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	<title>AllThingsD &#187; Vevo</title>
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		<title>In the Race to Win Social Video, Is One App Gaming the System Too Much?</title>
		<link>http://allthingsd.com/20120516/socialcam-facebook-viddy/</link>
		<comments>http://allthingsd.com/20120516/socialcam-facebook-viddy/#comments</comments>
		<pubDate>Wed, 16 May 2012 10:30:44 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[General]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=206887</guid>
		<description><![CDATA[As mobile social video apps skyrocket toward the top of the app store, some are going for the gold by any means necessary.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/6990118382_a54580b2be_z/" rel="attachment wp-att-207242"><img src="http://allthingsd.com/files/2012/05/6990118382_a54580b2be_z.jpg" alt="" title="6990118382_a54580b2be_z" width="640" height="497" class="alignright size-full wp-image-207242" /></a></p>
<p>There&#8217;s a popular maxim in Silicon Valley: Find your user base and the revenues will come later. </p>
<p>For a while, it seemed to be the easiest way for a founder to explain his or her way out of a proper business model. But with Facebook&#8217;s <a href="http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/">$1 billion acquisition</a> of the entirely revenue-free Instagram, that adage now carries more weight than ever.</p>
<p>Enter Viddy and Socialcam, two of the hottest start-up apps, both of which have the buzz of being the &#8220;Instagram for video.&#8221; The pair have exploded in popularity over the past few months, with each garnering user bases in the tens of millions seemingly overnight.</p>
<p>But the growth of one of these apps is not like the other.</p>
<p>Using a combination of fortunate timing, Facebook&#8217;s Open Graph influence and a new way of playing the system, Socialcam has effectively gamed Facebook, YouTube and the App Store to keep a strong grip on that ever-so-valuable user base. In the short term, at least, the three-man Socialcam start-up team has discovered a method to beat the 20-plus person outfit that is Viddy.</p>
<p>The method is so effective that Socialcam skyrocketed from around 1.4 million monthly active Facebook users to a whopping 40 million in a span of little more than two weeks. Socialcam surpassed Viddy in the Facebook app rankings last week, and currently sits fat atop Apple&#8217;s powerful App Store as one of the most downloaded free applications.</p>
<p>Some have started picking up on Socialcam&#8217;s tactics. Threads arose on <a href="http://www.quora.com/Socialcam/Why-do-some-videos-on-Socialcam-appear-to-be-embedded-YouTube-videos">Quora</a> and <a href="http://news.ycombinator.com/item?id=3920322">Hacker News</a> questioning the validity of the app&#8217;s growth, and TheNextWeb <a href="http://thenextweb.com/insider/2012/05/10/socialcam-is-pumping-popular-youtube-videos-into-its-app-to-drive-usage-smart-or-seedy/">picked some of this apart</a> on Thursday.</p>
<p>But there&#8217;s far more to it.</p>
<h2>History</h2>
<p>The concept of social video has been simmering for some time. Viddy was founded in December of 2010, while competitors like Mobli, Klip and Socialcam came along at various points during 2011.</p>
<p>But it was only over the past few months that the mobile social video concept began to boil. Socialcam hit the <a href="http://blog.socialcam.com/socialcam-hits-3m-downloads">three million user mark</a> in December. The <a href="http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/">Instagram acquisition</a> announcement hit the web on April 9th. Two days later, Viddy hit <a href="http://blog.viddy.com/post/20904819576/its-our-birthday">4 million users</a>.</p>
<p>At some point on April 24, social video apps exploded, and it suddenly became clearer that Viddy and Socialcam were leaving all of their competitors behind.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/viddybumps/" rel="attachment wp-att-207555"><img src="http://allthingsd.com/files/2012/05/viddybumps.png" alt="" title="viddybumps" width="525" height="325" class="aligncenter size-full wp-image-207555" /></a></p>
<p>Web view traffic to Socialcam through Facebook skyrocketed from around 10 million monthly active users to an astounding 40 million MAUs over a period of two weeks. Viddy jumped from around eight million MAUs to upwards of 36 million over that same period.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/socialcamappdata/" rel="attachment wp-att-207011"><img src="http://allthingsd.com/files/2012/05/socialcamappdata.png" alt="" title="socialcamappdata" width="552" height="332" class="aligncenter size-full wp-image-207011" /></a></p>
<p>It was as if someone had flipped on the awesome traffic switch.</p>
<p><strong>What Happened That Fateful Day in April?</strong></p>
<p>What isn&#8217;t clear is just <em>who or what</em> flipped that switch. But I&#8217;m hearing many different theories. </p>
<p>Theory No. 1: Socialcam received its Facebook Open Graph integration <a href="http://blog.socialcam.com/socialcam-42-play-in-feed">around this time</a>, thus increasing the app&#8217;s visibility in users&#8217; Timelines. But Viddy&#8217;s Open Graph integration had already occurred on March 12, more than a month previously, at South by Southwest, and both apps received immense boosts in traffic during that same time period. </p>
<p>It&#8217;s possible that Socialcam&#8217;s Open Graph jumpstart fueled Viddy&#8217;s growth by mere virtue of being another social video app. Or perhaps it was the announcement that Twitter co-founder <a href="http://bits.blogs.nytimes.com/2012/04/23/viddy-a-video-sharing-app-attracts-biz-stone-and-shakira-as-investors/">Biz Stone, Shakira and Jay-Z</a> would back Viddy financially, the news of which occurred two days before Socialcam&#8217;s Open Graph integration.</p>
<p>Theory No. 2: A more conspiracy-like theory in which Facebook <em>itself</em> made changes to its News Feed in favor of the &#8220;Watch&#8221; action for social videos on the whole. </p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/klipbump/" rel="attachment wp-att-207499"><img src="http://allthingsd.com/files/2012/05/KlipBump.png" alt="" title="KlipBump" width="552" height="348" class="aligncenter size-full wp-image-207499" /></a></p>
<p>Consider this: When the once-popular Facebook social reading apps like the Guardian and Washington Post Social Reader recently started tanking in their monthly active user ratings, Ryan Kellett, a Washington Post employee, confirmed to TechCrunch that it was indeed <a href="http://techcrunch.com/2012/05/07/decline-of-facebook-news-readers/">changes in Facebook&#8217;s News Feed</a> that led to Social Reader&#8217;s decline. It&#8217;s feasible, then, to think that Facebook could tweak things in the <em>other</em> direction, in order to favor video apps.</p>
<p>And, indeed, SocialCam, Klip, YouTube, Viddy and DailyMotion <em>all</em> saw spikes in Facebook traffic on April 24 &#8212; some more than others &#8212; with Mobli&#8217;s traffic following suit shortly thereafter. </p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/youtubebump/" rel="attachment wp-att-207500"><img src="http://allthingsd.com/files/2012/05/YouTubeBump.png" alt="" title="YouTubeBump" width="522" height="331" class="aligncenter size-full wp-image-207500" /></a></p>
<p>Facebook declined to comment to <strong>AllThingsD</strong> on the near instantaneous rise on April 24, although it did shrug off the date in question to the New York Times: &#8220;The popularity of videos and other user-generated content on Facebook is not new, so it&#8217;s no surprise that social video apps are growing as friends share with each other and as more developers experiment with this type of content on Facebook.&#8221;</p>
<p>In a tweet on Saturday, TechCrunch writer Josh Constine noted that the sudden burst of growth on April 24 was <a href="https://twitter.com/#!/JoshConstine/status/201849767758794754">due to a reporting error</a> from Facebook to third-party app tracking site AppData. That also seems reasonable, although doesn&#8217;t fully explain the sudden traffic explosion that occurred over that two- to three-week period.</p>
<p>Whatever actually happened, Socialcam saw the chance to seize its moment.</p>
<h2>Gaming Facebook</h2>
<p>After receiving the boost, Socialcam&#8217;s founders discovered the perfect way of keeping that veritable fire hose of Facebook Web traffic pouring in. </p>
<p>According to multiple sources, it was around this time Socialcam began <a href="http://en.wikipedia.org/wiki/Web_scraping">scraping</a> video content from Vevo and YouTube to add to its own network of users, which essentially amounts to ripping content directly from other services.</p>
<p>As you might imagine, it&#8217;s not a welcome practice. </p>
<p>Then, sources said, Socialcam uploaded that video content to its own servers, where it began distributing it via different dummy accounts on the Socialcam network. There&#8217;s a slew of &#8220;<a href="http://socialcam.com/u/qzzxIDz5">YouTube Popular</a>&#8221; accounts doing much of the distribution, along with others. </p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/youtubepopular/" rel="attachment wp-att-207039"><img src="http://allthingsd.com/files/2012/05/youtubepopular-640x397.png" alt="" title="youtubepopular" width="640" height="397" class="aligncenter size-large wp-image-207039" /></a></p>
<p>So, in effect, when a Socialcam user on a mobile device clicked on what he thought was a Socialcam video, he was taken into SocialCam&#8217;s Custom player, where the ripped <em>YouTube</em> video was played from Socialcam&#8217;s servers.</p>
<p>Herein lies the cleverness of the plan: Scraping and ripping stripped each video of its YouTube wrapping, or in the case of Vevo, its pre-roll advertising. So initially, users weren&#8217;t even aware they were watching YouTube videos. Socialcam systematically targeted a number of the most viral videos uploaded YouTube in the past four to five years, said sources, aiming to harness that viral success and bolster Socialcam&#8217;s network. </p>
<p>Why go to this trouble, especially since it&#8217;s against the terms of service to rip off the YouTube APIs? That risks sullying a relationship with a large and powerful online content powerhouse. Embedding the YouTube code within a Socialcam video instead of ripping YouTube&#8217;s content would comply with YouTube&#8217;s ToS. It&#8217;s also potential fodder to get its app booted from Facebook&#8217;s platform. </p>
<p>When asked if Socialcam was ripping YouTube videos, YouTube was cagey, only telling me this:</p>
<p>&#8220;While we don&#8217;t comment on individual cases, however, we take any violation of our open API&#8217;s Terms of Service seriously and take action against known abusers,&#8221; a spokesperson for YouTube told me.</p>
<p>A Facebook spokesperson concurred: &#8220;If it comes to our attention that an app is violating our policies, we will take action. We have no further details to share at this time.&#8221;</p>
<p>Vevo declined my request for comment. </p>
<p>Socialcam CEO Michael Seibel responded: &#8220;Socialcam has weekly and often daily interaction with the developer relations teams at both Facebook and Youtube. To the best of our knowledge, we are not violating the terms of service of either company.&#8221;</p>
<p>But what apparently happened, said sources, was that Socialcam got caught scraping and was told to knock it off. So to continue with its plan but stay compliant with Facebook and YouTube Terms of Service policies, Socialcam then began embedding the YouTube videos into Socialcam posts, effectively doing the same thing as before, only with the YouTube branding in place.  </p>
<p>As of last week, nearly every top trending video on Socialcam&#8217;s site was a YouTube video.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/socialcamtopvideos/" rel="attachment wp-att-207051"><img src="http://allthingsd.com/files/2012/05/socialcamtopvideos-640x352.png" alt="" title="socialcamtopvideos" width="640" height="352" class="aligncenter size-large wp-image-207051" /></a></p>
<p>Combine the viral nature of those YouTube videos with Facebook&#8217;s traffic-driving Open Graph, and you&#8217;ve got a recipe for success. If an app is integrated into Open Graph like Socialcam and Viddy are, using those apps publishes activity to three sections of Facebook: Timeline, Ticker and the News Feed. With every click, each user would broadcast the videos they had just watched, and that traffic fed on itself.</p>
<p>Despite the fact that social video on the whole received early initial traffic boosts by some yet-to-be-pinpointed variable, Socialcam was able to retain that traffic through proliferating YouTube videos throughout Facebook. </p>
<p>In a way, the guys behind Socialcam are brilliant, cracking a method of using YouTube and Facebook together to extend the app&#8217;s reach in a matter of weeks. </p>
