9 posts and columns on Unilever

Four Types of Advertising Are Emerging in Social Games, EA Says

in Commerce on April 4 at 8:01 am PT

In a new multimillion-dollar partnership with Electronic Arts, Unilever will test in-game advertising inside The Sims Social.
EA_dove sims shower

I Do… Want Some Magnum Ice Cream. (Really?)

in Media on April 29, 2011 at 5:10 am PT

Why I spent the morning learning about something called Magnum Ice Cream. (Hint: William, Kate + Twitter).

Gogii Hires Ex-Myspace Exec to Make Group Texting Pay Off

in Commerce on April 5, 2011 at 9:00 am PT

Gogii, a company that makes a popular group text messaging app called textPlus, has hired Chandra Hill to figure out its monetization plans as it weighs paid vs. ad-supported features.

Voices

Banking on Surfers Saving Ads

in News on October 11, 2010 at 7:59 am PT

Kraft Foods Inc., Unilever PLC and 19 other major marketers have signed up with a new effort to get users to store and revisit ads they see on the Web, rather than ignore them. The new service—from start-up AdKeeper—bills its technology as “bookmarks for banner ads” or “TiVo for advertisements.”

Voices

Apple's Ad Service Off to Bumpy Start

in News on August 16, 2010 at 5:00 am PT

Apple Inc. is facing some early challenges in its closely watched mobile advertising foray, with some ad campaigns experiencing delays as agencies attempt to learn the new system amid Apple’s tight control over the creative process, according to ad executives.

Is Your Facebook Photo Worth More Than a Free Ice Cream?

in Media on June 22, 2010 at 4:39 am PT

A real world privacy test: A “smile-activated” vending machine, which gives users a free treat in exchange for their photo, which it posts to Facebook.

MySpace Welcomes Media Link (and Wenda Millard!): The Complete Internal Memo

in Media on August 20, 2009 at 12:55 pm PT

As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group. Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.

Facebook Makes the Election a For-Profit, Free Ice Cream Event

in Media on November 4, 2008 at 10:40 am PT

Two early winners in today’s voting: Mark Zuckerberg’s social network and Ben & Jerry’s ice cream–both of which are going to get plenty of exposure tonight and in the days to come.