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	<title>AllThingsD &#187; Usama Fayyad</title>
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		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
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		<title>Three Yahoo Vets Seek to Build New Commerce Network Called ChoozOn</title>
		<link>http://allthingsd.com/20110426/three-yahoo-vets-seek-to-build-new-commerce-network-called-choozon/</link>
		<comments>http://allthingsd.com/20110426/three-yahoo-vets-seek-to-build-new-commerce-network-called-choozon/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 07:01:18 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[angels]]></category>
		<category><![CDATA[ChoozOn]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hunter Madsen]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Nick Weir]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Tricia Duryee]]></category>
		<category><![CDATA[Usama Fayyad]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=4843</guid>
		<description><![CDATA[There's no limit to the number of Groupon clones and to the dozens of other loyalty and rewards programs available. What is limited is the amount of time consumers have to sift through them all. To that end, three Yahoo veterans are trying to de-clutter your inbox and organize all of the offers you may qualify for and package them up in one central location.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-4844" title="choozon_logo" src="http://emoney.allthingsd.com/files/2011/04/choozon_logo-e1303797208511.jpg" alt="" width="150" height="47" />There&#8217;s no limit to the number of Groupon clones and to the dozens of other loyalty and rewards programs available.</p>
<p>What is limited is the amount of time consumers have to sift through them all. To that end, three Yahoo veterans are trying to de-clutter your inbox and organize all of the offers you may qualify for and package them up in one central location.</p>
<p><img class="alignleft size-medium wp-image-4846" title="Usama Fayyad" src="http://emoney.allthingsd.com/files/2011/04/Usama-Fayyad-200x300.jpg" alt="" width="200" height="300" />The network, which is only available today in a private alpha, is called <a href="http://choozon.com/">ChoozOn</a>. A public beta will be available this summer.</p>
<p>The Bellevue, Wash.-based company is founded by Nick Weir, Usama Fayyad and Hunter Madsen, who all worked together at Yahoo.</p>
<p>Weir, who is ChoozOn&#8217;s CEO, was Yahoo&#8217;s VP of Data Strategy; Madsen, who is the company&#8217;s CMO, established Yahoo&#8217;s product marketing unit of worldwide sales; and Fayyad, who is ChoozOn&#8217;s chairman and CTO, became Yahoo&#8217;s Chief Data Officer and EVP of Research and Strategic Data Solutions after selling his last start-up, DMX Group, to the search giant.</p>
<p>The founders self-funded the business for the first six months, and more recently raised a round from a group of angels. Fayyad&#8217;s not sharing how much the company has raised and declined to name the company&#8217;s investors.</p>
<p>To illustrate the company&#8217;s mission, Fayyad said ChoozOn is building a network that connect brands with customers, similarly to how Facebook connects friends and LinkedIn connects professionals. Think of it as a commerce network.</p>
<p>Through an online portal, consumers will be able to connect to their favorite stores and brands and product categories. They can also connect the service to their various loyalty programs, including airlines and hotels, so it knows all the discounts you may qualify for.</p>
<p>&#8220;The Internet has become a very confusing places for consumers,&#8221; Fayyad said. &#8220;What’s happening is that the consumer is overloaded with the amount of choice available.&#8221;</p>
<p>He said in order to buy anything today, a consumer must spend a half an hour doing research to find the best deal, and if you don&#8217;t, you feel guilty. &#8220;We built something that shows everything you qualify for, and things that are available through your loyalty memberships.&#8221;</p>
<p>There are already other companies cropping up to solve this problem. For instance, Points.com tracks your balances from your various loyalty programs. ChoozOn goes a step further by aggregating more things in one place, and giving consumers the opportunity to search for offers immediately available, or set alerts for upcoming offers of interest, like a trip to the Caribbean, or a new pair of boots.</p>
<p>ChoozOn aspires to aggregate deals from third-parties, but eventually they could create opportunities for brands to target users directly on their platform.</p>
<p>Fayyad said they are hoping to be the trusted partner for consumers, who are constantly being tracked and measured by multiple players. &#8220;This is opt-in. We don’t share the information to the brand, but we enable the brand to target them with relevant offers.&#8221;</p>
<p><img class="aligncenter size-Medium380 wp-image-4845" title="ChoozOn Screenshot" src="http://emoney.allthingsd.com/files/2011/04/ChoozOn-Screenshot-380x232.png" alt="" width="380" height="232" /></p>
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		<title>Who&#039;s Next to Go at Yahoo as Reorg Looms?</title>
		<link>http://allthingsd.com/20080619/whos-next-to-go-at-yahoo-as-reorg-looms/</link>
		<comments>http://allthingsd.com/20080619/whos-next-to-go-at-yahoo-as-reorg-looms/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 09:52:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[D6]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Garlinghouse]]></category>
		<category><![CDATA[Caterina Fake]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Weiner]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Marco Boerries]]></category>
		<category><![CDATA[Qi Lu]]></category>
		<category><![CDATA[Scott Moore]]></category>
		<category><![CDATA[Stewart Butterfield]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[Tapan Bhat]]></category>
		<category><![CDATA[Usama Fayyad]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vish Makhijani]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2176</guid>
		<description><![CDATA[My special BoomTown Yahoo tip inbox is filling up fast this week from Yahoo employees--who, by the way, seem to like to use Gmail as their secret one--all buzzing about the next shoe to drop.

