Social networks — LinkedIn especially, but also Facebook — are supposed to make it easier for people to see who works where, and maybe do something about it. Once you’ve decided where it is you want to work, your second question is something like: “Do I know anyone who works there?” At which point, you trawl your network of friends. Often the search is unsatisfying for the job-seeker. “People hit a dead end too fast,” says CEO Joe Essenfeld (pictured). “Once you realize you know five people who work at the company you want, the question then becomes, ‘What do I do next?’”

And on the other side of the equation, employers don’t always have it easy, either. There are often hundreds of applicants to sort through. A good referral by an insider who knows the job could make all the difference. Companies often pay their employees a bounty for a successful referral, but it can be too much trouble to collect.

JIBE is a New York-based start-up that aims to turn both sides of that equation on their respective ears, and today it’s launching three products aimed at enterprise companies and the people who want to work for them.

The first is Get Referred. When you’re looking over a company’s Web site and see a job you want, wouldn’t it be great if you could instantly find out who you know who works there? JIBE’s Get Referred Web button will tell you right away. From there, you can ask someone you know to refer you. Already, Accenture, the IT consulting firm, has used the Get Referred tools to help it fill some of the 50,000 or 60,000 jobs it will have open this year.

The second new product is JIBE Apply, which makes it easier for companies to create mobile-ready versions of their job and career sites, by harnessing data from existing ATS — Application Tracking System — software.

Finally, JIBE Post makes it easier than ever to share new job postings on the social networks and job boards you want to send them to, not just the ones your ATS vendor has picked. Want to share a job posting on a weird combination of Monster and Facebook? Done — easily, and for a smaller cost than with other products.

JIBE has been on a bit of a tear in the last year. It has landed $6.9 million in venture capital investments from DFJ Gotham, Polaris Venture Partners, Zelkova Ventures, Lerer Ventures, Thrive Capital and Jason Calacanis’s Launch. That list is impressive in itself, but even more impressive is its list of customers. Aside from Accenture, companies as varied as Amazon, Bank of America, Intel, Hewlett-Packard and Lockheed Martin are using it to find and recruit new employees. The plan over the next few quarters, Essenfeld says, is to add more large enterprise customers like these.

To that end, JIBE is adding new muscle to its sales team. Cindy Songne has joined as JIBE’s new VP for agency relations. Her last two jobs were at JobTarget and Monster Worldwide. Cindy Dole, an alum of Yahoo’s HotJobs who stayed on after Monster acquired it, is joining as director of enterprise sales for the West Coast region. She’s also worked at CareerBuilder.com. Tom Strauss will be director of enterprise sales for the Midwest region. Like Dole, he’s a Yahoo veteran.

If the point of helping people get referred for jobs they want seems a little trivial, it’s not. People who apply for a job, having been referred by someone they know, have one chance in 10 of getting that job, according to CareerXroads, a staffing firm. Compare that to applications submitted blindly, where the odds are more like one in 100. And it doesn’t just help the employee. Companies can sift through fewer resumes to find the right person, and are more likely to find someone who works out in the end, saving companies the costs associated with advertising open jobs, and then onboarding those they hire. Is it too corny to call that a “win-win”?

Beyond the directory-style LinkedIn, that could mean facilitating professional profiles on social sites, pushing job postings through networks, introducing contacts, soliciting referrals and sharing resources.

Part of the reason this idea has been so resonant with Web entrepreneurs–and investors too–is the trouble they’re having with hiring qualified people to work at their own companies.

(Unlike in other parts of the world right now, unemployment rates are not as much of a problem among techies.)

Assetmap, a pre-launch San Francisco-based start-up, for example, wants to help companies and nonprofits understand what assets they may have at their disposal through their networks.

These connections already exist, but they’re often unexploited, according to Assetmap co-founder Nathaniel Whittemore, who let me in on a bit of what he’s doing.

Whittemore told NetworkEffect the failings of sites like LinkedIn include “forcing a distinction between personal and professional that is becoming less and less obvious and failing to recognize that the one-to-one friend-based social graph isn’t the only graph that has value for business.”

Whittemore and co-founder Danny Moldovan hail from the world of social entrepreneurship. Former Northwestern classmates, they had both been at the fast-growing activism platform Change.org.