<p>And it worked: The app still sits atop the App Store, using its Facebook viral success to boost download numbers immensely. It has soared beyond Viddy and other similar apps, most of which have been around much longer than Socialcam has.</p>
<p><a href="http://allthingsd.com/20120516/socialcam-facebook-viddy/boeing-b-52f/" rel="attachment wp-att-207596"><img src="http://allthingsd.com/files/2012/05/BombsAway.jpg" alt="" title="Boeing B-52F" width="640" height="462" class="aligncenter size-full wp-image-207596" /></a></p>
<p><strong>Is All Fair in Apps and War?</strong></p>
<p>And here&#8217;s the thing: Aside from the alleged initial screen-scraping, doing what Socialcam is currently doing isn&#8217;t breaking any rules.</p>
<p>Sure, its largest competitor, Viddy, is definitely not a fan of the practice. The company spent the past 18 months building its subscriber base out with user-generated content, not to mention <a href="http://allthingsd.com/20120511/viddy-raises-30-million-in-series-b-financing-round/">raising tens of millions of dollars in venture funding</a> in order to do so. </p>
<p>And Viddy CEO and co-founder Brett O&#8217;Brien is making no bones about his discontent.</p>
<p>&#8220;Viddy is built on 100 percent community-generated original content, which we feel is the only way to build a true social community as Facebook, Instagram and others have done,&#8221; O&#8217;Brien told me in an interview, a thinly veiled slight at Socialcam&#8217;s YouTube video poaching. &#8220;Our active community of over 27 million Viddyographers is passionate about Viddy and is actively growing the community through sharing. Viddy is clearly filling a consumer need to easily create, beautify and share original video content.&#8221;</p>
<p>The problem for Viddy is, others are catching on. Of the top 10 fastest growing Facebook apps from the past week, half of them are social video apps. Most recently, <a href="http://www.appdata.com/apps/facebook/187663324592154-chill">Chill gained more than eight million users</a> in as little as two weeks. All but Viddy use a mix of content, both user-generated and user-curated &#8212; although Socialcam still remains the most adept at working the larger ecosystem. </p>
<p>It seems, however, that in light of the recent negative press Socialcam has received, the company decided to tweak its app on Tuesday afternoon, incorporating a handful of subtle changes. YouTube videos are now labeled much more explicitly. A bug which kept users auto-sharing their videos to their feeds &#8212; whether they turned the option on or off &#8212; has been fixed. And now Socialcam&#8217;s &#8220;Trending Bar&#8221; &#8212; the one replete with YouTube videos &#8212; is gone from the site. </p>
<p>Still, as the social apps using these methods proliferate, it&#8217;ll only get harder for non-viral videos to rise to the top. According to one source, Facebook&#8217;s News Feed only allows for a certain percentage of its inventory devoted to video. The algorithm that determines which videos make it into that inventory is based on click-through rate, as well as the number of comments, likes and shares it received. Still, click-through rate weighs heavy on that scale. </p>
<p>In that case, it&#8217;s obvious that when Socialcam &#8212; and apps like it &#8212; seed Facebook with the most viral YouTube apps of all time, click-through rates and shares will skyrocket, and those apps will take a much larger portion of the video News Feed pie.</p>
<p>The question, then, becomes a philosophical one: Is it fair? Since Socialcam essentially cracked the video sharing code, does it not deserve its seat at the top of the charts? </p>
<p>That point remains contentious. As Socialcam CEO Michael Seibel told me, the company&#8217;s &#8220;simple goal is to allow users to create amazing videos and watch videos shared by their friends.&#8221; And as Seibel explained on Bloomberg West last week, &#8220;people want to see the videos that their friends are watching.&#8221; </p>
<p>But, if all that is being watched are the most viral videos Socialcam has seeded, are users not just watching what Socialcam directs them to?</p>
<p>The war isn&#8217;t over. Perhaps Facebook will tweak its algorithm to compensate for the types of videos. Or perhaps Socialcam and others like it will ride to the top on YouTube videos, then see an influx of user-generated content after reaching a critical mass of subscribers.</p>
<p>And again, like that old Valley adage goes &#8212; it&#8217;s all about the user base, right? </p>
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		<title>Microsoft's Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.</title>
		<link>http://allthingsd.com/20120510/microsofts-sneaky-success-the-xbox-is-the-most-popular-video-player-in-the-u-s/</link>
		<comments>http://allthingsd.com/20120510/microsofts-sneaky-success-the-xbox-is-the-most-popular-video-player-in-the-u-s/#comments</comments>
		<pubDate>Thu, 10 May 2012 18:41:24 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=206562</guid>
		<description><![CDATA[New data says the game player serves up more video than the iPad, iPhone or Android. Google TV or Apple TV are so far behind they don't even make the cut.]]></description>
			<content:encoded><![CDATA[<p>More evidence that <a href="http://allthingsd.com/20111212/microsoft-sprints-ahead-in-the-race-for-the-living-room/">Microsoft is increasing its lead in the digital living room race</a>: Data that shows its Xbox gaming console is the most popular non-PC device to watch Web video.</p>
<p>That is, more people are watching Web stuff on Microsoft&#8217;s machine than on the iPad, iPhone or any Android machine, anywhere. And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they&#8217;re not even competitors.</p>
<p>This data comes from <a href="http://www.freewheel.tv/theroundup/papers/reports/freewheel_video_monetization_report_q12012/">Freewheel</a>, an online video ad company, and it comes with caveats. We&#8217;ll get to those below. But first, take a look:</p>
<p><a href="http://allthingsd.com/files/2012/05/xbox-ipad-video-freewheel.png"><img class="alignnone size-full wp-image-206646" title="xbox ipad video freewheel" src="http://allthingsd.com/files/2012/05/xbox-ipad-video-freewheel.png" alt="" width="507" height="377" /></a></p>
<p>Now the asterisks: Freewheel is only measuring &#8220;professional content&#8221; that runs with ads, because that&#8217;s how it makes its living. So that means it&#8217;s counting stuff from companies like NBC, CBS, ESPN and Vevo, but not YouTube cat videos. It&#8217;s also not measuring Netflix usage. On the other hand, this isn&#8217;t a poll or sample, but data compiled by the company&#8217;s own ad servers.</p>
<p>So it&#8217;s possible there&#8217;s some variance here with the larger Web video world, but it seems reasonable to assume that this is at least directionally correct. At the very least, it gives credence to <a href="http://allthingsd.com/20120327/xbox-users-clocking-more-hours-gobbling-media-than-gaming-online/">Microsoft&#8217;s claim that Xbox users are spending more time watching videos</a> on the machines than playing games, and that its deals with conventional TV programmers may be bearing fruit.</p>
<p>And it shows you how much ground Google will need to make up as it gets ready to relaunch its Google TV. Ditto for Apple, if and when it ever gets serious about transforming Apple TV into something other than a &#8220;hobby.&#8221;</p>
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		<title>How Jimmy Fallon Uses the Nike FuelBand (It's Naughty, of Course)</title>
		<link>http://allthingsd.com/20120311/how-jimmy-fallon-uses-the-nike-fuelband/</link>
		<comments>http://allthingsd.com/20120311/how-jimmy-fallon-uses-the-nike-fuelband/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 18:07:56 +0000</pubDate>
		<dc:creator>Lauren Goode</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[FuelBand]]></category>
		<category><![CDATA[Jimmy Fallon]]></category>
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		<category><![CDATA[sport]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=183294</guid>
		<description><![CDATA[The sports and gaming industries are focusing on more data gathering to understand what their customers want. (Just don't ask Jimmy Fallon what he does with the Nike FuelBand.)]]></description>
			<content:encoded><![CDATA[<p>The fitness and gaming industries are getting more and more serious about gathering data about their customers. But that doesn&#8217;t mean comedian Jimmy Fallon isn&#8217;t going to poke fun at them.</p>
<p><a href="http://allthingsd.com/files/2012/03/JimmyFallon2.jpg"><img src="http://allthingsd.com/files/2012/03/JimmyFallon2-380x256.jpg" alt="" title="JimmyFallon2" width="380" height="256" class="alignright size-medium wp-image-183295" /></a></p>
<p>Moderating a SXSW panel today called &#8220;Digital Sport: Know More, Do More,&#8221; Fallon asked a group of execs, as well as gold medal-winning Olympic athlete Allyson Felix, why data gathering is becoming increasingly important in sports and gaming.</p>
<p>After introducing himself as a lover of technology, as evidenced by his impressive Twitter following, Fallon shook his wrist up and down emphatically to try to boost his Nike Fuel, the new currency by which Nike measures activity for FuelBand.</p>
<p>&#8220;That&#8217;s why 12-year-old boys have higher Fuel levels,&#8221; Fallon quipped, to a series of laughs and groans from the audience.</p>
<p>&#8220;Really, Nike+ is pretty cool,&#8221; Fallon added. &#8220;There’s this one loop I used to walk around my house that I thought was two miles &#8212; and it turns out it&#8217;s only one mile.&#8221;</p>
<p>Nike&#8217;s vice president of digital sport, Stefan Olander, said Nike&#8217;s foray into digital data tracking through its gear has taken a practice previously known only to elite athletes and made it available to everyone. Nike used to be a product company, he said, but with Nike+ and the FuelBand, it&#8217;s becoming more of a service company. By offering data tracking, &#8220;you&#8217;re offering a service, too,&#8221; Olander said.</p>
<p>&#8220;Two million EA games have been played in the last month alone,&#8221; said Andrew Wilson, executive vice president and head of sports for Electronic Arts. By gathering data on that activity, &#8220;it&#8217;s like crowdsourcing for how to make a better game.&#8221;</p>
<p>&#8220;It used to be that we’d make a game and present it,&#8221; Wilson added. &#8220;Now we just present the components of the game and continue to build it out based on the conversation from the online community.&#8221;</p>
<p>In recent years, the market for wearable fitness tech for casual athletes has grown rapidly. See our earlier coverage of devices like the <a href="http://allthingsd.com/20091103/fitbit-sees-how-you-run-walk-and-sleep/">Fitbit</a>, <a href="http://allthingsd.com/20111208/up-means-having-to-say-youre-sorry/">Jawbone UP</a> and <a href="http://allthingsd.com/20120119/with-fuelband-nike-gets-into-the-ultra-wearable-fitness-game/">Nike FuelBand</a> to get a sense of how some of these devices work. According to a <a href="http://mobihealthnews.com/11224/by-2016-80m-wearable-wireless-fitness-sensors/">report last year</a> from ABI Research, wearable wireless sensors for fitness and well-being are expected to surpass 80 million devices by 2016, eclipsing the wireless sensor markers for professional and home health-care monitoring.</p>
<p>Fallon asked Nike&#8217;s Olander what his power workout song was. &#8220;Eye of the Tiger,&#8221; someone in the audience correctly guessed.</p>
<p>At the end of the panel, an attendee challenged Fallon to a race down the aisles of the room, which Fallon gamely agreed to. Sadly, the results were masked by the crowds in the aisles and at the back of the hall.</p>
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		<title>With a New Design, Vevo Asks Music Video Fans to Stick Around</title>
		<link>http://allthingsd.com/20120309/with-a-new-design-vevo-asks-music-video-fans-to-stick-around/</link>
		<comments>http://allthingsd.com/20120309/with-a-new-design-vevo-asks-music-video-fans-to-stick-around/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 10:00:25 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hulu for music videos]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Rio Caraeff]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Universal Music Group]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=182138</guid>
		<description><![CDATA[And if it makes the "Hulu for Music Videos" joint venture that much more attractive to suitors like Facebook, that doesn't hurt, either.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/03/vevo-homepage.jpg"><img src="http://allthingsd.com/files/2012/03/vevo-homepage-380x259.jpg" alt="" title="vevo homepage" width="380" height="259" class="alignright size-medium wp-image-182163" /></a>People who visit <a href="http://www.vevo.com/">Vevo</a> to check out a music video end up sticking around, on average, to watch one more. Vevo CEO Rio Caraeff would like them to watch 10 or 12, so he&#8217;s redesigned his site to make it stickier.</p>
