AllThingsD » unibody

One More Thing: Apple's New MacBook Air

Beth Callaghan — Wed, 20 Oct 2010 18:15:34 +0000

Steve Jobs’s “one more thing” today at Apple’s Town Hall event was the new MacBook Air, or, as he put it, “what would happen if a MacBook hooked up with an iPad.” The quick details: Complete unibody construction, all solid state storage, and there are two models, each with two configurations:

11.6-inch LED backlit hi-res display, Core 2 Duo processor, FaceTime camera and five hours of battery life.
$999 at 64 gb
$1,199 at 128 gb

13.3-inch LED backlit hi-res display, Core 2 duo processor, FaceTime camera and seven hours of battery life.
$1,299 at 128 gb
$1,599 at 256 gb

Apple Adds a Bit of Pro to Low-End MacBook

John Paczkowski — Tue, 18 May 2010 12:59:54 +0000

With no fanfare whatsoever, Apple refreshed its entry-level MacBook this morning, swapping it out for a faster machine featuring longer battery life and a better video chip.

With a 2.4GHz Intel (INTC) Core 2 Duo processor, an Nvidia (NVDA) GeForce 320m graphics chip and 10 hours of battery life, the updated MacBook is similar in spec to the 13-inch MacBook Pro, though with the more budget-friendly price that has made it successful in the education market–$999.

A nice update to a machine that was last tweaked in October 2009, when Apple (AAPL) gave it a new polycarbonate unibody design, LED-backlit display, and multitouch trackpad.

Not much more to point out beyond that, though it’s worth noting that the machine is identical to the one described in a leak to Vietnamese Web site Tinhte earlier this week.

Apple Still Selling Laptops, Refreshes MacBook Pro Line

Peter Kafka — Tue, 13 Apr 2010 12:43:46 +0000

Perhaps the iPad and tablet computers will replace laptops one day. But for now, most people are still going to use conventional computers for day-to-day work.

Apple (AAPL) has just upgraded its line of Macbook Pro laptops; the lowest-priced one starts at $1,199. Details at Apple’s online store and in the press release below.

Apple Updates MacBook Pro Line

Faster Processors, Next-Generation Graphics & Up to 10 Hours of Battery Life

CUPERTINO, Calif., April 13 /PRNewswire-FirstCall/ — Apple® today updated the MacBook® Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery.* The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple’s new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors.

“The new MacBook Pro is as advanced on the inside as it is stunning on the outside,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, amazing graphics and up to three more hours of battery life, the new MacBook Pro delivers both performance and efficiency.”

All 13-inch MacBook Pro models now include faster Intel Core 2 Duo processors, 4GB RAM, a 10-hour built-in battery and the new NVIDIA GeForce 320M graphics processor. With 48 processing cores, the new NVIDIA GeForce 320M is the fastest integrated graphics processor on the market, ideal for graphics intensive applications or high performance games. The 13-inch MacBook Pro is available in two configurations: one with a 2.4 GHz Intel Core 2 Duo and 250GB hard drive priced at $1,199; and one with a 2.66 GHz Intel Core 2 Duo and 320GB hard drive priced at $1,499.

The new 15-inch and 17-inch MacBook Pro models are up to 50 percent faster than the previous systems.** Using Intel’s state-of-the-art 32 nanometer process, Intel Core i5 and i7 processors integrate the memory controller and Level 3 cache for faster access to system memory. Hyper-Threading technology improves data throughput by creating virtual processing cores, while Turbo Boost optimizes performance between the two processor cores, accelerating the system from 2.66 GHz to 3.06 GHz for intensive dual core tasks, and up to 3.33 GHz for single core tasks.

All 15-inch and 17-inch models include two graphics processors, the new NVIDIA GeForce GT 330M for peak performance and Intel HD Graphics for energy efficient operation. More than twice as fast as the GeForce 320M, the powerful new GeForce GT 330M provides incredibly smooth, crisp on-screen graphics for the most demanding 3D games, creative software and technical applications. Apple’s automatic graphics switching determines which graphics processor an application needs and switches instantly between processors to deliver peak performance and long battery life. Tightly integrated hardware and software allow the new 15-inch and 17-inch MacBook Pro to deliver 8 to 9 hours on a single charge.

