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	<title>AllThingsD &#187; variable pricing</title>
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		  <title>All Things Digital</title>
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		<title>Book Publishers Beware! At iTunes, Expensive Music Equals Slower Sales.</title>
		<link>http://allthingsd.com/20100209/book-publishers-beware-at-itunes-expensive-music-equals-slower-sales/</link>
		<comments>http://allthingsd.com/20100209/book-publishers-beware-at-itunes-expensive-music-equals-slower-sales/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 14:56:14 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adoption cycle]]></category>
		<category><![CDATA[album unit]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[book industry]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital track equivalent]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[e-book]]></category>
		<category><![CDATA[earnings call]]></category>
		<category><![CDATA[economics lesson]]></category>
		<category><![CDATA[Edgar Bronfman Jr.]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[entertainment feature]]></category>
		<category><![CDATA[flexibility]]></category>
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		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[labels]]></category>
		<category><![CDATA[lower prices]]></category>
		<category><![CDATA[mature business]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[price increase]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[publishing industry]]></category>
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		<category><![CDATA[recession]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[songs]]></category>
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		<category><![CDATA[unit sales]]></category>
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		<category><![CDATA[variable pricing]]></category>
		<category><![CDATA[Warner Music Group]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16092</guid>
		<description><![CDATA[Book publishers itching to raise the prices on their e-books should pay attention to the music labels, which raised the prices on their downloads last spring. Consumers, it turns out, like paying less for stuff.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/02/cheapthrills_sm.jpg"><img class="alignright size-medium wp-image-16102" title="cheapthrills_sm" src="http://mediamemo.allthingsd.com/files/2010/02/cheapthrills_sm-246x300.jpg" alt="" width="246" height="300" /></a>After years of complaints, last year the music labels finally got what they wanted from Apple&#8211;<a href="http://mediamemo.allthingsd.com/20090106/confirmed-itunes-going-drm-free-unclear-does-anyone-care/">the ability to raise prices on their songs</a>. Last April, <a href="http://mediamemo.allthingsd.com/20090407/now-available-at-itunes-price-hikes-for-music/">iTunes introduced a &#8220;variable pricing&#8221; scheme</a>, which gave the labels the ability to move prices from 99 cents a song to $1.29 (and for some tracks, down to 69 cents).</p>
<p>The result? Music sales are slowing.</p>
<p>Warner Music Group (WMG) said this morning that it has seen unit sales growth at Apple&#8217;s (AAPL) iTunes decelerate since the price increase: Industrywide, year-over-year &#8220;digital track equivalent album unit growth&#8221; was at five percent in the December quarter, down sequentially from 10 percent in the September quarter and 11 percent in the June quarter.</p>
<p>And since iTunes sales make up the majority of Warner&#8217;s digital revenue, growth is contracting there, too. In the last quarter, digital revenue at the label was up eight percent compared with a year earlier, when that number was 20 percent.</p>
<p>The positive spin here is that music downloads are a &#8220;mature&#8221; business anyway. So by raising prices, the labels are simply extracting whatever value they can.</p>
<p>And indeed, Warner CEO Edgar Bronfman Jr. argued that the pricing change has been a &#8220;net positive&#8221; for Warner. But he also suggested that in hindsight, perhaps it wasn&#8217;t a great idea to raise prices 30 percent during a recession.</p>
<p>So here&#8217;s the question for the book industry, which has been <a href="http://mediamemo.allthingsd.com/20100204/hachette-joins-apples-anti-amazon-book-club/">working</a> <a href="http://mediamemo.allthingsd.com/20100202/news-corp-beats-earnings-revenue-estimates/">very</a> <a href="http://mediamemo.allthingsd.com/20100131/amazon-gives-in-to-macmillan-and-apple-and-e-book-prices-will-go-up/">hard</a> to boost the price for its digital goods: Which lesson do you learn from this?</p>
<p>My gut is that the industry will see this parable the way Bronfman apparently does: If you can move prices up early in the digital adoption cycle, you&#8217;re much better off.</p>
