by entering “SELECT-PLAY-SELECT-3-0-SELECT.” This code must be set while watching a recorded show. After that, the 30-second skipping works whenever you press the “Skip To Tick” button, which looks like an arrow pointing right to a straight line.

TiVo says this code won’t work for longer time increments, like 90 seconds, and I tried using various increments, to no avail. Still, pressing this button about five or seven times in a row (depending on the show) gets you through commercials with less guesswork.

Disappearing progress bar: TiVo’s progress bar, which shows how far along a program has progressed in terms of the entire show’s duration, appears at various moments, such as when you first play a recorded show or unpause. This indicator lingers on the screen for just about three seconds, but if this seems too long, you can enter “SELECT-PLAY-SELECT-PAUSE-SELECT” to set the progress bar to disappear after less than a second.

I tried this setting on my TiVo, but one second showed only a quick blink of the progress bar, not enough time to see anything.

Number Shortcuts

From the TiVo Central menu, pressing each number on the remote control’s numeric keypad skips directly to a different tool. Some of the more useful shortcuts include pressing “1″ to go to Season Pass Manager (a list of programs that are set to automatically record every episode), “4″ to go to Search Title and “8″ to go to TiVo Suggestions.

Viewing Tips

TiVo can display a programming guide in a TV-Guide-like grid, or as a two-columned TiVo Live Guide that can list future shows for hours or days out. The top of Live Guide gives a detailed description of each selected program, along with its duration and TV rating.

The Now Playing list shows content stored on a TiVo. By default, this list is organized in time sequential order with same-series TV shows grouped into folders. Remote-control shortcuts re-sort this list: pressing “1″ switches from sequential to alphabetical order and vice versa; pressing “2″ ungroups shows to display each title; shows are regrouped into folders when “2″ is pressed again.

Lesser-Known Features

Universal Swivel Search is a way of seeing how TiVo’s various shows and movies are related to one another. It lists details about each program, including actors, directors, tags associated with a show (like love, dating and addiction) and suggestions of similar content. Swivel Search is accessed through the Find Programs menu or More Options while looking at a recorded show.

By selecting a Swivel Search detail about a particular show, such as one of its actors, you can see what else he or she starred in and whether or not that show or movie is available through TiVo or Amazon.com‘s Unbox. Unbox downloads movies directly to your TiVo ranging from $2 to $15 each depending on whether you rent or buy a movie.

Plenty of free Internet content can be downloaded from the Web to your TiVo. But TiVo confusingly places this content in two menus: Find Programs and Music, Photos, Products & More. Under Find Programs, a Download TV & Movies section offers Amazon Unbox movies and free TiVoCast content. The latter can be set to automatically download with Season Pass settings, such as The Onion’s weekly video or ExerciseTV’s twice weekly videos.

The Music, Photos, Products & More menu holds content like photos and unprotected MP3s from a nearby computer, podcasts, Rhapsody music, Yahoo! Weather and Traffic and on-screen games. You can even buy movie tickets through Fandango.

TiVo takes up valuable space in a home entertainment center, so it’s important for the company to make sure its content is varied and useful. The codes and shortcuts mentioned can change the way you use this valuable device every day.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

“We think we have solved the real fundamental problem, which has been that choosing movies on a television has been extremely challenging,” Netflix CEO Reed Hastings told the New York Times. “Video-on-demand companies worked at it for a long time, but choosing movies on the TV just doesn’t have the power of the Web. We want to be integrated on every Internet-connected device, game system, high-definition DVD player and dedicated Internet set-top box. Eventually, as TVs have wireless connectivity built into them, we’ll integrate right into the television.”

A compelling vision of Netflix’s future and one that may sound the death knell for Blockbuster, Amazon’s Unbox and Vudu as well. Or perhaps not. Certainly, this little bit of legalese at the tail-end of the press release announcing the services belies Hastings’s optimism just a wee bit.

This press release contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the development of a set-top box for delivery of content over the Internet to television sets, the delivery of a compelling online home entertainment service, Netflix’s strategy and positioning in online delivery of content, and the future of Internet to the television. These statements are subject to risks and uncertainties that could cause actual results and events to differ, including, without limitation; the risk that the development of the set-top box or its associated online delivery service may not meet technical requirements, consumer expectations, or otherwise be implemented by the parties; that certain studios will not grant either of the parties necessary rights or otherwise impose limitations on such rights that might impede implementation or hamper consumer adoption; Netflix’s ability to create other partnership opportunities for the delivery of digital content to the television; and possible technological or content licensing impediments.”

But how much is too much when it comes to shelling out a little more for convenience, and are you really getting what you pay for? This week, I tested what could be thought of as the ultimate convenience: a box that plugs into your television and Internet connection, letting you download movies whenever you want to watch them. The box costs $399 and doesn’t include the price of movies, which must be rented or purchased for fees as high as $4 or $20 each, respectively.

This box, called Vudu, comes from a Silicon Valley company of the same name (www.vudu.com). Vudu’s biggest strengths are its easy setup, good picture quality and simple user interface, easily navigated using a scroll-wheel remote control.

Vudu costs $399 plus prices to rent or own each movie title.