<p>It&#8217;s a pretty slick overhaul, or at least it seemed to be when I took a preview spin. But it&#8217;s up now, so you can see for yourself, which also means I don&#8217;t need to spend much time describing it.</p>
<p>I do want to point out one feature. Like every other Web site in the world, Vevo wants to make itself more social, by making it easier to tell your pals what you&#8217;re watching, and easier to see what your friends are watching. No surprise there. What&#8217;s interesting to me is that when you log in to the site using your Facebook credentials, Vevo will have already &#8220;socialized&#8221; you &#8212; even if you&#8217;ve never used the site and none of your friends have, either.</p>
<p>Vevo can do that by tapping into the music data that Facebook has already compiled about you, based on songs and bands you&#8217;ve &#8220;Liked,&#8221; and any music you&#8217;ve played via Facebook-connected services like Spotify.</p>
<p>I know that <a href="http://allthingsd.com/20110922/the-big-picture-of-facebook-f8-prepare-for-the-sharing-explosion/">Facebook&#8217;s &#8220;frictionless sharing&#8221; mechanics</a> &#8212; where every action you take on the site is broadcast/spammed out to all your friends &#8212; built up an important data warehouse for Mark Zuckerberg.</p>
<p>But I hadn&#8217;t quite processed that he was willing to share it with outside developers. Who will, of course, be that much more interested in working with Facebook, for that very reason.</p>
<p>Speaking of Facebook: One reason it&#8217;s so important for Caraeff to make his site stickier is that his joint venture, which is co-owned by Sony, Universal Music, and other investors, is dependent on Google&#8217;s YouTube for the majority of its traffic. In the U.S., YouTube generates about two-thirds of Vevo&#8217;s views.</p>
<p>Caraeff is starting to renegotiate a deal with YouTube that expires at the end of the year, and it makes sense for both sides to make it work. But Caraeff also wants options, which is why he is talking to Facebook, among other suitors.</p>
<p>Those would-be partners would have to offer Caraeff traffic and revenue guarantees to make a deal work. But even with those in place, it would be even more crucial for Vevo to have a standalone site that users really cared about.</p>
<p>Caraeff would be overhauling Vevo, in any case. But if the new look makes his site that much more attractive to partners, even better.</p>
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		<title>YouTube's Offer Video-Makers Can't Refuse: We're Putting All Your Stuff Everywhere</title>
		<link>http://allthingsd.com/20120213/youtubes-offer-video-makers-cant-refuse-were-putting-all-your-stuff-everywhere/</link>
		<comments>http://allthingsd.com/20120213/youtubes-offer-video-makers-cant-refuse-were-putting-all-your-stuff-everywhere/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 20:29:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=174103</guid>
		<description><![CDATA[Behind the scenes, a small but important change in the way YouTube deals with content owners.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/02/godfather-offer.png"><img class="alignright size-medium wp-image-174137" title="godfather offer" src="http://allthingsd.com/files/2012/02/godfather-offer-380x252.png" alt="" width="380" height="252" /></a>Last night <a href="http://allthingsd.com/20120212/google-tvs-big-announcement-isnt/">YouTube rolled out a new app for Google TV</a>. And behind the scenes, YouTube has made a small but important change in the way it deals with content owners.</p>
<p>YouTube is now insisting on the ability to play all videos from content &#8220;partners&#8221; &#8212; video owners that share ad revenue with the site &#8212; on all platforms, including mobile phones and connected TVs.</p>
<p>Previously, some video owners have held back their content from some devices, in hopes of making separate deals with other distributors, like Netflix or Microsoft&#8217;s Xbox unit.</p>
<p>But now YouTube says it wants to put all its stuff everywhere. The site informed partners about the change at the end of January, and required them to sign off on the deal within a few days, via an electronic &#8220;click form.&#8221;</p>
<p>The terms don&#8217;t affect any of the video makers that YouTube is working with via <a href="http://allthingsd.com/20111028/youtube-and-hollywood-finally-link-up-and-come-clean/">its new &#8220;channels&#8221; program</a>, because those companies had already agreed to multi-platform distribution. And there will also be a class of very big media companies that may not have to play by the same rules, either.</p>
<p>Video music site Vevo, for instance, keeps some of its clips off of some platforms, including the YouTube app on the iPhone, because of technical issues like ad servers and branding. That won&#8217;t change anytime soon, according to people familiar with the site. I wouldn&#8217;t be surprised if big Hollywood studios or TV networks also have carve-outs that won&#8217;t get changed.</p>
<p>But there is still a group of video-makers who have millions of subscribers and have generated hundreds of millions of video views, and YouTube&#8217;s change will affect them.</p>
<p>The ones I talked to about the new terms &#8212; who don&#8217;t want me to print their names &#8212; say they&#8217;ve accepted them reluctantly, because they need the distribution and/or dollars that YouTube provides.</p>
<p>And it&#8217;s hard to tell if this actually puts the kibosh on, say, an Xbox deal &#8212; maybe Microsoft will still cut them a check. Or maybe Microsoft was never going to cut them a check, anyway.</p>
<p>But it&#8217;s certainly good for consumers. There&#8217;s a logic behind media companies&#8217; efforts to distinguish a PC screen from an iPhone screen, or a tablet screen from a TV screen. But only if you&#8217;re in charge of making biz dev deals for a media company. If you watch video, a screen is a screen is a screen.</p>
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		<title>Vevo's Rio Caraeff Profits From Ubiquity (Video)</title>
		<link>http://allthingsd.com/20120131/vevos-rio-caraeff-profits-from-ubiquity-video/</link>
		<comments>http://allthingsd.com/20120131/vevos-rio-caraeff-profits-from-ubiquity-video/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 03:46:46 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Dive Into Media]]></category>
		<category><![CDATA[Dive Into Media 2012]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ina Fried]]></category>
		<category><![CDATA[music videos]]></category>
		<category><![CDATA[Rio Caraeff]]></category>
		<category><![CDATA[scarcity]]></category>
		<category><![CDATA[ubiquity]]></category>
		<category><![CDATA[Vevo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=170032</guid>
		<description><![CDATA[Rio Caraeff doesn't run a normal start-up. His two-year-old Vevo, which is a video distributor for the music labels, took in $150 million in the past year. Here are his highlights from D: Dive Into Media.]]></description>
			<content:encoded><![CDATA[<p>Rio Caraeff doesn&#8217;t run a normal start-up. His two-year-old Vevo, which is a video distributor for the music labels, took in $150 million in the past year. The trick (besides having access to all that content from day one)? To <a href="http://allthingsd.com/20120131/vevo-ceo-we-made-150-million-in-the-last-year-alone/">ignore the media industry wisdom about scarcity</a>, he said.</p>
<p>Here&#8217;s his interview at <strong>D: Dive Into Media</strong> today with Ina Fried:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=6A9EA3B6-F353-4269-ACA4-D3655D750850&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={6A9EA3B6-F353-4269-ACA4-D3655D750850}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Vevo CEO Rio Caraeff: We Made $150 Million Last Year</title>
		<link>http://allthingsd.com/20120131/vevo-ceo-we-made-150-million-in-the-last-year-alone/</link>
		<comments>http://allthingsd.com/20120131/vevo-ceo-we-made-150-million-in-the-last-year-alone/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 00:35:41 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Dive Into Media]]></category>
		<category><![CDATA[Dive Into Media 2012]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[music video platform]]></category>
		<category><![CDATA[Rio Caraeff]]></category>
		<category><![CDATA[Vevo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=169030</guid>
		<description><![CDATA[Vevo CEO Rio Caraeff announces the company's financials for the first time onstage at D: Dive Into Media.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2012/01/dmedia-20120131-163658-5109-L-380x253.png" alt="" title="Rio Caraeff of Vevo" width="380" height="253" class="alignright size-medium wp-image-170001" />When it first debuted in 2009, Vevo aspired to be a &#8220;Hulu for music.&#8221; Today, it&#8217;s exactly that: <a href="http://www.techjournalsouth.com/2012/01/youtube-continues-domination-of-online-video-vevo-second/">the second largest video property on the Web in the U.S.</a>, a title that &#8212; you guessed it &#8212; was once held by Hulu. </p>
<p>Further evidence of the company&#8217;s success: The impressive financials announced by Vevo president and CEO Rio Caraeff during an onstage interview at our <strong>D: Dive Into Media</strong> conference.</p>
<p>&#8220;In the last year alone we&#8217;ve generated over $150 million,&#8221; said Caraeff. &#8220;We paid the labels about $100 million (over the last 2 years). So we&#8217;re making money.&#8221;</p>
<p>An impressive feat for such a young company. How did Vevo pull it off? By not holding back its content.</p>
<p>&#8220;Our strategy was never to create value through scarcity,&#8221; Caraeff said. &#8220;We feel the Web is about choice and empowering people to go where they want. With Vevo we wanted to facilitate access. So you go to YouTube and you can find Vevo. Go to facebook, you find Vevo. It&#8217;s about ubiquity on the Web.&#8221;</p>
<p>Mobile is another point of access. Xbox is yet another.</p>
<p>&#8220;Our business is only as interesting as it is large,&#8221; said Caraeff. &#8220;If we want to reach a lot people, we need to be in a lot of places.&#8221;</p>
<p>So just how big is Vevo&#8217;s business? Pretty big.</p>
<p>&#8220;From a volume perspective our growth has been tremendous,&#8221; said Caraeff. &#8220;We had 300 million global views per month when we launched. Today we&#8217;re seeing 3.5 billion views per month. That&#8217;s about 42 billion views per year.&#8221;</p>
<p>So what&#8217;s Vevo&#8217;s next move? Will it pursue a linear strategy, head to cable?</p>
<p>&#8220;It&#8217;s unlikely that we&#8217;ll start a cable channel from scratch or buy a cable company in distress,&#8221; said Caraeff.  &#8220;But I think we&#8217;ll have linear experiences on the TV all powered by Vevo.&#8221;</p>
<p><ul style="list-style:none;"><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-mgnd4Cm/0/XL/dmedia-20120131-163656-5103-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-kjg2jZ3/0/L/dmedia-20120131-163658-5109-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-RrszBKF/0/XL/dmedia-20120131-163727-5122-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-L8Kdtmn/0/XL/dmedia-20120131-163738-5128-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-mdzJmCH/0/L/dmedia-20120131-163834-5154-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-R9ZZqKN/0/XL/dmedia-20120131-163936-5173-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-5NqJpdM/0/L/dmedia-20120131-164108-5195-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-hpvQFcC/0/XL/dmedia-20120131-164110-5200-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-sGrBMbW/0/L/dmedia-20120131-164222-5207-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-dNkp24W/0/L/dmedia-20120131-164226-5210-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-7gBdr8h/0/L/dmedia-20120131-164335-5227-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-5dz3SH5/0/L/dmedia-20120131-164338-5231-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-NqsMcQD/0/L/dmedia-20120131-164351-5242-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-MPkrnKP/0/L/dmedia-20120131-164450-5253-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-6T4bGxw/0/L/dmedia-20120131-164513-5255-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Speaker-Sessions/Dive-Into-Media-Rio-D-Caraeff/i-xdhzQ29/0/L/dmedia-20120131-165519-5277-L.jpg" class="alignnone" width="620" height="414" alt="" /></li></ul></p>
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		<title>More Stars for D: Dive Into Media -- Jason Kilar, Dick Costolo and Martha Stewart Join Us Onstage</title>
		<link>http://allthingsd.com/20111220/more-stars-for-d-dive-into-media-jason-kilar-dick-costolo-and-martha-stewart-join-us-onstage/</link>
