Penthouse Media Group has acquired Various and its more than 25 “Friendfinder” social-networking sites for a reported $500 million. Among the company’s properties, pop-up purveyor Adultfriendfinder.com (“The World’s Largest Sex & Swinger Personals Community”), Italianfriendfinder.com (“The Italian Way of Love!”) and Bigchurch.com (“Bringing People Together in Love and Faith”).

Taken together, the Various sites have a membership base of more than 260 million, with roughly 1.2 million subscribers who pay up to $50 a month for their services. And the company is rumored to be raking in “hundreds of millions of dollars” in annual revenues. Seems Penthouse got itself quite a deal.