If the director yelled “Cut!” right here, Vudu would be a box-office smash. But actually using this device is just one problem after another. For starters, though Vudu says it has relationships with the major Hollywood studios, many of the 5,000 titles it offers don’t seem to be popular by mainstream standards. Lots of them are old or obscure. For instance, you won’t find any of the “Pirates of the Caribbean” movies, but how about a 1984 sci-fi/fantasy movie called “The Ice Pirates,” instead?

If you do find a movie that you’d like to watch, you must have a bandwidth speed of at least two megabits per second to download it instantly; millions of broadband homes have slower connections than that. Vudu offers to measure your bandwidth on its home page before you buy it. I tested Vudu for a week on a typical home-type DSL line, and my connection only clocks about 1.5 Mbps, so it took me about 45 minutes to download each movie.

While Vudu’s $399 price tag might take some getting used to, its fees for buying or renting each movie could be harder to swallow after a month’s worth of use: as much as $80 if you bought one top-tier movie a week. Worse, you have to pay in advance. Rather than charging your credit card on a pay-as-you-go basis, Vudu customers must choose a $20, $50 or $100 amount at setup from which movie fees are deducted. When your account hits $0, the amount selected at setup is charged and the debit process begins again.

On top of all this, Vudu relies on a peer-to-peer network system for faster downloading. So, essentially, this company is using your bandwidth to help it save money it would have otherwise spent on its own servers and bandwidth.

I set up Vudu in a snap, plugging it into three things: a wall outlet, the back of a high-definition Sony Bravia television and an Ethernet cord. Wireless connections won’t work with Vudu without a special “bridge” or a power-line adapter. Once Vudu turned on, a friendly voice guided me through setting it up, and I got started in minutes.

Vudu’s home screen is broken down into five menus: Find Movies, New Releases, My Movies, My Wish List and Info & Settings. I used the tiny remote, which fits perfectly in a hand, and rolled through menus using its scroll wheel. This wheel can be pressed down to select something, saving me from glancing down at the buttons. Also, Vudu uses an RF (radio frequency) antenna so you don’t have to point the remote at it.

In Find Movies, I looked through 18 genres, including biography, romance, family and historical. A sorting feature can filter movies by release date, MPAA rating, critics’ rating, studio, availability to rent and availability to own. An on-screen alphabet can be used to type in names of actors, directors or movie titles; the scroll wheel speeds up this process.

Parental controls, which are only accessible with a special code, can be set to block a child from buying or renting movies with certain ratings.

Vudu likes to think of itself as the instant-gratification alternative to running to the video store. But not many people I know still go to Blockbuster for a DVD; instead, they use mail-delivery services like Netflix. Compared with the 85,000 titles offered by Netflix, the selection at Vudu is pretty slim. A more similar comparison might be Amazon’s Unbox for TiVo, which has slightly less than 5,000 movies.

Though I couldn’t find numerous titles, I did discover plenty of movies I’d never heard of. A search for last year’s “Casino Royale” returned Robert DeNiro’s “Casino” from 1995, as well as two Asian films, “Casino Tycoon” and “Casino Tycoon II.” Since I never saw Helen Mirren’s “The Queen,” I tried to find her Oscar-winning performance on Vudu. But the closest I came to royalty were “Barbarella: Queen of the Galaxy,” an alternative name for the cheesy 1968 Jane Fonda sci-fi flick, and “Prom Queen,” which fell under the Gay and Lesbian category. I tried to laugh this off by watching Steve Carell’s “Evan Almighty.” But typing “E-V-A…” into a title search only returned “Deliver Us From Eva,” an R-rated 2003 comedy starring LL Cool J.

I searched and found the same three titles on Netflix, though Amazon Unbox only had “Evan Almighty.”

I downloaded two romantic comedies: “Music and Lyrics,” starring Hugh Grant, a $4 rental, and a Diane Keaton movie called “Because I Said So,” which I bought for $20. I also rented “Zodiac,” a suspense movie starring Jake Gyllenhaal, for $4. Movies that you own never expire, but rented flicks must be watched within 30 days and expire 24 hours after you start watching.

In the case of each movie, the original estimates for time to download were daunting; two started out by estimating “Available in a few hours” and one movie’s estimate read “Available in a few days.” But all three finished downloading in about 45 to 50 minutes. Only one movie can download at a time.

While watching movies, the remote’s scroll wheel can be used to fast forward or rewind scenes. Scrolling faster moves you farther ahead or back (the fastest jump moves you 30 minutes); the slowest scroll moves you ahead or back five seconds.

Vudu might cast a spell on users who don’t mind its poor selection and high-bandwidth requirement to deliver instant downloads. But for me, the convenience of Vudu is no convenience at all. As is, its lackluster selection, high prices and slow downloads make it more of a letdown than anything else.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

“Amazon is somebody who understands the wholesale-retail relationships and understands the need for wholesalers to price their content flexibly,” Jean-Briac Perrette, president of NBC Universal Digital Distribution, told Bloomberg. And we’ll have to take him at his word on that, since the initial pricing under the deal looks looks vaguely familiar. NBC shows will be sold for $1.99–the same price Apple charges on iTunes. What was it Jupiter analyst Michael Gartenberg said about NBC Universal’s handling of its iTunes contract negotiations again? “Sometimes I think God put video content guys on the planet to make the music guys look progressive and visionary.”