That clodhopper would be, of course, which major exec will leave the troubled Internet company, all due to a major reorg that is about the hit the company within the next weeks.

After the recent departure of Network division EVP Jeff Weiner and Chief Data Officer Usama Fayyad--along with the flashier exit of Flickr's Co-Founders Stewart Butterfield and Caterina Fake--several sources tell BoomTown that Search and Advertising Technology group EVP Qi Lu is the next on his way out too.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/06/shoes.jpg"><img src="http://kara.allthingsd.com/files/2008/06/shoes-92x300.jpg" alt="" title="shoes" width="80" height="370" class="alignleft size-medium wp-image-2183" /></a></p>
<p>My special BoomTown Yahoo (YHOO) tip inbox is filling up fast this week from Yahoo employees&#8211;who, by the way, seem to like to use Gmail as their secret one&#8211;all buzzing about the next shoe to drop.</p>
<p>That clodhopper would be, of course, which major exec will leave the troubled Internet company, all due to a major reorg that is about the hit the company within the next weeks.</p>
<p>After the recent departure of Network division EVP <a href="http://kara.allthingsd.com/20080612/weiner-will-leave-yahoo-but-might-not-be-replaced/">Jeff Weiner</a> and Chief Data Officer <a href="http://kara.allthingsd.com/20080612/yahoo-loses-another-major-executive-usama-fayyad-out/">Usama Fayyad</a>&#8211;along with the flashier exit of Flickr&#8217;s Co-Founders Stewart Butterfield and Caterina Fake (who, it should be said, have been easing quietly out the door for a while now)&#8211;several sources tell BoomTown that Search and Advertising Technology group EVP Qi Lu is the next on his way out.</p>
<p><a href="http://kara.allthingsd.com/files/2008/06/qi_lu_thumb.jpg"><img src="http://kara.allthingsd.com/files/2008/06/qi_lu_thumb.jpg" alt="" title="qi_lu_thumb" width="80" height="110" class="alignright size-full wp-image-2184" /></a></p>
<p>Dr. Lu (pictured here), holder of 20 patents, leads development efforts around Yahoo&#8217;s Web search and monetization platforms.</p>
<p>But Yahoo CEO Jerry Yang and President Sue Decker should be worried about just about everyone at this point, from Connected Life EVP Marco Boerries to Platforms and Infrastructure division EVP Ash Patel to the quartet of execs under Weiner.</p>
<p>Any insecurity in that group&#8212;Front Door and Network Services&#8217; Tapan Bhat, Brad Garlinghouse, who heads Yahoo&#8217;s communications and communities arenas, Media Group head Scott Moore and Yahoo Search&#8217;s Vish Makhijani&#8211;and other SVPs on that level really, are especially worrisome, as the voids above and below them become larger and offers from the outside more enticing.</p>
<p>So, combined with the levels of tension rising at the company dramatically with the continued external turmoil, the looming reorg has got to have them plenty worried.</p>
<p><span id="more-68244"></span></p>
<p>Worse, Yahoos are bracing for a big one this time&#8211;sources all talk about a much more deep and profound managerial shift&#8211;rather than the deck-chair-arranging that has been typical of most Yahoo reorgs.</p>
<p>For those just checking into this drama, reorganizations are to Yahoo as floods are to Venice&#8211;inevitable, annoying and very unpleasant.</p>
<p>Still, CEO Jerry Yang and President Sue Decker&#8211;who appears to be the main architect of the changes&#8211;do have to try to give the company&#8217;s management structure a new shape for the challenges ahead and before the Aug. 1 annual meeting.</p>
<p>This is critical, given everyone and anyone will want to see a clear and well-articulated strategy for Yahoo&#8217;s future from the pair by then.</p>
<p>(<a href="http://d6.allthingsd.com/20080528/yang_decker/">See them trying to do that</a> at our <strong>D: All Things Digital</strong> conference last month, in a pair of videos below, when pressed on the subject by <a href="http://walt.allthingsd.com">Walt Mossberg</a> and me.)</p>
<p>More importantly, it has to be a plan for making the company as valuable as the $33-a-share offer from Microsoft (MSFT) that went <em>poof</em> after the software giant walked away from its takeover attempt in early May.</p>
