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	<title>AllThingsD &#187; USPTO</title>
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		<title>Understanding the IP Wars</title>
		<link>http://allthingsd.com/20120430/understanding-the-ip-wars/</link>
		<comments>http://allthingsd.com/20120430/understanding-the-ip-wars/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 17:12:29 +0000</pubDate>
		<dc:creator>Erin-Michael Gill</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[featured post]]></category>
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		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[IP]]></category>
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		<category><![CDATA[Small Business Administration Office of Capital Access]]></category>
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		<category><![CDATA[USPTO]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=201388</guid>
		<description><![CDATA[Today, technology companies like Facebook, Google and Twitter are getting a scary wake-up call on the importance of IP issues.]]></description>
			<content:encoded><![CDATA[<p>Today, technology companies like Facebook, Google and Twitter are getting a scary wake-up call on the importance of IP issues. </p>
<p>My personal wake-up call happened in November 2008. The financial crisis was exploding, the hot start-up computer company I worked for, OQO, was in the process of shutting down, and my 19-month-old son had just been diagnosed with Type 1 diabetes. Unlike when someone is laid off and can receive ongoing benefits, when a company shutters and jobs are disappearing everywhere, there is no Cobra coverage.  </p>
<p>At the time, I was responsible for building and growing OQO’s patent portfolio. It was staffed with some of the smartest and most talented people I have ever met. OQO pioneered innovations in computer miniaturization, antenna design and power management. Unfortunately, due to delays in getting patents processed, OQO had 13 patents granted but over 90 pending, and without further collateral, the company was out of time and options.</p>
<p>Instead of helping the company though a critical time, the complexity and inefficiencies in the patent system contributed to the entire 100+ employee company being lost. </p>
<p>Since that time, I have worked to make sure things like this don’t happen again. As a former U.S. patent examiner and advisor to the Obama-Biden transition team, I was appointed by the Obama Administration to help fundamentally reform the quality and speed with which patents are issued. Today, there is a fast track for small businesses to build large patent portfolios quickly, and expanded work-sharing programs with patent offices all over the world. Last year, the Small Business Administration Office of Capital Access supported over $30 billion in financing and is now working with the USPTO to better ensure that lenders can feel more confident that patents are able to be used much like equipment, machinery, or real estate to secure financing. </p>
<p>Since leaving the Administration, I’ve joined MDB Capital, an investment bank which looks to capitalize early stage companies with disruptive technology. MDB has invested millions in building internal tools which we use to more deeply understand patent portfolios and better assess companies with potentially disruptive innovation.</p>
<p>Late last year, a number of Yahoo investors approached me to better understand the value of Yahoo&#8217;s patent portfolio. One of those investors was Eric Jackson, who published a portion of my analysis under the seemingly prophetic headline “The Owner of Yahoo!&#8217;s Patents Could Cripple Facebook&#8217;s IPO Aspirations.” </p>
<p>When major companies like Yahoo and Facebook go to war over patents, the company with the strongest assets is going to win.</p>
<p>Patents are technical and legal documents, each one costing about the price of a new Fiat 500 to draft. There is a very small community of IP professionals who write, prosecute and sell these assets. Of the over 1,000,000 attorneys in the United States, only 30,000 or so have passed the Patent Bar. So few, in fact, that the USPTO allows scientists and engineers to take the exam, adding about 10,000 more “Patent Agents” admitted to practice patent law before the USPTO. </p>
<p>This means that at any given time, depending on the technology area, there are only a few thousand people who really have any idea what a given patent likely covers, or what it’s potentially worth. </p>
<p>And that is at the core of all these IP wars. </p>
<p>The entire reason the patent system exists is that the Government wants to buy something from inventors: Disclosure. Society benefits when inventors disclose their ideas so that later innovators can learn from, reproduce and build upon or around those ideas. What the Government gives the inventor is exclusivity &#8212; it grants the right to exclude others from making, using or selling those new innovations. </p>
<p>But remember &#8212; in certain industries, almost no one really knows what a patent covers. And nowhere is this issue worse than in IT and Software. </p>
