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Nope. At least not according to a new study out of the University of California, San Diego, which says reading tripled from 1980 to 2008 “because it is the overwhelmingly preferred way to receive words on the Internet”:

From Wired‘s summary:

Americans consumed 3.6 billion terabytes of information last year, averaging 11.8 hours of information consumption per day. Video and videogames constituted 55 percent of those bytes, but on average, Americans read 36 percent of the 100,500 words they consume each day, according to the San Diego study, which analyzed more than 20 data sources. The study doesn’t cover writing, but a simple glance at Facebook feeds reveals that we’re almost certainly writing more than we used to, as well.

Obligatory “to be sure” graph: To be sure, the study’s definition of “reading” is as broad as possible. So it’s not just talking about grappling with Pynchon, but many less demanding forms of “receiving words” as well. Like skimming this text. Or a text message. Or a tweet. Etc.

Also, there’s a good chance that you’re “reading” while you’re watching TV and maybe watching some Web video at the same time. The UC San Diego study allows for lots of multitasking.

Still, this isn’t bad news, right? As long as you’re reading, you’re reading. And the more you read, the better the chances we’ll avoid an “Idiocracy”-like dystopia.

[Image credit: suchitra prints]

Yahoo announced a new consumer tool this morning, called “Ad Interest Manager.”

BoomTown is going to ignore the could-it-be-duller name for the feature, which–Yahoo (YHOO) said in a press release you can see below–gives users a “central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.”

What fortuitous timing, since the first of three of the Federal Trade Commission’s “Exploring Privacy: A Roundtable Series” begins this morning in Washington, D.C.

And, of course, the bigger backdrop is the pending regulatory approval of the massive search and advertising partnership with Microsoft (MSFT). Yahoo and Microsoft announced Friday that they had completed the definitive agreement for the deal.

Among the key issues for regulators, of course, are the privacy implications of combining the search and online ad technologies of the No. 2 and No. 3 players.

Today’s day-long agenda is chock-full of academics and privacy group folks, but there is a Microsoft lawyer on a panel. (The next roundtable in the series takes place at the University of California, Berkeley, School of Law, Jan. 28, 2010.)

Said the FTC on its site:

The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. Such practices include social networking, cloud computing, online behavioral advertising, mobile marketing, and the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses. The goal of the roundtables is to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation.

There will surely be lots to discuss, since privacy groups are wary of self-regulation by the very companies that link consumer data to advertising.

And they have a point.

Visiting my Ad Interest Manager page is kind of freaky, to be honest. It shows I am interested in entertainment, technology and travel, checking in most on the finance and television pages. Correctomundo!

Also, it has detailed data about my computer, including its color depth, as well as my age and gender.

If I want, it is pretty easy to opt-out of the whole “interest-based” ad categories completely or by category, with on-off switches, which is a good thing.

If you want to know more, here is the Yahoo press release:

YAHOO! INTRODUCES AD INTEREST MANAGER

PROVIDES CONSUMERS WITH GREATER TRANSPARENCY AND CONTROL OVER THEIR ONLINE ADVERTISING EXPERIENCE

Today Yahoo! Inc. (NASDAQ: YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.

“Ads tailored to users’ interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!’s interest-based advertising works,” said Yahoo! Vice President of Policy and Head of Privacy, Anne Toth. “Yahoo! is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information.” Anne Toth also pointed out: “Importantly, users who don’t want interest-based ads can turn them off completely.”

Yahoo!’s new Ad Interest Manager tool:

• Provides a central point where Yahoo! visitors can assert even greater control over their online experience.

• Gives visitors an unparalleled view into the information used to deliver interest-based advertising.

• Shows the visitor both Yahoo!’s educated guesses about their interests and a summary of observations, along with other information they have provided.

• Provides a list of specific interest categories that Yahoo! has placed a user into and lets people turn those categories off.

• Allows people who don’t want to see interest-based ads to turn them off entirely.

“Yahoo! has long provided its users with products and services for free, thanks to a business model based almost entirely on advertising, and we’ve found that consumers are more likely to click on advertising that speaks directly to them and their interests,” said Yahoo!Vice President and General Manager of Display Advertising, David Zinman. “With the introduction of Ad Interest Manager, users can not only get a better understanding of how the process works, but they can also communicate better with Yahoo! and our advertisers about what most interests them.”

Yahoo!’s Ad Interest Manager is currently available in beta in the U.S. and will soon be made available to UK and European users. Planned future enhancements to the Ad Interest Manager will also let users add categories of interest that Yahoo! may have missed.