<p><a href="http://kara.allthingsd.com/files/2008/06/imgphp.jpeg"><img src="http://kara.allthingsd.com/files/2008/06/imgphp.jpeg" alt="" title="imgphp" width="200" height="306" class="alignleft size-full wp-image-2185" /></a></p>
<p>While Wall Street and major shareholders have been insisting (and hoping fervently) that Microsoft will return to buy all of Yahoo again, BoomTown is here to tell them it&#8217;s kind of like <a href="http://kara.allthingsd.com/20080613/microsofts-not-bluffing/">waiting for Godot</a>.</p>
<p>Which has made them very frustrated. Very, very. A lot. Tons. Much.</p>
<p>&#8220;Jerry and Sue have no more chances to get this right,&#8221; said one major shareholder. &#8220;This is it.&#8221;</p>
<p>Translation: As tired as they must be by now, Yang and Decker have to pull the biggest rabbit ever out of the hat in this reorg and resetting at Yahoo.</p>
<p>Sources say the reorg will focus on creating more of a global product organization, because too much development of common products (like email) is being done all over the company worldwide.</p>
<p>In addition, many have suggested creating a more integrated relationship between products and their revenue sources.</p>
<p>Not having those responsible for selling ads in close sync with, for example, new content or software initiatives has produced a level of frustration within executive ranks at Yahoo.</p>
<p><img src='http://kara.allthingsd.com/files/2007/07/hilary_schneider_thumb.jpg' alt='schneider' /></p>
<p>Right now, for example, Global Partners Solutions EVP Hilary Schneider (pictured here) is in charge of all ad sales, although many other parts of Weiner&#8217;s former group rely on her efforts without reporting to her.</p>
<p>Many sources expect that Schneider is likely to amass more power in the new structure&#8211;she is close to Decker, who must dramatically rejigger Yahoo&#8217;s top echelons to better focus the company on its stated objectives of becoming the premier ad network and a consumer &#8220;starting point.&#8221;</p>
<p>Smack dab in the middle of a storm where it&#8217;s raining shoes, shoes and more shoes, of course.</p>
<p>Here are the two videos of Yang and Decker at <strong>D6</strong>:</p>
<p><strong>Part 1</strong></p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1576310530&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
<p><strong>Part 2</strong></p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1578017089&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
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		<title>Yahoo Loses Another Major Executive: Usama Fayyad Out</title>
		<link>http://allthingsd.com/20080612/yahoo-loses-another-major-executive-usama-fayyad-out/</link>
		<comments>http://allthingsd.com/20080612/yahoo-loses-another-major-executive-usama-fayyad-out/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 18:17:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Weiner]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Usama Fayyad]]></category>
		<category><![CDATA[Valleywag]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080612/yahoo-loses-another-major-executive-usama-fayyad-out/</guid>
		<description><![CDATA[Despite the noise around the Yahoo/Google deal and the end of the Microsoft talks, attrition among Yahoo’s top executive ranks continues. Another executive departure will be announced today at 2 p.m. PDT. Dr. Usama Fayyad, Yahoo’s chief data officer, is leaving the company.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/06/usama_fayyad.jpg' alt='usama_fayyad.jpg' />Despite the noise around <a href="http://digitaldaily.allthingsd.com/20080612/will-you-walk-into-my-parlor-said-google-to-the-y/">the Yahoo/Google (GOOG) deal and the end of the Microsoft (MSFT) talks</a>, attrition among Yahoo&#8217;s (YHOO) top executive ranks continues.</p>
<p>Another executive departure will be announced today at 2 p.m. PDT.</p>
<p>Dr. Usama Fayyad, Yahoo&#8217;s chief data officer and EVP of Research &#038; Strategic Data Solutions, is leaving the company, a move that sources say was a long time coming.</p>