<p>So many companies in these industries launch products without even bothering to check whether or not a new feature or function would be covered by granted patents or pending applications. What many of them do instead is enter into broad cross-licensing agreements with their customers, competitors and suppliers, ensuring a relatively stable, peaceful existence with respect to IP. When they overlap a small patent portfolio of a company or inventor unable to commercialize, they typically litigate or purchase the assets, however with far lower stakes.</p>
<p>Going public with roughly 60 granted patents, Facebook clearly did not see the portfolios or players in its space as presenting an IP risk. Yahoo owns over 1,200 patents from over 2,700 different inventors. Its top 10 patents alone have been cited over 2,200 times by later inventions. </p>
<p>More broadly, the top patent holders in the world are all hardware or software companies, all have over 20,000 granted U.S. patents, and together average a three year compound annual growth rate of over 10 percent &#8212; Facebook ally Microsoft among them. </p>
<p><img src="http://allthingsd.com/files/2012/04/Screen-Shot-2012-04-30-at-9.28.22-AM-640x465.png" alt="" title="Screen Shot 2012-04-30 at 9.28.22 AM" width="640" height="465" class="aligncenter size-large wp-image-201400" /></p>
<p>These IP dynamics are not going away. The large players have spent billions over decades to use IP and strategically position themselves within their markets. Google learned this the hard way in the mobile space, watching large established players prevent it from buying the Nortel patents, extracting royalties from its customers, and eventually compelling the purchase of Motorola Mobility and its thousands of patents for over $12 billion. Today, the OQO patent portfolio is owned by Google. </p>
<p>Facebook is having the same growing pains with Yahoo, but is following the same roadmap in rapidly acquiring assets applicable to its ecosystem, and ultimately, given its applicability to Google, Apple, and Amazon among others, it is still possible that Yahoo could be Facebook’s Motorola Mobility. </p>
<p>Twitter seems to be in the worst position of all. Having secured little IP for itself, despite developing a significant and important communications platform, Twitter recently decided to needlessly encumber any future patent portfolio it may develop with its recently announced Intellectual Property Agreement, making that portfolio nearly impossible to value or transact. If Facebook is acquiring arms, and Yahoo is building them, then Twitter is playing Russian roulette.</p>
<p>I only wish I could communicate the feeling of watching the business tide rapidly turn, and having everything riding on a valuation of your IP. </p>
<p><em>Erin-Michael Gill is Managing Director and Chief Intellectual Property Officer of MDB Capital. He is a registered patent agent and licensed securities broker. He has no individual holdings in any of the companies discussed above. The opinions presented are his alone and are not intended to be nor should they be construed as legal or investment advice.</em></p>
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		<title>QOTD</title>
		<link>http://allthingsd.com/20110112/qotd-354/</link>
		<comments>http://allthingsd.com/20110112/qotd-354/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 14:55:49 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[QOTD]]></category>
		<category><![CDATA[quoted]]></category>
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		<category><![CDATA[trademark]]></category>
		<category><![CDATA[USPTO]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=55650</guid>
		<description><![CDATA[&#8220;Any secondary meaning or fame Apple has in &#8216;App Store&#8217; is de facto secondary meaning that cannot convert the generic term &#8216;app store&#8217; into a protectable trademark. Apple cannot block competitors from using a generic name. &#8216;App store&#8217; is generic and therefore in the public domain and free for all competitors to use.&#8221; &#8211; Microsoft [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;Any secondary meaning or fame Apple has in &#8216;App Store&#8217; is de facto secondary meaning that cannot convert the generic term &#8216;app store&#8217; into a protectable trademark. Apple cannot block competitors from using a generic name. &#8216;App store&#8217; is generic and therefore in the public domain and free for all competitors to use.&#8221;</p>
<p>&#8211; <a href="http://www.techflash.com/seattle/2011/01/microsoft-escalates-fight-vs-apples.html">Microsoft</a> appeals to the U.S. Patent and Trademark Office to deny Apple&#8217;s application to trademark the term &#8220;App Store</p></blockquote>
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		<title>Myte, Gyst and Veer: Who's Doing Palm's Branding, Chaucer?</title>
		<link>http://allthingsd.com/20101217/myte-gyst-and-veer-future-palm-handsets-or-canterbury-tales/</link>
		<comments>http://allthingsd.com/20101217/myte-gyst-and-veer-future-palm-handsets-or-canterbury-tales/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 16:12:38 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[filings]]></category>
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		<category><![CDATA[Myte]]></category>
		<category><![CDATA[Palm]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=54541</guid>