<p>During the earnings call, Bronfman sounded a bit wistful as he noted the book industry&#8217;s apparent success, with the help of Apple, at raising prices above the $9.99 floor Amazon (AMZN) had set. &#8220;It&#8217;s interesting that the book publishing industry, on the iPad, has much more flexibility than the music industry had,&#8221; he noted.</p>
<p>The counter here is the one that seems obvious to everyone else: Lower prices and you can sell more stuff. Looks like we&#8217;ll be getting another real-world test of this economics lesson soon.</p>
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		<title>iTunes 69-Cent Bargain Bin to Debut April 7</title>
		<link>http://allthingsd.com/20090326/itunes-069-bargain-bin-to-debut-on-april-7/</link>
		<comments>http://allthingsd.com/20090326/itunes-069-bargain-bin-to-debut-on-april-7/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 19:00:30 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AAPL]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[entertainment]]></category>
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		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jim Guerinot]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[LA Times]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Nine Inch Nails]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[pricing plan]]></category>
		<category><![CDATA[rate]]></category>
		<category><![CDATA[recording industry]]></category>
		<category><![CDATA[song]]></category>
		<category><![CDATA[tiered pricing]]></category>
		<category><![CDATA[variable pricing]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15489</guid>
		<description><![CDATA[April 7. That’s when the 99-cent-per-song rate that iTunes first set in 2003 will finally end, says the LA Times. On that day--and not April 1 as Apple originally claimed--the company will introduce a new tiered-pricing plan that will see it peddling songs for 69 cents, 99 cents, and $1.29, according to popularity.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2009/03/450119980_6qi9p-ljpg.jpeg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/03/450119980_6qi9p-ljpg-250x166.jpg" alt="450119980_6qi9p-ljpg" title="450119980_6qi9p-ljpg" width="250" height="166" class="alignright size-medium wp-image-15490" /></a>April 7. That&#8217;s when the 99-cent-per-song rate that iTunes first set in 2003 will finally end, says the LA Times. On that day&#8211;and <a href="http://digitaldaily.allthingsd.com/20090106/macworld-09-one-last-thing-itunes-pricing-tiers/">not April 1</a> as Apple originally claimed&#8211;<a href="http://www.latimes.com/business/la-fi-cotown-itunes26-2009mar26,0,5579880.story">the company will introduce a new tiered-pricing plan</a> that will see it peddling songs for 69 cents, 99 cents, and $1.29, according to popularity.</p>
<p>In the past, Apple (AAPL) has said that <a href="http://www.apple.com/pr/library/2009/01/06itunes.html">many more songs will be priced at 69 cents than at $1.29</a>. But that 69-cent bargain bin is viewed as little consolation to some who question the wisdom of introducing what amounts to a 30 percent price increase with the economy in recession and online piracy an easy option.</p>
<p>Said Nine Inch Nails manager Jim Guerinot, &#8220;Wouldn&#8217;t it make sense to try to price it cheaper instead of squeezing the handful of people who are still willing to pay for music?&#8221;</p>
<p>Perhaps. But when has the recording industry ever done <a href="http://digitaldaily.allthingsd.com/20071003/virginvthomas/">anything</a> <a href="http://digitaldaily.allthingsd.com/20070522/riaa-payola/">that</a> <a href="http://blogs.siliconvalley.com/gmsv/2006/05/riaa_lab_workin.html">made</a> <a href="http://blogs.siliconvalley.com/gmsv/2005/09/can_i_charge_th.html">sense</a>?</p>
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		<title>Steve Jobs: Alive and Kicking</title>
		<link>http://allthingsd.com/20080910/steve-jobs-alive-and-kicking/</link>
		<comments>http://allthingsd.com/20080910/steve-jobs-alive-and-kicking/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 18:00:38 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[congress]]></category>
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		<category><![CDATA[iTunes 8]]></category>
		<category><![CDATA[Jeff Zucker]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Judiciary Antitrust Committee]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nano]]></category>
		<category><![CDATA[NBC Universal]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[profit margin]]></category>
		<category><![CDATA[Senator Herb Kohl]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sprint Nextel]]></category>
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