Rasmussen College, a for-profit college that operates in five states, has launched both two-year and four-year degree programs for aspiring app creators.

Hap Aziz, director of Rasmussen’s school of technology and design, said that an estimated 300,000 new software development jobs are going to be created in the next few years, with many of those calling for a specialty in mobile apps.

“There is going to be a continued need as people start adopting more smart devices,” Aziz told Mobilized.

Classes featured in the program include “mobile application development,” “computer graphics programming” and “engineering virtual worlds.”

A handful of students started the program this month at Rasmussen campuses in Florida and Minnesota, with more students expected in the fall. For now, the curriculum is focused on iPhone and Android app development, though Aziz acknowledges the mobile world is changing so fast that the landscape may shift by the time a student gets his or her four-year degree. However, he said the school can adapt quickly if, say, Android craters and HP’s WebOS takes off.

If you haven’t heard of Rasmussen, it’s a regionally accredited school with campuses in five states. Aziz said that the school has 16,000 students overall with about 2,000 studying in the school of technology and design.

It’s not the first time the school has tried to tap into technology trends. The school launched a program in computer games and simulations a couple years back. Aziz said the school had already added a mobile class to that program as smartphones started taking off.

“We decided we would go whole hog,” Aziz said.

In fact, the Bay Area unit was one of the first parts of Nokia that CEO Stephen Elop visited when he took the job earlier this year–in part because the company’s board had already scheduled to have its meeting in the area.

Silicon Valley has slowly become an important spot for the company, despite the fact that Nokia doesn’t sell all that many smartphones in the U.S.

Earlier this month, the company’s area employees got a new home as Nokia consolidated nearly all of its Bay Area workers in new offices in Sunnyvale (see picture above). Each floor of the Finnish-style interior has self-standing structures that from the outside look like saunas, but are actually “privacy huts” used for small group meetings or just some alone time pondering the ins and outs of the cellphone business. Nokia kept its research labs in Palo Alto and Berkeley so they could stay close to the area’s top two universities.

The local staff is doing a range of different things. About 50 of Nokia’s Silicon Valley employees come from the company’s 2008 purchase of a Norweigian company called Trolltech, which makes an application platform called QT that is used to control everything from phones to trains and more.

There are also a variety of individuals and small groups working on various product and research efforts. Kari Pulli is a Nokia Fellow who focuses on camera technology. He helped develop a panorama photo feature that is part of the latest Nokia cellphones. His team also developed an HDR photography capability–a feature Pulli reminds people was added to Nokia’s phones before Apple included it in the iPhone. He said his team is currently working on techniques to improve cellphone pictures taken in low-light conditions.

Typically, such photos are either noisy or blurry, depending on what step is taken to compensate for the lack of light. But by taking two pictures–one picture that aims to be sharp, though noisy, and another that will be a bit blurry, but have low noise–he said that a better composite image can be created.

Pulli, who was born in Finland but has spent the past four years in Palo Alto, said he is not too worried that the new Nokia chief is not Finnish. “At least he’s Canadian,” Pulli said, pointing out it’s another cold, dark place that loves hockey. (Elop does love hockey.)

While some of Nokia’s workforce is building new features, others are working on making sure that the company has partnerships with all the important companies in the valley–especially the Facebooks and Twitters of the world.

As for the research projects, they vary widely, and many are only tangentially related to Nokia’s core phone-making business.

Tico Ballagas is a user experience researcher working on how to make technology a better tool for family communications. So he’s been spending a lot of time with Elmo as part of a Family Story Play project to see if distant relatives can better connect with young relatives by reading a story to them over videoconferencing gear.

Meanwhile, Jorg Brakensiek is working with a number of German carmakers to develop a framework known as Terminal Mode, which would allow all manner of smartphones to be usable within cars without users having to stare down at a screen to make use features like maps, email and more.

What many at the offices lament, though, is the fact that so few of the people in the U.S. get a chance to appreciate their work. While Nokia certainly has its challenges globally, it is all but invisible at the cutting edge of the U.S. market. that’s because none of the major carriers here sell a subsidized model of the company’s high-end phones.

What’s worse, the phones that the carriers do sell tend to be the most basic and boring of cellular designs. The company has plans to change that next year, when it hopes the introduction of Meego-based phones will finally sway U.S. carriers to offer subsidized Nokia smartphones, ideally by next summer.

A nice little bit of back-to-school marketing for Apple (AAPL), which likely has an eye trained on education sales as the new school year begins.

Earlier today, BoomTown posted about a visit this morning from a passel of top Microsoft search execs rolling into downtown San Francisco to show off even more new features for Bing.