The new 15-inch MacBook Pro is available in three models: one with a 2.4 GHz Intel Core i5, NVIDIA GeForce GT 330M and 320GB hard drive at $1,799; one with a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive at $1,999; and one with a 2.66 GHz Intel Core i7, NVIDIA GeForce GT 330M and 500GB hard drive at $2,199. The new 17-inch MacBook Pro features a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive for $2,299.

The MacBook Pro glass Multi-Touch(TM) trackpad now supports inertial scrolling, an intuitive way to scroll through large photo libraries, lengthy documents and long web sites. All MacBook Pros feature bright, LED-backlit wide-angle displays with a broad color gamut. The 17-inch MacBook Pro includes a high resolution 1920 x 1200 display, and the 15-inch MacBook Pro is now available with an optional high resolution 1680 x 1050 display. Customers can also upgrade their MacBook Pro with new 128GB, 256GB and 512GB solid state drives.

As the industry’s greenest notebook lineup, every Mac® notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting a new standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a notebook battery that delivers up to 10 hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste and depleted batteries can be replaced for $129 or $179, which includes installation and disposal of your old battery in an environmentally responsible manner.

All Macs come with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability

The new 13-inch MacBook Pro, 15-inch MacBook Pro, and 17-inch MacBook Pro are now available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

The 2.4 GHz, 13-inch MacBook Pro, for a suggested retail price of $1,199 (US), includes:

– 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
– 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
– 1066 MHz front-side bus;
– 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
– NVIDIA GeForce 320M integrated graphics;
– 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion
Sensor;
– a slot-load 8X SuperDrive® with double-layer support (DVD+/-R
DL/DVD+/-RW/CD-RW) optical drive;
– Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
– AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR;
– Gigabit Ethernet port;
– iSight® video camera;
– two USB 2.0 ports;
– one FireWire® 800 port (FireWire 400 compatible);
– SD card slot;
– combined headphone/line in (analog/digital);
– glass Multi-Touch trackpad and illuminated keyboard;
– built-in, 63.5WHr lithium polymer battery; and
– 60 Watt MagSafe® Power Adapter.

The 2.66 GHz, 13-inch MacBook Pro, for a suggested retail price of $1,499 (US), includes:

– 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
– 2.66 GHz Intel Core 2 Duo with 3MB shared L2 cache;
– 1066 MHz front-side bus;
– 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
– NVIDIA GeForce 320M integrated graphics;
– 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion
Sensor;
– a slot-load 8X SuperDrive with double-layer support (DVD+/-R
DL/DVD+/-RW/CD-RW) optical drive;
– Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
– AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
– Gigabit Ethernet port;
– iSight video camera;
– two USB 2.0 ports;
– one FireWire 800 port (FireWire 400 compatible);
– SD card slot;
– combined headphone/line in (analog/digital);
– glass Multi-Touch trackpad and illuminated keyboard;
– built-in, 63.5WHr lithium polymer battery; and
– 60 Watt MagSafe Power Adapter.

Build-to-order options for the 13-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a 320GB 5400 rpm or a 500GB 5400 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare® Protection Plan.

The 2.4 GHz, 15-inch MacBook Pro, for a suggested retail price of $1,799 (US), includes:

– 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
– 2.4 GHz Intel Core i5 with 3MB shared L3 cache;
– 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
– integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete
graphics with 256MB of VRAM;
– 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion
Sensor;
– a slot-load 8X SuperDrive with double-layer support (DVD+/-R
DL/DVD+/-RW/CD-RW) optical drive;
– Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
– AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
– Gigabit Ethernet port;
– iSight video camera;
– two USB 2.0 ports;
– one FireWire 800 port;
– SD card slot;
– audio line in (analog/digital);
– audio line out/headphone (analog/digital);
– glass Multi-Touch trackpad and illuminated keyboard;
– built-in, 77.5WHr lithium polymer battery; and
– 85 Watt MagSafe Power Adapter.

The 2.53 GHz, 15-inch MacBook Pro, for a suggested retail price of $1,999 (US), includes:

– 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
– 2.53 GHz Intel Core i5 with 3MB shared L3 cache;
– 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
– integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete
graphics with 256MB of VRAM;
– 500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion
Sensor;
– a slot-load 8X SuperDrive with double-layer support (DVD+/-R
DL/DVD+/-RW/CD-RW) optical drive;
– Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
– AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
– Gigabit Ethernet port;
– iSight video camera;
– two USB 2.0 ports;
– one FireWire 800 port;
– SD card slot;
– audio line in (analog/digital);
– audio line out/headphone (analog/digital);
– glass Multi-Touch trackpad and illuminated keyboard;
– built-in, 77.5WHr lithium polymer battery; and
– 85 Watt MagSafe Power Adapter.