		<description><![CDATA[Companies often file trademarks on brands that they never end up using, so this trio of USPTO filings, made by Hewlett-Packard on December 10 isn’t exactly remarkable. But it is interesting in that the marks for which the company has applied--“Gyst,” “Myte,” and “Veer”--sound suspiciously like the names of Palm products.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/12/Chaucer_palm.jpg" alt="" title="Chaucer_palm" width="350" height="439" class="aligncenter size-full wp-image-54560" />Companies often file trademarks on brands that they never end up using, so this <a href="http://pocketnow.com/webos/hewlett-packard-tips-the-palm-gyst-palm-myte-and-palm-veer">trio of USPTO filings, made by Hewlett-Packard on December 10</a> isn&#8217;t exactly remarkable. But it is interesting in that the marks for which the company has applied&#8211;&#8221;<a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&amp;entry=85194863">Gyst</a>,&#8221; &#8220;<a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&amp;entry=85194855">Myte</a>&#8221; and &#8220;<a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&amp;entry=85194869">Veer</a>&#8220;&#8211;sound suspiciously like the names of Palm products. </p>
<p><a href="http://digitaldaily.allthingsd.com/files/2010/12/hptrdmrks.jpg"><img src="http://digitaldaily.allthingsd.com/files/2010/12/hptrdmrks-380x337.jpg" alt="" title="hptrdmrks" width="380" height="337" class="aligncenter size-Medium380 wp-image-54546" /></a></p>
<p>Certainly it doesn&#8217;t take a big leap to imagine Myte as a name for the the next iteration of the Palm Pixi, which is rumored to be smaller than its predecessor&#8211;perhaps even &#8220;<a href="http://www.precentral.net/rumors-pixi-2-launching-sfr-next-month-hp-palm-step-device-releases-2011">the smallest smartphone ever.</a>&#8221; </p>
<p> And Veer and Gyst? Who knows. Maybe HP&#8217;s branding team has been reading a bit too much Chaucer lately.</p>
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		<title>Appeal Gives Microsoft Chance to Contest i4i Award, Patent Standards</title>
		<link>http://allthingsd.com/20101129/appeal-gives-microsoft-chance-to-contest-i4i-award-patent-standards/</link>
		<comments>http://allthingsd.com/20101129/appeal-gives-microsoft-chance-to-contest-i4i-award-patent-standards/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 18:20:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[i4i]]></category>
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		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[lawsuits]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<category><![CDATA[USPTO]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=53237</guid>
		<description><![CDATA[A rare victory for Microsoft in its long-running legal battle with i4i. The U.S. Supreme Court has agreed to hear Redmond’s appeal seeking to overturn a $290 million jury verdict against it for infringing an i4i XML patent in Word 2003 and 2007.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/11/ballmerfists-150x150.jpg" alt="" title="ballmerfists" width="150" height="150" class="alignright size-thumbnail wp-image-53239" />A rare victory for Microsoft in its long-running legal battle with i4i.   The U.S. Supreme Court has agreed to hear Redmond&#8217;s appeal seeking to overturn <a href="http://digitaldaily.allthingsd.com/20090521/latest-microsoft-patent-describes-method-of-losing-patent-infringement-suits/">a $290 million jury verdict against it</a> for infringing an i4i XML patent in Word 2003 and 2007. </p>
<p>The decision is an important one not just for Microsoft, which now has a chance to challenge the judgment, but for patent law as well. In considering the company&#8217;s appeal, the court will examine the current legal standard for determining the validity of a patent, which presumes a patent is valid because it&#8217;s been approved by the U.S. Patent and Trademark Office.</p>
<p>Microsoft argues that standard is far too low. And supporters including Apple, Google, Intel and most likely anyone else who&#8217;s raised an eyebrow over <a href="http://w2.eff.org/patent/">a dubious USPTO patent approval</a> agree.</p>
<p>&#8220;We are gratified by the Court’s decision,&#8221; David Howard, Microsoft’s deputy general counsel for litigation, said in a statement. &#8220;It’s a clear affirmation that the issues raised in this case are critical to the integrity of our patent system.&#8221;</p>
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		<title>As Evidence of Prior Art, Defendant Apple Cites Gene Roddenberry's Tricorder and Maxwell Smart's Shoe Phone</title>
		<link>http://allthingsd.com/20100504/netairus-apple/</link>
		<comments>http://allthingsd.com/20100504/netairus-apple/#comments</comments>
		<pubDate>Tue, 04 May 2010 17:33:23 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[abstract]]></category>
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		<category><![CDATA[communication]]></category>
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		<category><![CDATA[NetAirus Technologies]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[software]]></category>
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		<category><![CDATA[ultraportable]]></category>
		<category><![CDATA[United States Patent and Trademark Office]]></category>
		<category><![CDATA[USPTO]]></category>
		<category><![CDATA[wireless]]></category>
		<category><![CDATA[wireless handset communication system]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=39790</guid>
