variable pricing

Book Publishers Beware! At iTunes, Expensive Music Equals Slower Sales.

Peter Kafka in Media on February 9, 2010 at 6:56 am PT

Book publishers itching to raise the prices on their e-books should pay attention to the music labels, which raised the prices on their downloads last spring. Consumers, it turns out, like paying less for stuff.

iTunes 69-Cent Bargain Bin to Debut April 7

John Paczkowski in News on March 26, 2009 at 12:00 pm PT

April 7. That’s when the 99-cent-per-song rate that iTunes first set in 2003 will finally end, says the LA Times. On that day–and not April 1 as Apple originally claimed–the company will introduce a new tiered-pricing plan that will see it peddling songs for 69 cents, 99 cents, and $1.29, according to popularity.