		<comments>http://allthingsd.com/20111220/more-stars-for-d-dive-into-media-jason-kilar-dick-costolo-and-martha-stewart-join-us-onstage/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 17:00:34 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Dive Into Media]]></category>
		<category><![CDATA[Dive Into Media 2012]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bob Pittman]]></category>
		<category><![CDATA[Chase Carey]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[David Remnick]]></category>
		<category><![CDATA[Dick Costolo]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Edgar Bronfman Jr.]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[John Skipper]]></category>
		<category><![CDATA[Legendary Pictures]]></category>
		<category><![CDATA[Lisa Gersh]]></category>
		<category><![CDATA[Martha Stewart]]></category>
		<category><![CDATA[Martha Stewart Living]]></category>
		<category><![CDATA[NBC Universal]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Philippe Dauman]]></category>
		<category><![CDATA[Rio Caraeff]]></category>
		<category><![CDATA[Salar Kamangar]]></category>
		<category><![CDATA[Thomas Tull]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[Warner Music]]></category>
		<category><![CDATA[Web video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=155401</guid>
		<description><![CDATA[Our first-ever media conference kicks off in a litte more than a month. And we've added the heads of Hulu, Twitter and Martha Stewart Living to a star-studded cast.]]></description>
			<content:encoded><![CDATA[<p>The <strong>D: Dive into Media</strong> conference in January is already packed with big-name speakers. But we&#8217;ve found room for a few more: We&#8217;re adding the leaders of Hulu, Twitter and Martha Stewart Living to our star-studded lineup.</p>
<p>If you&#8217;re reading this site, you know who all of these folks are. But just for formality&#8217;s sake:</p>
<p><img class="alignleft size-thumbnail wp-image-155406" title="jason-kilar_color" src="http://allthingsd.com/files/2011/12/jason-kilar_color-150x150.png" alt="" width="150" height="150" /><strong>Jason Kilar</strong> is CEO of Hulu, the video joint venture co-owned by Comcast, Disney and News Corp.&#8217;s broadcast TV units. The site has been a huge hit with viewers and subscribers, who have put it on pace to generate $500 million in revenue this year. But its owners aren&#8217;t quite sure what to do with it: They <a href="http://allthingsd.com/20110622/what-are-hulus-owners-really-selling/">put it up for sale</a> this summer, then <a href="http://allthingsd.com/20111013/hulus-owners-call-off-the-sale/">decided to hang on to it after all</a>. This will be Kilar&#8217;s first major public appearance since that tumult, so we&#8217;ll have plenty of questions.</p>
<p><img class="alignright size-thumbnail wp-image-155420" title="dick costolo" src="http://allthingsd.com/files/2011/12/dick-costolo-150x150.png" alt="" width="150" height="150" /><strong>Dick Costolo</strong> is CEO of Twitter, which has moved from Web oddity to a service used by more than 100 million people a month. Twitter&#8217;s founders didn&#8217;t like the notion of turning their baby into a media company, but that&#8217;s exactly what Costolo is trying to do now; he is ramping up efforts to attract more eyeballs and sell more ads. And he&#8217;s leaning heavily on big media companies &#8212; especially TV networks and movie distributors &#8212; to make that happen.</p>
<p><img class="alignleft size-thumbnail wp-image-155433" title="martha stewart" src="http://allthingsd.com/files/2011/12/martha-stewart-150x150.png" alt="" width="75" height="75" /><img class="alignleft size-thumbnail wp-image-155435" title="lisa gersh" src="http://allthingsd.com/files/2011/12/lisa-gersh-150x150.png" alt="" width="75" height="75" /><strong>Martha Stewart</strong> is the founder of Martha Stewart Living, the multimedia empire she built from scratch, which now includes magazines, TV shows, a Web site and multiple lines of branded goods; her newest coup is a big-dollar deal with J.C. Penney. She&#8217;ll be joined onstage by <strong>Lisa Gersh</strong>, the president and chief operating officer Stewart brought in from NBC Universal nearly a year ago. At NBC U, Gersh had overseen the acquisition of the Weather Channel, among other duties; she had previously been chief operating officer at Oxygen Media.</p>
<p>&nbsp;</p>
<p>They&#8217;ll join a lineup that includes ESPN President <strong>John Skipper</strong>, YouTube CEO <strong>Salar Kamangar</strong>, Viacom CEO <strong>Philippe Dauman</strong>, New Yorker editor <strong>David Remnick</strong>, Warner Music Chairman <strong>Edgar Bronfman Jr.</strong>, News Corp. Chief Operating Officer <strong>Chase Carey</strong>, Clear Channel CEO <strong>Bob Pittman</strong>, Legendary Pictures head <strong>Thomas Tull</strong> and Vevo CEO <strong>Rio Caraeff</strong>. And we may still have a surprise or two between now and the end of January.</p>
<p>All Things Digital&rsquo;s first-ever media conference runs <a href="http://allthingsd.com/conferences/dive-into-media/about/">Jan. 30 and 31 at the Ritz-Carlton in Laguna Niguel</a>, an hour south of Los Angeles. <a href="http://allthingsd.com/conferences/dive-into-media/register/">See you there</a>.</p>
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		<title>Biggest YouTube Videos of the Year: Rebecca Black, of Course. And Pitbull?</title>
		<link>http://allthingsd.com/20111220/biggest-youtube-videos-of-the-year-rebecca-black-of-course-and-pitbull/</link>
		<comments>http://allthingsd.com/20111220/biggest-youtube-videos-of-the-year-rebecca-black-of-course-and-pitbull/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 15:20:26 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Cats]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jennifer Lopez]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[Nyan Cat]]></category>
		<category><![CDATA[Pitbull]]></category>
		<category><![CDATA[Rebecca]]></category>
		<category><![CDATA[Rebecca Black]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=155380</guid>
		<description><![CDATA[Same as it ever was: YouTube users really like cute cats, and cute dogs, and so-bad-they're-awesome girl singers. But what they really, really like are videos from the big music labels.]]></description>
			<content:encoded><![CDATA[<p>YouTube is embarking on a big push to <a href="http://allthingsd.com/20111028/youtube-and-hollywood-finally-link-up-and-come-clean/">make the world&#8217;s biggest video site look more like TV</a>: It wants to have fancier productions and programming that encourages you to stick around for hours, not minutes.</p>
<p>Meanwhile, YouTube users seem very happy to do what they have always done on YouTube: Watch weird clips of people and animals behaving oddly.</p>
<p>The site has published its list of <a href="http://www.youtube.com/rewind">2011&rsquo;s most popular videos</a>, and they&#8217;re basically what you&#8217;d expect: Clips of <a href="http://www.youtube.com/watch?v=nGeKSiCQkPw">cute dogs</a>, and <a href="http://www.youtube.com/watch?v=_JmA2ClUvUY">cute babies</a>, and <a href="http://www.youtube.com/watch?v=QH2-TGUlwu4">an annoying 8-bit cat</a>, and a <a href="http://www.youtube.com/watch?v=Vw4KVoEVcr0">really cute cat</a>. And, of course, Rebecca Black, the poor/maybe rich girl who may or may not be in on the joke. Probably not.</p>
<p><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/kfVsfOSbJY0?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/kfVsfOSbJY0?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>The surprise, if you don&#8217;t pay attention to this stuff, is that YouTube&#8217;s Top 10 most-popular list of 2011 isn&#8217;t really the site&#8217;s Top 10 most-popular list. It&#8217;s the list of the top 10 videos not put out by big music companies.</p>
<p>Because <em>those</em> clips, which are distributed by Vevo, the Hulu-for-music videos, are way, way, way more popular than anything else on the site.</p>
<p>The most popular music video of the year, for instance, is this Jennifer Lopez clip, featuring Pitbull. It&#8217;s at nearly half a billion views, which means it is likely more than 2x Rebecca Black&#8217;s clip, the top non-big-music-label clip.</p>
<p><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/t4H_Zoh7G5A?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/t4H_Zoh7G5A?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>In fact, it turns out that any clip featuring Pitbull does exceptionally well. Here are two more, which collectively have generated close to 400 million views. I&#8217;ll let much smarter people, like <a href="https://twitter.com/#!/maura">Maura Johnston</a>, explain why Pitbull is so popular. For our purposes, the key takeaway here is that people really, really, really like watching music videos on YouTube. Even more than they like funny girls and cute cats.</p>
<p><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/EPo5wWmKEaI?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/EPo5wWmKEaI?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/SmM0653YvXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/SmM0653YvXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
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		<title>You Are Watching More Web Video Ads, and You Are Okay With That</title>
		<link>http://allthingsd.com/20111201/you-are-watching-more-web-video-ads-and-you-are-ok-with-that/</link>
		<comments>http://allthingsd.com/20111201/you-are-watching-more-web-video-ads-and-you-are-ok-with-that/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 14:42:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[FreeWheel]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[Turner]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web vide]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=149210</guid>
		<description><![CDATA[And the Web video business, which has been waiting for this for a long time, is pretty psyched.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re watching more Web videos than ever: <a href="http://www.comscore.com/Press_Events/Press_Releases/2011/11/comScore-Releases_October_2011_U.S._Online_Video_Rankings?piCId=66028">More than 42 billion a month</a> in the U.S. And we&#8217;re watching more Web video ads, too.</p>
<p>That seems like an obvious correlation. But, until recently, that wasn&#8217;t the case, for a couple reasons. Some Web video sites had held back a bit from shoving ads in front of users&#8217; faces, for fear of scaring them off. And lots of folks who wanted to <em>buy</em> video ads couldn&#8217;t find places they wanted to <em>place</em> them.</p>
<p>This is changing now, and that means the Web video business might finally be catching up to the long-running Web video boom. </p>
<p>Here, for instance, is promising news for ad buyers and sellers, via FreeWheel, a start-up that helps serve and manage video ads for the likes of Turner, Vevo and Fox. FreeWheel says that last quarter, for the first time, the rate of video ad views grew faster than overall video views &#8212; 128 percent versus 97 percent:</p>
<p><a href="http://allthingsd.com/files/2011/12/freewheel-ads-per-quarter.png"><img class="alignnone size-full wp-image-149239" title="freewheel ads per quarter" src="http://allthingsd.com/files/2011/12/freewheel-ads-per-quarter.png" alt="" width="473" height="333" /></a></p>
<p>Just as important is that viewers seem okay with the bump in ads, too. The completion rate for the ads seems to have held steady, even as the number of ads has increased.</p>
<p>That&#8217;s particularly true for &#8220;long-form&#8221; stuff &#8212; often TV episodes on Hulu and other sites &#8212; which have recently seen ad loads double. The longer you watch a video clip, it seems, the more likely you are to watch the accompanying ads all the way through.</p>
<p><a href="http://allthingsd.com/files/2011/12/freewheel-ads-per-length.png"><img class="alignnone size-full wp-image-149246" title="freewheel ads per length" src="http://allthingsd.com/files/2011/12/freewheel-ads-per-length.png" alt="" width="471" height="346" /></a></p>
<p>Easy enough to cover this stuff with caveats, the most obvious being that FreeWheel is anything but an unbiased observer here. It&#8217;s also important to note that this data goes through the first part of this fall. And, as lots of glum Web publishers will tell you now, the Web ad business has gotten a lot less robust in the last couple months.</p>
<p>Big picture, the Web video business is still very much a work in progress, which you can see at a glance by noting the turmoil at Hulu, or YouTube&#8217;s overhaul. And there&#8217;s still a long way to go: Video ads grew 42 percent in the first half of the year, but still only make up 6 percent of the overall Web ad business. But if it keeps headed in this direction it&#8217;s going to quickly make up ground.</p>
<p>Speaking of YouTube, here&#8217;s a clip Google&#8217;s site tells me is a new favorite. Involves some standard-issue hip-hop swearing:</p>