The 2.66 GHz, 15-inch MacBook Pro, for a suggested retail price of $2,199 (US), includes:

– 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
– 2.66 GHz Intel Core i7 with 4MB shared L3 cache;
– 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
– integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete
graphics with 512MB of VRAM;
– 500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion
Sensor;
– a slot-load 8X SuperDrive with double-layer support (DVD+/-R
DL/DVD+/-RW/CD-RW) optical drive;
– Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
– AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
– Gigabit Ethernet port;
– iSight video camera;
– two USB 2.0 ports;
– one FireWire 800 port;
– SD card slot;
– audio line in (analog/digital);
– audio line out/headphone (analog/digital);
– glass Multi-Touch trackpad and illuminated keyboard;
– built-in, 77.5WHr lithium polymer battery; and
– 85 Watt MagSafe Power Adapter.

Build-to-order options for the 15-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a high resolution 15-inch 1680 x 1050 display in glossy and antiglare, a 500GB 5400 rpm or 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

The 2.53 GHz, 17-inch MacBook Pro, for a suggested retail price of $2,299 (US), includes:

– 17-inch widescreen LED-backlit 1920 x 1200, glossy display;
– 2.53 GHz Intel Core i5 with 3MB shared L3 cache;
– 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
– integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete
graphics with 512MB of VRAM;
– 500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion
Sensor;
– a slot-load 8X SuperDrive with double-layer support (DVD+/-R
DL/DVD+/-RW/CD-RW) optical drive;
– Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
– AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
– Gigabit Ethernet port;
– iSight video camera;
– three USB 2.0 ports;
– one FireWire 800 port (FireWire 400 compatible);
– ExpressCard/34 expansion card slot;
– audio line in (analog/digital);
– audio line out/headphone (analog/digital);
– glass Multi-Touch trackpad and illuminated keyboard;
– built-in, 95WHr lithium polymer battery; and
– 85 Watt MagSafe Power Adapter.

Build-to-order options for the 17-inch MacBook Pro include a 2.66 GHz Intel Core i7 processor, 8GB 1066 MHz DDR3 memory, a 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, antiglare display, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual- Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

*Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core 2 Duo-based 13-inch MacBook Pro units with NVIDIA GeForce 320M and production 2.53 GHz Intel Core 2 Duo-based 13-inch MacBook Pro units with NVIDIA GeForce 9400M.

**Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core i7-based 15-inch MacBook Pro units with NVIDIA GeForce GT 330M and production 2.8 GHz Intel Core 2 Duo-based 15-inch MacBook Pro units with NVIDIA GeForce 9600M GT.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

****A properly maintained MacBook Pro battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbookpro/battery.

Big Apple

John Paczkowski — Tue, 20 Oct 2009 18:00:46 +0000

[ See post to watch video ]

Apple Updates Mac Lineup, Announces Multitouch "Magic Mouse"

John Paczkowski — Tue, 20 Oct 2009 16:10:28 +0000

The Apple store went offline Tuesday morning and when it returned, it did so with a groaning board of new hardware, including a range of aluminum and edge-to-edge glass iMacs, Mac minis, a 13-inch unibody polycarbonate MacBook and a wireless, multitouch “Magic Mouse.”

The new iMacs boast LED-backlit 21.5- and 27-inch widescreen displays in an edge-to-edge glass design and all aluminum enclosure. They’re available with Intel (INTC) Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for even better performance. The low-end model is priced at $1,199, the same as the past generation, but its high-end sibling is now $200 cheaper, at $1,999.

The new MacBook features an 13.3-inch LED backlit display, a multitouch trackpad, and a $999 price tag. Though still housed in white polycarbonate plastic, it features an updated unibody design borrowed from the MacBook Pro.

The successor to the Mighty Mouse, Magic Mouse, eliminates mechanical buttons, instead, employing the same multitouch surface found on the iPhone, iPod touch, and Mac notebook trackpads, allowing users to navigate their desktops with simple gesture commands.

Accompanying the Magic Mouse is a a new Apple Remote. It’s got a new design and is, predictably, housed in aluminum.