They have teamed with Jayson Vantuyl, co-founder of Engine Yard, the Ruby on Rails hosting service. At the moment, they are funded by friends and family while looking for outside capital, and plan to launch this spring.

There are many early companies in this space with fancier pedigrees.

Top Prospect, a social recruiting site that rewards users with $10,000 or more for helping friends find jobs, was funded by Andreessen Horowitz, Spark Capital, Ron Conway, David Goldberg, Dustin Moskovitz, Rick Thompson, Chamath Palihapitiya and other angels.

Also based in San Francisco, Top Prospect was founded by Rotem Perelmuter, who formerly sold an online radio service to MTV Networks during the dot-com boom (and more recently ran a hedge fund). The site is currently in open beta.

Delicious founder Joshua Schachter’s Tasty Labs, which has gotten money from Union Square Ventures, hasn’t said much about what it is doing, but is also working on something similar to the idea of an asset map.

Elsewhere, BranchOut, which bills itself as offering “your professional profile on Facebook,” raised $6 million from Accel Partners, Floodgate, Norwest Venture Partners and many angels.

And Hashable, a network for introductions, raised $4 million, also from Union Square Ventures.

And Namesake, from Ad.ly and Newroo co-founders Brian Norgard and Daniel Gould, offers a pretty site for “opportunity routing,” with features such as a real-time stream and chat.

It goes on–other young start-ups in the space include Sumazi, Pursuit, Identified and Gild. (You knew this would happen: Gild turns the social recruiting concept into an online game.)

It wouldn’t really make sense to combine social and professional networks by starting from scratch, so these sites are built on top of existing networks like LinkedIn and particularly Facebook. If you want to try them out, be prepared to cough up those Facebook Connect credentials a whole bunch of times.

(Cute explainer graphics above from Assetmap, Top Prospect and Identified, respectively.)

Todd McKinnon, the co-founder and chief executive of San Francisco software start-up Okta Inc., calls the competition for top talent “a war.” His company, which this year raised $10 million in Series A funding from venture firm Andreessen Horowitz and angel investors, plans to spend 80 percent of its new capital on salaries, mostly for engineers.

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The offering will begin Monday on a test basis in New York City, where it will cost $39.95 per month, and northern Ohio, including Cleveland and Akron, where it will cost $29.95 per month. Those prices are 12-month promotions, and Time Warner Cable spokeswoman Maureen Huff said the retail value of the package is $49.99 per month.

The package is aimed at lower-income customers that have been struggling in the weak economy. Time Warner Cable and other major cable operators have suffered a slowdown in their subscriber performance in recent quarters, with some consumers dropping cable TV service as unemployment remains high and the U.S. housing market continues to struggle.

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But even though they are expected to spend more this season than during last year’s downtrodden holiday season, consumers are likely to keep their online spending tempered, the group said.

ComScore said consumers spent $8.21 billion online from Nov. 1-22, a 2 percent jump from the same period a year earlier. It expects the total for both November and December to reach $28.8 billion, a 3 percent gain from last year’s holiday season. Results fell 3 percent last year and comScore noted prior-years growth was 20 percent or higher.

“Online spending this holiday season will likely be tempered by the stark reality of 10 percent unemployment and less disposable income in many consumers’ wallets,” said comScore Chairman Gian Fulgoni.

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Job centers and community colleges across the region are reporting a surge in enrollment of out-of-work techies, with many looking to move into other industries. While data on the shift are scarce, the trend is evident at ProMatch, a government-funded organization in Sunnyvale, Calif., that helps unemployed professionals network, retrain and land new jobs.

Since the start of the year, ProMatch has seen its ranks swell from 180 attendees to its maximum capacity of 225, says Connie Brock, who helps run the group.

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Developed in the 1970s by Arthur Okun, a Yale and Brookings Institution economist, the Misery Index is calculated by adding the unemployment rate and inflation rate.

“Unfortunately, it’s not a very useful statistic,” HuffPo’s Marcus Baram writes, since its unemployment figure excludes part-timers and people who have stopped looking for work.