		<description><![CDATA[In 1999 a company called NetAirus Technologies applied for a patent on a “wireless handset communication system,” and though laughably broad, the United States Patent and Trademark Office granted it as in 2006. Now, four years later, the company is using it to come after Apple.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/05/tricorder-detail-150x150.jpg" alt="" title="tricorder-detail" width="150" height="150" class="alignright size-thumbnail wp-image-39792" />In 1999, a company called NetAirus Technologies applied for a patent on a <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=7103380.PN.&amp;OS=PN/7103380&amp;RS=PN/7103380">&#8220;wireless handset communication system,&#8221;</a> and though laughably broad, the United States Patent and Trademark Office granted it in 2006. Now, four years later, the company is using it to come after Apple (AAPL). On Friday, <a href="http://www.loopinsight.com/2010/05/04/apple-faces-patent-infringement-lawsuit-over-iphone/">NetAirus filed suit against Apple</a>, alleging that the iPhone&#8211;as a concept&#8211;infringes on its intellectual property. </p>
<p>Given the breadth of NetAirus’s patent, it’s hard to disagree. As best I can tell &#8220;Wireless Handset Communication System&#8221; describes <em>all</em> smartphones and ultraportables. From the patent abstract:</p>
<blockquote class="memo"><p>
A small light weight modular microcomputer based computer and communications systems, designed for both portability and desktop uses. The systems make use of a relative large flat panel display device assembly (2), an expandable hinge device (10), battery power source (9), keyboard assembly (16), and wireless communications devices (32, 51). The systems are capable of bi-directional realtime communications of voice, audio, text, graphics and video data&#8230;.</p>
<p>An objective of this invention is to provide for full Internet access on a wireless mobile platform, where the user can access the World Wide Web and execute most of the available Internet browser functions and plug-ins. The computer system would be capable of performing most of the Internet data access, download, upload and conferencing functions.<br />
</blockquote class="memo">
<p>Quite the blanket description, no?  How a patent so overly board could have made it through the USPTO is beyond me. The agency’s mandate is to protect  and promote innovation, isn’t it?</p>
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		<title>VirnetX Sues Microsoft a Second Time</title>
		<link>http://allthingsd.com/20100319/virnetx-sues-microsoft-a-second-time/</link>
		<comments>http://allthingsd.com/20100319/virnetx-sues-microsoft-a-second-time/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 12:10:49 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[claims]]></category>
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		<category><![CDATA[Kendall Larsen]]></category>
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		<category><![CDATA[Windows 7]]></category>
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		<category><![CDATA[Windows Vista]]></category>
		<category><![CDATA[Windows XP]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=36821</guid>
		<description><![CDATA[Now that a Texas jury has found that Windows Vista, Windows XP and Office Communicator infringe its patents, VirnetX Holding has set out to prove that a few other Microsoft products do as well. Two days after winning a $105.75 million jury verdict against the software giant, VirnetX has filed a new complaint claiming Windows 7 and Windows Server 2008 R2 infringe those patents as well.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/03/ballmer_thisguy-150x150.jpg" alt="" title="ballmer_thisguy" width="150" height="150" class="alignright size-thumbnail wp-image-36826" />Now that a Texas jury has found that Windows Vista, Windows XP and Office Communicator infringed its patents, VirnetX Holding has set out to prove that a few other Microsoft products do as well. </p>
<p>Two days after <a href="http://digitaldaily.allthingsd.com/20100317/virnetx-holding-soon-to-be-holding-105-75-million-of-microsofts-money/">winning a $105.75 million jury verdict</a> against the software giant, <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=67430&amp;p=irol-newsArticle&amp;ID=1403801&amp;highlight=">VirnetX has filed a new complaint</a> claiming Windows 7 and Windows Server 2008 R2 infringe those patents as well. Those products <a href="http://blog.seattlepi.com/microsoft/archives/198563.asp?from=blog_last3">hadn’t yet been released when VirnetX first went after Microsoft</a>, so the company is now circling back, hoping to collect damages for their alleged infringement.</p>
<p>&#8220;This is a tactical and procedural post-trial action to ensure and protect our property rights as we proceed to final resolution with Microsoft,&#8221; Kendall Larsen, VirnetX president and CEO, wrote in a March 18 statement.</p>
<p>Microsoft (MSFT) has vowed to appeal the first verdict, which it described as &#8220;legally and factually unsupported,&#8221; and took a similarly dim view of the latest VirnetX assault. &#8220;Microsoft respects intellectual property, and we believe our products do not infringe the patents involved,&#8221; Microsoft flack Kevin Kutz told the Seattle Post Intelligencer. &#8220;Moreover, we believe those patents are invalid. We will challenge VirnetX&#8217;s claims.&#8221;</p>
