9 posts and columns on ValueClick

Yahoo Gives “Retargeters” the Boot. Ad Networks Next?

in Media on November 10, 2011 at 12:29 pm PT

Yahoo’s Ross Levinsohn tries to fix his ad sales problem, by kicking out outsiders who resell his stuff.
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Why Travel-Related Mobile Ads Are Taking Off on the iPad

in Commerce on September 28, 2011 at 9:00 am PT

Frequent travelers are increasingly turning to their iPads to book flights, get directions, find the best local restaurants, reserve a hotel room or rent a car, according to a study being released today.
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AT&T Subsidiary Creates AdMob Competitor That Is Local

in Commerce on July 11, 2011 at 6:00 am PT

A subsidiary of AT&T known best for its yellow-pages products is launching a mobile ad network that will go head to head against Apple’s iAd and Google’s AdMob.
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Mobile Ad Network Jumptap Raises $25 Million

in Media on May 5, 2011 at 3:00 am PT

It’s one of several well-funded mobile ad networks yet to be acquired by even bigger players.

News Byte

ValueClick Beefs Up Mobile Offerings With Greystripe Acquisition

in News on April 25, 2011 at 8:44 am PT

Online marketing services outfit ValueClick announced today it will acquire mobile advertising network Greystripe for $70 million in cash. Greystripe’s proprietary advertising platform serves rich-media impressions to touch-driven devices through more than 3,500 apps and mobile Web sites across all the major mobile platforms. ValueClick said it will operate the company as a wholly owned subsidiary.

Amid Content Farm Wars, HubPages Starts Paying Writers More

in Social on March 1, 2011 at 11:33 am PT

HubPages, the freelance content site, appeared to be one of the biggest losers in last week’s Google search algorithm change, but it’s now trying to encourage high-quality content by engaging with premium ad networks.

Voices

ValueClick to Buy Back Some Out Of The Money Employee Options

in News on August 26, 2008 at 4:01 pm PT

ValueClick disclosed in an SEC filing this afternoon that it is launching a tender offer for up to 4.9 million employee stock options with strike prices ranging from $25.66 to $29.73 a share. ValueClick is offering to buy the options at prices ranging from 82 cents to $1.23 each. Note that the options, which were issued in 2007, are deeply out of the money.

Voices

Will Display Ad Slowdown Crimp Yahoo and AOL?

in News on July 17, 2008 at 2:30 pm PT

Earlier today, Valueclick (VCLK) warned that results for the second quarter as well as the rest of the year will be below previous expectations, putting at least part of the blame on a slowdown in online display advertising. That raises some serious questions for other companies with significant exposure to online display ads, in particular Yahoo (YHOO) and Time Warner’s (TWX) AOL unit.

The Frienemy of My Frienemy Is My Enemiend

in News on May 17, 2007 at 12:06 pm PT

If Microsoft is planning an acquisition in the online marketing and advertising space, it better act fast, because if it waits much longer there won’t be anything left to acquire. This morning marketing conglomerate WPP agreed to pay $649 million for 24/7 Real Media, one of the last remaining independent Internet advertising specialists, in an [...]