<p><object width="640" height="360"><param name="movie" value="http://www.youtube.com/v/Teaft0Kg-Ok?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Teaft0Kg-Ok?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Game On! ESPN's New Boss, John Skipper, Debuts at D: Dive Into Media.</title>
		<link>http://allthingsd.com/20111129/game-on-espns-new-boss-john-skipper-debuts-at-d-dive-into-media/</link>
		<comments>http://allthingsd.com/20111129/game-on-espns-new-boss-john-skipper-debuts-at-d-dive-into-media/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 13:30:51 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Dive Into Media]]></category>
		<category><![CDATA[Dive Into Media 2012]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Bob Iger]]></category>
		<category><![CDATA[Bob Pittman]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[Chase Carey]]></category>
		<category><![CDATA[Clear Channel]]></category>
		<category><![CDATA[David Remnick]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Edgar Bronfman Jr.]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[John Skipper]]></category>
		<category><![CDATA[Legendary Pictures]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[New Yorker]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Philippe Dauman]]></category>
		<category><![CDATA[Rio Caraeff]]></category>
		<category><![CDATA[Salar Kamangar]]></category>
		<category><![CDATA[Thomas Tull]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[Warner Music Group]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=148002</guid>
		<description><![CDATA[Time to introduce another D: Dive Into Media speaker, and this one's very timely: The first onstage interview with the new head of cable TV's MVP.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/11/john-skipper-espn.png"><img class="alignright size-medium wp-image-148005" title="john skipper espn" src="http://allthingsd.com/files/2011/11/john-skipper-espn-279x285.png" alt="" width="279" height="285" /></a>Time to introduce another <strong>D: Dive Into Media</strong> speaker, and this one&#8217;s very timely: John Skipper, the new head of cable sports giant ESPN.</p>
<p>Disney CEO <a href="http://online.wsj.com/article/SB10001424052970203710704577054541786018680.html">Bob Iger tapped Skipper</a> to take over his company&#8217;s most important asset just a week ago. But Skipper, who had been ESPN&#8217;s content boss, has been a rising star there for years, hopping from print (!) to the Web to TV programming. We&#8217;ll have his first onstage interview in his new role.</p>
<p>At a time when the value of Big Media&#8217;s content is in flux, ESPN&#8217;s lock on sports &#8212; DVR-proof, pirate-resistant programming that draws mass eyeballs in a niche age &#8212; is more valuable than ever. Can Skipper keep it that way?</p>
<p>We&#8217;ll ask him in January, as he joins a lineup that includes: YouTube CEO <strong>Salar Kamangar</strong>, Viacom CEO <strong><strong>Philippe Dauman</strong></strong>, New Yorker editor <strong>David Remnick</strong>, Warner Music Chairman <strong>Edgar Bronfman Jr.</strong>, News Corp. Chief Operating Officer <strong>Chase Carey</strong>, Clear Channel CEO <strong>Bob Pittman</strong>, Legendary Pictures head <strong>Thomas Tull</strong> and Vevo CEO <strong>Rio Caraeff</strong>.</p>
<p>All Things Digital&#8217;s first-ever media conference runs <a href="http://allthingsd.com/conferences/dive-into-media/about/">Jan. 30 and 31 at the Ritz-Carlton in Laguna Niguel</a>, an hour south of Los Angeles. <a href="http://allthingsd.com/conferences/dive-into-media/register/">See you there</a>.</p>
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		<title>More Moguls for D: Dive Into Media -- Clear Channel, Legendary Pictures and Vevo Join the Cast</title>
		<link>http://allthingsd.com/20111107/more-moguls-for-d-dive-into-media-clear-channel-legendary-pictures-and-vevo-join-the-cast/</link>
		<comments>http://allthingsd.com/20111107/more-moguls-for-d-dive-into-media-clear-channel-legendary-pictures-and-vevo-join-the-cast/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 13:00:26 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[D]]></category>
		<category><![CDATA[Dive Into Media]]></category>
		<category><![CDATA[Dive Into Media 2012]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[300]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[Bob Pittman]]></category>
		<category><![CDATA[Chase Carey]]></category>
		<category><![CDATA[Clear Channel]]></category>
		<category><![CDATA[D: Dive Into Media]]></category>
		<category><![CDATA[David Remnick]]></category>
		<category><![CDATA[Edgar Bronfman Jr.]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Hulu for music videos]]></category>
		<category><![CDATA[Legendary Pictures]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Philippe Dauman]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Rio Caraeff]]></category>
		<category><![CDATA[The Dark Knight]]></category>
		<category><![CDATA[The Hangover]]></category>
		<category><![CDATA[The New Yorker]]></category>
		<category><![CDATA[Thomas Tull]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[video]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=141037</guid>
		<description><![CDATA[Heavyweights from radio, Hollywood, and Web video join a star-studded roster for All Things Digital's first-ever media conference: Bob Pittman, Thomas Tull and Rio Caraeff come aboard.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/09/dim_2012_logo_date_small.png"><img class="alignright size-medium wp-image-123383" title="dim_2012_logo_date_small" src="http://allthingsd.com/files/2011/09/dim_2012_logo_date_small-380x83.png" alt="" width="380" height="83" /></a>We&#8217;re about three months away from <strong>D: Dive Into Media</strong>, which means it&#8217;s time to show a bit more leg and tell you about more of the speakers we&#8217;ll have joining us onstage.</p>
<p>For our <a href="http://allthingsd.com/conferences/dive-into-media/about/">first-ever media conference</a>, we&#8217;re trying to cast a wide net, so you&#8217;ll hear from movers and shakers from a range of companies. The common theme: All of them are making and distributing content during a time of unprecedented technological change. How do they adapt?</p>
<p>So far, <a href="http://allthingsd.com/20110922/announcing-d-dive-into-media/?refcat=diveintomedia">we&#8217;ve announced</a> that Viacom CEO Philippe Dauman, New York editor David Remnick, Warner Music chairman Edgar Bronfman Jr. and News Corp. chief operating officer Chase Carey will be joining us on Jan. 30 and 31 at the Ritz-Carlton in Laguna Nigel, just south of Los Angeles.</p>
<p>Let&#8217;s add three more to that list:</p>
<p><a href="http://allthingsd.com/files/2011/10/Bob_Pittman_Color.png"><img class="alignleft size-thumbnail wp-image-127312" title="Bob_Pittman_Color" src="http://allthingsd.com/files/2011/10/Bob_Pittman_Color-150x150.png" alt="" width="150" height="150" /></a><strong>Bob Pittman</strong> helped build MTV, then AOL. And after spending several years as a full-time investor in everything from Zynga to a high-end tequila, he&#8217;s running a media company once again &#8212; this time overseeing <a href="http://allthingsd.com/20111002/hes-back-bob-pittman-named-ceo-of-clear-channel/">radio and billboard giant Clear Channel</a>. Why would you want to run a radio company when everyone&#8217;s consumed with the likes of iTunes, Pandora and Spotify? Because it&#8217;s still a growth industry, Pittman argues. And the fact that it&#8217;s the industry that gave him his start, at age 15, makes the story even more interesting.</p>
<p><a href="http://allthingsd.com/files/2011/11/Thomas-Tull-1.png"><img class="alignright size-thumbnail wp-image-141040" title="Thomas Tull 1" src="http://allthingsd.com/files/2011/11/Thomas-Tull-1-150x150.png" alt="" width="150" height="150" /></a><strong>Thomas Tull</strong> is a relative newcomer to Hollywood, but he&#8217;s moving fast. After founding Legendary Pictures in 2004, he&#8217;s produced a string of hits, including &#8220;The Hangover,&#8221; &#8220;The Dark Knight&#8221; and &#8220;300.&#8221; And if you accuse him of making dude-centric movies that appeal to &#8220;fanboys,&#8221; he won&#8217;t flinch &#8212; they&#8217;re the ones who still come out to the theaters, if you know how to get them there. Last spring, his track record helped him secure an investment from <a href="http://allthingsd.com/20110407/why-is-facebook-investor-accel-investing-in-hollywood-because-its-a-facebook-investor/">Silicon Valley heavyweight Accel Partners</a>, which gives you a hint about where Tull thinks all of this is going.</p>
<p><a href="http://allthingsd.com/files/2011/11/CARAEFF_RIO_PRIMARY.png"><img class="alignleft size-thumbnail wp-image-141041" title="CARAEFF_RIO_PRIMARY" src="http://allthingsd.com/files/2011/11/CARAEFF_RIO_PRIMARY-150x150.png" alt="" width="150" height="150" /></a>Joint ventures formed by big media companies are a tricky proposition, but <strong>Rio Caraeff</strong> seems to be making his work. Vevo, the &#8220;Hulu for music videos,&#8221; is co-owned by Universal Music Group and Sony Music, and helped in large part by Google&#8217;s YouTube. And as of last month it was the second-biggest video site on the Web &#8212; a title that used to be held by Hulu.</p>
<p>Just like our flagship <strong>D: All Things Digital</strong> conference, <strong>D: Dive into Media</strong> will give you rare access to deep, smart talks with the people who matter. And we&#8217;ll be announcing more of them in the weeks to come. For now: You can find <a href="http://allthingsd.com/conferences/dive-into-media/register/">registration information here</a>.</p>
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		<title>Some of You Need a YouTubePhone</title>
		<link>http://allthingsd.com/20110726/some-of-you-need-a-youtubephone/</link>
		<comments>http://allthingsd.com/20110726/some-of-you-need-a-youtubephone/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 18:41:56 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Allot Communications]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=102780</guid>
		<description><![CDATA[You can do all sorts of amazing things with mobile phones these days. But many of you, it seems, are content to use your handset as a YouTube delivery device. A new study says the site accounts for a fifth of mobile bandwidth usage worldwide.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/07/beyonce-telephone.png"><img class="alignright size-medium wp-image-102804" title="beyonce telephone" src="http://allthingsd.com/files/2011/07/beyonce-telephone-380x283.png" alt="" width="380" height="283" /></a>You can do all sorts of amazing things with mobile phones these days. But many of you, it seems, are content to use your handset as a YouTube delivery device.</p>
<p>Google&#8217;s video service accounts for 22 percent of all mobile bandwidth, reports <a href="http://www.allot.com/">Allot Communications</a>, a telco outfit that <a href="http://www.mobiletrendsblog.com/MobileTrends_Report_H1_2011.html">tracks this stuff twice a year</a> (via <a href="http://gigaom.com/broadband/youtube-global-mobile-bandwidth/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+newteevee+%28GigaOM%3A+Video%29">GigaOm</a>).  YouTube&#8217;s global share is up from 17 percent a year ago; not surprisingly, YouTube is the dominant mobile video streaming service, with 52 percent of the market.</p>
<p>That jibes directionally with music video site <a href="http://allthingsd.com/20110726/for-vevos-music-video-viewers-mobile-might-mean-in-bed/?refcat=mobile">Vevo&#8217;s reports of a boom in its mobile traffic</a>, as well as continued growth from Facebook and Twitter, which happen to be excellent sources of YouTube links. Allot reports that Facebook has seen a 166 percent increase in mobile bandwidth so far this year, while Twitter is up 297 percent.</p>
<p><a href="http://allthingsd.com/files/2011/07/allot-youtube.png"><img class="alignnone size-full wp-image-102805" title="allot youtube" src="http://allthingsd.com/files/2011/07/allot-youtube.png" alt="" width="604" height="347" /></a></p>
]]></content:encoded>
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		<title>For Vevo's Music Video Viewers, "Mobile" Might Mean "In Bed"</title>
		<link>http://allthingsd.com/20110726/for-vevos-music-video-viewers-mobile-might-mean-in-bed/</link>
		<comments>http://allthingsd.com/20110726/for-vevos-music-video-viewers-mobile-might-mean-in-bed/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 13:30:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=102581</guid>