<p>To that end, the company has petitioned the U.S. Patent and Trademark Office to re-examine the VirnetX patents, evidently with some success. In a preliminary review, the <a href="http://blog.seattlepi.com/microsoft/archives/198600.asp">USPTO has found all but one of the VirnetX claims invalid</a>. This doesn&#8217;t necessarily mean they&#8217;ll be rejected, but for Microsoft, it&#8217;s a step in the right direction.</p>
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		<title>You Would Have Had a Better Shot With &quot;Crap Computing™&quot;</title>
		<link>http://allthingsd.com/20080818/you-would-have-had-a-better-shot-with-crap-computing%e2%84%a2/</link>
		<comments>http://allthingsd.com/20080818/you-would-have-had-a-better-shot-with-crap-computing%e2%84%a2/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 18:28:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<description><![CDATA[Cloud computing providers need not worry about finding an alternative buzzword to describe their services. The U.S. Patent and Trademark Office has refused Dell a trademark on the phrase “cloud computing.”]]></description>
			<content:encoded><![CDATA[<p>Cloud computing providers need not worry about finding an alternative buzzword to describe their services. The U.S. Patent and Trademark Office has <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&amp;entry=77139082">refused</a> Dell (DELL) <a href="http://groups.google.com/group/cloud-computing/browse_thread/thread/1e14463d678a38f5">a  trademark on the phrase &#8220;cloud computing.&#8221;</a> Though Dell had been given preliminary notice in July that it could have the trademark, <a href="http://blogs.zdnet.com/BTL/?p=9695">the USPTO seems to have thought better of that decision</a>. &#8220;&#8230; The applied-for mark merely describes a feature and characteristic of applicant&#8217;s services,&#8221; <a href="http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&amp;isSubmitted=true&amp;details=&amp;SELECT=US+Serial+No&amp;TEXT=77139082#">the Office explained in its &#8220;non-final&#8221; refusal of Dell&#8217;s application</a>. &#8220;In addition to being merely descriptive, the applied-for mark appears to be generic in connection with the identified services and, therefore, incapable of functioning as a source-identifier for applicant&#8217;s services.&#8221;</p>
<p>And that&#8217;s a conclusion that makes perfect sense, as cloud computing consultant Sam Johnston notes. Said Johnston, <a href="http://samj.net/2008/08/dell-denied-cloud-computing-both.html"> &#8220;&#8230; Few of us think &#8216;Dell&#8217; when we think of &#8216;cloud computing&#8217;, even in this context.&#8221;</a></p>
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		<title>You Would Have Had a Better Shot With "Crap Computing™"</title>
		<link>http://allthingsd.com/20080818/you-would-have-had-a-better-shot-with-crap-computing%e2%84%a2-2/</link>
		<comments>http://allthingsd.com/20080818/you-would-have-had-a-better-shot-with-crap-computing%e2%84%a2-2/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 18:28:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[buzzword]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Sam Johnston]]></category>
		<category><![CDATA[U.S. Patent and Trademark Office]]></category>
		<category><![CDATA[USPTO]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=3408</guid>
		<description><![CDATA[Cloud computing providers need not worry about finding an alternative buzzword to describe their services. The U.S. Patent and Trademark Office has refused Dell a trademark on the phrase “cloud computing.”]]></description>
			<content:encoded><![CDATA[<p>Cloud computing providers need not worry about finding an alternative buzzword to describe their services. The U.S. Patent and Trademark Office has <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&amp;entry=77139082">refused</a> Dell (DELL) <a href="http://groups.google.com/group/cloud-computing/browse_thread/thread/1e14463d678a38f5">a  trademark on the phrase &#8220;cloud computing.&#8221;</a> Though Dell had been given preliminary notice in July that it could have the trademark, <a href="http://blogs.zdnet.com/BTL/?p=9695">the USPTO seems to have thought better of that decision</a>. &#8220;&#8230; The applied-for mark merely describes a feature and characteristic of applicant&#8217;s services,&#8221; <a href="http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&amp;isSubmitted=true&amp;details=&amp;SELECT=US+Serial+No&amp;TEXT=77139082#">the Office explained in its &#8220;non-final&#8221; refusal of Dell&#8217;s application</a>. &#8220;In addition to being merely descriptive, the applied-for mark appears to be generic in connection with the identified services and, therefore, incapable of functioning as a source-identifier for applicant&#8217;s services.&#8221;</p>
<p>And that&#8217;s a conclusion that makes perfect sense, as cloud computing consultant Sam Johnston notes. Said Johnston, <a href="http://samj.net/2008/08/dell-denied-cloud-computing-both.html"> &#8220;&#8230; Few of us think &#8216;Dell&#8217; when we think of &#8216;cloud computing&#8217;, even in this context.&#8221;</a></p>
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