<p>Fayyad&#8217;s departure comes on the heels of <a href="http://kara.allthingsd.com/20080612/weiner-will-leave-yahoo-but-might-not-be-replaced/">Boomtown&#8217;s scoop that Jeff Weiner will be leaving Yahoo</a> to become an entrepreneur in residence at both Accel Partners and Greylock Partners.</p>
<p>The story was first broken yesterday by <a href="http://valleywag.com/5015505/usama-fayyad-out-as-yahoos-data+miner+in+chief">Valleywag</a>, which speculated Fayyad was on his way out.</p>
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		<title>Day 97: Three Days Before Potential Cow Tragedy</title>
		<link>http://allthingsd.com/20071022/day-97-three-days-before-potential-cow-tragedy/</link>
		<comments>http://allthingsd.com/20071022/day-97-three-days-before-potential-cow-tragedy/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 14:17:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Cammie Dunaway]]></category>
		<category><![CDATA[David Filo]]></category>
		<category><![CDATA[David Hornik]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Qi Lu]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[The Lobby]]></category>
		<category><![CDATA[Usama Fayyad]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071022/day-97-three-days-before-potential-cow-tragedy/</guid>
		<description><![CDATA[We have almost nothing to report today on Yahoo, except to point out that there are only three more days until the official end of CEO Jerry Yang&#8217;s 100-day No-Sacred-Cows Vision Quest. While we expect the day to pass quietly at Yahoo&#8217;s Sunnyvale campus, BoomTown will mark the moment while on the Big Island of [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/10/yamoo.gif' alt='yamoo' /></p>
<p>We have almost nothing to report today on Yahoo, except to point out that there are only three more days until the official end of CEO Jerry Yang&#8217;s 100-day No-Sacred-Cows Vision Quest.</p>
<p>While we expect the day to pass quietly at Yahoo&#8217;s Sunnyvale campus, BoomTown will mark the moment while on the Big Island of Hawaii, where August Capital VC <a href="http://www.ventureblog.com/">David Hornik</a> is holding his first gathering called <a href="http://www.thelobbyconference.com ">The Lobby</a>. He&#8217;s billing it as a &#8220;new media salon,&#8221; but all I know is that there are a lot of Silicon Valley types I can annoy in paradise!</p>
<p>Speaking of annoying, the <a href="http://kara.allthingsd.com/20071019/marketing-chief-leaving-yahoo/">departure of Yahoo&#8217;s marketing chief Cammie Dunaway</a> was more than a little confusing in that it was clearly done quickly and without a lot of preparation. That leaves yet another empty slot at the top of the company going unfilled with more changes in the organizational structure of Yahoo.</p>
<p>Essentially, President Sue Decker said in a memo that she was splitting up the Network Marketing Division from the Customer Experience Division, which were both under Dunaway. While there are interim people in place, it is obvious the job Dunaway had will be cut back in power.</p>
<p>While that might be a good thing, and change is often for the best at Yahoo these days, getting major execs to sit still for a while is also advisable. Of course, Yahoo does not always have complete control of this situation.</p>
<p>Right now, for example, there is no CTO in place at Yahoo, following the <a href="http://kara.allthingsd.com/20070604/yahoos-tech-mission-impossible/">departure in June of longtime tech head Farzad Nazem</a>.</p>
<p>I have been talking a lot to Yahoo techies about that situation, which remains in flux. According to them, they don&#8217;t expect a hire at all (which Yahoo had said it would undertake when Nazem left).</p>
<p>Instead, it is being managed by a troika of execs in three areas&#8211;Executive Vice President, Platforms and Infrastructure Division Ash Patel; Executive Vice President of Engineering Search and Search Marketing Qi Lu; and  Dr. Usama Fayyad, Chief Data Officer and Executive Vice President, Research and Strategic Data Solutions.</p>
<p>Of course, co-founder David Filo, who has remained at Yahoo all this time (even still tinkering with its servers) hovers quietly above it all as the iconic techie of Yahoo.</p>
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