To see what the new Ad Interest Manager looks like and how it works, please visithttp://privacy.yahoo.com/aim.

Yahoo! was one of the first companies to implement a layered privacy center http://info.yahoo.com/privacy/us/yahoo/details.htmlmodel more than eight years ago, which provides people with a central place to understand and control their privacy online, as well as their options when it comes to the use of personal data. This information is coupled with our industry-leading data-retention policy http://ycorpblog.com/2008/12/17/your-data-goes-incognito/, which anonymizes most Web log data within 90 days. The policy also strives to ensure that Yahoo! retains data only long enough to serve the business and create the highest-quality user experiences, while simultaneously maintaining the ability to fight fraud, secure systems, and meet legal obligations.

And here is the consumer privacy groups’ press release on the FTC hearings:

Consumer and Privacy Groups at FTC Roundtable to Call for Decisive Agency Action

Washington, DC, December 6, 2009–On Monday December 7, 2009, consumer representatives and privacy experts speaking at the first of three Federal Trade Commission (FTC) Exploring Privacy Roundtable Series will call on the agency to adopt new policies to protect consumer privacy in today’s digitized world. Consumer and privacy groups, as well as academics and policymakers, have increasingly looked to the FTC to ensure that Americans have control over how their information is collected and used.

The groups have asked the Commission to issue a comprehensive set of Fair Information Principles for the digital era, and to abandon its previous notice and choice model, which is not effective for consumer privacy protection.

Specifically, at the Roundtable on Monday, consumer panelists and privacy experts will call on the FTC to stop relying on industry privacy self-regulation, because of its long history of failure. Last September, a number of consumer groups provided Congressional leaders and the FTC a detailed blueprint of pro-active measures designed to protect privacy, available at: http://www.democraticmedia.org/release/privacy-release-20090901.

These measures include giving individuals the right to see, have a copy of, and delete any information about them; ensuring that the use of consumer data for any credit, employment, insurance, or governmental purpose or for redlining is prohibited; and ensuring that websites should only initially collect and use data from consumers for a 24-hour period, with the exception of information categorized as sensitive, which should not be collected at all. The groups have also requested that the FTC establish a Do Not Track registry.

Quotes from Monday’s panelists:

Marc Rotenberg, EPIC: “There is an urgent need for the Federal Trade Commission to address the growing threat to consumer privacy. The Commission must hold accountable those companies that collect and use personal information. Self-regulation has clearly failed.”

Jeff Chester, Center for Digital Democracy: “Consumers increasingly confront a sophisticated and pervasive data collection apparatus that can profile, track and target them online. The Obama FTC must quickly act to protect the privacy of Americans,including information related to their finances, health, and ethnicity.”

Susan Grant, Consumer Federation of America: “It’s time to recognize privacy as a fundamental human right and create a public policy framework that requires that right to be respected. Rather than stifling innovation, this will spur innovative ways to make the marketplace work better for consumers and businesses.”

Pam Dixon, World Privacy Forum: “Self-regulation of commercial data brokers has been utterly ineffective to protect consumers. It’s not just bad actors who sell personal information ranging from mental health information, medical status, income, religious and ethnic status, and the like. The sale of personal information is a routine business model for many in corporate America, and neither consumers nor policymakers are aware of the amount of trafficking in personal information. It’s time to tame the wild west with laws that incorporate the principles of the Fair Credit Reporting Act to ensure transparency, accountability, and consumer control.”

BoomTown will be driving the minivan–packed with my assistant Ed, my mom, two mannequins (don’t ask), a coffee machine and lots of coffee and some very nice outfits–down to the seventh D: All Things Digital conference today, so don’t expect much in the way of blog posts from me.

Thus, I hope Twitter doesn’t sell to [fill in the blank], Yahoo (YHOO) CEO Carol Bartz and Microsoft (MSFT) CEO Steve Ballmer don’t agree to agree (until they are on the D stage next week) and Facebook’s valuation doesn’t ricochet up and down the blog-hyped scale once again.

But, in that event, the rest of the well-oiled All Things Digital machine will be in full force covering tech and media news, even as we gear up for the big event next week, which will feature pretty much all the major players in the digital space.

On my way to D, I will be stopping by the University of California at Santa Barbara to speak in its Tech Management Lecture Series, which is titled “The Tomorrow Makers: Change & Challenge for Entrepreneurs & Innovators.”