I am here, but the donuts are not. Um, Google always has organic donuts!

In any case, the lineup included: Satya Nadella, SVP for research and development for the Online Services Division; Harry Shum, a corporate VP who is leading core search development; and Brian MacDonald, corporate VP for Core Search Program Management.

As I previously wrote:

“The rolling-stone-gathers-no-moss team at the software giant–which has been seeing some promising progress in its quest to raise its search market share with its snappy new service–has announced an ongoing series of features since Bing was launched earlier this year.”

It’s 10:07 am PT and I await new wisdom from Microsoft (MSFT).

10:10 am: Nadella, the point man on Bing technology, begins.

He kicks off the show with some stats and a main point: Microsoft’s search share has, as his first slide reads: “Still a long way to go.”

At 9.9 percent versus Google’s (GOOG) share of more than 70 percent, Nadella is correct. But that is up from eight percent in a short time, so not bad.

Unique monthly visitors are also up from 71.7 million to 83.3 million. And perception, which was low, is now 48 percent.

In other words, more consumers seem to know what Bing is.

Personally, if I were Microsoft, I would declare victory and quit now!

10:19 am: A demo dude arrives to show “task” pages, which cluster around intent of searchers.

These are cool, and he’s showing a John Mayer page, which includes concerts and more. I hate that whiny singing dude, demo dude. He was mean to Jennifer Aniston, so he is dead to me.

Phew, the demo dude moves on to Miami. I love Miami. Trying to gauge intent, there is a slideshow available, better weather (rainy but 82 degrees!) and flight info. Plus no John Mayer!

Next, demo dude does movies. He shows times for the freaky “Paranormal Activity” and then offers hi-def trailers. Demo dude’s wife wants him to see it. I advise against it, unless he wants to be looking under the bed for the rest of his life.

Now the cheeky Softies, showing off how good Bing’s info is about Apple, (AAPL); display financial info and even the customer service number. I contemplate ordering a Mac.

This is followed by moves through universities and diseases (with related drug cards).

10:30 am: The demo dude moves on to an early look-see of Bing’s its upcoming Facebook deployment, using its already-announced Visual Search.

It’s apparently going to be very easy to be a stalker on Bing!

On to Twitter, with access to tweets in a variety of ways, from the most tweeted to most popular. Ashton Kutcher pops up like an inevitable Twitter weed, of course.

Nadella comes back and explains that this is being done to “browse to your intent.”

And now it is time for a mobile search update.

Guess what? Intent and search completion in a mobile context is time-sensitive! Who knew?

Actually, I did know and so did the whole world. Here is my typical mobile search: “Where the *&%# is that restaurant/kid party/gas station?”

10:38 am: A new demo dude (let’s call him demo dude #2) is showing off the recent mobile app for Bing, which came out a few weeks ago.

Lots of maps, although he says, “it’s more than just finding something on a map.”

Demo dude #2 types a “T,” which stands for AT&T, and stock info pops up.

He talks into the phone now for weather in Redmond, Wash., where Microsoft has its HQ. Cold and rainy! Which is a shocker for the Seattle area this time of year.

Demo dude #2 does movies and sports, showing a lot of what is on the Web. This is not much different than many mobile apps, but it works nicely.

Nadella seems to be promising an iPhone app soon too, noting that Microsoft will have them for all platforms, but he does not say it outright.

10:47 am: Now, Nadella is onto spatial search, which I like to call “oooh-that’s-pretty search.”

Therefore, we need a third demo dude. Demo dude #3 has a beard!

But he has a real new feature! A new mapping technology, powered by Microsoft’s Silverlight video technology, in beta within minutes. You can see it in action here.

It includes a Google competitor that has been called “streetside” before, with several new twists, which demo dude #3 is calling a “mash-in” (compared to a mashup, which is done a lot with Google by third-party folks).

The demo appears very seamless in comparison, using 3-D modeling and photorealism by integrating its Photosynth research work.

He shows a cool look at a museum and then the French American International School in San Francisco.

In this demo, demo dude #3 was looking at restaurants, which shows reviews and also the whole scene around it, including info on the parking garage you can see.

There is now a Map App gallery, most of which made by Microsoft right now.

11:07 am: A Twitter dude is brought up to show how the microblogger is part of this new mapping stuff from Microsoft, which he calls an “ecosystem.”

Using new geolocating tools on the microblogging service, it shows all kinds of geospatial information of tweets.

Twitter recently signed a data-mining deal with Microsoft, as well as Google.