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Sad to say, things are even worse in technology’s heartland, Silicon Valley. The unemployment rate there reached 9.3 percent in January. And given today’s Bureau of Labor Statistics report, it’s likely to have gotten worse. “If the January unemployment numbers resemble a horror movie, then I fear the sequels that will be released in February and March, as they will probably be even more frightening,” Carl Guardino, CEO of the Silicon Valley Leadership Group, told The Mercury News. “The message we hear loud and clear [from CEOs] is that it is bad, and sadly, only getting worse.”

Nearly 3.6 million people age 65 and older visited career-development Web sites in January, according to a Nielsen Online report released Thursday.

The majority of job site visitors–18.7 million–are still between the ages of 35 and 49. But people 65 and older were the fastest growing group by far, up 41 percent from the same time a year prior.

Chuck Schilling, research director at Nielsen Online, says the figures represent a “desire to stay employed longer” in order to “sock away more retirement savings.”

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Sacked.

A quick scan of the carnage.

• 8,000 whacked at Sprint (S)
• 6,000 let go at Royal Philips (PHG)
• 1,100 sacked at AMD (AMD)
• 4,000 adjusting to new economic realities at Motorola (MOT)
• 3,000 laid off at Seagate (STX)
• And a few hundred at Oracle (ORCL), as well
• 1,900 declared redundant at Dell (DELL)
• 5,000 losing their jobs at Microsoft (MSFT)
• 1,000 managers and 5,000 contractors pink-slipped at Alcatel-Lucent (ALU)
• 1,500 gone at Yahoo (YHOO)
• 12,000 released into the wild at AT&T (T)
• 600 cut loose at Adobe (ADBE)
• 6,000 aligned with the global economic climate at Sun (JAVA)
• And at Nortel (NT) 1,300 positions cut on top of the 1,200 previously announced

Grim isn’t it? Sad thing is, this is just a simple snapshot of what’s been happening in tech. According to the Department of Labor, employers in the states shed 524,000 workers in December, 2.6 million in all of 2008. That makes the last year the worst for layoffs since 1945, when 2.75 million jobs were lost. And that’s frightening, because according to some experts, we’ll get no respite in 2009. “We are very early in the cycle,” Peter Morici, a professor at the Robert H. Smith School of Business at the University of Maryland told BusinessWeek, adding that we’ve so far only seen a sliver of the job losses to come. “We are going to see the fury of the Old Testament for what we have done to the economy.”

The U.S. economy lost 524,000 jobs in December, closing out the worst year for job attrition since World War II, according to the BLS. Total job losses for 2008: 2.6 million, the largest decline since 2.750 million jobs were lost in 1945. A 16-year high. Congratulations, folks….

Suffice to say, that’s quite a bit more than some economists were expecting. And that’s an ugly, ugly number, 2.750 million jobs lost. With the national unemployment rate rising to 7.2 percent during December, the first quarter of 2009 is also looking pretty bleak. “The job situation is ugly and is going to get uglier,” Richard Yamarone, chief economist at Argus Research, told Reuters. “There’s no reason to expect hiring anytime in the next three to six months. We are not going to see any hiring until the government steps in and acts. Talk doesn’t work.”

Robert Barbera, chief economist at the Investment Technology Group, was even more pessimistic–if that’s possible. “I would suspect that starting this past October and lasting through April, we will have really big job losses,” he told The New York Times. “We are not yet near the numbers of those earlier recessions,” he added, referring to the downturns of the mid-’70s and early ’80s, “but five more months like what we have been having and we’ll be there.”

For Amazon, he has three major concerns:

Reduced discretionary spending as unemployment and home foreclosures further erode U.S. consumer confidence. He notes that “the vast majority of goods sold by Amazon are discretionary purchases.” He says consumers have “pulled out all of the stops for the holiday season”–have they?–he expects “much more cautious and restrained spending as redundancies and home foreclosures continue as expected through 2009.”

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FBN is describing the chat as an “exclusive,” which is true in the sense that it is the only one running an interview with Buffett at 4 p.m. Eastern today–he tends to be fairly visible these days. Still, there’s some good stuff here, and not all of it is depressing. Excerpts follow:

On Unemployment:

“There are going to be more people unemployed…but I’m not worried about how we come out in the end. I mean, I’m not worried about five years from now. Five months from now, can be very painful…it will be considerably higher…. It will happen eventually [surpassing 8%], and we will go on to new heights, but it will not turn around by mid-year next year.”