		<description><![CDATA[Just because you can watch a Web clip on your phone doesn't mean you'll watch it on the go.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/07/party-in-your-bedroom-vevo.png"><img class="alignright size-medium wp-image-102630" title="party in your bedroom vevo" src="http://allthingsd.com/files/2011/07/party-in-your-bedroom-vevo-380x188.png" alt="" width="380" height="188" /></a>If you&#8217;re watching a music video on the Web, there&#8217;s a very good chance you&#8217;re watching it on <a href="http://www.vevo.com/">Vevo</a>. The video site, co-owned by some of the big music labels and powered in large part by YouTube, <a href="http://allthingsd.com/20100115/vevo-bounces-back-from-a-rough-start-with-20-million-streams-a-day/">has been a hit</a> with viewers since <a href="http://allthingsd.com/20091209/why-vevos-first-day-flub-isnt-a-total-disaster/">a rocky launch a couple years ago</a>.</p>
<p>And if you&#8217;re watching a video on Vevo, there&#8217;s an increasingly good chance you&#8217;re watching it on an Android phone, an iPad or some other mobile device. The company says that 85 million of its three billion video streams came from mobile platforms in May; that mobile number was up 64 percent from the previous month, and up 365 percent from January.</p>
<p>Not a big surprise. A bit surprising: Where those mobile views are taking place.</p>
<p>Vevo says its research shows that mobile viewing isn&#8217;t really &#8220;mobile&#8221; at all &#8212; it happens most frequently in the bedroom, and second-most frequently in the living room.</p>
<p>A few more statistics help clear the picture up. Vevo also says that half of its users are 13 to 24 years old, and that most of its mobile views come in the evening and the afternoon. So here&#8217;s my interpretation of the data: Instead of coming home after school and watching MTV on the couch like the youngsters of long ago, today&#8217;s kids are coming home and watching videos on their own personal screens.</p>
<p>Some Web video purveyors &#8212; notably Netflix CEO Reed Hastings &#8212; have played down the impact of phones and tablets on their business. They&#8217;re most interested in what happens when people watch their stuff on TV screens, in their living rooms. But Vevo&#8217;s videos are practically designed for small-screen consumption &#8212; so much so that people seem happy to watch them even when much bigger screens are a couple feet away.</p>
<p><object width="575" height="324" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.vevo.com/VideoPlayer/Embedded?videoId=USUV70901269&amp;playlist=false&amp;autoplay=0&amp;playerId=62FF0A5C-0D9E-4AC1-AF04-1D9E97EE3961&amp;playerType=embedded&amp;env=0" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="575" height="324" type="application/x-shockwave-flash" src="http://www.vevo.com/VideoPlayer/Embedded?videoId=USUV70901269&amp;playlist=false&amp;autoplay=0&amp;playerId=62FF0A5C-0D9E-4AC1-AF04-1D9E97EE3961&amp;playerType=embedded&amp;env=0" wmode="transparent" allowFullScreen="true" allowScriptAccess="always" allowfullscreen="true" allowscriptaccess="always" /></object></p>
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		<title>Exclusive: Myspace in Advanced Deal Talks With Investor Group, Including Activision's Kotick</title>
		<link>http://allthingsd.com/20110609/exclusive-myspace-in-advanced-deal-talks-with-investor-group-possibly-including-activisions-kotick/</link>
		<comments>http://allthingsd.com/20110609/exclusive-myspace-in-advanced-deal-talks-with-investor-group-possibly-including-activisions-kotick/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 17:35:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[bidder]]></category>
		<category><![CDATA[board]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[featured post]]></category>
		<category><![CDATA[firm]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[group]]></category>
		<category><![CDATA[Hub]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Mike Jones]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[myYearbook]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Vevo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=84960</guid>
		<description><![CDATA[And then there was one?

According to sources close to the situation, News Corp. is down to one possible investing group in its quest to make lemonade out of the lemon that its Myspace social entertainment hub has become.

In the lastest of many scenarios considered, several sources said its owner, News Corp., will continue to own about 20 percent of Myspace. The main bidder is a dark horse bidding group, which includes Activision Chairman and CEO Bobby Kotick as one of the potential investors.]]></description>
			<content:encoded><![CDATA[<p>And then there was one?</p>
<p><a href="http://allthingsd.com/files/2011/06/302988508_vP3yJ-XL-1.jpeg" class="fancybox"><img src="http://allthingsd.com/files/2011/06/302988508_vP3yJ-XL-1-189x285.jpg" alt="Bobby Kotick" width="189" height="285" class="alignright size-medium wp-image-84990" /></a></p>
<p>According to sources close to the situation, News Corp. is down to one possible investing group in its quest to make lemonade out of the lemon that its Myspace social entertainment hub has become.</p>
<p>In the lastest of many scenarios considered, several sources said its owner, News Corp., will continue to own about 20 percent of Myspace. The main bidder is a dark horse bidding group, which includes Activision Chairman and CEO Bobby Kotick as one of the potential investors. </p>
<p>The deal, cautioned sources, is not final and could easily fall apart. </p>
<p>Interestingly, if such a deal is struck, he would apparently be involved as an individual and not for the giant gaming company, and would play no management role in the company.</p>
<p>Kotick would presumably need permission from Activision for such a high-profile investment, even if he played a smaller role.</p>
<p>Kotick&#8217;s possible involvement has not been mentioned in previous reports.</p>
<p>Sources said the other possible bidders &#8212; including music video service Vevo, a group including Myspace founder and former CEO Chris DeWolfe, an internal effort by current CEO Mike Jones, several private equity firms and even myYearbook &#8212; mentioned in past reports have not worked out for various reasons.</p>
<p>Vevo had seemed the likeliest winner, but its bid appears to have foundered for now, due to the complex nature of its music label ownership. </p>
<p>It is not clear what the price will be for Myspace, which was once the leading social networking site before the world <em>dis-Liked</em> it for Facebook.</p>
<p>One thing is certain: It is nowhere near the $100 million that News Corp. reportedly sought. </p>
<p>The site &#8212; even after an overhaul to focus on entertainment &#8212; has recently been losing money and traffic, although it is still a large destination on the Web. </p>
<p>News Corp. declined comment, as did Kotick.</p>
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		<title>The Myspace Sweepstakes Drag on&#8211;Another Bid Deadline Today As Sale Deadline Looms</title>
		<link>http://allthingsd.com/20110531/the-myspace-sweepstakes-drag-on-another-bid-deadline-today-as-sale-deadline-looms/</link>
		<comments>http://allthingsd.com/20110531/the-myspace-sweepstakes-drag-on-another-bid-deadline-today-as-sale-deadline-looms/#comments</comments>
		<pubDate>Tue, 31 May 2011 07:54:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[artist]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[bid]]></category>
		<category><![CDATA[bidder]]></category>
		<category><![CDATA[Chinese]]></category>
		<category><![CDATA[Criterion Capital Partners]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Facebook app]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[ownership]]></category>
		<category><![CDATA[Renren]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[strategic]]></category>
		<category><![CDATA[valuation]]></category>
		<category><![CDATA[venture]]></category>
		<category><![CDATA[Vevo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=79970</guid>
		<description><![CDATA[The sale of Myspace by its owner News Corp. is still going, going, going, gooooooing on...]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-79978" href="http://allthingsd.com/20110531/the-myspace-sweepstakes-drag-on-another-bid-deadline-today-as-sale-deadline-looms/imgres-7/"><img class="alignright size-full wp-image-79978" title="imgres" src="http://allthingsd.com/files/2011/05/imgres6.jpeg" alt="" width="241" height="209" /></a></p>
<p>Yes, Myspace is <em>still</em> for sale.</p>
<p>But, <em>no</em>, no one has yet made a good enough bid&#8211;in other words, at the more than $100 million level its owner, News Corp., has sought&#8211;to knock out anyone else.</p>
<p>And who knows who will, as those working on the deal gave a deadline today for any revised bids for the social entertainment hub.</p>
<p>Among those remaining in the running: two strategic bidders, although the CEO of the Vevo music service has denied interest; several private equity players, including Criterion Capital Partners, which bought Bebo from AOL for a song; and an aggressive inside effort by CEO Michael Jones, which would include venture investors and a possible continued smaller ownership by News Corp. (News Corp. also owns Dow Jones, which owns this Web site.)</p>
<p>News Corp. is holding out for a few more bids today from those who had expressed initial interest, said sources close to the situation, after the company provided additional information about long troubled service.</p>
<p>That included data showing some increased user engagement from a recent Facebook artists profile app launch and a new music playback system, among other efforts to revive Myspace.</p>
<p>But, added sources, this is likely to be the final call for bids, since News Corp. reportedly would like to complete the deal and get Myspace off its books before end of its fiscal quarter this month.</p>
<p>&#8220;I think somebody with some brains and guts could do pretty well with the property,&#8221; said one News Corp. insider, noting that the Chinese social site Renren is smaller than Myspace in both size and revenue, even though it now has a $5 billion valuation after its recent IPO.</p>
<p>Perhaps, but such a windfall seems about as unlikely as Myspace winning back its once-might social networking crown.</p>
<p>Thus, finally settling on a decent bidder is Myspace&#8217;s best&#8211;and perhaps only&#8211;hope going forward.</p>
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		<title>Bids for Myspace Expected This Week</title>
		<link>http://allthingsd.com/20110426/bids-for-myspace-expected-this-week/</link>
		<comments>http://allthingsd.com/20110426/bids-for-myspace-expected-this-week/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 21:49:28 +0000</pubDate>
		<dc:creator>Emily Steel and Jessica E. Vascellaro</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=39453</guid>
		<description><![CDATA[About a half dozen private equity firms and companies are expected to submit bids for News Corp.'s Myspace by the end of this week, according to people familiar with the matter.]]></description>
			<content:encoded><![CDATA[<p>About a half dozen private equity firms and companies are expected to submit bids for News Corp.&#8217;s Myspace by the end of this week, according to people familiar with the matter.</p>
<p>The companies considering a deal for the social media and entertainment site include private equity firm Thomas H. Lee Partners, Redscout Ventures and Criterion Capital Partners LLC, owner of social networking site Bebo, according to people familiar with the matter. Some firms are expected to team up on bids, a person familiar with the matter said.</p>
<p>News Corp. also has had talks with a Chinese Internet company about a potential deal, according to a person familiar with the matter. Online music video site Vevo also looked at a potential deal with Myspace, but the company&#8217;s interest in the site has waned, according to one person familiar with the matter.</p>
<p>News Corp. also owns The Wall Street Journal and All Things Digital.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748703956904576287392576829306.html?KEYWORDS=myspace">Read the rest of this post on the original site</a></p>
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		<title>Myspace Bake-Off Starts Wednesday and&#8211;Despite Reports&#8211;No Bidder in Lead (and No Zynga Interest Either)</title>
		<link>http://allthingsd.com/20110404/myspace-bake-off-starts-wednesday-and-despite-reports-no-bidder-in-lead-and-no-zynga-interest-either/</link>
		<comments>http://allthingsd.com/20110404/myspace-bake-off-starts-wednesday-and-despite-reports-no-bidder-in-lead-and-no-zynga-interest-either/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 13:21:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=42300</guid>
		<description><![CDATA[While no one inside or outside Myspace owner News Corp. expects fireworks and giant piles of money, the tire-kicking for the long-troubled social-networking-turned-entertainment site actually starts Wednesday.

That's when about a dozen interested parties will finally get a walk-through of the books and more by management and the serious talks begin.