So, it looks like Microsoft and Google are really going to be duking it out in the online mapping of everyone’s lives. And I look forward to this fight and the eventuality that they will want to map my every move. Bing it on!

11:10 am: Nadella wraps up, essentially trying to keep differentiating Bing from Google.

“We do hundreds of experiments a day,” he says, releasing as many features as possible.

It’s a good stance for a lesser competitor to have: Bing, We Try Harder!

Big words for Microsoft: Intent versus query. Whole page versus blue links. Minimizing time versus task completing. Search hit-or-miss versus dialog.

11:16 am: Q&A!

A question about human versus technology in perfecting this intent goal.

MacDonald and Nadella note that humans are important, but Bing is built around the big computing systems that do this automatically.

Will the structured page be indexable? Meaning Google? No real answer! But I would love to see Microsoft go all Rupert Murdoch on the search giant!

Then comes a question about premium or “non-Google” content. Nadella avoids the question and instead focuses on the “scaffolding” the data.

“We’re not as focused on getting exclusive content,” he says flatly. Uh-oh, publishers! As I reported, Microsoft is not forking over the dough.

MacDonald also tries to stress that Google wants folks off its site and onto the query result and that Bing is focusing on delivering that result right.

Everything is not a command line, declares MacDonald.

On a question of openness and the need to use Microsoft Silverlight technology for some of the rich visual mapping, versus Ajax, Nadella points out the service is too small not to be. Good point!

But Microsoft execs, who often shove their tech right down consumers’ throats, are nearly apologetic about having to use Silverlight (except they add, of course, that it is better!).

Nadella gets another question about paying to de-index Google.

“There is no real intent here that is focused on getting a whole bunch of content that is de-indexed from Google,” he said.

Some more questions about Bing monetization (it had better make money!) and global share.

Since Google is cleaning the clocks of everyone even worse abroad, Bing is focusing on the U.S.

I ask about how the Yahoo (YHOO) deal is going. “Well!”

And while Yahoo seems to be losing some search share to Microsoft, Nadella said his company would provide any “core” technology Yahoo wants to use given that Microsoft will be providing the search platform.

It would have been nice if Yahoo search had done this itself, of course, but Nadella said Yahoo could use the mapping and even task pages.

The site lets college students rate their professors on such traits as easiness, helpfulness, clarity and “hotness,” and its popularity has prompted a slew of news articles quoting teachers maligned or flattered by their anonymous reviews. Last month, the New York Times’s (NYT) Ethicist column addressed an unnamed instructor who asked whether it’s appropriate to suggest that satisfied students post a rating to improve his profile.

“Universities have always done professor evaluations, but that information was kept private,” said Carlo DiMarco, vice president of university relations at MTV Networks, whose MTVu division bought RateMyProfessors in 2007. The site helps students “seek the wisdom of a much larger group,” he said, when figuring out which classes they should be taking, a process that used to happen via word-of-mouth with a handful of classmates.

Read the rest of this post on the original site

But there’s a new, free Web site that, while overseen by paid editors, is built on lively content submitted by current students at the colleges. The information isn’t just words and numbers, but includes numerous photos and videos for most schools. You also can create a small social network of people interested in the same schools or who share other common traits.

In other words, this is a college-information resource built for the age of YouTube and Facebook.

The site, Unigo.com, costs nothing to use and supports itself with ads. Although it’s only a few months old, it already covers about 250 colleges and universities, and claims to average dozens of student-created reviews, photos and videos for each college. Its sophisticated search engine lets applicants comb all this material to find just what applies to them. For example, Unigo would let you see all content relevant to an Asian-American female applicant with conservative political views.

I’ve been testing Unigo, and I like it. In the sampling of college profiles I read, the site seems to have struck a good balance between the immediacy and candor of student submissions, and the professionalism needed to weed out wildly biased or inaccurate claims.

The site, founded by a 26-year-old who formerly created printed college guides, says it employs 19 full-time editors. This team uses information from a nationwide network of 300 representatives on campuses to create each college’s profile. Each representative rounds up contributions from others on campus, so that the site claims that over 15,000 students contributed to the profiles of the first 250 colleges.

Reviews, photos and videos can also be submitted out of the blue, and these are also eventually reviewed by the editors.

Each profile starts with a fairly long editor-written overview, liberally sprinkled with comments from students and accompanied by basic information, statistics and rankings.

But the heart of Unigo’s look at each college is student-created, in multiple forms. For instance, the site’s section on the University of Michigan includes 92 written student reviews, some running to thousands of words; 35 photos; 36 videos; and 10 student-written “documents.” The latter are often by campus journalists and cover things like athletics or critiques of nearby restaurants.