On Berkshire Hathaway’s Stock Plummeting:

“No, it doesn’t make any difference. I mean, if you don’t own it on margin, you own a business…. I look to the business to determine my results. I’ll say it’s happened to me three other times in my life, too. It happened when it went from 90 to 40 back in 1974, and it happened in 1987. It went down 50 percent in 1998 to 2000. I mean, I hope I live long enough so it happens a couple more times to me.”

On the Auto Bailouts:

“I would drive a deal like I would drive myself if I were buying a business. And I think, I would say there’s plan A or plan B.  And if you don’t want to do it this way, you know, then…take bankruptcy.

“I would make the CEOs buy in. I would say, you know, the United States government is willing to put in X dollars, but we’re going to have you put in a certain percentage of your net worth right along with us.  We’ll give you more upside, but you’re going to lose if we lose.”

On the Future of Goldman Sachs:

“Their businesses are all tough now, but they’re going to get around it…. This time, the institutions got very, very leveraged, and when the whole world tries to be leveraged at one time, I mean, there is a lot of pain that goes around. But you know, the Goldman’s of the world, they’re going to be around. Some of them needed, I mean, not Goldman specifically, but some of them needed the help of the TARP.”

On the President’s Role in the Bailouts:

“I think really only the president can do that effectively. I think it’s very difficult for the Congress, where you’ve got 535 people where each–you know, one guy has a plan for Chrysler and somebody else has another–and I think that–and you have to have somebody who can deliver, who can say, if you do these things, we will come up with a solution. But if you don’t have a business solution, they’ll just be putting money in every year for the–you know, as long as the federal government’s around.”

On Being the Next Treasury Secretary:

“Well, I haven’t been asked. And I won’t be asked. But the answer is I wouldn’t give up my job. I’m glad to help in any way I can, but I would not do it.

“So I think, you know, we’ll know in a few days, perhaps, who the Treasury secretary will be. And we’ll go from there.”

On President-Elect Barack Obama:

“I think that Barack–I think that Hillary would have made a good president too, and I think Barack will make a terrific president. I think he’s the right person for this time…you need a strong, decisive, smart leader, who can communicate very well with the American people at a time like this. They need somebody they believe in, and I think that he has the qualities that are right for this time.”

On Selling Investments:

“…I do sell stocks. Not very often…if we’re going to put the money in the Goldman Sachs preferred or the General Electric preferred, the Mars-Wrigley deal, to some extent, if we have the money around we’ll use the money that is in cash. But I like to keep a lot of money around, so I will sell some things if I need to sell them in order to buy something else…. We don’t sell businesses, though. Businesses we own we keep.”

On His Next Investment Pick:

Not right now.  But that could change tomorrow. Both GE and Goldman Sachs happened on a phone call I got in the morning and I said yes.  It was–that’s that, something like that.

On Henry Paulson:

“I think it’s a very, very tough situation. There are no silver bullets here. It’s not like some one idea or three ideas that’s all of a sudden going to turn around the economy and the markets. We are in a negative feedback cycle. It’s going to last for a while. I don’t know how long it’s going to last…. And I don’t think I could have done a better job, and I don’t think most of the congressmen could do a better job…. I think that putting the capital in the various financial institutions, probably you’ll get more mileage out of that dollar spent than in the mortgage repurchase program.”

Stupefying.

The year-end total for tech sector job losses in 2008 is expected to reach 180,000, according to Challenger, Gray & Christmas. That’s the largest annual job loss for the sector since 2003, when tech firms sacked some 228,325 employees.

Not at all hard to believe given the news these days. Job cuts through Oct. 31 total 140,422, according to Challenger’s calculations.

That is 31 percent more than the 107,295 cuts announced in all of 2007.

Looks like the tech sector is shooting for a full percentage point increase in unemployment this year.

“In addition to Sun Microsystems’ announcement, Applied Materials and National Semiconductor have announced job cuts in November,” says John Challenger, chief executive officer of Challenger, Gray and Christmas. “By the end of the year, we may also see cuts from Cisco Systems, Qualcomm and Nokia, all of whom are reporting falling sales amid the weakening economy.”