But, said several sources, despite a variety of reports of various interested buyers, no deal is imminent with any one of them.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/04/BakeOffLogo.jpeg"><img src="http://kara.allthingsd.com/files/2011/04/BakeOffLogo-275x206.jpg" alt="" title="BakeOffLogo" width="275" height="206" class="alignright size-medium wp-image-42303" /></a></p>
<p>While no one inside or outside Myspace owner News Corp. expects fireworks and giant piles of money, the tire-kicking for the long-troubled social-networking-turned-entertainment site actually starts Wednesday.</p>
<p>That&#8217;s when about a dozen interested parties will finally get a walk-through of the books and more by management and the serious talks begin.</p>
<p>But, said several sources, despite a variety of reports of various interested buyers, no deal for the Beverly Hills, Calif.-based Myspace is imminent with any one of them.</p>
<p>Instead, most expect some kind of outcome within two weeks at the earliest.</p>
<p>Among the possibilities is anything from an outright sale to partnership that continues to involve News Corp., which has engaged Allen &#038; Co. to conduct the sad proceedings.</p>
<p>Among those in the fray are, <a href="http://voices.allthingsd.com/20110330/news-corp-holds-early-talks-with-vevo-about-myspace">as has been reported</a>, music video network Vevo, owned by several media giants. It is the most prominent strategic suitor for Myspace.</p>
<p>But talks with Vevo are preliminary, as are all others.</p>
<p>In fact, most of the others interested are as expected: moneybag private equity players, such as Providence Equity Partners and Silver Lake Partners. Both have been in discussions with News Corp. in earlier efforts to offload Myspace.</p>
<p>Interestingly, Criterion Capital Partners, which <a href="http://mediamemo.allthingsd.com/20100617/aol-criterion-announce-yesterdays-bebo-deal">bought AOL&#8217;s Bebo</a> social networking site for less than $10 million last June, is not in the bidding as yet.</p>
<p>Neither is Zynga, the San Francisco casual gaming start-up. Various stories had rumored of its interest in Myspace, but they are inaccurate. In addition, neither AOL nor Yahoo seem likely bidders either.</p>
<p>And it goes without saying that the Silicon Valley social networking site that did Myspace in&#8211;Facebook&#8211;is also not a buyer. So too Google, which&#8211;back in the headier days&#8211;handed Myspace a fortune as part of an ill-advised advertising deal.</p>
<p>In any case, whoever buys Myspace needs a lot of patience, which seems to have run out at News Corp., where <a href="http://mediamemo.allthingsd.com/20110202/live-news-corp-talks-about-the-daily-myspace-and-earnings/">top execs take turns bashing it to shareholders</a>.</p>
<p>That&#8217;s no surprise. After a <a href="http://kara.allthingsd.com/20101027/saving-myspace-ceo-mike-jones-talks-about-rethink-relaunch-and-fingers-crossed-resurgence/">laudable though glacial redesign</a> as a music and entertainment hub last fall, traffic has declined 44 percent in a recent month from a year ago, to 37.7 million unique visitors in the U.S.</p>
<p>Worse still, the News Corp. unit that houses Myspace showed an operating loss of $156 million in the recent quarter, mostly related to a severe drop-off of advertising revenue at the site.</p>
<p>That plunge in fortunes will surely have an impact on the price buyers are willing to pay for the once iconic brand.</p>
<p>(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)</p>
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		<title>News Corp. Holds Early Talks with Vevo About Myspace</title>
		<link>http://allthingsd.com/20110330/news-corp-holds-early-talks-with-vevo-about-myspace/</link>
		<comments>http://allthingsd.com/20110330/news-corp-holds-early-talks-with-vevo-about-myspace/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 07:00:53 +0000</pubDate>
		<dc:creator>Emily Steel</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=38330</guid>
		<description><![CDATA[News Corp. has reached out to online music video network Vevo about a possible deal with Myspace, but conversations remain preliminary and the pairing is one of several options under consideration, according to a person familiar with the matter.]]></description>
			<content:encoded><![CDATA[<p>News Corp. has reached out to online music video network Vevo about a possible deal with Myspace, but conversations remain preliminary and the pairing is one of several options under consideration, according to a person familiar with the matter.</p>
<p>An industry executive cautioned that a Myspace-Vevo deal would be hampered by their complex ownership structures, which involve multiple parties. Vevo is jointly owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media Co. Myspace operates Myspace Music, a joint venture with some record labels that are also part-owners of Vevo.</p>
<p>A spokeswoman for Vevo declined to comment.</p>
<p>News Corp. has courted several suitors in attempts to offload the social media and entertainment site, according to people familiar with the matter.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704559904576231213196448884.html?mod=WSJ_Tech_LEFTTopNews">Read the rest of this post on the original site</a></p>
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		<title>YouTube Brings More Ads to Your Phone, Next to Justin Bieber and Lady Gaga</title>
		<link>http://allthingsd.com/20110112/youtube-brings-more-ads-to-your-phone-next-to-justin-bieber-and-lady-gaga/</link>
		<comments>http://allthingsd.com/20110112/youtube-brings-more-ads-to-your-phone-next-to-justin-bieber-and-lady-gaga/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 22:00:14 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=28010</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2011/01/lady-gaga-phone.jpg"><img src="http://mediamemo.allthingsd.com/files/2011/01/lady-gaga-phone-275x183.jpg" alt="" title="lady gaga phone" width="250" height="166" class="alignright size-medium wp-image-28013" /></a>YouTube on your phone is popular, but until now it hasn&#8217;t made Google much money. The search giant has only been able to slap ads on the homepage of its mobile version, and on search results.</p>
<p>That&#8217;s changing starting today, as the company begins to stick &#8220;pre-roll&#8221; ads in front of several thousand of its clips, including a new set of music videos that hasn&#8217;t been available for YouTube mobile until now.</p>
<p>YouTube will start running videos from Vevo, the &#8220;<a href="http://mediamemo.allthingsd.com/20091118/vevo-big-musics-hulu-launches-december-8/">Hulu for Music</a>&#8221; joint venture that it works with. And it will run ads with those clips, as well as a few thousand other clips, primarily from its network of semi-pro &#8220;partners.&#8221;</p>
<p>The caveats: The music clips will run only on Google&#8217;s Android handsets, and not on Apple&#8217;s iPhone or any other competitors&#8217; phones. And the clips will be limited to whatever Vevo has available in its catalog. Which means, most notably, that Google won&#8217;t be able to show clips from Warner Music Group, since the company still hasn&#8217;t come to terms with Vevo.</p>
<p>That doesn&#8217;t mean iPhone users have to go without music videos, of course: There&#8217;s a Vevo iPhone app, if you&#8217;re so inclined, and there&#8217;s plenty of other ways to get music videos on your phone if you want or need to. It&#8217;s just that Google won&#8217;t make any money when you watch them.</p>
<p>The big picture is that YouTube says it is now generating 200 million video views a day from mobile devices (that number includes both phones and tablets like the iPad), up 3x from last year. And now it wants start turning those views into dollars, or at least pennies.</p>
<p>Worth noting that while YouTube has been most aggressive about putting &#8220;overlay&#8221; ads on the clips it runs on the Web, it&#8217;s not doing so here.</p>
<p>That makes sense, because the format would be particularly annoying on a small screen, where the real estate it eats up would be even more noticeable. And because the point of overlay ads is to get a user to click on them, which opens up a new site. That works fine on the Web, but, again, it seems like a very tough sell on a handset.</p>
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		<title>Did You Know There Wasn&#039;t a YouTube Music Site? Now There Is.</title>
		<link>http://allthingsd.com/20100722/did-you-know-there-wasnt-a-youtube-music-site-now-there-is/</link>
		<comments>http://allthingsd.com/20100722/did-you-know-there-wasnt-a-youtube-music-site-now-there-is/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:18:20 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=21797</guid>
		<description><![CDATA[This isn't Vevo, the "Hulu for Music" that the labels have set up with YouTube's assistance, but a home-grown page. Bonus news: "Jersey Shore's" Pauly D has a new single!]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/07/Pauly-D.png"><img src="http://mediamemo.allthingsd.com/files/2010/07/Pauly-D-275x157.png" alt="" title="Pauly D" width="250" height="142" class="alignright size-medium wp-image-21798" /></a>Music videos are a core part of YouTube, but until now the site hasn&#8217;t had a landing page for them. <a href="http://www.youtube.com/music">Now that it does</a>, you can sort of understand why Google&#8217;s (GOOG) video site hasn&#8217;t needed a landing page for music: People don&#8217;t search for &#8220;music,&#8221; they search for a band, or a song, or maybe a genre.</p>
<p>On the other hand, you can see why YouTube would want a page like this: It makes a nice, cleaning landing page to send traffic to and from, just like the <a href="http://www.youtube.com/shows">&#8220;shows&#8221;</a> and <a href="http://www.youtube.com/movies">&#8220;movies&#8221;</a> pages it has previously set up. You could probably get a nice premium for ads, too, though so far the page is banner-free.</p>
<p>Note that this is separate from Vevo, the &#8220;Hulu for Music&#8221; joint venture set up by Universal Music Group and Sony (SNE) that YouTube is supporting but not investing in. The YouTube music page ends up linking to a lot of Vevo stuff, but it&#8217;s not doing that exclusively. You might get a link to Sony/Vevo&#8217;s AC/DC, or you might get one to an oddity like &#8220;Jersey Shore&#8221; semi-celebrity Pauly D, promoting his new single. (Pauly D has a new single!)</p>
<p>The page is self-explanatory, but in case you&#8217;re itching to start hearing something immediately, here&#8217;s a sample of what YouTube is currently promoting there&#8211;a little &#8220;Jersey Shore.&#8221;</p>
<p><object width="350" height="280"><param name="movie" value="http://www.youtube.com/v/B9INcAWY1p4&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/B9INcAWY1p4&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="280"></embed></object></p>
<p><object width="350" height="210"><param name="movie" value="http://www.youtube.com/v/k7Phj_FTugY&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/k7Phj_FTugY&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="210"></embed></object></p>
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		<title>Viacom Fights YouTube in Court, but That Won't Stop It From Selling YouTube Ads</title>
		<link>http://allthingsd.com/20100630/viacom-fights-youtube-in-court-but-that-wont-stop-it-from-selling-youtube-ads/</link>
		<comments>http://allthingsd.com/20100630/viacom-fights-youtube-in-court-but-that-wont-stop-it-from-selling-youtube-ads/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:30:16 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=21205</guid>
		<description><![CDATA[Google and Viacom are still fighting in court. But in the real world, they're about to be partners, in a way: The cable network's MTV unit is going to start selling ads on Google's YouTube, via a new deal that makes it the sales rep for Warner Music Group's videos. Confused? Me too!]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files//2008/12/madonna-youtube.png"><img class="alignright size-medium wp-image-2355" title="madonna-youtube" src="http://mediamemo.allthingsd.com/files//2008/12/madonna-youtube-300x244.png" alt="" width="275" height="223" /></a>Google and Viacom are still fighting in court. But in the real world, they&#8217;re about to be partners, in a way: The cable network&#8217;s MTV unit is going to start selling ads on Google&#8217;s YouTube, via a new deal that makes it the sales rep for Warner Music Group&#8217;s (WMG) videos.</p>
<p>Got that?</p>
<p>I didn&#8217;t either, the first few times I read a press release from Warner announcing a new &#8220;industry-leading partnership&#8221; between the music label and MTV Networks. But in short, Warner is bringing in MTV to sell its digital inventory, replacing <a href="http://mediamemo.allthingsd.com/20091008/look-whos-selling-warner-musics-videos-on-youtube-veohs-sales-team/">an earlier relationship with Outrigger, a boutique sales shop</a>. And while the release has zero mention of Google (GOOG) or YouTube, MTV&#8217;s chief job will be to sell ads against Warner&#8217;s clips on the giant video site, which accounts for the vast majority of Warner&#8217;s video views.</p>
<p>It&#8217;s not uncommon for MTV to sell its own stuff on other people&#8217;s sites&#8211;it has a <a href="http://www.mtv.com/partners/mtv_tribe/index.jhtml">&#8220;Tribes&#8221;</a> ad network that does that on properties around the Web. But as far as I can tell, this is the first time that it has sold other people&#8217;s inventory, and the first time it has sold ads on YouTube.</p>
<p>Which makes sense, given Google and Viacom&#8217;s (VIA) three-year court battle. That fight is going to keep going, by the way, if Viacom makes good on its promise to appeal <a href="http://mediamemo.allthingsd.com/20100623/google-wins-youtube-copyright-suit-viacom-promises-appeal/">Google&#8217;s summary judgment victory last week</a>.</p>
<p>So how&#8217;s that sales relationship going to work? I&#8217;ve asked Google and Viacom for comment.</p>
<p>Meanwhile, in the &#8220;digital music makes strange bedfellows&#8221; category, I&#8217;m told that MTV isn&#8217;t the only company that Warner approached about repping its stuff on YouTube. Other potential candidates included Hulu, AOL and Vevo. </p>
<p>That last one may raise some eyebrows, given that <a href="http://mediamemo.allthingsd.com/20090928/how-the-youtube-warner-music-deal-got-done-meet-vevo-jr/">Warner is the only big music label that isn&#8217;t working with Vevo</a>&#8211;which is supposed to be the <a href="http://mediamemo.allthingsd.com/20090410/can-universal-music-run-its-own-hulu-its-going-to-try/">&#8220;Hulu for music videos.&#8221;</a></p>
<p>But if MTV can sell ads on YouTube while fighting it in court, I guess anything can happen.</p>
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		<title>Did Web Video Just Stall?</title>
		<link>http://allthingsd.com/20100304/did-web-video-just-stall/</link>
		<comments>http://allthingsd.com/20100304/did-web-video-just-stall/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 22:46:47 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=17003</guid>
		<description><![CDATA[Did we finally get our fill of Web video?