Finally, Apple (AAPL) also updated the Mac mini. While its design is largely identical to that of its predecessor, it offers far more storage. Starting at $599, the entry-level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive.

There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage.

Quite a refresh and one analysts are already crowing about. In a bulletin released after the announcement, Piper Jaffray’s Gene Munster said Apple’s new machines will undoubtedly improve the company’s prospects for the December quarter.

“We expect the new iMacs, and to a lesser degree the new Mac minis, to help the desktop category rebound in the Dec. quarter,” Munster wrote. “In other words, the headwind that existed in the Sept. quarter due to aging Mac desktops has now turned into a tailwind for Mac units in the Dec. quarter….Bottom Line: Street Mac numbers may also be conservative if positive trends continue coupled with new Macs in the quarter.”

Apple Updates Mac Lineup, Announces Multitouch "Magic Mouse"

John Paczkowski — Tue, 20 Oct 2009 16:10:28 +0000

Accompanying the Magic Mouse is a a new Apple Remote. It’s got a new design and is, predictably, housed in aluminum.

There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage.

Return of the Steve

John Paczkowski — Thu, 10 Sep 2009 18:00:36 +0000

[ See post to watch video ]

High Point of Apple Event: Upgraded CEO

John Paczkowski — Thu, 10 Sep 2009 12:10:53 +0000

After nearly a year out of the public eye, Apple CEO Steve Jobs returned to it yesterday at the company’s annual music event. It was his first public appearance at an Apple gathering since Oct. 14, 2008, when he uncrated the company’s new unibody MacBooks, and it far overshadowed the new products he was about to announce.

In fact, it could be argued that public confirmation of Jobs’s health since his return to the company was truly the most significant announcement of the day. As Morgan Keegan analyst Tavis McCourt quipped in a research note issued after the event, “Aside from a lack of a camera on the iPod Touch, everything announced was generally in line with expectations, although it all tends to sound much more revolutionary when Steve Jobs is spinning the story. It was clearly a positive to see him back on stage.”

Piper Jaffray analyst Gene Munster felt similarly: “There was some debate over whether Steve Jobs would deliver the presentation at [the] event,” he said in a note to clients. “He did, and we see this as a sign that he has returned to work at near-full capacity following his health-related leave of absence. We continue to believe he is the primary spokesman and active leader of Apple.”

Munster went on to note that the event was otherwise a bit of a disappointment. Certainly, the lack of a new iPod touch with a built-in video camera, which was viewed by many as almost a sure thing, was a bit of a letdown.

“We were expecting a new iPod touch model with a video camera, which Apple did not announce,” Munster said. “The lack of a camera may be due to last-minute quality issues, or it may also be a strategic decision to differentiate the nano from the touch, and the touch from the iPhone. Ultimately we see the lack of a camera in the touch as a move to push users toward the iPhone and drive purchases of multiple devices per customer by segmenting the product lines.”

Or to position the iPod touch as a truly competitive portable gaming device. Certainly, that’s what appeared to be going on yesterday as Apple (AAPL) brought out Ubisoft, Tapulous, Gameloft, and Electronic Arts (ERTS) in quick succession to demo their upcoming new games. And then, there were the data points. Consider these:

20 million iPod touches sold to date

Over 100 million iTunes accounts

Over 1.8 billion apps downloaded to date. Impressive given that Apple passed one billion apps downloaded just last April

Over 75,000 apps available

21,000 of those 75,000 are games and entertainment apps

So nearly one third of all iPhone OS apps sold to date are games and entertainment apps. Clearly, Jobs was on to something when he told The Wall Street Journal in November 2008, “I think the iPhone and iPod touch may emerge as really viable devices in the mobile games market.”

Macworld '09: 17-inch MacBook Pro With 8-Hour Battery

John Paczkowski — Tue, 06 Jan 2009 18:14:07 +0000

Next up, the new and expected 17-inch MacBook Pro. Before introducing it, Phil Schiller notes that the MacBook has been the No. 1 notebook computer in the states.

The new machine is largely as predicted. It boasts Apple’s new unibody chassis and a glass touch trackpad. At 6.6 pounds, it’s the world’s lightest notebook. It has a hi-res backlit display. “The best display we’ve ever shipped in a notebook,” says Schiller, with a 60 percent greater color gamut than other machines.

The new Pro has the same glossy screen as its brethren, but thankfully, it’s available with a $50 anti-glare option as well.

