4 posts and columns on upfronts

Back to the Future! NBC's Ignore-the-Web Ad Pitch

in Media on May 17, 2011 at 4:04 am PT

Worried about getting in front of all of those eyeballs headed to the Web? Don’t sweat it until real life looks like “The Jetsons” the broadcaster tells ad buyers.

Is Netflix Ready To Save Its First Show?

in Media on May 13, 2011 at 1:53 pm PT

Reed Hastings says he’s interested in funding shows that the TV networks don’t want to pay for anymore. So here’s a candidate: NBC’s “The Event.” Doesn’t seem likely, but then again, neither did “House Of Cards.”

NBC Cleans Up Its Earnings Act for Comcast

in Media on October 16, 2009 at 4:27 am PT

After a couple of miserable quarters, NBC Universal finally has some good news to announce: Boosted by a one-time gain, earnings actually increased in Q3, even though the entertainment conglomerate’s revenue kept dropping. Perhaps those numbers will cheer Comcast investors, who have been beating up the cable company ever since news of its talks to buy NBCU surfaced last month.
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Crunch Time for TV: “Upfront” Sales Could Be Down 15 Percent

in Media on April 24, 2009 at 7:09 am PT

Broadcast TV’s “upfront” season–the odd tradition whereby the networks try to get advertisers to buy much of their inventory in advance for the coming year–doesn’t start till next month. But once it does, it’s likely to be grim.
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