Ah, the makers of tomorrow! I shall have to mull exactly what that means on the ride south through change-loving California, which is now pretty challenged as a going concern from a government point of view.

I have done some version of this drive now for seven years, from Silicon Valley to Carlsbad, Calif., headed to all the many D conferences, which began in 2003 in the midst of some very serious shifts for the tech industry.

It’s still the same story today, of course, as new trends, start-ups and technologies have come and gone (most they go, with only the lucky few actually staying).

Which will be, of course, the same story tomorrow too, and at all the D events to come in the years ahead.

Until I check back into the matrix, here’s Bob Dylan in a video from way back in the day, singing that famous song of his about that very subject:

BoomTown will be driving the minivan–packed with my assistant Ed, my mom, two mannequins (don’t ask), a coffee machine and lots of coffee and some very nice outfits–down to the seventh D: All Things Digital conference today, so don’t expect much in the way of blog posts from me.

Thus, I hope Twitter doesn’t sell to [fill in the blank], Yahoo (YHOO) CEO Carol Bartz and Microsoft (MSFT) CEO Steve Ballmer don’t agree to agree (until they are on the D stage next week) and Facebook’s valuation doesn’t ricochet up and down the blog-hyped scale once again.

But, in that event, the rest of the well-oiled All Things Digital machine will be in full force covering tech and media news, even as we gear up for the big event next week, which will feature pretty much all the major players in the digital space.

On my way to D, I will be stopping by the University of California at Santa Barbara to speak in its Tech Management Lecture Series, which is titled “The Tomorrow Makers: Change & Challenge for Entrepreneurs & Innovators.”

Ah, the makers of tomorrow! I shall have to mull exactly what that means on the ride south through change-loving California, which is now pretty challenged as a going concern from a government point of view.

I have done some version of this drive now for seven years, from Silicon Valley to Carlsbad, Calif., headed to all the many D conferences, which began in 2003 in the midst of some very serious shifts for the tech industry.

It’s still the same story today, of course, as new trends, start-ups and technologies have come and gone (most they go, with only the lucky few actually staying).

Which will be, of course, the same story tomorrow too, and at all the D events to come in the years ahead.

Until I check back into the matrix, here’s Bob Dylan in a video from way back in the day, singing that famous song of his about that very subject:

We all liked Mike. In fact, we all loved the pugnacious, energetic and restlessly entrepreneurial Silicon Valley exec.

Sadly for those who knew him, Mike Homer died today at his home surrounded by family and friends, after a long battle with a severe illness. He was 50.

Homer is survived by his wife, Kristina, and three young children: James, Jack and Lucy.

His funeral is at Saint Raymond’s Catholic Church in Menlo Park on Thursday.

In 2007, Homer was diagnosed with Creutzfeldt-Jakob disease.

A rare, neurodegenerative “prion” disease, which in Homer’s case has occurred sporadically rather than via infection (the well-known variant that occurs in animals is called mad cow disease), CJD’s incidence is one case in a million annually, and few survive beyond a year after exhibiting symptoms.

His illness inspired his family and many friends to find treatments and a cure for the cruel disease, and include the man–Dr. Stanley Prusiner–who won the Nobel Prize in 1997 for discovering prions, infectious agents that are at the heart of CJD.

In late 2006, Homer began suffering from memory problems. Another close friend, Netscape co-founder Marc Andreessen, aided Homer in getting to the right doctors at Stanford University Hospital, where he was diagnosed.

Quickly, via angel investor and close Homer friend Ron Conway, who serves on the board of the University of California, San Francisco, Medical Foundation, Homer’s case was moved to UCSF. The hospital there is the only place in this country that has a major laboratory doing both research and clinical trials on CJD.

Still, there is no known cure for CJD, and treatments have been few. That might change, given the push that Homer, his family and friends had been making to accelerate the pace of discovery for treatments and a cure by raising many millions of dollars for the cause and pushing for even more aggressive development.

At an event in Palo Alto in 2007 for those interested in helping beat CJD–organized by Conway and well-known Silicon Valley exec and Homer mentor Bill Campbell, with Homer in attendance–he was in fine form, greeting well-wishers with a laugh and sassy attitude, especially given the dire situation and obvious difficulties with speech and movement.

As I wrote then:

Such fighting spirit was typical of Homer, whom I met when I was doing my first book on the rise of America Online more than a decade ago, when he was an executive at the then-high-flying Netscape.

He had also, like many, put in time at Apple and was known throughout the industry for his hard-charging and straightforward style. He needed it in the later days of Netscape, when he arduously tried to shift the company’s focus from a browser-software business besieged by Microsoft to a portal business.