The videos are the most interesting part of Unigo, because they provide a look at current students and at the campus that isn’t often captured in standard guides. Most of the videos are fairly short, some only containing the answer to a single question like “What’s the best or worst thing about this school?” But others include opinions on issues like what kinds of students fit in best or worst on campus, or minitours of the campus or of typical dorms.

One student video I watched was a walk down the main street of the college town. Others are reflections on the school’s reputation, or on why the student chose one school over another. Another was about a student’s biggest freshman-year mistake (he took Classical Mythology, found it boring, didn’t do the work and flunked the course.)

I stumbled on a rap video submitted by a student from Clarkson University, which doesn’t yet have a review on Unigo, in which the rapper comments on the alumni, the architecture and the weather at the Potsdam, New York, school.

Unigo also contains articles on general topics, such as how to decide what size of college is best for you, and how to get the most out of a college tour.

While the editors ban personal attacks and nudity, they don’t bar negative comments. Unigo deliberately seeks out pro and con opinions. Many of the student submissions are enthusiastically positive, but plenty are negative comments on campus social life, the costs, the food, the faculty, the dorms and other topics.

The site feels surprisingly full for such a young venture, but it has some quirks and issues. Coverage is uneven. For instance, Vassar College in New York boasts 117 reviews and 42 videos, while the much larger University of Kansas has only 45 reviews and three videos. Finding the detailed search feature can be clumsy, because it’s not obvious on the home page. You can’t generate a quick comparison among colleges, and the site lacks any parent-oriented sections, although parents are free to use it.

Finally, there are just loads of colleges that aren’t yet included. The first 250 schools were “seeded,” with months of research and solicitation of student content. Unigo is confident it can get more schools, but only time will tell.

Still, Unigo is a good example of how user-generated content can do a lot to enhance an important topic, and still keep editorial standards.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/feed/ 0 http://allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event/ http://allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event/#comments Tue, 14 Oct 2008 17:07:42 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=6699 At an invitation-only event at Apple’s Cupertino headquarters, Apple CEO Steve Jobs announced the company’s latest revision of its line of notebooks. Before demoing the hardware though, Jobs invites Tim Cook, chief operating officer, on stage to offer an overview of the Mac ecosystem.

Virtually everyone agrees that “OS X Leopard is far superior to Vista,” says Cook. He goes on to tout the Mac’s software. He speaks of compatibility and Boot Camp, which allows Windows to be run on a Mac.

Cook notes that Microsoft Vista’s failure at market–one of the greatest missteps in Microsoft (MSFT) history, according to Cook–has afforded Apple (AAPL) an unprecedented opportunity to win over Windows users to the Mac platform. He says Apple retail stores receive 400,000 visitors a day and that 50 percent of the company’s sales are now to Windows users.

Mac has outgrown the market 14 out of last 15 quarters, Cook continues. The Mac retail share has grown to 18 percent of U.S. retial sales, with a revenue share of over 31 percent, which means that one out of every three dollars spent on computers is spent on a Mac. Quite an achievement.

Finally, Cook points out that Macs now account for 47 percent of computers at universities. Apple has sold more Macs in in the last three quarters than it sold in all of 2007.

]]> http://allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event/feed/ 0 http://allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event-2/ http://allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event-2/#comments Tue, 14 Oct 2008 17:07:42 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=6699 At an invitation-only event at Apple’s Cupertino headquarters, Apple CEO Steve Jobs announced the company’s latest revision of its line of notebooks. Before demoing the hardware though, Jobs invites Tim Cook, chief operating officer, on stage to offer an overview of the Mac ecosystem.

Virtually everyone agrees that “OS X Leopard is far superior to Vista,” says Cook. He goes on to tout the Mac’s software. He speaks of compatibility and Boot Camp, which allows Windows to be run on a Mac.

Cook notes that Microsoft Vista’s failure at market–one of the greatest missteps in Microsoft (MSFT) history, according to Cook–has afforded Apple (AAPL) an unprecedented opportunity to win over Windows users to the Mac platform. He says Apple retail stores receive 400,000 visitors a day and that 50 percent of the company’s sales are now to Windows users.

Mac has outgrown the market 14 out of last 15 quarters, Cook continues. The Mac retail share has grown to 18 percent of U.S. retial sales, with a revenue share of over 31 percent, which means that one out of every three dollars spent on computers is spent on a Mac. Quite an achievement.

Finally, Cook points out that Macs now account for 47 percent of computers at universities. Apple has sold more Macs in in the last three quarters than it sold in all of 2007.

]]> http://allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event-2/feed/ 0