Wonderful. Something to look forward to…sigh….

Challenger’s release in full, after the jump.

Tech Sector Cuts To Reach Highest Level Since 2005
MORE THAN 140,000 TECHNOLOGY CUTS SO FAR

CHICAGO – After a quiet first half of the year, job cuts in the technology sector surged in the third quarter and are on track to reach the highest year-end total since 2003. The latest evidence that the economic downturn has reached the tech sector came this morning with the report that Sun Microsystems will be eliminating 5,000 to 6,000 jobs in a broad restructuring.

Through October 31, job cuts by firms in the telecommunications, electronics and computer industries total 140,422, according to global outplacement consultancy Challenger, Gray & Christmas, Inc., which tracks job-cut announcements daily. That is 31 percent more than the 107,295 tech-sector job cuts announced in all of 2007.

Nearly two-thirds of these job cuts (89,433) have occurred since July. The 69,654 tech-sector job cuts announced in the third quarter were 37 percent more than the 50,989 job cuts announced by technology firms in the entire first half of 2008. The third-quarter total was, in fact, the largest quarterly figure since the fourth quarter of 2003, when technology cuts numbered 82,328.

Computer, electronics and telecommunications firms have already announced 19,779 cuts since the beginning of the fourth quarter. Job cuts in the technology sector are now averaging 22,358 per month in the second half of year, up from a monthly average of 8,498 in the first half. At the current
pace, the year-end total could reach 180,000, which would be the largest annual total since 2003, when technology firms announced 228,325 job cuts.

“In addition to Sun Microsystems’ announcement, Applied Materials and National Semiconductor have announced job cuts in November. By the end of the year, we may also see cuts from Cisco Systems, Qualcomm and Nokia, all of whom are reporting falling sales amid the weakening economy,” said John A. Challenger, chief executive officer of Challenger, Gray & Christmas.

“The tech sector is simply the latest victim in this downturn that began last year with the collapse of the housing market, and quickly spread to the financial markets. Since then, the impact has rippled throughout the economy and job cuts have surged in several industries, including retail, transportation, media, entertainment and leisure, automotive and even health care. Businesses and consumers have slashed their spending and no industry is immune,” he added.

[Image credit: Someecards]

What would I do? I’d shut it down and give the money back to the shareholders.”

– Michael Dell explains what he’d do were he CEO of Apple (AAPL), circa 1997

Weakening economic conditions have forced Dell (DELL) to add a new benefit to its already tenuous employee salary packages: a week of unpaid leave. In an effort to “better position the company for long-term competitiveness,” the company is asking workers to consider taking five days off without pay–the theory being that five days off without pay is better than six months off on unemployment in a lousy economy.

“[Our goal] is to address costs in creative ways, in a way that gives our employees more choices than perhaps have existed in the past,” said spokesman David Frink. “We’re looking to use voluntary cost reduction options whenever possible so fewer involuntary actions would be necessary.”

A foreboding announcement from Dell, which has already reduced headcount by about 10 percent (8,900 employees) this year. ’Course, if this initiative doesn’t work out, CEO Michael Dell could always shut down the company and return the money to the shareholders. …

Flaws noted that the company has been operating with a “conundrum in the LCD business” for most of the year: While there have been constant fears about the economy, LCD demand through most of the summer remained strong. But he notes that after Labor Day, weekly data have shown a decline in LCD TV sales at retail. Flaws says the combination of rising unemployment, low consumer confidence and weak financial markets has lead people to “retreat” on LCD television spending. He says unit growth is still positive, but nowhere near the 37 percent level seen in the first eight months of the year.

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The last time the unemployment rate was this high was in July 2004, following the dotcom bust. Seems even the high-tech world is becoming more fiscally cautious as the economy crumbles around us. We’ve seen layoffs at Yahoo (YHOO), Motorola (MOT), Applied Materials (AMAT), Hewlett-Packard (HPQ), Sun (JAVA), Nortel (NT) … even Google (GOOG), which announced the first major cuts in its 10-year history.

What was it Mark Twain once said? “By the Law of Periodical Repetition, everything which has happened once must happen again and again and again–and not capriciously, but at regular periods, and each thing in its own period, not another’s, and each obeying its own law.”