Finally, it incorporates a new battery pack that boasts an eight-hour charge life and 1000 recharges, three times the industry standard. It’s not the zinc battery that some observers were expecting, but very innovative nonetheless. There’s a chip in the battery that intelligently monitors an “adaptive charge,” whatever that means. Bottom line: three hours more battery life than previous machines. According to Apple (AAPL), the battery should last five years, which will result in fewer batteries and landfills and makes this 17-inch model a greener machine.

The new Pro 17-inch MacBook starts at $2799 and will ship at the end of the month.

MacWorld 2009 Keynote Photos: 17-inch MacBook Pro

View photos at SmugMug

Steve Jobs's Health: Chalk It Up to Hormones

John Paczkowski — Mon, 05 Jan 2009 18:34:52 +0000

[ See post to watch video ]

Steve Jobs's Health: Chalk It Up to Hormones

John Paczkowski — Mon, 05 Jan 2009 18:34:52 +0000

[ See post to watch video ]

Apple Notebook Event: Jobs on Touchscreen Notebooks

John Paczkowski — Tue, 14 Oct 2008 18:11:41 +0000

In a short video, senior Apple designer Jon Ives and other members of Apple’s industrial design team explain the new unibody enclosure. Machining enables a level of precision unheard of in the industry, says Ives. In many ways, these notebooks are more beautiful on the inside than they are on the outside.

There’s a lot of emphasis at this unveiling on environmental concerns, reducing the footprint for manufacturing the new notebooks.

Says Ives: “We’ve refined every detail in service of the user.”

Steve Jobs announces that it’s time for Q&A, but with a caveat. No questions about the economy, he says, or Apple’s financial performance because there will be an earnings report next week. And no questions about “my health,” he adds, as a new slide appears on the big screen above him showing his blood pressure.

As the audience laughs, Jobs welcomes Apple COO Tim Cook and Phil Schiller, senior vice president of worldwide marketing, to the stage to take questions from the audience.

Apple (AAPL) does not have an exclusive on the new Nvidia chip, but it will be first to market. “And we’re buying a lot of chips.”

Why no Blu-ray? “Blu-ray is just a bag of hurts,” says Jobs. Apple is waiting things out before “passing that cost burden on to consumers.”

Jobs expects the redesigns to trigger a refresh cycle in both the MacBook and MacBook Pro.

Someone asks why there are no matte screens. Answer: “The vast majority of our customers prefer a glossy finish.”

The 17-inch MacBook Pro is still available, but it has not been refreshed like the other models.

Final question: “Do touchscreens make sense on laptops?” Jobs’s reply: “We’ve experimented with them, but they don’t make a lot of sense to us.”

So no tablet.

And with that, the event is over.

Apple Notebook Event: MacBook Air Update and a New LED Display

John Paczkowski — Tue, 14 Oct 2008 17:51:55 +0000

The MacBook Air is also getting an update. The new model will have a faster graphics chip, a new mini-display port, a faster Intel Core Duo chip, and bigger drive.

Also: A new LED display, 24-inch built-in iSight, built-in speakers and MagSafe.

Cost: $899; available in November.

As for the existing standard white plastic MacBook model, Apple (AAPL) is dropping the price to $999, according to Steve Jobs.

Back to the refreshed line, MacBook users have been asking for “a metal enclosure, faster graphics, and LED display,” Jobs explains. “We’re giving it to them.”

Similar features as the new Pro: unibody enclosure, glass trackpad, faster graphics Nvidia 9400 graphics chip and a five-time increase in graphics performance. The new display is designed with laptops in mind.

And continuing a theme at this event, the new MacBook is environmentally friendly. It has also been awarded the EPA EPEAT designation.

The new metal 13.3-inch MacBook sells for $1,299. The $1,599 model buys a faster processor.

Units start shipping today, and will be in stores tomorrow.

Apple Notebook Event: The Unibody Enclosure

John Paczkowski — Tue, 14 Oct 2008 17:30:09 +0000

Steve Jobs invites Jon Ives, senior vice president for industrial design, to the stage to explain the evolution of Apple’s design and manufacturing process. Looks like the “brick” manufacturing process could be true. …

Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.

Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple’s current graphics chips.

New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.

The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.

A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch.

And they’re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple’s previous notebooks.

Jobs passes a chassis around the audience, and it is, indeed, very slick. “A tour de force of engineering,” says Jobs. Holding one of these in your hands, it’s tough to disagree.

More coming …