Despite his sometimes tough demeanor, Homer was always willing–unlike so many others–to debate his business in an all-out-on-the-table manner I found refreshing compared to the sometimes earnest and smooth spin of most dot-com entrepreneurs.

Most of all, even when you disagreed over an issue, he always left such arguments at work and was ready with his quick laugh or a razor-sharp quip no matter what.

Recently, before his illness, Homer had been investing in and mentoring a series of start-ups. But he had also been focusing a lot on philanthropy and, most of all, his family and, especially, his three small children.”

My deep condolences go out to them and, really, everyone who had the privilege of knowing Mike.

More about his career and memories of Mike to come. But until then, here’s the video that was shot at the 2007 Palo Alto event called “The Fight for Mike,” which is introduced by Campbell:

But Sequoia Voting Systems is trying–really trying. Earlier this week thousands of phantom votes were cast in a Washington D.C. primary election that used Sequoia’s machines. This not a week after the Computer Security Group at the University of California at Santa Barbara demonstrated how astonishingly simple it is to hack the company’s e-voting systems.

Election officials initially blamed the cock-up on some defective memory in one of Sequoia’s machines. But the company denies this. “There’s absolutely nothing wrong with the [District's election] database,” spokesperson Michelle Shafer insisted. “There’s absolutely no problem with the machines in the polling places. No. No.”

OK. But if that’s the case, why were thousands of phantom votes recorded in the election? The answer to that question is particularly troubling: Sequoia doesn’t know. Neither does the D.C. Board of Elections. “All I can tell you is that we’re looking into it,” said Daniel Murphy, a spokesman for the D.C. Board of Elections and Ethics.

Well, that’s reassuring. Especially with the November elections nearly upon us …

But Sequoia Voting Systems is trying–really trying. Earlier this week thousands of phantom votes were cast in a Washington D.C. primary election that used Sequoia’s machines. This not a week after the Computer Security Group at the University of California at Santa Barbara demonstrated how astonishingly simple it is to hack the company’s e-voting systems.

Election officials initially blamed the cock-up on some defective memory in one of Sequoia’s machines. But the company denies this. “There’s absolutely nothing wrong with the [District's election] database,” spokesperson Michelle Shafer insisted. “There’s absolutely no problem with the machines in the polling places. No. No.”

OK. But if that’s the case, why were thousands of phantom votes recorded in the election? The answer to that question is particularly troubling: Sequoia doesn’t know. Neither does the D.C. Board of Elections. “All I can tell you is that we’re looking into it,” said Daniel Murphy, a spokesman for the D.C. Board of Elections and Ethics.

Well, that’s reassuring. Especially with the November elections nearly upon us …

Last year, BoomTown wrote about the struggle of Homer, the longtime Silicon Valley entrepreneur (pictured here; I met him in the mid-1990s, when he was an exec at Netscape).

Unfortunately, Homer continues to suffer from Creutzfeldt-Jakob Disease (CJD), for which he is under treatment at the University of California at San Francisco.

“The Fight for Mike” has raised $7 million for CJD at UCSF, where Dr. Stanley B. Prusiner–who was awarded the Nobel Prize in 1997 for discovering the prion protein that causes CJD–is working on a major project aimed at defeating neurodegenerative diseases.

Now comes a unique collaboration between YouTube and the UCSF Memory and Aging Center, organized by two well-known Silicon Valley entrepreneurs, Ron Conway and Bill Campbell, with the help of YouTube Co-Founder Chad Hurley.

Conway and Campbell, along with the Homer family, have led the efforts to help find a cure for Homer.

Naturally, given Homer’s background, a digital initiative was inevitable.

Thus, the new project is the kick-off of the Memory and Aging Center’s “Defeat Dementia” campaign at UCSF, which is trying to use the Web and other digital technologies to help find new ways to get information out about public health issues.

Along with CJD, the YouTube effort will also focus on Frontotemporal Dementia (FTD), Parkinson’s, ALS and Alzheimer’s and try to engage the public and the medical community in a search for the causes and cures of these debilitating neurodegenerative conditions.

On the channel: videos of clinical-researchers and physicians discussing characteristics of the diseases; personal stories of patients and family members; and videos featuring advice and coping strategies from health-care professionals.

There is also now a Defeat Dementia Facebook group on the topic, and UCSF also has a partnership with Veodia.

Here is a video I did with Conway this week about the effort: