GE’s (GE) NBC Universal, for instance, just posted second-quarter results that were as bad as its first quarter. Jeff Zucker’s TV and movie unit said revenue was down eight percent and profit down 41 percent for the three months ending June 30; in the previous quarter, revenue was down only two percent, while profit was down 43 percent.

Per usual, GE said NBC’s cable business was doing okay (which makes sense since it gets a guaranteed income stream from cable operators), but that its overall ad business and local TV markets were getting killed. Or in technical terms, they’re seeing “continued pressure.”

Three months ago, GE went out of its way to make the point that if you stripped out one-time charges like write-downs, its earnings drop would have only been in the 15-25 percent range. It may make the same argument again during the earnings call later this morning, so I’ll check back then.

UPDATE: Once again, NBC is arguing that its earnings aren’t that terrible. The company had to take nearly $100 million in charges this quarter, and last year it had some one-time gains. So really, the company argues, its earnings are down a mere 24 percent. Here’s the highlight reel from the earnings call. Note the lines about upfront sales being slow and Web display ads being hit. Click chart to enlarge.

So says Nielsen, via its newest “Three Screen Report.” The tracking service says more Americans are watching TV than ever before–up 1.2 percent in the last quarter–and they’re spending more time watching TV, too–that’s up 1.9 percent, to a staggering 153-plus hours per month. Of course, the same holds true for Web video, which is growing much faster.

Here’s how the data break down. Total number of viewers (click to enlarge):

Time spent viewing (click to enlarge):

Don’t be fooled: As much as the blogosphere likes to describe the TV guys as clueless dummies, they’re well aware that they’re now competing with the likes of Hulu and Google’s (GOOG) YouTube for their viewers’ time. That’s why Hulu, the JV between GE’s (GE) NBC, News Corp.’s (NWS) Fox, and now, Disney’s (DIS) ABC, remains such a controversial site within the industry–one camp thinks it’s the best way for the networks to position themselves against the eventual move to the Web, and the other thinks they’re hastening their own demise by training viewers to expect free, on-demand access via the Web.

We may get a slightly better sense of what advertisers think about this soon. It’s “upfront” week in New York, which means that all the broadcast networks–CBS (CBS), NBC, Fox and ABC have begun selling their wares to advertisers for next year. Prognosticators are betting that upfront sales could be down by 15 percent or so this year, but they’re assuming that most of that decrease has to do with the miserable economy, not a full-blown move–or “secular shift,” as the smart guys like to say–away from TV and to the Web. If that decrease gets much bigger though, it could mean something else is afoot.

Enough with the serious! Here’s the excellent celebrity singalong from the finale of “30 Rock,” which aired last week. NBC only allows Hulu to keep episodes of the show on the site for a limited time (expect to see more of this restriction, not less), so this may only work for a few weeks. Enjoy: