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News Byte

Matrix Partners Adds Two New EIRs

Kara Swisher in News on April 2 at 8:06 am PT

Matrix Partners has added two new entrepreneurs in residence, Kevin Barenblat and Mihir Shah. Barenblat founded social music app SpotDJ and Context Optional, a social marketing software startup which was bought by Adobe. Shah was the former CEO of mobile advertising platform Tapjoy, and also worked at social app firm RockYou and QuinStreet, a performance marketing firm. Both will focus on cloud, mobile, consumer Internet and ad tech at the Silicon Valley venture firm.

News Byte

Mango Health App That Games Taking Meds Launches With Target Partnership

Kara Swisher in Mobile on April 2 at 5:30 am PT

San Francisco-based Mango Health — a new mobile app aimed at allowing people to manage their personal health by tracking medications and nutritional supplements they take — is launching after a 16-week pilot program and a strategic deal with retail giant Target. The app rewards users with gift cards or allows them to make charitable donations for correctly following their medical regimens by using game design principles. Consumers can also check for interactions between medications, supplements and foods, and get dosage reminders. Mango has raised $3.1 million in seed funding from venture firms First Round Capital, Floodgate and Baseline Ventures, as well as angel investors Mark Pincus and Keith Rabois.

News Byte

WSJ’s Worthen Joins Sequoia as Head of Content

Kara Swisher in Media on March 25 at 4:48 pm PT

Longtime Wall Street Journal reporter Ben Worthen is joining Sequoia Capital as head of content to work with its startups, including on improving its blogs, social media and video. The Silicon Valley venture firm confirmed the move by Worthen, who has covered tech for 13 years, most recently focused on enterprise software.

News Byte

Greycroft Adds New Los Angeles Partner: Mark Terbeek

Kara Swisher in News on March 20 at 5:30 am PT

Mark Terbeek is joining Greycroft Partners as a new venture partner in its Los Angeles office. He joins Dana Settle there, and will focus on online video. Terbeek comes to Greycroft from MK Capital, where his investments have included Machinima, ZEFR and Kontiki. Previous to that, he was co-founder of Jamcracker, an early software-as-a-service startup.