Maybe, according to comScore: The Internet traffic counter says Americans' appetite for Web clips actually shrank in January.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/03/nirvana-on-ice.png"><img class="alignright size-medium wp-image-17009" title="nirvana on ice" src="http://mediamemo.allthingsd.com/files/2010/03/nirvana-on-ice-275x209.png" alt="" width="250" height="190" /></a>Did we finally get our fill of Web video?</p>
<p>Maybe, according to comScore: The Internet traffic counter says Americans&#8217; appetite for Web clips actually shrank in January.</p>
<p>ComScore says 173.4 million people watched 32.4 billion streams that month. That&#8217;s down from 177.6 million and 33.2 billion respectively, in <a href="http://www.comscore.com/Press_Events/Press_Releases/2010/2/U.S._Online_Video_Market_Continues_Ascent_as_Americans_Watch_33_Billion_Videos_in_December">December</a>.</p>
<p>A minor dip, to be sure. Bear in mind that the number of videos streamed is more than double the total we saw <a href="http://www.comscore.com/Press_Events/Press_Releases/2009/3/YouTube_Surpasses_100_Million_US_Viewers">a year ago</a>.</p>
<p>And maybe you can chalk the month-to-month drop on the Christmas holidays, which give people lots of downtime that they <a href="http://mediamemo.allthingsd.com/20090102/facebooks-record-christmas-and-high-traffic-new-year/">tend</a> to <a href="http://mediamemo.allthingsd.com/20091229/mark-zuckerberg-spends-christmas-dethroning-google/">spend</a> on the Web.</p>
<p>Still, given that we&#8217;ve been consuming ever-increasing amounts of video for quite some time, it&#8217;s worth noting.</p>
<p>It&#8217;s also worth noting that comScore&#8217;s (SCOR) numbers don&#8217;t mean exactly what you think they do.</p>
<p>When comScore says that Hulu streamed 903,078 videos in January (down 10 percent from December), it doesn&#8217;t mean that Americans watched 903,078 <em>shows</em>. It means they watched some combination of 903,078 clips and advertisements, because comScore counts them both as streams.</p>
<p>In other words, a single episode of say, &#8220;The Daily Show,&#8221; could count as multiple streams, depending on the number of ads Hulu showed.</p>
<p>There&#8217;s nothing wrong with counting this way as long as we all know what the numbers mean. But comScore itself acknowledges that it&#8217;s confusing. And the company says it plans to break out ads and content at some point in the nearish future.</p>
<p>ComScore&#8217;s competitor, <a href="http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-viewing-online-video-up-13-in-december/">Nielsen</a>, meanwhile, already distinguishes between the two. (If you want <a href="http://www.thebigmoney.com/blogs/hulucination/2010/01/14/so-maybe-billion-people-aren-t-watching-hulu">more on this</a>, check out <a href="http://www.thebigmoney.com/blogs/hulucination">Hulucination</a>, an awesomely obsessive blog by Big Money writer Chadwick Matlin).</p>
<p>Back to the numbers. Beyond the dip, pretty much the same thing we see every month: Hulu&#8211;owned by News Corp.&#8217;s (NWS) Fox, GE&#8217;s (GE) NBC and Disney&#8217;s (DIS) ABC&#8211;streams more video than anyone. Except for Google&#8217;s  (GOOG) YouTube, which dwarfs everyone.</p>
<p>Meanwhile Vevo, the <a href="http://mediamemo.allthingsd.com/20090410/can-universal-music-run-its-own-hulu-its-going-to-try/">&#8220;Hulu for music videos&#8221;</a> owned by <a href="http://mediamemo.allthingsd.com/20090604/sony-joins-vevo-universals-hulu-for-music-videos/">two of the big music labels</a>, shows up on the Top 10 list in its <a href="http://mediamemo.allthingsd.com/20091209/why-vevos-first-day-flub-isnt-a-total-disaster/?mod=ATD_sphere">first full month of operation</a>.</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2010/03/comscore-january.png"><img class="alignnone size-full wp-image-17007" title="comscore january" src="http://mediamemo.allthingsd.com/files/2010/03/comscore-january.png" alt="" width="350" height="176" /></a></p>
<p>In other news: Did you know you can choreograph a figure-skating routine to &#8220;Smells Like Teen Spirit&#8221;?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="283" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/A08Gsv5DEBk&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="283" src="http://www.youtube.com/v/A08Gsv5DEBk&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>How Justin Timberlake and Sony Wound Up at Fashion Week</title>
		<link>http://allthingsd.com/20100218/how-justin-timberlake-and-sony-wound-up-at-fashion-week/</link>
		<comments>http://allthingsd.com/20100218/how-justin-timberlake-and-sony-wound-up-at-fashion-week/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:40:13 +0000</pubDate>
		<dc:creator>Marisa Taylor</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=21459</guid>
		<description><![CDATA[Technology and fashion mixed--or tried to, at least--during William Rast’s New York Fashion Week show Wednesday night.

Sony joined forces with the label by streaming his runway show on video site Vevo, projecting it on enormous Bravia screens and providing Vaio notebooks and “Bloggie” video cameras to reporters.]]></description>
			<content:encoded><![CDATA[<p>Technology and fashion mixed&#8211;or tried to, at least&#8211;during William Rast’s New York Fashion Week show Wednesday night.</p>
<p>Sony (SNE) joined forces with the label by streaming his runway show on video site Vevo, projecting it on enormous Bravia screens and providing Vaio notebooks and &#8220;Bloggie&#8221; video cameras to reporters.</p>
<p>The commingling was perhaps better in theory than in practice. Plenty of flashbulbs popped, and others took photos with their iPhones and BlackBerrys, but few journalists and bloggers used the Sony-furnished devices. The event’s Twitter hashtag, &#8220;#WRastSony,&#8221; produced only a handful of tweets, with about half coming from the Sony Electronics account.</p>
<p><a href="http://blogs.wsj.com/digits/2010/02/18/how-justin-timberlake-and-sony-wound-up-at-fashion-week/?mod=rss_WSJBlog&#038;mod=">Read the rest of this post on the original site</a></p>
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		<title>Old News: A New Boss for Universal Music in 2011</title>
		<link>http://allthingsd.com/20100210/old-news-a-new-boss-for-universal-music-in-2011/</link>
		<comments>http://allthingsd.com/20100210/old-news-a-new-boss-for-universal-music-in-2011/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 12:37:54 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16126</guid>
		<description><![CDATA[This one counts as news in a technical sense, only: The people who own the world's biggest music company have finally announced plans to bring in new management.

Vivendi says it will install Lucian Grainge as head of its Universal Music Group unit in 2011, replacing longtime head Doug Morris. The Grainge era will really start this summer, since Universal's international boss will be moving to New York in July, when he and Morris will be "co-CEOs" for a six-month stint.]]></description>
			<content:encoded><![CDATA[<p>This one counts as news in a technical sense, only: The people who own the world&#8217;s biggest music company have finally announced plans to bring in new management.</p>
<p>Vivendi says it will install <a href="http://finance.yahoo.com/news/Vivendi-Lucian-Grainge-bw-3250082030.html?x=0">Lucian Grainge</a> as head of its Universal Music Group unit in 2011, replacing longtime head Doug Morris. The Grainge era will really start this summer, since Universal&#8217;s international boss will be moving to New York in July, and he and Morris will be &#8220;co-CEOs&#8221; for a six-month stint.</p>
<p>This one will surprise absolutely no one as it has been in the works for a very long time, and people both in and outside of Universal have been trying to figure out how they&#8217;ll fit in after Grainge&#8217;s ascension. In the meantime, a more pressing issue for Universal is chatter that the company is looking at yet another round of layoffs this spring.</p>
<p>Release:</p>
<blockquote class="memo"><p>Vivendi announced today the appointment of Lucian Grainge as Chief Executive Officer of Universal Music Group (UMG), the world’s leading music company. Mr. Grainge is promoted from his current role as Chairman and CEO of London-based Universal Music Group International (UMGI). He will take up the position on Jan. 1st 2011, succeeding Doug Morris, who will remain as Chairman. He will relocate to New York from July 1st 2010. During these six months, Doug Morris and Lucian Grainge will act as co-CEOs of UMG. Lucian Grainge will report to Jean-Bernard Levy and become a member of the Vivendi Management Board.</p>
<p>Under Lucian Grainge’s leadership since 2005, UMGI has grown its market share worldwide, broken global acts and led the music industry in developing a range of new digital services. He started his career with CBS/April Music in 1979, advancing to positions in Artists &amp; Repertoire (A&amp;R) and talent development, and rising to senior management positions at PolyGram UK and Universal Music internationally.</p>
<p>Doug Morris commented: &#8220;The time has come for Lucian to step up to the CEO role. I am very happy with the new organization as I have been grooming him to succeed me for quite a while now. I know he is ready, willing and able to attack the challenges of the new decade.&#8221;</p>
<p>Commenting on the appointment, Jean-Bernard Levy, chairman of the Vivendi Management Board, stated: &#8220;I am delighted that Lucian Grainge has agreed to move to New York to take on the Chief Executive role. His track record speaks for itself, finding stars, growing revenues and building new business models. He has the right combination of experience and innovation to take UMG forward as the migration into the digital era accelerates.&#8221;</p>
<p>Jean-Bernard Levy went on: &#8220;I would also like to take this opportunity to thank Doug Morris for the extraordinary results he has achieved over the years in a very tough environment. After starting out as a songwriter in 1965, Doug has overseen 35 years in the business and taken it from Vinyl to Vevo. Lucian will be able to benefit from their period in tandem. I know Doug, as the chairman of UMG, will continue to provide a major contribution to the business and the music industry as a whole.&#8221;</p>
<p>Lucian Grainge added: &#8220;Stepping into Doug’s shoes is an honour and a privilege. This is a great industry which I believe has as much to look forward to as to be proud of. If we keep getting the basics right of exceptional music and artistry, backed by a great team and sound business sense, then we’ll continue to achieve success.&#8221;</p></blockquote>
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